...Unit 2 – Brand Building Clarence Lott American InterContinental University Abstract This paper will review the person I interviewed about being a savvy marketing consumer and how to stay on top of sales of a competition of a market. This paper will also tell how a strategic need to identify on buying items in public and how they will be drawn to a particular item in business promotions. This paper will also show how the consumer will be able to innovate ways on how to appeal to the segment on how she will continue on buying the regular products she have bought. Introduction Buying brands or whole name products are an intangible needs that depends on the customer. A lot of people buy a specific brand at certain stores that are associated with big or lesser value that is important for the consumer. This paper will see how a loyal customer feels on why they choose this product, in this case, Clorox that is used to wash clothes and get the stains out and also used to a cleaning material in the everyday home. This person is committed to Clorox despite the presence of imitations in the other stores. Brand loyalty interview Luckily, I have been able to have a discussion with the person who feels they are one of Clorox’s most loyal customers, as I sit down to speak down with this individual; I can already here the clothes washing in her studio. I have chosen to interview her at her studio because she is my cousin, and she always buys lots of name brand items regardless...
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...quiet fresh and it has material and information which our topic requires as to discuss. (Bather & Tucker 2011) Reliability Andrea Bather is an accounting lecturer in Department of Accounting, Waikato Management School, and University of Waikato, New Zealand. She has a bachelor degree in Law (University of Canterbury) and also completed Masters in Law from University of Waikato. She’s also an author of “The Public Company Accounting Oversight Board: national and international implications” (2006) journal. Journal is also peer-reviewed by the authors’ guidelines. Coverage In this article authors used more than 8 articles in proving their research on legitimacy theory. Accuracy The authors used some techniques or methods for review the provisions of sections in this journal to present the business review. Author credentials Andrea Bather used to work in private legal practise in Hamilton, where she was covering litigation work and has also worked for government departments in clerical and roles. She has been a child support administrative review officer, recently with the Inland Revenue Department in Hamilton. Few articles published by her: Bather, Andrea; Tucker, Robyn (2011), Legitimacy theory and a compliance analysis of Tesco's 2008 Business Review, International Review of Business Research Papers, 2 (2) : 137-156. Bather, Andrea; Kelly, Martin (2006), A dialectic analysis of the whistleblowing phenomenon, Australian Accounting Review, 16 (38) : 59-65....
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...Educational Background 3. Age In the common pyramid-shaped organisations majority of the individuals face a point where hierarchical advancements seem unlikely. In such a situation we say that the employee has hit a career plateau or that his career has stagnated. In some situations although the employee has hit a plateau he/she still continues to do his/her job efficiently with no decrease in output. However , for some employees the career plateau may adversely impact job satisfaction, motivation, willingness to stay in the organisation ,etc. It is the latter case also known as the “deadwoods” who need extra attention from the management and our study focuses on analysing the effects of career stagnation on these three variables. In our research we might also find differences in the results based on several factors like gender, age, educational background, etc. So this factors are considered as mediator variables and their effect is also studied. For the purpose of this project we are limiting ourselves to engineers working across various domains such as I.T, Manufacturing, etc. The...
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...RESEARCH 2015 R E S E A R C H , 2 015 The Doctoral Programs at Harvard Business School educate scholars who make a difference in the world through rigorous academic research that influences practice. More than 140 strong, HBS doctoral students represent diverse backgrounds, degrees, undergraduate schools, and disciplines includ— ing economics, engineering, mathematics, physics, psychology, and sociology. They examine the most critical issues in business management through rigorous research, creating and disseminating new knowledge as the next generation of thought leaders. By the time they graduate, students will have authored and co-authored publications with faculty members, who often become important mentors, colleagues, and collaborators. ACCOUNTING AND MANAGEMENT Chattopadhyay, Akash , Matthew R. Lyle, and Charles C.Y. Wang. “Accounting Data, Market Values and the Cross-Section of Expected Returns Worldwide.” Working Paper, April 2015. (Revise and resubmit to Journal of Accounting and Economics.) Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. “Activist Directors: Determinants and Consequences.” HBS Working Paper 14-120, June 2014. Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. “Consequences to Directors of Shareholder Activism.” HBS Working Paper 14-071, February 2014. Ioannou, Ioannis, Shelley Xin Li, and George Serafeim. “The Effect of Target Difficulty and Incentives on Target Completion: The Case of Reducing Carbon Emissions.”...
