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Apparell Brands

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Assessment 2 1. Apparel Brands is founded in 1901, with the textile product that have a good quality and a lot of brand is using the brands product to retail, make the company become strong market share, but recently after strong Australian dollar and increased overseas competition, makes the market share of Apparel brands is reduced, and needed some fresh strategies to return the profit that is reduced by it. To make profit, Apparel brands is willing to develop own brands and product range and sell it direct to consumers, rather than just put sell it from reseller. Leverage ecommerce opportunities to recude distribution costs and increase profit margins.

2. Appendix 2

| Action 1 | Action 2 | Action 3 | Description | Create new product and give a name Apparel brands on it. The brands is good and its already a big brands, we just need to put more advertisement about product detail, design and promotion to customer, so they will realize that the brand is getting closer to customer with no more retailer, it will cost less and going direct to customer. | We know that many product is having a good quality but can’t be sold in the market because people doesn’t know about it, so advertising will be the second action that we will boost so people will start to forget about the brand that is basically as a retailer brand, now is become an individual brand that sell the product by itself. | Give promotion to customer that want to buy, we realize that Australia have 4 season, and each season is a good point of selling for textile market, since people always care about how they look and what they wear, we can use the interest in people to become a good starter of new product, not only new, but good stuff that they will have. | Dependencies | More than 100 years Apparels brand is producing the best quality clothing product that is always been loved by our

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