...called, “It's all ancient Greek to me; the latest design trend celebrates the power of modern goddesses while giving their inner women freedom to move,” by Edwina Ings-Chambers. Also summarizing the article mentioned above, this paper compares the article between the modern female divine images with mythic examples of feminine divine. Feminine divine in mythology relates to feminine goddesses. In some cultures, feminine goddesses were viewed of as supernatural immortal beings. Goddesses had special powers to control nature, fertility and agriculture among others. Many of these goddesses had similar figures to human women and were thought to also share some human emotions. In today’s general American culture, goddesses are believed by many to just be a myth. In contrast and as mentioned in Leonard & McClure, the discoveries of many ancient feminine shaped artifacts may contribute to several other groups believing that goddesses had previously existed. “A growing number of archaeologists and anthropologists and other scholars, including historians, theologians, literary critics, and social theorists, have seen in these artifacts proof than human societies worshiped an all-powerful Great Goddess from whom the many goddesses of the historical period are descended” (Leonard & McClure, 2004, p. 102). The article by Edwina Ings-Chambers is about modern day fashion which is inspired from garments supposedly worn by ancient Greek goddesses. The fashion styles which include...
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...Not only were literature and film affected by the sexual movement, fashion was also. Just two years after Helen Gurley Brown asked women to bare everything they had in the name of sexual liberation, a fashion designer named Rudi Gernreich asked them to bare even more with the introduction of the “monokini”. His controversial design was a standard one-piece bathing suit on the bottom with two delicate straps rising between the breasts. The suit was his personal contribution to the cause of physical sexual freedom. Only a few thousand sold but it was enough to cause a stir in America. Newspapers were crazy for hits like the “topless swimsuit”. So much so that San Francisco Chronicle debuted a picture of a woman in the bathing suit on the front...
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...Girl- early 1900s, Grecian- Ancient Greece. 3. A) Button-down oxford shirts and loafers. B) Pearl necklace and Chanel suit. C) Overalls and one-piece pajamas. 4. A) Style- the district way a garment looks; the combination of features that makes it different from other garment. Fashion- is a style that is accepted and used by the majority of a group at any given time. Design- is a particular style that may be expressed in a great many designs. All different yet related because they are in the same style. B) Classic- a style that remains genera fashion acceptance for an extend period of time. Fad- a short lived fashion, generally concerned with some detail of design, mostly affecting only a narrow group within the total population. 5. 5 stages: 1) introduction, 2) rise, 3) culmination, 4) decline, 5) obsolesces. 6. Consumer use of a fashion product follows a cycle similar to the buying cycle; however, the use cycle begins after the buying cycle and endures beyond the buying cycle’s decline and obsolescence stage. 7. Fashion changes are outgrowths of changes in consumer needs and require the support of the majority. Consumers dictate what styles will become fashions by accepting some style and rejecting others. 8. 1) Consumers establish fashions by accepting or rejecting the styles offered. 2) Fashions are not based on price. Just because something is expensive does not mean it will be successful. 3) Fashions are evolutionary in nature;...
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...Connections “Fashions fade; style is eternal” - Yves Saint-Laurent Although Yves Saint-Laurent has made made millions in the fashion industry and is a household name, I respectfully disagree. I don't think fashions truly ever really fade. There is always something “coming back in style.” There is one particular style that never really seemed to go away and is still prominent in 21st century high fashion. Greek style dresses have endured the test of time and have become a bit of a staple of modern fashion. The early Greeks made the peplos style famous, but European influence called it the “Empire Waist”; dresses that were long and loose fitting but gathered under the bust. Today, modern wedding dresses are almost always made with some version of an empire waist, and New York Fashion Week's catwalks are littered with remnants of Greek style. No offense to Mr. Saint-Laurent. A peplos is a full-length Greek garment worn by women before 500 BCE. The cloth was manufactured as a tube of fabric that was folded inside out from the top down, then gathered at the waist and fastened at the shoulders in either a strap or with pins. The top of the tube draped down to the waist giving the appearance of a second piece of material. A similar style that would have been worn by both men and women was a chiton[1]. The chiton was a heavier garment made of wool or linen and was held on with a fibula, which was an ancient Greek brooch.[2] Men's styles of chitons were either knee length, or body...
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...the Spotlight By - Marjorie Lewis Fashion Icons Olympians are starting to attend fashion shows and getting involved with the fashion world the fame differences between olympians and celebraties Tim Morehouse’s buisness saviness and his ambition to promote himself If other olympains take Morehouse’s advice and follow in his steps they have a strong chance of becoming as famous as he is Many Olympians have been spotted at many of New York Fashion Week’s fashion shows. Ryna Lochte was seen at Calvin Klien, Emporio Armani, and Rebecca Minkoff, Sanya Richard-Ross was seen at BCBG and Peter Son, and Alex Morgan was seen at Veronica Beard. Why are so many athletes attending fashion shows? Brian Mazza, the founder of Windsor custom menswear says, “athletes are instant icons and and household names,” and that is why he hired Ryan Lochte to host him brands pop up shop during Fashion’s night out. Having an olympian at a show or event will undoubtfully get attention from the media and bring in his fans and benefit the company. Besides there being a benefit for the company the athletes can also benefit. Attending the shows and events will extend the athletes moment in the spotlight. But besides the flashbulbs, reporters, bloggers, and twitters there can be many buisness oppertunites available at these events. Tim Morehouse is a perfect example of someone who won a silver medal, and wasnt well known, until he started hitting the Manhattan’s fashion scene. Morehouse, took himself from...
