...International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically evaluate the comparative transnational effectiveness of Google and Apple in terms of motivation means and mentalities, layers of competitiveness, across boundaries management and corporation social responsiveness (CSR). 2. Motivations Means and Mentalities Initial incentives of Apple and Google expansion were different because of their distinct business focuses. Apple generates its profits by selling cutting-edge electronic devices, whereas Google even though has its own products such as some newly invented wearable devices, its benefit basically comes from their advertising. Therefore, Google do not have to secure key supply, and access to low-cost market. Nevertheless, seeking boarder market seems to be very important for both of these to enterprises. Moreover, the emerging motivations for Google and Apple are quite similar. After they began to expand, the forces which triggered the expansion in the first place, may turn into secondary when they make emerging global...
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...TEAM MARKETING STRATEGY Fundamentals of Marketing Apple iPhone 6 TABLE OF CONTENTS Contents 1. Executive Summary 3 2. Introduction 4 3. Section One 4 3.1 Industry Overview 4 3.2 Competitors 5 3.2.1 Samsung 5 3.2.2 HTC 6 3.3 Key player of importance 6 3.4 Technology Trends 6 3.5 Demographic Trends 7 4. Section Two : Segmentation 8 4.1 Consumer Characteristics 8 4.2 Segmentation Framework 9 4.3 Segment Profiles 9 5. Conclusion 11 6. References 11 Executive Summary Apple’s iPhone is a leader in the global smartphone market with 231.2 million units sold in 2015 (Villapaz 2015). Although the number of mobile phone users continues to increase, the smartphone market has seen some decline. This report presents the background information required for Apple to further their iPhone 6 marketing efforts. The following report carries out a detailed environmental analysis to support strategic marketing. Over two sections, the report presents information about the demographic and consumer segmentation to explore the purchase decision for an Apple iPhone 6. Section one has an industry outline and breakdown, followed by research on competitors, industry, product trends, and demographics of the target market. It looks at the risks and opportunities that could result from technological development or a shift in the demographic. The second section presents an overview of the consumer. Segmentation of the consumers...
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...Corporate Responsibility MGMT 430 Student Name Corporate Responsibility Apple is working diligently to uphold its commitment to reaching and maintaining a high level of ethical and social responsibility. Apple reaches deep into its supply chain to ensure human rights, respect, and equality are enforced globally. The company enlists a strict zero-tolerance underage labor policy with all of its suppliers. In 2014, Apple audited more than 1.6 million workers who identified 16 underage laborers (Supplier responsibility, 2015). If any of Apple’s suppliers is found to be in violation of the policy, the supplier is immediately placed on probation and is subject to follow each guideline set forth by Apple’s Underage Labor Remediation Program. This program requires the violator to arrange for the worker’s safe return home, in addition to covering all education expenses, wage continuation, and to extend a future job opportunity upon reaching a legal age of employment. Apple recognizes the total number of underage labor identified is very low, yet the company demonstrates its commitment by refusing to allow any unethical practice of this sort (Supplier responsibility, 2015). Environmental standards are also a significant focus for Apple. Over the past six years, the company has been successful in keeping 508 million pounds of electronic waste from being placed in landfills (Environmental responsibility, 2015). In addition, Apple has made it possible for many countries to have recycling programs...
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...Apple, Inc.’s Ethical and Social Responsibilities Michael A Troyer Strayer University Author Note Professor Dr. Lionel De Souza, BUS508 – Contemporary Business, April 26, 2015 Abstract In this paper, we will discuss the ethical and social responsibility of Apple, Incorporation with respect to its current position and its reputation surrounding these challenges, and whether or not they have met these challenges. We will also look at the current strategies it uses to market its products around the globe. With its ever changing and evolving technological innovations, Apple, Inc. has grown so fast and expanded in such record numbers that that perhaps its business practices are slower to keep pace. Introduction What started out as a desire for a user-friendly computer that would fit into a home by a couple of college dropouts, Apple, Incorporated grew from a garage operation to a multibillion dollar industry that has operations around the globe. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple, Inc. sales in 1978 was reported at $7.8 million. In 1980, just two years later, Apple reported sales of $117 million, (Terrell, 2008) and in its first quarter alone in 2015, Apple reports total sales at $74.6 billion with a net profit of $18 billion. ("Apple - Hot News," n.d.) Apple has indeed grown by leaps and bounds in developing the latest technologies in home computers, listening and video devices, cell phones and their latest, watches. Apple even has the largest...
