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Analyzing Ads

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Module 3 Lab 2.2
Analyzing an Advertisement
David Wood
EN1320
9 April 2016

David Wood – Ad # 1
The Coca-Cola advertisement shows an image of a bottle of Coke being spilled into a huge internet server that has millions of cables. Once the Coke has been spilt, it runs through all of the cables and instantly produces happy thoughts across the internet. People that once were sending rude, ugly or bullying type text are now sending thoughtful caring messages across the internet. The hurtful words that were shown at the beginning of the advertisement have now been replaced with kind, gentle words. The target audience for this advertisement is everyone. Young, old, black, white, male and female. I chose this ad because it hit home. We have all experienced some form of bullying in our life even if it was unintentional.
The biggest image on this ad was a huge internet server which appears to be the main one that serves the whole world. Also the words, Hate, Loser, Stupid, and Ugly were in very large print and were in big, bright colors which were put there to be noticed from the beginning. At the end of the ad were the words #Makeithappy. All of these images played a major part in getting their point across. Again I believe the audience that the ad was trying to reach is every single person that sees
The strategy being used is Pathos, The hope is for everyone to be nice and stop bullying others. The message is very clear in the advertisement. It is that if everyone stopped using words that were harmful to each other, then the world would be a happier place. The ad was a little dark in its color and I would have used more lighter colors especially at the end when everyone was happy because of the positive text that the received. Colors do make a difference and for the story to be such a great one, a little more attention should have been put

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