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Aol/Time Warner Merge

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Submitted By MARIEBAKER
Words 304
Pages 2
Shana Pritchett
May 27, 2014
Everest University
Workplace Continuity & Contingency Planning-1
Corporate Blunder: The AOL/Time Warner Merger

CORPORATE BLUNDER: THE AOL/TIME WARNER MERGER
In 2000, AOL and Time Warner made the public announcement in what has been the biggest merger in U.S. business history, and it received so much press and hype it seemed that the predominance of internet over previous media was finalized. A lot of people have believed that this particular union was a symbol of an exciting future of collaboration between the worldwide internet and the television. Many of those individuals that was observing this merger foreseen that this would be a magnificent collaboration. And with Time Warner's valuable collection of movies, music as well as printed media that is being presented to the AOL's clientele by the means of the internet. The result of the deal is reminisced less for its dimension and much more for being the poorest amalgamation in history. Ultimately these two corporations split in 2009. In the end, AOL and Time Warner’s worth as a unified company withered down from $300 billion when they initially merged all the way down to what they declared to just about $40 billion when they parted ways. What they envisioned wasn’t a bad decision because we're seeing movies, TV, and music scattered all online by way of Apple, Google, Amazon and others. However, in the collaboration, there were many culture clashes, leadership blunders and effectively buff out all the kinks and twists with delivering media online which has been proven to be problematic. In the end, AOL’s bursting dot com bubble provided a proportion of its aforementioned value.

Reference
The Biggest Business Blunders in History (November 7, 2013). Retrieved May 27, 2014 from,

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