...Contributions of Internal Branding Practices to Corporate Brand Success Abstract: The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. The results show that core values are a main building block of internal branding practices and that core values are united with cultural values with a dual purpose of adding value to customers and guiding employee behavior. Furthermore, the results point out that core values internally indicate how the vision is to be achieved and that the vision may be more useful as a management tool than internal branding tool. Subcultures appear to be present in all three cases and the results suggest that corporate brands are strengthened by internalizing a main corporate culture which allows cultural interpretations within subcultures and by assuring that subcultures co-exist in harmony. Internal communication seems to support corporate and internal branding by applying a pull-principle in communications, creating forums for personal interaction and facilitating employees’ information search and processing. In terms of human resourcecontributions to brand building, practices such as recruitment, phasing in of new employees, internalization of core values among current employees and internal brand evaluations are put forward. Moreover, two additional concepts of importance in...
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...pseudonym name Linda Brent. It was under this name the text was published. In later years, her text has been viewed as an important text, speaking truth to the ears of sentimental novel readers in the north, and calling for action against the cruel institution of slavery. Employed as a teacher by Pace University in 1968, Jean Fagan Yellin wrote and published her dissertation. While re-reading Incidents in the 1970s as part of the project and to educate herself in the use of gender as a category of analysis, Yellin became interested in the question of the text's true authorship. Over the next six-years, Yellin found and used historical documents including the Amy Post papers at the University of Rochester (Post was a close friend of Jacobs), state and local historical societies, and the Horniblow and Norcum papers at the North Carolina state archives, to establish both that Harriet Jacobs was the true author of Incidents, and that the narrative was her autobiography. Her edition...
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...WP/09/95 Ponzi Schemes in the Caribbean Ana Carvajal, Hunter Monroe, Catherine Pattillo, and Brian Wynter © 2009 International Monetary Fund WP/09/95 IMF Working Paper Western Hemisphere and Monetary and Capital Markets Departments Ponzi Schemes in the Caribbean Prepared by Ana Carvajal, Hunter Monroe, Catherine Pattillo, and Brian Wynter Authorized for distribution by Paul Cashin and David Hoelscher April 2009 Abstract This Working Paper should not be reported as representing the views of the IMF. The views expressed in this Working Paper are those of the author(s) and do not necessarily represent those of the IMF or IMF policy. Working Papers describe research in progress by the author(s) and are published to elicit comments and to further debate. In several Caribbean states, unregulated investment schemes grew quickly in recent years by claiming unusually high monthly returns and through a system of referrals by existing members. These are features shared with traditional Ponzi schemes and pyramid schemes. This paper describes the growth of such schemes, their subsequent collapse, and the policy response of regulators, and presents key policy lessons. The analysis and recommendations draw on country experiences in the Caribbean, and in such diverse countries as the United States, Colombia, Lesotho, and Albania. JEL Classification Numbers: G18 Keywords: Pyramid schemes, Ponzi schemes, Caribbean Authors’ E-Mail Addresses: acarvajal@imf.org; hmonroe@imf.org;...
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...of several chronic diseases.1-4 An important question for public health policy, therefore, is how to encourage the population as a whole to make lower-fat food choices. To date, environmental intervention strategies to reduce the population prevalence of high-fat food consumption have focused primarily on improving consumer knowledge through mass media, schoolbased, and point-of-purchase education.-"-- Such interventions have shown positive effects on nutrition knowledge, but changes in food-choice behaviors have been modest in magnitude, variable, and often short lived. Environmental strategies designed to influence food choice through mechanisms of availability and cost rather than nutrition education have received less research attention.5-14 Perhaps the most impressive of these studies in magnitude of effect was a recent cafeteria-based study that examined pricing and availability influences on food choice.'4 Prices of fruit and salad were reduced by 50%, and the number of fruit and salad items available was increased. Purchase of fruit and salad increased threefold during the 3-week intervention period. Given the magnitude of these effects, further exploration of the feasibility and efficacy of environmental interventions seems warranted. The present study examined the role of price on the purchase of low-fat snacks from vending machines. It was hypothesized that sales of low-fat snack foods would increase if prices were reduced relative to regular...
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...Module Title – Principles of Marketing Module Code - 4BUS1010 Academic Year - 2012/13 Semester - A Module Leader – Caroline Wilson Contents: 1. Contact details for the module leader (and teaching team) Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk | tba | Neil Brooks | M218 | 2791 | | tba | Jonathan Cahill | M218 | 2791 | | tba | Maria Thomas | M249 | | m.thomas@herts.ac.uk | tba | Sarah Jayne Hill | M218 | 2791 | | | 2. Module aims This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation in order for students to be fully able to understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & ...
