...BlackBerry Limited: "Should Blackberry switch to Android?" Abstract With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? ...
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...listed on the NASDAQ Global Select Market and the Toronto Stock Exchange ((RIM Annual report, 2012). In order to analysis RIM`s corporation strategy, we will analysis RIM from external, internal, business level strategy and Corporate-level Strategy four part, and find key issue of RIM facing now , what is the way out. (RIM, 2012) http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf Research In Motion (RIM), a Canadian company, introduced their new phone BlackBerry 850 in 1999 which creating the wireless email market, and also introduced a Software package called the BlackBerry Enterprise Server which help people access to work email even they are not in the office, people start to use BlackBerry as a corporate mobile phone.in 2007, the RIM became the Canada`s most valuable company, and in 2009 the global smartphone market share held by RIM is almost 20.1% (statista, 2013). http://www.statista.com/statistics/263439/global-market-share-held-by-rim-smartphones/ Key issue: The company is deteriorating http://www.theguardian.com/technology/2013/jan/30/new-blackberry-phones-revealed http://ca.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2012/2012rim_ar_40F.pdf http://ca.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2012/2012rim_ar_40F.pdf Competition: The rise of the Apple iPhone and Google’s Android OS has been rapid...
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...Business Research Report OS of Champions Assessment Code: RWT1 Student Name: Date: May 18, 2014 Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Apple IOS 5 Pro’s and Con’s 5 Ease of use 6 Versatility 6 Security 6 Analysis 6 Android OS 6 Pro’s and Con’s 6 Ease of use 7 Versatility 7 Security 7 Analysis 8 Microsoft Windows OS 8 Pro’s and Con’s 8 Ease of use 9 Versatility 9 Security 9 Analysis 9 Recommendations 11 Conclusion 12 References 13 Executive Summary As we prepare to arm our Sales Managers with a devise that will not only keep us competitive in the market, but give us a technological advantage over our competitors. Allowing them to: • Present sales pitch to the customer • Analyze sales performance • Track Sales in real time • Manage Sales Force • Manage Accounts • Conduct training • Keep our data secure • Order equipment direct to the market We must decide which OS best fits our needs. We have researched in depth the three leading operating systems on the market. Apple IOS, Android Jelly Bean, and Microsoft Windows 8.1. While each operating system had great advantages and disadvantages we found the following to be true: Microsoft Windows 8.1 is the clear winner. I recommend we provide each Sales Manager with a phone and tablet computer running the Windows 8.1 operating system by Microsoft. It will give them everything they...
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...Samsung Case Analysis Ernest Coronado Samsung Case Analysis Ernest Coronado CSUCI – Spring 2015 Prof. Jeffrey Stone - Capstone 499 CSUCI – Spring 2015 Prof. Jeffrey Stone - Capstone 499 Smartphone Industry in 2013: Samsung’s Dilemma (1) In 1938, the Samsung Corporation began in Korea as a trading company selling fish, fruits and vegetables to Asia and eventually expanded to manufacturing, machinery and sales operations. Over several decades, the company diversified and grew to become an international conglomerate, which included Samsung Electronics. Samsung’s Electronic business operates in several areas such as visual displays, appliances, health and medical, mobile communications, memory, etc. that generate revenue close to US$100 billion in 2012, making it the world’s largest technology company based on revenue. Samsung Electronics is one of a few major players in the fast-moving smartphone industry. This industry is parsed into two primary segments, the hardware (handset/phones), and the (OS) operating systems that run them. The key issue facing the company today is whether it should enter the OS market for itself, or keep existing relationships and look for other ways to gain strategic advantages in the market. There are several aspects to the environment that faced the smartphone industry. The social and cultural phenomenon where over the last decade consumers have been using technology that allows them to stay connected and communicate anytime and anywhere...
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...Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been slow to adapt its technology and production line to current trends, has given space for other companies to challenge its global dominance, especially in medium-long term. Smartphones are the next step in an extremely turbulent industry where innovation is the key for survival. It is for this reason that Nokia must adapt to continue its expansion for benefit of its different stakeholders. We present an analysis based on three strategic alternatives regarding the Operating System Nokia should use to implement its new line of smartphones, in order to compete with already established player in this segment and ensure long-term profits at the same time as bringing the highest levels of satisfaction to every of its stakeholders. Contents 1. Introduction ......................................................................................................................................... 1 2. What is a smartphone and how smart are Nokia’s phones? ................................................................ 3 The question is how Nokia is defining what a smartphone is? .............................................................
