Marketing Application
Class A Task – Political Marketing
Mohamad Alshafei (AKA Leo)

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Contents
1. US presidential election 2012 Overview ..................................................................................... 3
2. Political Program and Positions ................................................................................................... 4
Barak Obama ............................................................................................................................... 4
Economic policy ....................................................................................................................... 4
Health Care .............................................................................................................................. 4
Foreign policy .......................................................................................................................... 4
Mitt Romney ................................................................................................................................ 5
Economic policy ....................................................................................................................... 5
Health Care .............................................................................................................................. 5
Foreign Policy .......................................................................................................................... 5
3. Fundraising and Spending ........................................................................................................... 6
Overview...................................................................................................................................... 6
Sources of Funds