...Pro Choice and Anti Tobacco Related Messages Table of Contents Introduction…………………...…………………………………………………………………...4 The Steps of a Message Strategy (referencing a CDC Campaign)………….…………………….5 First Step of Message Strategy………………………………...………………………….5 Second Step of Message Strategy……………………………………...……………..…...6 Last Step of Message Strategy…………………………………………………………….7 Target Audiences……….…………………………………………………………………………8 Message Strategy Appeals.………………………………………………………………………..9 Conclusion……………………..………………………………………………………………...10 References……………………......………………………………………………………………12 Introduction Message strategy is the specific determination of what a company wants to say and how it wants to say it. The elements of a message strategy include verbal, nonverbal, and technical components that are also called rationale (Message Strategy, n.d.). A message strategy can be considered a foundation of marketing. It needs to be strong or a company’s marketing efforts will fall apart. A marketing strategy makes it easier to deliver the same message across all marketing media including websites, brochures, advertisements, and presentations to investors, industry analysts, and prospects (Abinanti, para. 2). Consistent execution of the same message is a critical factor in successful marketing. In this paper, message strategy will be researched and demonstrated through the marketing of pro choice tobacco and anti tobacco related messages...
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...health messages. The objective of this study is to advance understanding of how anti-tobacco videos are processed and responded to by smokers. According to the...
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...UNIVERSITY OF THE PHILIPPINES Bachelor of Arts in Communication Research Joyce M. Aguillon Precious B. Romano SmokeCheck: A Study on the Effects of NCR Male High School Students’ Exposure to and Recall of Anti-Smoking Advertisements to Their Perceptions of and Attitudes toward Smoking Thesis Adviser: Professor Randy Jay C. Solis College of Mass Communication University of the Philippines Diliman Date of Submission April 2012 Permission is given for the following people to have access to this thesis: Available to the general public Available only after consultation with author/thesis adviser Available only to those bound by confidentiality agreement Student’s signature: Student’s signature: Signature of thesis adviser: Yes No No UNIVERSITY PERMISSION I hereby grant the University of the Philippines non-exclusive worldwide, royalty-free license to reproduce, publish and publicly distribute copies of this thesis or dissertation in whatever form subject to the provisions of applicable laws, the provisions of the UP IPR policy and any contractual obligations, as well as more specific permission marking on the Title Page. Specifically I grant the following rights to the University: a) to upload a copy of the work in these database of the college/school/institute/department and in any other databases available on the public internet; b) to publish the work in the college/school/institute/department journal, both in print and ...
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...describing the tobacco tax issue in the United States. The first part of the paper defines the tax issue and gives a brief history of the tobacco excise tax. The second section discusses the stakeholders and an analysis of the issue. And lastly, I describe my policy perspective. The Tobacco Tax Issue Is taxation on tobacco an effective means of decreasing the smoking rate or is it just an elaborate ploy to increase taxes by playing on voter emotions? The message is clear and has been etched in our minds over the years; tobacco kills. Tobacco and secondary tobacco products kill an estimated 440,000 Americans per year. Over the past several decades, state and local governments have passed tobacco excise taxes and other laws regulating the use of tobacco. But who is actually behind the legislature? First Tobacco Tax Tax on tobacco was first implemented by Alexander Hamilton, secretary of the treasury, in 1794 (Altman, 2009). The tax was soon repealed, but excise taxes have been a staple in federal revenues since the American Civil War. In 1921, Iowa successfully passed the first state tax on tobacco, with many states to follow. Not only does the federal government and state governments tax tobacco, but now city municipalities are also imposing a local tax on tobacco (Altman, 2009). But what is the current tobacco tax about? There are several sides to the argument, as is the case in most taxes. Advocates of the tobacco tax argue that...