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...Biology Semester 1 Research Project Cellular Process Meagan Baggett 4th Period The endosymbiotic theory explains how eukaryotic cells may have evolved from prokaryotic cells. Symbiosis is a close relationship between two different organisms. The discovery of the endosymbiotic theory took hundreds of years to be considered as real and was eventually it was finalized. The endosymbiotic theory is believed to be first introduced and described by Andreas Schimper in 1883. Schimper was a German botanist and phytogeographer. He was born on May 12, 1856 and he passed away on September 9, 1901, at the age of forty-five. After studying at the University of Strassburg from 1874 to 1878, in the process acquiring his Ph.D, He left Germany...
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...Description: This course focuses on the global dimension of technology-enabled innovation. Topics covered include: motivation for a global business outlook, how to proactively access global sources of innovation, coordination and organization of innovation-oriented activities around the world, new product development on a global basis, the role of revitalized global R&D, the growing of prominence of IT, virtual organizations and e-Business, and the increasing role of alliances and linkages with customers, suppliers, and other third parties. Course Structure: This course introduces the latest and most relevant thinking, research and best practices, with an emphasis on learning based on the experiences of actual firms around the world. Individual and team-based project work is an important part of this course. We will be discussing a number of research papers, case studies and relevant reading material during this course. Class interaction is vital to understanding many of the central themes and issues in the area of global innovation. Textbooks: Reverse Innovation, Govindarajan and Trimble, 2012 ISBN-10: 1422157644 ISBN-13: 978-1422157640 The Innovator’s Dilemma, Christensen, 2011 ISBN-10: 0062060244 ISBN-13: 978-0062060242 Case and Readings (HBS): Coursepack: https://cb.hbsp.harvard.edu/cbmp/access/28805771 Course requirements: There will be different types of readings and assignments in this course. First, there is the standard pre-class preparation...
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...English 1301, 9:05 MW P. Schmidt, HLN Paper# 3 Research Paper October 22, 2014 After the oil spill in Gulf of Mexico in 2010, a research by Douglas. B. Inkley shows that scientists are still assessing the effects of the estimated 170 million gallons of oil that flooded into the Gulf after the explosion of BP's Deepwater Horizon oil rig. The effects of oil spills can have wide ranging impacts that are often portrayed by the media as long lasting environmental disasters. Such perceptions are understandable as they are often fuelled by distressing images of oiled animals and other wildlife. More than 8,000 birds, sea turtles, and marine mammals were found injured or dead in the six months after the spill. In the months following the Gulf oil disaster, wildlife managers, rescue crews, scientists and researchers saw many immediate impacts of the oil impacting wildlife. Though oil is no longer readily visible on the surface, it isn’t gone. Scientists have found significant amounts on the Gulf floor, and the oil that has already washed into wetlands and beaches will likely persist for years. We likely will not see the full extent of impacts for many years, which makes creating and implementing successful restoration plans a serious challenge. Here is a list of some animals that were affected by the oil spill: * Sick Dolphins - As part of the official investigation into impacts of the Deepwater Horizon disaster, a team of scientists did comprehensive physicals on dolphins in...