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... 2.1.1 Understanding the importance of fashion industry 2.1.1.1 Introduction 2.1.2 Examine the innovations of fashion communication 2.1.2.1 Introduction 2.1.3 Evaluate the scope and challenges with fashion ethical issues 2.1.3.1 Introduction 2.1.4 Study the future prospect of fashion marketing 2.1.4.1 Introduction 3.0 Chapter 3 Introduction 3.1 Case study 4.0 Chapter 4 Conclusion 1.0 Chapter 1 Introduction Fashion is a general term for a trendy style, most commonly related to clothing, jewelry, shoes, accessories, make up, or furniture. Fashion is also something we deal with daily and changes constantly as time progresses. New fashion ideas can be influenced by music, movies, videos, books and other related (items and media connected to popular culture. Due to these changes and relationship with popular culture, fashion is a big business. The fashion industry is involved in the purchasing, selling and manufacturing of clothing. It solely focuses on generational fashion trends and to figure out consumer's liking in different segmentations. (pbs.org) The fashion industry is one of the major contributing sectors in the global economy; it had created various job opportunities for the people. Most noticeably, the industry has designed and manufactured clothing corresponding to trends and brands that have brought out a strong buying desire among shopaholics. In the 21st century, the fashion industry has been facing many existing problems...
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...it’s fine gold or diamond jewelry, the latest fashion jewelry, your grandmother’s pearls, a ring with birthstones for each of your children, the necklace received from your husband on a wedding anniversary or a combination of these things, the contents of your jewelry box communicates visual messages about you to others. As an avid collector and seller of vintage jewelry, researching the items I collect is part of the process and often provides education regarding various periods in history. When researching a specific item of jewelry; the style, when it was made, and of what material, it also gives me impressions about the life of the person who wore the item being researched. Over several years, I’ve learned that jewelry has played an important economic, societal and emotional role in human lives throughout history. Jewelry is a wearable art form that can communicate emotion and information to others, even after the wearer is gone. A news article written by Kate Ravilious for National Geographic News online entitled Oldest Jewelry Found in Morocco Cave, described a cache of 82,000 year-old shells found by a team of archaeologists. The shells or “beads” were decorated with a dye from red clay and Quick 2 pierced so they could be strung. To date, these beads are the oldest form of jewelry ever discovered. The article also mentioned “signs of wear” on the beads indicating they had been worn for others “to see.” What those ancient beads actually meant to the wearer and what...
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...simply telling a story.’ Exploring the fashion world occasionally feels like gate-crashing an exclusive club. At least, that’s the sensation I experience as I climb a spiral staircase in a building near Place Vendôme – the grand Parisian square that is home to the Ritz. César Ritz opened his celebrated hotel on 1 June 1898, and its rich patrons attracted the attentions of Cartier, Boucheron, Van Cleef & Arpels, and the other jewellery and luxury goods boutiques that crowd the square. This particular building is the headquarters of a publishing firm, but its location is entirely appropriate. Over the past ten years, Assouline has published a series of glossy books, each minutely dissecting the history of a legendary designer label. With offices in Paris, London and New York, it has become a luxury brand in its own right. I reckon that here, at least, I should get my first insight into what makes a fashion icon. As so often on these occasions, the claustrophobic staircase and labyrinthine corridors of the old building lead to a large office, with a bright picture window overlooking the potted trees and shrubs in the courtyard. Martine Assouline, an elegant French woman, sits me down at a glossy slab-like table and considers her response to my question. ‘At the moment we are in a period where the brand has an exaggerated importance,’ she tells me. ‘Designers like Tom Ford, John Galliano and Marc Jacobs injected new life into fashion. They fused（柱身） it with the music and film...
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...School Uniforms School uniforms! Who likes them?! Not ME! Over the past years, school boards, teachers, parents have been pushing for uniforms. “students dress inappropriate” they say. “Boys sag and girls wear to tight or not enough clothing!”. Well students have the right to dress the way the want too. Let's face the music, children and teenagers are growing up much faster than anyone had expected. Their peers, family, home, music, and television are all influencing them on how they behave and dress. The numerous ways students dress can reflect countless of messages such as the latest fashion trend, hand-me-downs, whatever is comfortable, or violence. I remember when I was in middle school. I did not wear the cutest clothes or was with the current fashion trend and was often left out when my friends were talking about clothes. I felt like I did not belong, but I did not want to buy expensive clothing just to feel included by my friends. Even though students' individuality is important to express one's self, uniforms should be adopted in some public schools because it lowers disciplinary referrals and helps students focus on learning. Many students of public schools believe that school uniforms should not be introduced because it is restraining people's freedom of expression and does not create diversity. One example how uniforms restrict learners are that "without the outlet of expression in their clothes, students may turn to inappropriate hair styles, jewelry, or makeup"...
