...tactics. By analyzing competitive intelligence, Kudler Fine Foods can better assess opportunities within its current marketing strategy. Background Kudler Fine Foods was founded in 1998 when its first store was built by Kathy Kudler. The company maintains its main base in San Diego, California and services the neighborhoods of La Jolla, Del Mar, and Encinitas. Each store has more than 16,000ft of modernized groceries and fresh organic specialty foods. Kudler Fine Foods prides itself on offering high quality foods, both domestic and imported. The company maintains specific strategic practices to introduce planning unrealistic goals and objectives. Although the company services a niche market in a minimal geographic area, the grocery industry is inherently competitive. The success of the company is attributed to its high standards in human resources and inventory control. By identifying additional areas for marketing research and analyzing competitive intelligence, Kudler Fine Foods will be able to expand its operations and establish more locations. The company is currently interested in further developing its strategic goals for increased profitability. The company has previously made good use of growth strategies for internal efficiency and customer satisfaction. The company has achieved previous goals through intentional product differentiation, commitment to product quality, and a continued focus on customer experience....
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...science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seek to influence its level, timing, and composition for goods, services, events, experiences, persons, places, proper- ties, organizations, information, and ideas. They also operate in four different marketplaces: consumer, business, global, and nonprofit. Marketing is not done only by the marketing department. It needs to affect every aspect of the customer experience. To create a strong marketing organization, marketers must think like executives in other departments, and executives in other departments must think more like marketers. Today’s marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities. These forces have created new opportunities and challenges and changed marketing management significantly as companies seek new ways to achieve marketing excellence. There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The first three are of limited use today. The holistic marketing concept is based on the development, design, and implementation of marketing pro- grams, processes, and activities that...
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...HBR Article: Diamonds in the Data Mine March 31, 2010 By Gary Loveman This is a pretty nice and short yet highly effective article that outlines the importance of providing an exceptional customer service in today’s service industry, especially in the gaming industry as it is the case of Harrah’s Entertainment casino. Actually, from its inception, Harrah’s former CEO Phil Satre had instituted this policy of “changing Harrah’s from an operations-driven company that viewed each casino as a stand-alone business into a marketing-driven company that built customer loyalty to all Harrah’s properties”. In doing so, Satre asked Gary Loveman to head a strategy to affect this change in all Harrah’s organizations, and so Loveman did follow through on this task. He effectively focused on delivering customer service and on understanding and marketing effectively to the customer. This is the secret to Harrah’s success, which allows him and Harrah’s to maintain loyalty from its customers based on the database they had collected over the years, as they were able to identify their customers’ needs and wants as well as to have good reward and incentive programs in place to recognize their clientele according to the time and money they spend gambling over their facilities. Yet, for their workforce, Harrah’s instituted a bonus system tied to job satisfaction. “Rewards hinge on everyone’s performance at a casino- and on customer satisfaction, not a property’s financial performance”. Also...
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...asked customers one-by-one what items they’d like to stock in their new appliances. By asking customers directly and stocking only the items customers most wanted, the company grew and prospered. Over time, the company moved away from its roots, losing touch with customers along the way. It had no means of knowing what sold in each store and allowed vendors to decide what to stock on its shelves. Although large vendors, such as Coca-Cola and Frito-Lay, had powerful information systems for analyzing what they sold in individual stores, other vendors didn’t have such systems. Moreover, the vendors’ systems were designed to maximize opportunities for their businesses, not for 7-Eleven. 7-Eleven stores are not all alike. What their customers want depends a great deal on the neighborhood and region of the country where they are located. What sells well in Boston may not work in Texas. Without detailed knowledge of its customer and sales patterns, 7-Eleven was unable to determine which items were selling well, or which items were most profitable to sell in the first place. This made a difference to the company’s bottom line because of missed sales opportunities, lower profits, and excess store inventory, some of which consisted of perishable goods that had a very short shelf...
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...Marketing Management MGT 310-Module Handbook Marketing Management Module Handbook Course Code MGT310 BBA-5C Dr. Sher Akbar Faculty of Business Administration Department of Management Sciences Department of Management Sciences, CIIT Islamabad 1 of 8 Marketing Management MGT 310-Module Handbook Contents Introduction ................................................................................................................................ 3 Contacting the Module Instructor ............................................................................................... 3 Aims for this Course .................................................................................................................. 3 Prerequisites.............................................................................................................................. 3 Learning Outcomes ................................................................................................................... 3 Assessment Scheme ................................................................................................................. 4 Recommended Text & Reading Materials ................................................................................. 4 Course Requirements and Expectations ................................................................................... 4 Assessed Coursework ..............................................................................
