Appendix B

Appendix B

Axia College Material
Appendix B

Picture the Supply Chain

Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment.

|Upstream Component                         |Internal Component                         |Downstream Component                       |
|(sourcing/procurement)                     |(packing/assembly                           |(distribution)                             |
|                                           |manufacturing)                             |                                           |
|                                           |                                           |                                           |
|The main supplier that is used by Warner   |The packing and manufacturing all take     |The downstream consist of almost external   |
|Bros. is Hewlett-Packard.                   |place in the same place.                   |means for distribution.                     |
|                                           |                                           |                                           |
|The hardware, services, and software is a   |Due to the digital media trends of         |HDTV’s and things such as DVD’s broadband   |
|complete package that is given to Warner   |customers Warner Bros. switched to digital |communication where created to transition   |
|Bros. through HP.                           |end to end business.                       |Warner into digital distribution.           |
|                                           |                                           |                                           |
|Warner Bros. can meet the demand of higher |During Warner Bros. production both film   |More than 6,000 motion pictures have been   |
|speeds from the performance storage         |and digital media is created.               |digitalized by Warner Bros. and are         |
|designed by HP.                             |...

View Full Essay