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...app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms. Keywords: App stores, Business models, Mobile software markets, Mobile application markets, Open vs. closed business models, E3-value modelling 1 Introduction After the introduction of the Apple App Store in July 2008, competitors rushed to introduce their own mobile software markets. In April 2011, Distimo (Site 1) - a...
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...This individual project is a SWOT analysis on Apple. We will analyze the strengths, weaknesses, opportunities, and threats. Once the analysis is completed, we will propose a strategy and a product to take advantage of their vulnerabilities to increase the company’s market share. The strategies will be used to make sure the highest benefit to the company will be looked at with great detail. The evaluation would suggest the need to extend with the strategy or to redefine them. SWOT Analysis of Apple Apple Incorporated is managed by CEO Tim Cook. Apple manufacturers’ computers, computer software, computer hardware, electronics. Apple has grown since 2001 when they launched the iPod mp3 player. Apple is the most prosperous electronics company in the world and has $156.508 billion in revenue and has profited $41.733 billion all in the year 2012 (DataMonitor, 2006). SWOT ANALYSIS Strengths 1. Strategic Alliances: Apple has been thriving in increasing and improving strategic alliances with lateral manufacturers and intermediate connection giants like Verizon, Comcast, Disney, and TBS. Strategic alliances have been a source of comparable benefit as the association can focus on making innovative products like iPod, iTunes, and iPad. 2. Creativity: Creativity is apples well renowned strength in the entire industry. Apple has continued to be creative, an example of which is the creativity it conveyed to the OS and hardware conceive of the iPhone...
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...Contents 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor Analysis 4. Channel 5. Context References Marketing Management Report Deliverable 2 3 3 7 9 11 12 13 15 Category : Smartphones Market: India Submitted By Ganesh R Preethi Venkataraman Sarat Bose Rajendra Mohan Talele Mahavir Prasad Kumawat S. Madhuvanthi Table of Contents Content 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor Analysis 4. Channel 5. Context 6. References 7. Annexure Page No. 3 3 7 9 11 13 14 15 16 I. Consumer Analysis A sample of 8 consumers was taken for an exploratory research, the objective of which was to identify needs, desired attributes, relative importance of attributes and how different competitors are rated on the attributes. The consumers were chosen in the following manner: • 4 existing smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress (Feature Phone) Switched from? Touch Screen, Android, Applications, Need Processor Touch Screen, Android, Applications, Attributes...
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...1 Problem Statement RIM’s iconic product, Blackberry, has lost its lead in the smartphone market and continues to decline. Now RIM faces the decision of whether they should continue with their focus on business users or enter a new market segment that has been growing: users of useful, yet entertaining smartphones. How can Blackberry stop declining and become competitive again? 2 Situation Analysis In 2003 RIM launched the Blackberry. RIM gave users the first way to take the internet with them everywhere on their cell phone. They were pioneers leading the market. By 2008 RIM had 45% of the US smartphone market share and became the most popular smartphone in the USA.1 Blackberry targeted business professionals and government clients. RIM intended to provide the user with a useful interface that could synchronize computers to phones and simplify work regardless of where you were working from. They also offered a messaging system that was superiorly secure. Blackberry’s main competitors are Apple’s iOS and Google’s Android platform. Apple required all App’s for the iPhone to be sold through their store. Android, being free source, could be modified by any programmer. In 2012 Blackberry’s App World Store had less than a 5th of the selection compared to the Apple AppStore (Exhibit 1). The iPhone and Android phones had a touch screen interface which provided a novel interaction and a much larger screen. This, added to the attractive designs, hundreds of apps offered, and...
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...Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How to differentiate its strategy in a sustainable way?, What actions and strategy follow in order to manage uncertainty and to anticipate the changes of the acquisition of Motorola by Google and the alliance Microsoft-Nokia?, Will they need to develop their own OS or license another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft...
