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Ann Taylor

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Submitted By Jacksj26
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http://www.wikinvest.com/wiki/ANN#Trends_and_Forces https://prezi.com/-hhvlhwivyzy/copy-of-ann-taylor/ Porter 5 Forces:

1.) The threat of new entry: The threat of new entry in the specialty retail market is medium. According to Wiki invest in the past 10/15 years the number of independent retailers have decreased. The reason why the number of retail stores are decreasing is because a lot of the independent retailers are becoming chain stores, or either owned by large corporations or franchised (McCarthy, 2007). Ann Taylor and New York & Company are the leading specialty retailers of women apparel, meaning that a lot of specialty retail store (Director, 2007). Furthermore meaning that the competitive advantage of Ann Taylor, New York & Company is very strong, which puts a stain on new entrees. 2.) The bargaining power of the buyer: The bargaining of the buyer is low to medium. According to Gina Bert a journalist from the Prezi website, stated that the bargaining power of the buyer is low because when the demand of a quality product is high Ann Taylor can charge beneficially price for their company. So the buyer doesn’t have much say in the price they pay for the product, because in a specialty retail store like Ann Taylors you don’t find a lot of trying to negotiate the price at the checkout (Bert, 2013). Minimal substitution and brand identity plays a huge role in Ann Taylor favor when it come to the bargaining power of the customer. 3.) The bargaining power of the supplier: Normally the bargaining power of the supplier would be very high, but since Ann Taylor has above average differentiation inputs that sets them apart in their market. So their bargaining power of the suppliers is small to medium. According journalist Gina Bert, Ann Taylor the bargain powers of the supplier are medium to low because they have controlled their impacts on

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