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...vacuum Nancy Perkins 1987 Car heater Margaret Wilcox 1893 Circular saw Tabitha Babbit 1812 Computer program Augusta Ada Byron 1842 Cooking stove Elizabeth Hawk 1867 Dam and reservoir construction Harriet Strong 1887 Direct and return mailing envelope Beulah Henry 1962 Dishwasher Josephine Cochran 1872 Drinking fountain device Laurene O'Donnell 1985 Electric hot water heater Ida Forbes 1917 Elevated railway Mary Walton 1881 Engine muffler El Dorado Jones 1917 Feedback control for data processing Erna Hoover 1971 Fire escape Anna Connelly 1887 Globes Ellen Fitz 1875 Grain storage bin Lizzie Dickelman 1920 Improved locomotive wheels Mary Jane Montgomery 1864 Improvement in dredging machines Emily Tassey 1876 Improvement in stone pavements Emily Gross 1877 Kevlar, a steel-like fiber used in radial tires, crash helmets, and bulletproof vests Stephanie Kwolek 1966 Life raft Maria Beaseley 1882 Liquid Paper correction fluid Bette Nesmith Graham 1956 Locomotive chimney Mary Walton 1879 Medical syringe Letitia Geer 1899 Mop-wringer pail Eliza Wood 1889 Oil burner Amanda Jones 1880 Permanent wave for the hair Marjorie Joyner 1928 Portable screen summer house Nettie Rood 1882 Refrigerator Florence Parpart 1914 Rolling pin Catherine Deiner 1891 Rotary engine Margaret Knight 1902 Safety device for elevators Harriet Tracy 1892 Street cleaning machine Florence Parpart 1900 Submarine lamp and telescope Sara Mather 1845 Suspenders...
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...St. Michael’s College Basic Education Department Brgy. San Miguel, Iligan City S.Y: 2014-2015 CANDLE SWING Members: Bagamaspad, Maegan D. Cariño, Aaron Joefferson R. Cantoja, Christian Dominic G. Heolin, John Paul M. Layug, Manuel Kent M. Maminta, Alyssa Mae D. Suzon, Patrick Miguel B. Tan, Hilary Marie Vien C. Villamor, Rom Timothy Marro S. Table of Contents Acknowledgement ........................................................................................ xi CHAPTER I INTRODUCTION A. About the project ........................................................................................ 1 B. Statement of the problem ........................................................................... 2 C. Null Hypothesis ........................................................................................... 2 D. Scope and Limitation .................................................................................. 2 E. Significance of the Study ............................................................................ 3 F. Definition of Terms ....................................................................................... 3 CHAPTER II Review of Related Literature ........................................................................... 4 CHAPTER III METHODOLOGY A. Materials .................................................................................................... 8 B. Procedure .......................................
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...Johann Sebastian Bach was born in Eisenach, Saxe-Eisenach, on 21 March 1685 O.S. (31 March 1685 N.S.). He was the son of Johann Ambrosius Bach, the director of the town musicians, and Maria Elisabeth Lämmerhirt.[10] He was the eighth child of Johann Ambrosius, (the eldest son in the family was 14 at the time of Bach's birth)[11] who probably taught him violin and the basics of music theory.[12] His uncles were all professional musicians, whose posts included church organists, court chamber musicians, and composers. One uncle, Johann Christoph Bach(1645–93), introduced him to the organ, and an older second cousin, Johann Ludwig Bach (1677–1731), was a well-known composer and violinist. Bach drafted a genealogy around 1735, titled "Origin of the musical Bach family".[13] Bach's mother died in 1694, and his father died eight months later.[5] Bach, aged 10, moved in with his oldest brother, Johann Christoph Bach(1671–1721), the organist at St. Michael's Church in Ohrdruf, Saxe-Gotha-Altenburg.[14] There he studied, performed, and copied music, including his own brother's, despite being forbidden to do so because scores were so valuable and private and blank ledger paper of that type was costly.[15][16] He received valuable teaching from his brother, who instructed him on the clavichord. J.C. Bach exposed him to the works of great composers of the day, including South German composers such as Johann Pachelbel (under whom Johann Christoph had studied)[2] and Johann Jakob Froberger;...