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...Illuminati/Noir Case 1. Should Noir and Illuminati II indeed be separate? Why or why not? Noir and Illuminati II have been created contemporaneously to complement each other in the market of socially responsible affordable luxury clothes. The overall goal of Noir and Illuminati II is to make CSR more appealing within the fashion industry and they hope to achieve this by providing fashionable and desirable clothing and fabrics. While Noir is the designer and producer of luxury clothing for women, Illuminati II has been founded to be the supplier of high quality Organic and Fair Trade cotton, both for Noir and for other luxury brands. In 2007, Peter Ingwersen, the founder of these two brands, has many concerns on how to make his project grow further. One of these issues is whether it would be better to separate the two brands or to keep them linked together. On the one hand, Illuminati II and Noir share the same objective of introducing the CSR concept in the luxury fashion industry. This focus on social responsibility is the main point of strength of both brands, as it makes them unique. Keeping Illuminati II and Noir together could be advantageous as they can cooperate more strongly in order to reinforce the CSR image in the final product. The two brands could also assist each other in distribution and marketing of the products. Indeed, it is fundamental to take into account the financial resources of the companies, as it is probable that a division of Noir and Illuminati...
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...had the first millinery shop in Paris. Because of her extraordinary needlework skills and her friends introduced many celebrities for her guests, just in one year, her business was rising. Then Coco moved her store to Rue Cambon, it is more fashionable than before, and this area still is the head office of Chanel so far. But only make hats were not content her ambitious for fashion, so she moved to higher level—Haute Couture. And in 1914, she opened two clothes stores, this is the brand was born which is influence deeply in the world. In 1920s, Chanel designed a lot of innovative style, such as tricot sailor dress, little black dress. Furthermore, she was also got new ideas from men’s clothing. Because of the women’ clothing were too gorgeous, so she put some men tests into women’s clothing, like blazer, then she pushed out women’s trousers(Don’t forget, at that time, women only wear dresses. ), this series of creation brings great revolution in modern fashion history. And Coco has a unique view and talent on fashion aesthetics, let she made a lot of friends with poets, artists and intellectuals. Except fashion, in 1921, Chanel also pushed out Chanel...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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...on how they have an edge over their competitors. I know what’s their traffic on their store, and didn’t have to went to those stores for get the information needed to do this paper, I only went once to speak with the managers and the rest I was able to do it based on some research and the knowledge and experience I have from being a customer for both stores. I hope this research paper will met all your expectations and you learn something new about these retail stores. [pic] History Diesel was founded by Renzo Rosso in 1978. He wanted it to be a leader, a new type of company that will focus on style and fashion. So he carved out a niche for itself in its field. He started surrounding with creative, talented people, innovators that matched his new ideas, by rejecting the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom,...
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...The 1920s and 1930s was a decade of change in Amerike.1920's were a time of wealth and luxury, while the 1930s were more sober as the economy sank. Every decade has its own specific style of fashion, however, no matter how good or bad the times were. Both day and evening fashion for women and men reflected society's attitude towards the economy and the perception of the evolution of society Short hair stands throughout the decade. Women who keep their long locks pulled back at the nape of his neck in a chignon. Boy-like figure was the desired shape, and dropped waist hip. Hemlines gradually approached the mid of 1920's, when the famous "flapper" look became popular, the scars went down again, with jagged scars favored. Long necklaces - in particular, strings of pearls - were accessories of choice, and a tan or flesh colored stockings were popular. Red lips, dark eyes, skin and powdered finished 1920s feminine look. The most popular mod for working men in 1920 was a suit. This style has been immortalized in various characters, from Al Capone to F. Scott Fitzgerald. Men's fashion in the 1920s was heavily influenced by athletes and other famous people. Men generally want to look younger and more athletic and performs graceful white shirts under their suits. Hats, such as driving caps and hats were popular. Short fat ties worn for everyday looks, while the bow ties were popular for evening wear. During the 1930, more feminine style returned to form, emphasizing the chest, hips...
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...this business as fashion is my interest. Brief I need to identify the level of demand for my business and who it is from. In order to look at my potential customers and the way they buy I will have to go into an existing clothes store and see the way they act and what they actually buy. I will create an observation checklist which will show gender, rough age, whether they buy anything and what they buy. I would do this for several hours until I have details of 200 people entering the shop.There are lot of similar stores like this I could go and visit especially in the Skelmersdale concourse. Also as there are other business which are a lot like mine but are online, I would look at them and see how they go about things I wouldn’t help me in many ways but I could get a better idea of the stock and the price they go for. To help identify my competition, I need to visit the local town centre to locate any similar businesses. Another way of doing this is to go online and look at the local areas. Research proposal. For my primary methods I have decided I will go to other clothes stores and see what the public behave like and what stores they prefer and the type of things they buy and what price range they go for, this method wont affect my business as it will only take one day for doing this. Another primary method I will do is use some questionnaires will ask questions about where people shop, why, online or in town, the price, the latest trends and fashions...
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