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...https://www.researchgate.net/publication/259692383 Microsoft Acquired Nokia in Unipolar Operating System Market ARTICLE · SEPTEMBER 2014 DOI: 10.14807/ijmp.v5i3.166 CITATIONS READS 2 2,355 1 AUTHOR: Netra Pal Singh Management Development Institute Gurgaon 68 PUBLICATIONS 62 CITATIONS SEE PROFILE Available from: Netra Pal Singh Retrieved on: 12 February 2016 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http://www.ijmp.jor.br ISSN: 2236-269X v. 5, n. 3, June - September 2014. MICROSOFT ACQUIRED NOKIA IN UNIPOLAR OPERATING SYSTEM MARKET Netra Pal Singh Management Development Institute, India E-mail: knpsingh@mdi.ac.in Submission: 13/11/2013 Revision: 05/01/2014 Accept: 10/01/2014 ABSTRACT The recent big tickets include Microsoft acquiring part of Nokia for US$ 7.2 billion, Verizon buy 45% stake in Vodafone for US$130 billion, Google acquiring Motorola for 12.5 billion. These buyouts are analyzed and commented by experts of the industry. This research paper attempted to collate their view in the context of Microsoft and Nokia deal on six parameters. These parameters are (i) reasons for the downfall of the Nokia market share, (ii) general comments of the experts, (iii) similarities / dissimilarities of past and business models of the smartphone business, (iv) reasons for Microsoft to buy out Nokia, (vi) impact of buyout on Microsoft, Nokia, consumers and markets. In addition, paper discusses the existing theories of merger & acquisition in telecom sector in the...
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...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
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...Introduction This paper will provide an analysis of High Tech Computer Corporation (HTC) a Taiwanese corporation operating in the mobile phone and smartphone industry, as described in ‘HTC Corp. in 2012’ by Yoffie, Alcacer, Kim (2012). It will aim to provide an insight into some of the challenges which HTC encounters, due to both internal and external developments, and how these challenges affect the strategic position of HTC, as well as the sustainability of its future. Lastly, this paper will conclude with a strategic advice to the directors of HTC on what steps they ought to undertake in order to move HTC into the top three of smartphone producers worldwide. Overall, the major challenges which HTC encounters can be related to two facts. Firstly: HTC operates in a highly competitive, fast growing market, which is driven by innovation and technology-based developments: In 2011 annual growth of the smartphone market was recorded at 61% (Yoffie, Alcacer, Kim, 2012). Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to selling phones under its own brand name has brought about a variety of challenges which will be discussed below. Customization versus Scalability In the past, HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs of...
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...I. SWOT ANALYSIS STRENGTHS | WEAKNESSES | * Strong broad band image provides edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future growth avenues * Wide portfolio of offerings * Net Sales/Employee: 2010 * Liquidity Ratios – leader in Current and Quick Ratios | * Patent infringement lawsuits may affect financial condition and operating results * Profitability Ratios 2010 trailing Baidu and Microsoft in: * NPM, ROA, ROE, * Productivity Ratios 2010: * SG&A/Net Sales – trailing Baidu * COGS/Net Sales – trailing Baidu and MS | OPPORTUNITIES | THREATS | * Strategic Acquisitions to further strengthen the company’s portfolio * Rising popularity of Android to increase market share * Robust outlook for mobile advertising market provides growth opportunity * Entry into mobile payments market * Serving additional customer groups or market segments * Integrating forward or backward * Acquiring companies with attractive technological expertise or capabilitiesFurther penetration into international markets | * Intense competition may affect revenues and profitability * Slowdowns in market growth * Economy slowdown in both domestic and international markets * Board of Directors at risk for corporate conflcit * Loss of operation in China * Adverse economic conditions that threaten critical suppliers or distributors * Web spam and content farms may decrease...
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...Android vs iPhone Junyao Zhang April 12, 2010 This is a complete analysis and comparison between Android and iPhone OS. The rest of this report is organized as follows. Section ?? outlines the system architecture, history and detail management configuration. Section ?? discusses the iPhone system. In Section ??, a comparison between these two systems is presented. 1 Android Android, originally meaning “robot”, is a mobile operating system using a modified version of the Linux kernel. It was initially developed by Android Inc., a firm later purchased by Google,[?]and lately by the Open Handset Alliance[?]. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries.[8] It empolys the software stack architecture, as shown in Figure 1. • Android relies on Linux version 2.6 for core system services such as security, memory management, process management, network stack, and driver model. The kernel also acts as an abstraction layer between the hardware and the rest of the software stack. It is implemented by programming language C. • The middleware level includes Runtime and Libraries. The Runtime includes core libraries, providing most of the functionality available in the core libraries of the Java programming language, and Dalvik virtual machine which allows every Android application runs in its own process. The Libraries is used by various components of the Android system, such as Media Libraries, 3D libraries...
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