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...Coordinator Prof. Ajith Chan-dran M.C.and Mr.Aneesh R.P (external guide,IHRD regional centre) who was always ready to help me with ideas and suggestions for rectifying the mistakes that crept up from time to time during the completion of this venture. I also extend my whole hearted gratitude to my guide Mrs.Shally K who was always ready to help me with ideas and helped me a lot in rectifying the mistakes. I would also like to thank my friends and last but not the least the staff of ECE department for their whole hearted support and encourgement. REFERENCES [1] Behdad Dashtbozorg, Ana Maria Mendonca; ”An Automatic Graph-Based Approach for Artery/Vein Classification in Retinal Images”; IEEE Transactions on image Processing, Vol. 23, No. 3, March 2014 [2] L.R.Sudha , S.Thripurasundari,”Analysis and Detection of Haemorrhages and exudates in retinal images”;International Journal of Scientific and Research Publications, Volume 4, Issue 3, March 2014 [3] Qiangfeng Peter Lau, Mong Li Lee, Wynne Hsu, and Tien Yin Wong, ”Simultaneously Identifying All True Vessels From Segmented Retinal Images”, IEEE Transactions On Biomedical Engineering, Vol. 60, No. 7, July 2013 [4] Balint Antal and Andras Hajdu ,”An Ensemble-Based System for Mi-croaneurysm Detection and Diabetic Retinopathy Grading”; IEEE Trans-actions on biomedical engineering ,Vol. 59,...
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...Estonia Banks Targeted University of Maryland University College CSEC 620 Individual assignment # 2 Table of Contents Introduction …………………………………………………………………………………………………………. 3 Estonia under attack……………………………………………………………………………………………….. 4 Types of attacks ……………………………………………………………………………………………………… 5 Threats actors and their motives ……………………………………………………………………………. 6 Who were responsible for the attacks ……………………………………………………………………. 7 Strategic Shifts in Response to attacks ……………………………………………………………………. 8 Conclusions ……………………………………………………………………………………………………………. 10 Introduction The Baltic state of Estonia was attacked by hackers in April of 2007. Scores of government and private sector website were shut down. Estonian’s daily activities, such as pumping gas or making withdrawals from ATM machines were severely impacted. The architecture of the Internet allowed networks of bots, called botnets, to direct millions of packets to the servers of the Estonian targets, overloading and rendering them inaccessible to visitors. Digital traffic from servers ranging all the way to Peru, Vietnam and the United States overwhelmed Estonian websites, overloading their buffers with superfluous data. At the apex of this DDoS flooding, government websites that had been receiving 1,000 visits each day were suddenly inundated with 2,000 per second (Crouch, Pg 1). No overt financial motivations were discovered as the driver of these attacks, with the principal motivation being political...
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...British Food Journal Packaging design: creating competitive advantage with product packaging Bo Rundh Article information: Downloaded by IQRA UNIVERSITY At 08:47 19 April 2016 (PT) To cite this document: Bo Rundh, (2009),"Packaging design: creating competitive advantage with product packaging", British Food Journal, Vol. 111 Iss 9 pp. 988 - 1002 Permanent link to this document: http://dx.doi.org/10.1108/00070700910992880 Downloaded on: 19 April 2016, At: 08:47 (PT) References: this document contains references to 28 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 15152 times since 2009* Users who downloaded this article also downloaded: (2013),"The influence of visual packaging design on perceived food product quality, value, and brand preference", International Journal of Retail & Distribution Management, Vol. 41 Iss 10 pp. 805-816 http://dx.doi.org/10.1108/IJRDM-12-2012-0113 (1990),"Packaging as a Retail Marketing Tool", International Journal of Physical Distribution & Logistics Management, Vol. 20 Iss 8 pp. 29-30 http://dx.doi.org/10.1108/EUM0000000000372 (1996),"Packaging, marketing, logistics and the environment: are there trade-offs?", International Journal of Physical Distribution & Logistics Management, Vol. 26 Iss 6 pp. 60-72 http:// dx.doi.org/10.1108/09600039610125206 Access to this document was granted through an Emerald subscription provided by emerald-srm:546149...