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...Assignment 2: Challenges in the Global Business Environment Courtney N Carpenter Business and Society Professor Pamela Payne-Powell Strayer University August 30, 2015 Challenges in the Global Business Environment This paper summarizes Apple’s Supplier Code of Conduct and responsibility information. This paper describes Apple position on empowering workers, labor and human rights, health and safety, the environment and accountability related to Supplier Code of Conduct. Apple believes in making complex things simple and designs new products that enrich people’s lives. The company is one of the biggest supply chains in the world. Apple products such as iPhones, iPads, and Mac Books contribute to more than a million people lives in the world and employ the company and their hundreds of manufacturing partners. Apple’s Supplier Code of Conduct is one of the toughest in the electronics industry and the company’s made it even stronger through 633 audits at multiple levels of supply chains and trained more than 1.5 million suppliers on their rights (Apple Inc, 2015). Apple believes that each supplier or worker has the right to safe and ethical working conditions, so the company is audit deep into their supply chain and maintain their suppliers’ accountability to the strictest industry standards. Apple is committed to providing educational opportunities for workers by providing them educational resources in their supply chain. The company provides training to workers on their...
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...than the institutions and mechanisms that we’ve traditionally relied on to inform and enforce our choices and values” (Allenby, 2015). Apple’s Use of Technology Apple is one of only a handful of companies that has been able to keep up with those technology changes. From a business on the verge of bankruptcy, Apple’s leadership set in motion a culture change at the 1997 Worldwide Developers Conference. In response to a question from the audience, Steve Jobs said, “you gotta start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re gonna try to sell it” (Cane, 2011). Instead of keeping pace with technology, Apple began to cater to the customer. This is something Apple has done well through marketing, advertising and even with the products. The rise in popularity though made them a target along the way with legal issues and challenges from competitors. To continue with their domination and improve on their market share, Apple must continue to take risks and think outside of the box. Apple’s Strengths and Opportunities One of Apple’s strengths is their customer base. In return, that base is extremely loyal to their products. Jobs went on to reiterate Apple’s customer strategy at the 1997 WWDS. “As we have tried to come up with a strategy and a vision for Apple, it started with what incredible benefits can we give to the customer,”...
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... August 29, 2015 CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with (Apple – 2014 Supplier Code of Conduct). Apple has made significant progress, gaps still exist, and there is more work to do. Apple knows that workers are counting on them and they will not stop until every person in their supply chain is treated with the respect and dignity they deserve There has been no amendment to Apple Code of Conduct policy since 2014 once Apple Started taking previous audit scores into thought and conduct careful risk assessments with Suppliers World Health Organization had not been audited within the past before award the new business. In 2014, we have a tendency to reviewed 459 suppliers, and factored their responsibility performance into our choices. This engagement has allowed Apple to deal with over 700 findings associated with labor standards, employee safety, permits, environmental hazards, and chemical management before production began (Apple – 2014 provider Code of Conduct). Apple has created vital progress, gaps still exist, and there's additional work to try and do. Apple is aware of that staff...
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...in 1976, Apple Inc. is one of the largest, most successful, and most recognizable brands in the world that specializes in computer software, online music and entertainment services, and most notably consumer electronics. Currently valued at over $700 billion (USD), the growth in market share of just the iPhone alone contributed an estimated one-quarter to one-third of a percentage point to the annualized growth rate in the U.S. gross domestic product (Kuang, 2015). In addition to the wildly successful iPhone, other notable devices in the Apple lineup include multiple variations of the iPad, iPad Mini, and iPad Air; many configurations of the MacBook, MacBook Pro, and MacBook Air; the iMac, Mac Pro, and Mac Mini; the Apple TV; and most recently released in April of 2015, the Apple Watch. Creating this venerable suite of products and devices is a globally diversified workforce that continues to grow, sitting today at over 110,000 people strong. As of December 2015, Apple is responsible for creating and supporting over 1.9 million jobs, nearly seventy five percent of which stem from the expansive iOS ecosystem. The remainder of those jobs include new construction jobs related to data centers, jobs at key suppliers of raw materials used in the manufacturing process, and finally corporate employees of the company itself. Apple directly employs more than 76,000 people in the United States alone, those employees represent nearly two-thirds of their global team (Apple Inc., 2015). In a...
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...Analysis of Apple Computers University of Maryland University College December 1, 2015 This paper was prepared for AMBA 640, Section 9040, taught by Professor Stewart. Executive Summary Apple, Inc. is one of the world’s most valuable and respected brands. People stand in line for hours and sometimes days, just to get their hands on the newest Apple device. How did Apple take over the technology business? What can we learn from their continued success? According to Forbes, Apple is worth over $741.8 billion (Forbes.com). Apple dominates the computer hardware and Smartphone industries by designing, manufacturing and marketing high quality products. Apple keeps up with the fast paced changes in technology, constantly offering updates and releasing new devices. The purpose of this analysis is to determine best practice and lessons learned to apply to enterprise information systems management. Through a thorough investigation of the organization, I was able to determine that Apple, Inc attributes a great deal of its success to its heavy reliance upon their customer relationship management (CRM) system. Apple puts its customers at its forefront and designs its practices and products around their wants and needs. Apple also depends on its enterprise resource planning tool, SAP. SAP is interfaced throughout multiple parts of the organization including order confirmations, shipment confirmations and inventory management, allowing Apple to function like a well oiled machine. Apple did not...