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...English 1200 10/20/2012 “The” Tobacco Luxury, money, power, pure; these are the type of words that come to mind when one thinks of a cigar, another familiar word is usually Cuba. Cuban cigars contain the finest tobacco in the world and the numbers show for the communist economy as it generated four hundred million dollars last year for Cuba alone according to Money News. The United States which is the largest Cigar market in the world does not even sell Cuban cigars due to a fifty year-long trade embargo with the trifling sized neighbor which is the United States. So then where is Cuba exporting this product to generate such large numbers? Western Europe is responsible for the business, Imperial Tobacco Group located in Britain to be more specific, which is the largest cigar distributor to European nations. With a relationship like this one, the benefits are on each side of the transaction. The Imperial Tobacco group employs over 37,000 people and operates forty-seven manufacturing sites across the globe (Imperial Tobacco Group). That is a large amount of Europeans being employed by a growing industry. With the company mainly based in the United Kingdom, Western Europe is the biggest consumer of Cuban Tobacco right now (Money News). Imperial Tobacco remains at the top for cigar sales across Western Europe. Where would this power house company be without the fine Cuban tobacco? The company would definitely not be worth as much as they are now. The profit for Imperial...
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...Health Education Plan Deborah Hibbs Nurs 405 March 12, 2012 Beth Meadows RN,MSN, NCSN Health Education Plan This health education plan is based on information collected from information gathered from a Windshield Survey and from interviews of a subject family. Educational Needs Although smoking rates have gone down over the last few years, there is still a need for education related to smoking and smoking cessation. In the Windshield Survey, it was stated that due to local and state regulations, smoking in public places is illegal and since these laws have been in force, smoking rates in the area have dropped. “New survey results show Washington’s adult smoking rate has dropped to a new low of 14.8 percent. That’s down from 15.3 percent the previous year. Washington now has the third lowest smoking rate in the nation—the state’s best ranking since measuring across all 50 states started in 1995 (Washington State Department of Health, 2010).” Even with the lower rate, there is still a need for more education, especially among the lower income group. According to the Washington State Department of Health (2010) website, “The smoking rates among people from low income or with lower educational backgrounds remain high at 29 and 27 percent, respectively. While people with lower incomes try to quit as often as people with higher incomes, they are less successful.” My subject family has a mother and father who are chain smokers and two teenage children who are suffering from...
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...A RESEARCH REPORT ON “SHISHA CULTURE: WHY IS INCREASING IN YOUTH OF PAKISTAN?” Prepared for Karachi University Business School Prepared By Um-e-Amama Areeb Gul khan ENROLEMENT NO: BAC/UCGI/3418/2007 BS VIII University College Affiliated with University of Karachi A RESEARCH REPORT ON “SHISHA CULTURE: WHY IS INCREASING IN YOUTH OF PAKISTAN?” Prepared By Um-e-Amama Areeb Gul khan ENR NO: BAC/UCGI/3418/2007 BS VIII University College Affiliated with University of Karachi PREFACE It is mandatory for every student of bachelors of business administration from University College affiliated to KARACHI UNIVERSITY, to make a Research Report. My experience during the research period has been very exciting and knowledgeable. Now I have a broader idea about the subject and my vision has expanded which will be helpful for me in my professional and personal life. In this report I describe the history and hazards of smoking shisha culture and why it increase in youth of Pakistan. ACKNOWLEDGEMENT First of all, I would like to say Alhamdulillah, for giving me the strength and health to do this report work until it done not forgotten to my family for providing everything, such as money, to buy anything that are related to this research report and their advise, which is the most needed for this research report. Internets, books, computers and all that as my sources to complete...
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...The Suing of Tobacco Companies Try to imagine six million people. Six million people are equivalent to the number of Jewish people who died in the holocaust. Six million people are equivalent to five times the number of Americans who have died in all the wars combined. As a society this number is viewed as outrageous and unacceptable, yet every single year six million people die from tobacco related illnesses and for some reason this number is not seen as ridiculous when these deaths are attributed to tobacco related illnesses as when they are due to war and genocide. How can any substance that produces such mass death ever be distributed and produced legally? Well, many have begun to think the same way and have embarked on the long and arduous journey to attempt to sue tobacco distributers. But these large companies have fought back with a vengeance, and so the debate has arisen whether or not people should be able to sue big tobacco companies. People not only have the right to sue, but should sue tobacco companies for a multitude of lawless acts, for pain and suffrage, and as well as for the economic losses many have suffered. The first thing that comes to my mind when I think of big tobacco companies is my beloved uncle. He tragically passed away three years ago from gun disease. My uncle Anthony had been an avid chewer since he was 16 years old. At a very early age he had become a slave to his addiction to chewing tobacco, this addiction ended his life. With the passing...