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...to be focused on the internal aspects of a business to keep it efficiently running and profitable. The paper also considers problems with knowledge transfer and globalization in a family run business through literature review and case studies including problems with family run businesses and makes suggestions to resolve those problems. Introduction: Introduction: Most of the definitions of Family Business include least three dimensions: one or several families hold a significant part of the capital; family members retain significant control over the company, which depends on the distribution of capital and voting rights among nonfamily shareholders, with possible statutory or legal restrictions; and family members hold top management positions. (José Allouche). It has been suggested that profit maximization may have been inaccurately assumed to be the primary or even sole objective of a family business and that family firms often display a strong preference toward noneconomic outcomes (Thomas M. Zellweger) we find good reasons why family firms have a particular inclination to satisfy multiple stakeholders (Thomas M. Zellweger) History: Family business currently faces the challenge of seeking legitimacy and resources, associated with disciplines and departments, while attempting to offer useful research, associated with multispecialty and multidisciplinary research. Family business is thus pulled in two directions just as...
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...RETHINKING THE (EUROPEAN) FOUNDATIONS OF SUB-SAHARAN AFRICAN REGIONAL ECONOMIC INTEGRATION: A POLITICAL ECONOMY ESSAY by Peter Draper Research area: African Economic Outlook September 2010 Working Paper No. 293 Rethinking the (European) Foundations of Sub-Saharan African Regional Economic Integration: A Political Economy Essay DEV/DOC(2010)10 2 © OECD 2010 DEVELOPMENT CENTRE WORKING PAPERS This series of working papers is intended to disseminate the Development Centre’s research findings rapidly among specialists in the field concerned. These papers are generally available in the original English or French, with a summary in the other language. Comments on this paper would be welcome and should be sent to the OECD Development Centre, 2 rue André Pascal, 75775 PARIS CEDEX 16, France; or to dev.contact@oecd.org. Documents may be downloaded from: http://www.oecd.org/dev/wp or obtained via e-mail (dev.contact@oecd.org). THE OPINIONS EXPRESSED AND ARGUMENTS EMPLOYED IN THIS DOCUMENT ARE THE SOLE RESPONSIBILITY OF THE AUTHOR AND DO NOT NECESSARILY REFLECT THOSE OF THE OECD OR OF THE GOVERNMENTS OF ITS MEMBER COUNTRIES ©OECD (2010) Applications for permission to reproduce or translate all or part of this document should be sent to rights@oecd.org CENTRE DE DÉVELOPPEMENT DOCUMENTS DE TRAVAIL Cette série de documents de travail a pour but de diffuser rapidement auprès des spécialistes dans les domaines concernés les résultats des travaux de recherche du Centre...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...Georgia Institute of Technology CHEM 3700 Research Paper The German Energiewende “Die deutsche Energiewende“ Professor: Dr. Thomas Orlando Student: Shyam Rangarajan Abstract With the diminishing reserves of fossil fuels compounded by their negative effects on the environment, clean and renewable sources of energy to meet next generation energy demands undoubtedly need to be found. However an even more critical aspect governing global energy challenges is the way governments around the world take responsible actions and implement energy policies that are conducive to a sustainable future. A recent development in this regard is the German Energiewende, or Energy Transformation, one of the most ambitious projects of its type. The project aims to completely transition the German energy sector to one powered by renewables by the year 2050. Along with the benefits to energy security and controlled carbon emissions that such a policy would bring, the German government‟s efforts have also sparked a wide-scale increase in investment into emerging technologies. This has led to a vast increase in employment in the energy sector, and has also given rise to the concept of „prosumers‟, or individuals who produce and sell their own electricity through privately owned solar installations. Although the long term benefits of this project are enormous and the potential limitless, there are several short term repercussions that are slowing it down. Chief among these is the spiraling...
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...Apple Incorporated and ExxonMobil and the Ethical and Social Responsibility Issues They Face in Today's Society. Grant Manor Northwest Connecticut community College Abstract This paper explores social and ethical issues and situations two companies, Apple Incorporated and ExxonMobil, are facing today. Some issues that will be discussed are Apple Incorporated's stand on "pro-discrimination" many state legislatures are trying to pass, Apple Incorporated's ethically questionable ResearchKit™ and whether or not this new tool will be a good advancement or an unethical way to make money by selling medical records to third-parties, and lastly ExxonMobil's continuing case with the New Jersey State legislature over oil contamination from ExxonMobil's refineries. This paper will discuss these situations, what is good and bad about these situations, and some possible actions the companies could take to remedy the situations. Apple Incorporated and ExxonMobil and the Ethical and Social Responsibility Issues They Face in Today's Society. In Andrea Chang's article titled "Apple CEO Tim Cook is forging an unusual path as a social activist", Chang discusses how in a recent interview Tim Cook took stance against "pro-discrimination" state laws that allowed people in the particular state to refuse service or goods to any person because of the owner's religious beliefs. This article talks about how Cook has personal interest...