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...deserve and qualify for. Lesson 2 – Job Interview Best Practices and Common Mistakes In Lesson 2, I’ve learned about the best practices, mistakes and what to wear on the interview. Being concise, confident, and interested are must haves on an interview. Staying on the message/topic whilst answering questions will also help you along in the interview process as well. Be prepared, be on time, and always be respectful because first impressions are everything in an interview. Avoid the 3 big mistakes that people are liable to make during an interview: don’t be late, be sure to do research on the company and position for which you have applied and lastly don’t avoid questions. I also learned about answering inappropriate/illegal questions. I never experienced that in an interview but now I know what to look out for and how to handle myself. I will be utilizing the learned information to conduct myself on an interview in the most professional manner possible. Lesson 4 – Analyzing The Job Description In Lesson 4, I’ve learned how to analyze a job description. The way to do this is by using the 5 step analysis process. Within the first step, you must identify competencies. Picking out common and repetitive competencies are key. In step 2, you...
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...Contents Introduction------------------------------------------------------------------------------------------------------2 Part A: Woolworths Ltd Strategic Analysis---------------------------------------------------------------2 SWOT analysis for Woolworths Ltd------------------------------------------------------------------------3 Key Capability Analysis---------------------------------------------------------------------------------------4 Major stakeholder analysis for Woolworths Ltd---------------------------------------------------------5 Assessment of Business Level Strategy---------------------------------------------------------------------6 PART B: Woolworths Ltd Strategic Review--------------------------------------------------------------6 Analysis of Key Strategic Plan Elements-------------------------------------------------------------------6 Stakeholder implication assessment for growing the Multi-channel strategy----------------------7 Stakeholder implication assessment for growing the Cost consciousness strategy----------------8 Strategy Map---------------------------------------------------------------------------------------------------10 Balanced Scorecard-------------------------------------------------------------------------------------------11 Conclusion-------------------------------------------------------------------------------------------------------12 Appendix-------------------------------------------...
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...Order-takers this category of salespeople try to increase sales as they build customer share * The sales effort by providing information and performing other supplemental services called Missionary sales people * Merchandiser * Personal selling approaches * Stimulus response: stimulus response selling is the least flexible and least focused on the buyer’s unique needs and strategic priorities. * Mental states: Mental states selling is essentially a sequential approach to selling in which the salesperson leads the customer through stages, or mental states, in the buying process. * Problem solving: Problem-solving selling extends need satisfaction selling beyond identifying needs to developing alternative solutions for satisfying these needs. * Need satisfaction: Salespeople using this method help customers identify their needs if customers are not already aware of their needs, and then sell customers products and services to meet the needs. * Consultative selling: Consultative selling is the process of helping customers reach their strategic goals by using the products, services, and expertise of the sales organization. . * Trust-based relationship selling process * Seeks to initiate, develop, and enhance long-term customer relationships by earning customer trust, focusing on customer needs, and having the salesperson play a key role in building the value received by the...
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...Department of Finance Faculty of Business Studies University of Dhaka COMPUTER APPLICATION IN BUSINESS Subject Code: F-102 Submitted To: Samia Sultana Tani Assistant Professor Department of Finance University of Dhaka Date of submission: May 4, 2010 • Group Introduction: Group Name: Poets of the Fall BBA (16th Batch) Section: A Department of Finance University of Dhaka |Serial No: |Id No: |Name: | |1 |16-051 |Md. Zahidul Islam | |2 |16-081 |Afsar Hasan Jamil | |3 |16-117 |Shahanaz Parvin | |4 |16-125 |Md. Rashed Karim | |5 |16-141 |Md. Atiar Rahman | |6 |16-165 |Rashid Muntasir | |7 |16-171 |Md. Zahirul Islam Khan ...
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...trying to build a reputation for your business or introduction of a new product. Marketing can take place through advertising, surveying prospective clients, studying demographics of your market area, specifying a particular income range for your efforts, and many other forms of notifying or discovering a new client base. Yet the most basic form of marketing that exists is often ignored, and that is plain old good customer service. In my experiences in business, this was always the cheapest and most efficient way to build my company’s reputation because as the old adage goes, if you do a bad job, the client will let 10 people know, yet if you do a great job the client will tell a few. Customers are always more likely to complain than complement unless you step beyond the normal customer satisfaction levels. Other forms of marketing, especially when introducing a new product, consists of sampling and taste tests for food products and test drives for cars or sample size items for other products. Businessdictionary.com defines management as the “process through which goods and services move from concept to the customer" (http://www.businessdictionary.com /definition /marketing.html). The article...
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...Creating and Building Entrepreneurial Ventures Lecture 10: Pre-start Analysis, Part 3: Assessing Business Model 胡秋江教授 1 What We Shall Discuss This lecture is Part 3 of our discussions on pre-start analysis. In this final part, we shall discuss the following: What business models are and what they are not The elements of a business model Assessing new venture business models: What makes a good business model Examples of effective and flawed business models 2 Business Opportunity & Business Model On recognizing a promising opportunity, an entrepreneur will formulate hypotheses relating to the following: The likely customers that the venture should target How the opportunity can be exploited to develop and deliver products/services that target customer need or want at an appropriate cost, allowing the venture to make a good profit The resources required to pursue the identified opportunity In formulating these hypotheses, the entrepreneur is essentially formulating the underlying premises for a business model. 3 What Is a Business Model, Really? ‘Business model’ is a widely used but remains a fuzzy concept with no universally accepted definition. Nevertheless, a good business model is essential to every successful enterprise, new or established. It is… A valuable analytical and communications tool Tool for realizing value from technological innovation Our working definition of business model: A representation of (1) what value a new...