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...TOBACCO USE IN POLAND 11/8/2012 HCM657-DL Introduction Smoking causes a long list of diseases, leading to premature death in half of all smokers. Tobacco is implicated in numerous cancers including bladder, kidney, larynx, mouth, pancreas, and stomach. Lung cancer is the most common disease caused by smoking. Smoking is also a major cause of cardiovascular diseases, including strokes, heart attacks, and respiratory diseases such as emphysema. Many additional costs are generated due to health issues caused by smoking. Poland is slow in bringing around tobacco control, but continued advancements and increased social awareness is changing the perspective of many smokers. According to the World Health Organization – Europe 2009 report, there are approximately nine million tobacco-smokers in Poland, representing 29% of the country’s adult population. Results of a national survey conducted in 2007 indicated that 34% of men and 23% of women smoked on a daily basis. Tobacco-smoking has been a persistent and serious social problem for many years. (1) Tobacco use is the single most preventable cause of death in the world today, killing as many as half the people who smoke tobacco. Global Adult Tobacco Survey (GATS), conducted in Poland in 2009-2010, was a nationally representative household survey (2). This was conducted by men and women aged 15 and older regarding tobacco consumption. The reasoning behind the survey was to produce internationally comparable data on tobacco...
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...normal cigarettes. These are made up of a heater, a battery and a cartridge that contains a solution of propylene glycol, nicotine and some other chemicals. It gives a smoker the apparent effect of nicotine intake without delivering the toxic elements like Tobacco, Carbon Monoxide and Tar that harms the lungs. There is bad breath or yellowing of teeth either. Electronic Cigarette History The electronic cigarette was devised in 2003 by a Chinese druggist named Hon Lik. It was introduced into the Chinese market in 2004. It began to be marketed abroad from 2005 by Golden Dragon Holdings, the company where Hon worked. The Electronic Cigarette Association is the body that includes all private companies in trading of electronic cigarettes. Are Electronic Cigarette Dangerous? Electronic Cigarette pictures Picture 2 – Electronic Cigarette Picture Source – shopkami Electronic Cigarettes were first popularized as a safer way of nicotine intake. While Electronic Cigarette consumption is safer than having actual cigarettes filled with tobacco, they are not really a total safe option. Read on to know about some of the main Electronic Cigarette dangers. Diethylene Glycol Electronic Cigarettes are found to contain an anti-freeze component known as Diethylene Glycol. It is toxic to humans and can cause health worries on inhalation. This is one of the major Electronic Cigarette side effects. Toxicity Other than Diethylene Glycol, e-cigarettes also contain cancer-causing...
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...Briefing Paper 2 Poli 3256 Area Studies: Russia November 3, 2010 By: Zac Gore The Health of Russian Society and a look into Healthcare Summary It’s the end of 2007 and there are still many issues to address when it comes to the health of Russians and health care itself. HIV/AIDS continues to hover at epidemic levels, alcoholism is a country wide problem and death by alcohol poisoning is still on the rise in some areas. Over half of the deaths in Russia are caused by heart problems but the funding for treatment remains insufficient. Russia leads the world in the prevalence of smoking and has yet to sign the World Health Organizations anti-smoking convention. Health care facilities fail to meet fire and safety norms with things like faulty electric power systems and unsatisfactory fire evacuation requirements. Drug addiction continues to be a problem and over 90 percent of the heroin coming into the country is from Afghanistan. Some other noteworthy concerns are the appearances of avian (bird) flu throughout the country and the large number of tuberculosis cases including ones that are drug resistant. However there are some positive trends that have developed. Within the next few years about 30,000 young HIV patients are slated to receive therapy. Drug use is not as prevalent as it was several years ago and increases in drug addiction have ended. The health of Russian conscripts is improving as well compared with the last several years. Introduction 1...