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...survive in current globalized economy. The establishment of BIMB-EAGA is indeed a progressive effort to enhance cooperation and to accelerate the socioeconomic development of less developed, marginalized and geographically in the four countries, Brunei, Indonesia, Malaysia and Philippines. However, globalization and inefficient HRM practices pose threat to the achievement of BIMB-EAGA objective. As a results, organization within this region lack competitive advantages. A comparative study on telecommunication companies within BIMP-EAGA highlights the importance of talent management by incorporating good HRM practice. Strategy and approach embarked by the organisations within the same industry gives a clearer picture. The purpose of this paper is to analyse the HRM practices and leadership issues by focusing on talent management approach amongst telecommunication companies within BIMB-EAGA region to face the threat of globalization. Introduction BIMP-EAGA which was formally launched on March 24, 1994, in Davao City, Mindanao, the Philippines, literally an...
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...Improving Quality and Value in the U.S. Health Care System By: Niall Brennan, Nicole Cafarella, S. Lawrence Kocot, Aaron McKethan, Marisa Morrison, Nadia Nguyen, Mark Shepard and Reginald D. Williams II Share on email Share on twitter Share on facebook Share on linkedin More... Share on google_plusone_share Share on stumbleupon Share on reddit Share on print Executive Summary The U.S. health care system faces significant challenges that clearly indicate the urgent need for reform. Attention has rightly focused on the approximately 46 million Americans who are uninsured, and on the many insured Americans who face rapid increases in premiums and out-of-pocket costs. As Congress and the Obama administration consider ways to invest new funds to reduce the number of Americans without insurance coverage, we must simultaneously address shortfalls in the quality and efficiency of care that lead to higher costs and to poor health outcomes. To do otherwise casts doubt on the feasibility and sustainability of coverage expansions and also ensures that our current health care system will continue to have large gaps — even for those with access to insurance coverage. There is broad evidence that Americans often do not get the care they need even though the United States spends more money per person on health care than any other nation in the world. Preventive care is underutilized, resulting in higher spending on complex, advanced diseases. Patients with chronic diseases such as hypertension...
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...MLA Style Citations, 7th ed. (Modern Languages Association) This guide provides basic guidelines and examples for citing sources using the MLA Handbook for Writers of Research Papers, 7th ed. (2009). MLA citation style requires that credit be given to sources in the text of an essay with parenthetical references. General guidelines for parenthetical references appear on the last page of this guide. While the following examples are single-spaced, the Works Cited page should be double-spaced throughout. Format: Author Last, First. Title. Location of Publisher: Publisher, Year of Publication. Print. Book: One Author Sample Citation: Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. Cambridge: MIT, 1999. Print. Format: Author Last, First, and First Last. Title. Location of Publisher: Publisher, Year of Pub. Print. Book: Two Authors Sample Citation: Lunsford, Andrea, and Lisa Ede. Singular Texts/Plural Authors: Perspectives on Collaborative Writing. Carbondale: Southern Illinois UP, 1990. Print. Format: Author Last, First, Author First Last, and Author First Last. Title. Location of Publisher: Publisher, Year of Pub. Print. [Note: If a source has more than three authors, only the first author should be listed, with the Latin phrase “et al.” (meaning “and others”) following their name.] Book: Multiple Authors Sample Citation: Patten, Michael A., Guy McCaskie, and Philip Unitt. Birds of the Salton Sea: Status, Biogeography, and Ecology. Berkeley:...
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