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...clients IBM has a process of strategic key activities in which they carry out to ensure they meet both customer and organizational requirements. These key activities are: * To understand- the client’s business and needs and confirm the reason for why the client wants to act. IBM does this through client value approach planning, cross band opportunity planning and identifying any complexities. * Explore- options and approach in order to develop the clients perception of IBM’s value proposition. IBM does this through conducting value driven proposals, standard solution approaches, and client management. * Develop- and agree to client solutions in order to confirm that the clients delivery expectations are being met. IBM does this through using a standard solution design process, end to end delivery ownership, aligned quality checkpoints, end to end risk management and client value deal management. * Implement- Client solution to confirm that the delivery expectations have been met. IBM does this using existing delivery methodologies, delivery issues- single point contact, delivery insight reviews, teams, and delivery rewards and recognition. * Confirm- client value and experience to confirm the use as intended by the client, this is done by using ‘client value assessments’ such as transaction and relationship surveys as well as a client care program. IBM believes that by implementing an end to end method such as this and analyzing the buying behaviors...
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...Credit risk Credit risk is a fast changing discipline at the leading edge of risk management practice. The recent credit crisis brought into focus the need for effective risk management control and highlighted many of the deficiencies of the banks’ approach to measuring credit risk. This has resulted in many financial institutions reviewing their existing approach to the management of credit risk from a process, organisational and systems perspective. At the same time, many institutions are also continuing to develop more sophisticated methods of risk management, such as measuring and hedging Credit Valuation Adjustments (CVA) and modelling economic capital and incremental risk Definitions of Credit risk: ❖ Credit risk is the risk of loss due to a debtor's non-payment of a loan or other line of credit (either the principal or interest (coupon) or both). ❖ Is the risk that another party to an investment transaction will not fulfill its obligations. Credit risk can be associated with the issuer of ❖ The likelihood that an individual will pay his or her credit obligations as agreed. Borrowers who are more likely to pay as agreed pose less risk to creditors and lenders. ❖ Risk of loss that may arise on outstanding contracts should a counter party default on its obligations. ❖ The risk that a counter party to a transaction will fail to perform according to the terms and conditions of the contract, thus causing the holder of the claim to suffer a loss. ...
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...MKT 551 Sample Exam KEY: Correct answer has the “>” beside it. 1. In the definition of Marketing, the KEY phrase that best describes Marketing is: a. The fact that it is a “Process” b. That it is both “planning and executing” > c. That it serves to “create exchanges” d. The satisfaction of “individual and organizational objectives” 2. Marketing is more than selling or advertising > a. True b. False 3. Production and Marketing provide 5 kinds of utility. The one that is appropriate for a product that is intangible is: > a. Task utility b. Possession utility c. Place utility d. Form utility 4. Which of the following is NOT one of the universal functions of marketing? a. Buying b. Transporting > c. Production d. Standardization and Grading 5. The social process that directs an economy’s flow of goods and services is: > a. Macro-marketing b. Magnum-marketing c. Micro-marketing d. Magic-marketing 6. In a Planned economic system: > a. People in government decide who makes what goods b. Business people decide who will make the goods c. Consumers decide what goods will be made d. Business and Consumers decide what goods will be desired and therefore made 7. Effective marketing solves problems of: a. Discrepancies of Quantity b. Discrepancies of Assortment c. Spatial Separation > d. All of the above 8. Those opposed to globalization of markets continue to protest at meetings of: a. NAFTA b. EU c. GATT ...
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...while working full time Ramel el Zarif High School,Lebanese Baccalaureate Part II – Socio-Economics, Lebanon2003 - 2004 • Completed degree while working part time Languages • English and Arabic (fluent) • In process of learning French WORK EXPERIENCE Lebanese Dealers Corporation, Lebanon May 2008 – Present Head of Compliance October2013-Present • Clients compatibility (KYC & contract review). • Liquidity provider compatibility. • Anti money laundering committee member. • Monthly report about money transactions, policies & rules between BDL and the company. • Risk management committee member. • Monitor daily trading activities. • Compliance officer monthly report. Other Tasks in LDC • Marketing campaign manager “Outdoor indoor and Online social media” • Acquire Clients to trade in forex market since 2010. • Manage Deals between LDC Company and other Multinational liquidity provider companies since 2012. Head Of Dealing Room Fx / Cfd’s May2011-October2013 • Dealing Forex in all major currencies ( Gathering information & analyzing ). • Monitoring and reporting any malicious and unnatural transactions to ensure the safety of clients accounts. • Reviewing deals done by assistants and/or trainees. • Training, supervising and mentoring dealers and...
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