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...smokeless tobacco, controlling 77% of the market. Smokeless tobacco products consist of snuff (dry and moist) and chewing tobacco (loose leaf, plug and twist/roll) categories. UST was a market leader of the snuff product category, innovating with new product forms and flavors over the years. UST has also been a profitable company, boosting its shareholders’ earnings by undertaking measures such as increasing the cost of its products steadily with time. UST also benefited from the steady increase in market demand for smokeless tobacco given the rising restrictions on cigarette second hand smoke. UST was still criticized at the time for its tardiness with new product introductions and losing its market share to new and smaller competitors. In 1997, instead of cutting product prices to compete, UST introduced new line of lower priced products such as Copenhagen Long Cut and Rooster. UST also renewed its focus on the marketing campaigns, launching promotions and increasing couponing. For years, tobacco industry had been embattled with health related lawsuits. Majority of these litigations were for cigarette companies in comparison to smokeless tobacco industry. Still, UST had seven pending health related lawsuits. UST has historically been one of the most profitable companies in corporate America. Even though S&P rated the debt of many tobacco companies as investment grade, its long term outlook of the tobacco industry was unclear given the rising restrictions on tobacco products...
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...Family/Relatives __Friends __Oneself __It gives you confidence __It makes you rebellious __Social Media 4. How often do you smoke, in one day? __Chain smoker __Once __Twice __Thrice __5 to 10 times __higher than 10x 5. Are you aware of some effects of smoking using tobacco cigarette? __YES __NO 6. If yes, which among these affect you? __Stain you’re Teeth __Difficulty in breathing __Cough __Body odor __Lung illness/ pulmonary illness __Others, please specify: ___________ 7. How much you spend money in buying tobacco cigarette per day? ______________________________________ 8. Do you want/have plans to quit smoking? __YES __NO 9. If yes, why? __Health issues __It cost too much money __Influenced by anti-smoking campaigns __Influenced by family and friends 10. Are you familiar with E-cigarette? __YES __NO 11. If yes, what do you know about e-cigarette? __ Smokeless __cheaper __less harmful __it helps to end nicotine addiction __no odor __no stain in teeth __others, please specify: _________________ 12. Have you ever try to use e-cigg? ___YES __NO 13. If yes, do you think it has the similar sensation to tobacco cigarette? __YES __NO 14. To whom do you get information about e-cigg? __social media __friends __family/relatives __reference person 15. Do you think e-cigg could be a good substitute for traditional cigarette? __YES __NO 16. How likely are you to recommend e-cig to...
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...outcomes of these suits are uncertain. Despite the major Medicaid state settlements, lawmakers are expected to continue to push for new laws to combat youth tobacco use. Other litigation against tobacco companies is expected to continue, especially suits filed by individuals. This uncertain litigation and legislative environment makes the future cash flows of UST risky B. UST is a dominant player and market leader and its strategy is to combat entrants by launching similar products, rather than cutting prices. But the recent market erosion by small companies has raised concerns. And UST’s “counter attack” has not been effective in competing against price-value brands. The resignation of his CFO and President of tobacco unit further raise the uncertainty of the company’s efficiency of solving the market erosion problem. C. The previous uncertainty is enhanced by a lawsuit that alleged that UST had violated antitrust and advertising laws and participated in anti-competitive conduct. Should UST lost the suite, it will be more vulnerable with competitors. D. Although the current scientific research that ties tobacco to cancer is not conclusive, it’s uncertain that future research result will jeopardize the tobacco industry. E. There is a chance of a cultural shift against tobacco, and UST is unlikely to expand to international market. 2. Why is UST Inc. considering a leveraged...
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...force (“Police Officer Fired”). Some may question why Sgt. Bishop was not written up prior to being fired, but the answer is simple; policies have prohibited smoking in municipal offices or buildings. The purpose of our presentation is to shed light on the pros and cons of the smoking policies at the Dallas-based Health Care System. We will focus on the employer’s and employee’s perspective of: Increasing insurance costs vs. disease/addiction, clean work environment vs. anti-smoke bans, and lastly wellness/pro-health vs. discrimination against smokers as a class of people. Baylor officials claim smoking is one of the reasons health insurance premiums are constantly rising for Americans. Over the past few years, various employees have been adapting to the smoking policies, which has become a more prevalent issue. The challenge for employers, however, resides in staying within legal and ethical boundaries when addressing such issues. Presently, a growing number of employers are requiring employees who use tobacco to pay higher premiums, hoping that will motivate more of them to stop smoking. Existing employees of Baylor who smoke are paying a surcharge of $50 a year. In January 2012 a new plan took effect, increasing the fee to $650 per year, and will apply to any family members who smoke that are covered by the employee’s insurance (Jacobson). The increase...
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