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...Current financial crisis Economic growth involves metamorphosis of the financial system. Forms of banks and bank money change. These changes, if not addressed, leave the banking system vulnerable to crisis. There is no greater challenge in economics than to understand and prevent financial crises. The financial crisis of 2007-2008 provides the opportunity to reassess our understanding of crises. All financial crises are at root bank runs, because bank debt—of all forms—is vulnerable to sudden exit by bank debt holders. The current crisis raises issues for crisis theory. And, empirically, studying crises is challenging because of small samples and incomplete data. *Written as a contribution for Trade, Globalization and Development: Essays in Honor of Kalyan Sanyal, edited by Sugata Marjit and Rajat Acharya (Springer Verlag; forthcoming). Some of this essay draws from material in my book Misunderstanding Financial Crises (Oxford University Press; forthcoming November 2012). I worked at AIG Financial Products as a consultant from 1996-2008. I thank Doug Diamond, Bengt Holmström, Arvind Krishnamurthy, and Guillermo Ordoňez for comments.1 1. Introduction Economic development does not result in the elimination of financial crises. The recent financial crisis of 2007-2009 in the United States and Europe shows that market economies, however much they grow and change, are still susceptible to collapse or near-collapse from financial crisis. This is a staggering thought...
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...Sustainability Research Sustainability is of increasing significance for businesses, communities, and national economies around the globe. Sustainability addresses economic, environmental, and social issues, but it also incorporates cultural dimensions. In the face of globalisation, societies seek to preserve their cultural values and community identity, while still participating in the global economy. In New Zealand the importance of sustainability issues has been recognised by central and local government policies, environmental and economic development agencies, and business leaders. Two of the active business groups focusing on these issues are the New Zealand Business Council for Sustainable Development (NZBCSD) and the Sustainable Business Network (SBN). Waikato Management School is working in partnership with both of these key business groups on sustainability projects and events. The aim of these initiatives is to develop and share insights on sustainable economic development and sustainable enterprise success. The Waikato Management School is distinctive in its commitment ‘to inspire the world with fresh understandings of sustainable success’. These fresh understandings will be achieved through our high quality research that can influence policy makers, excellent teaching, through the knowledge and values our graduates take into the workforce, through our continued consulting with business and the outstanding experiences offered to everyone who connects...
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...HANOI UNIVERSITY OF INDUSTRY FACULTY OF FOREIGN LANGUAGES ---------- GRADUATION PAPER B.A DEGREE IN ENGLISH A CONTRASTIVE ANALYSIS BETWEEN NOMINAL CLAUSE IN ENGLISH AND VIETNAMESE EQUIVALENTS Supervisor : Nguyễn Thị Hưởng, MA Student : Đặng Thị Thơi Student ID : 0541180107 Group : ĐHTA2 – Intake 5 Hanoi, May, 2014 DECLARATION I certify that no part of the report has been copied or reproduced by me from any other person’s work without acknowledgement and that the report is originally written by me under strict guidance of my supervisor. Date of submitted: May 05, 2014 StudentĐặng Thị Thơi | SupervisorNguyễn Thị Hưởng | | | ACKNOWLEDGEMENTS For the accomplishment of this study, I have received a great deal of support and assistance from many dedicated individuals. First of all, I would like to express my faithful and deepest thanks to my supervisor, Mrs. Nguyen Thi Huong (M.A) for her useful references, excellent advices and readiness during my study process. Secondly, I would like to show my gratitude to all teachers at Faculty of Foreign Language, Hanoi University of Industry for their support during the time of the course. I want to thank all linguists and grammarians whose researchers have been quoted in this study. My thanks also go to my beloved family and my friends who always stand by my side and encourage me from my reparation until the completion...
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...Organizational Behavior, 16e, Global Edition (Robbins/Judge) Chapter 3 Attitudes and Job Satisfaction 1) ________ refers to evaluative statements or judgments concerning objects, people, or events. A) Attitude B) Behavior C) Appearance D) Demeanor E) Performance Answer: A Explanation: A) Attitudes are evaluative statements, either favorable or unfavorable, about objects, people, or events. They reflect how one feels about something. LO: 1 Difficulty: Easy Quest. Category: Concept Learning Outcome: Define organizational behavior and identify the variables associated with its study 2) The statement, "A person who eats meat and then fights for animal rights demonstrates double standards" is an evaluative statement. Such an opinion constitutes the ________ component of an attitude. A) cognitive B) affective C) reflective D) behavioral E) reactive Answer: A Explanation: A) The cognitive component of an attitude is a description of, or belief in the way things are, which is exemplified in the statement, "A person who eats meat and then fights for animal rights demonstrates double standards." LO: 1 Difficulty: Moderate Quest. Category: Concept Learning Outcome: Describe the factors that influence the formation of individual attitudes and values 3) Which of the following statements represents the cognitive component of attitude? A) I have decided to inform my supervisor that I will be quitting my job. B) I intend to work during the weekend...
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