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...Running Head: CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later changed there name to Apple Inc to show their innovation and a wide arrange of electronics and cutting edge technology. Apple Inc is know for such products as the IPod, IPod, Mac book and a host of other products to help revolutionize the world. Apple Inc is based out of Cupertino, Ca and is considered a world leader in technological advancement. One of Apple's core values is to promote diversity within the work place. They believe diversity creates innovation which in turn creates new technologies and ways to have a better impact on the environment and a better customer experience (Apple, 2015). Although Apple is at the fore front for having cutting edge technology, they have still fallen under much criticism when dealing with suppliers and their ethical and social responsibilities. Apple’s Ethical and Social Responsibilities Ethical Responsibilities, in the context of business operation can be defined as how the business handles itself when it comes to moral decisions and standard. Social Responsibility is when a business considers...
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...Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations Fedno Trompe PHI 445 Personal & Organizational Ethics Prof. Elaine Phompheng May 04, 2015 Part I The non- profit organization that I chose for this assignment is the American Cancer Society. About 4 years ago I lose my mother with lymphoma; her death left pain and gaping hole at the core of my life puzzle. For that I would like share with others about the several nonprofit companies whose goals are to help others. The American Cancer Society (ACS) saves lives by helping others stay well and get well. Their main focus is to prevent cancer or detect it as its earliest, most treatable stage. American Cancer Society: History: The American Cancer Society was first organized in 1913. At that time 15 doctors and businessman in New York City got together to create what was then called the American Society for the Control of Cancer (ASCC). In that time in history it was not considered appropriate to mention the word “Cancer” in public. Information concerning this bad illness was hidden in climate of fear and denial. At the same time, over75, 000 people died each year of cancer in just in the United States. The most important item on the founders’ agenda was to raise awareness of this illness, before any other educate doctors, nurses, patients and family members about cancer. Marjorie Illig was an ASCC field representative...
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...9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs,...
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...A) The name of the company is Apple. The reasons of choosing this company to explore its experience using the concepts of International Business are as follow: Global pattern of trade * Apple is the global company in the retail industry. 43,000 of Apple employees in the United States to work in the 30,000 Apple stores. Apple retail store employees to do more than the average wage of employees, and provides money for universities, as well as a gym membership, 401K plans, health care plans, product discounts and lower prices for the purchase of shares. * Apple has 453 retail stores (such as in March 2015) in 16 countries and 39 countries in the online store. Each store is designed to meet the requirements of the position and the regulatory authorities. Apple has received numerous architectural awards for its store design, especially its location on Fifth Avenue in midtown Manhattan on. Competitive advantage * Before the company advertised its products are being made, the late 90s of the last century the United States; however, as a result of the outsourcing plan in 2000, almost all of the manufacturing process is now abroad. According to a report the New York Times, Apple insiders "that huge overseas factories, as well as flexible, diligent and industrial skills of foreign workers have to make more than their American counterparts that" Made in USA "is no longer a viable Alternatively, for most Apple products. " * The company's production, procurement and logistics...
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...Strayer University Strayer University | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | Table of Contents Introduction 2 Apple’s current position on ethical and social responsibilities 2 Impact of Apple’s suppliers on Apple’s Reputation 4 Methods that Apple can use to be sure its suppliers follow wage and benefits standards in the future 7 Apple’s customers would be willing to pay more for its products if they had to increase selling price in order to provide better wages and benefits for its supplier’s workers. 7 Marketing Strategies 8 Conclusion 9 References 10 Introduction Apple which has been the world leader by producing advanced, electronic goods and technology. The company was established in 1976 by Steve Jobs, Steve Wozniak and Ronal Wayne. Furthermore, we will be talking about company’s ethical and social responsibilities and impacts on its reputation by violations made by Apple’s suppliers and also discuss about its marketing strategies that can be improved. Apple’s current position on ethical and social responsibilities Business ethics is a form of professional ethics which examines moral principle and problems that are arising in the business environment. Organization shapes...
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...in requirement for health and fitness products and apps. 1. Describe the product and its associated industry. Fitbit Surge, according to Fitbit, 2015, is the ultimate super watch; constructed with eight-sensor technology and best-in-class battery life, Surge transitions flawlessly from work to workouts; tracking real-time stats like steps, distance, heart rate, active minutes, calories burned and more, to keep you in the know, on the go. (Fitbit, 2015) With multi-sport functionality, Surge allows you track every characteristic...
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