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Ap Reference

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REFERENCES
Hyllegard, KH, Yan, RN, Ogle, JP & Attmann, J 2010, ‘The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing’, Journal of Marketing Management, vol. 27, no. 1-2, pp. 100-123.
Reichert, T 2002, ‘Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising’, Annual Review of Sex Research, vol. 13, no. 1, pp. 241-273.
Lass, P & Hart, S 2004, ‘National cultures, values and lifestyles influencing consumers' perception towards sexual imagery in alcohol advertising: An exploratory study in the UK, Germany and Italy’, Journal of Marketing Management, vol. 20, no. 5-6, pp. 607-623.
Reichert, T, Childers, CC & Reid, LN 2012, ‘How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising’, Journal of Current Issues & Research in Advertising, vol. 33, no. 1, pp. 1-19.
Pathak, S 2011, ‘Clean your balls’ with Axe’s Aaron Calloway’, Fins Sales and Marketing: Your Industry, Your Career.
Gould, SJ 1994, ‘Sexuality and ethics in advertising: A research agenda and policy guideline perspective’, Journal of Advertising, vol. 23, no. 3, pp. 73-80.
LaTour, MS & Henthorne, TL 1994, ‘Ethical judgments of sexual appeals in print advertising’, Journal of Advertising, pp. 81-90.
Pollay, RW 2000, ‘The distorted mirror: Reflections on the unintended consequences of advertising’, Advertising & Society Review, vol. 1, no. 1.
Dahl, DW, Sengupta, J & Vohs, KD 2009, ‘Sex in advertising: Gender differences and the role of relationship commitment’, Journal of Consumer Research, vol. 36, no. 2, pp. 215-231.
Reichert, T & Lambaise, J 2006, ‘Sex in consumer culture: The erotic stimuli of media and marketing’.
Putrevu, S 2008, ‘Consumer responses toward sexual

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