Apple Ad Analysis

Apple Ad Analysis

“Every picture tells a story, of course, some stories are bigger than others.”
      Called Thumb, Cheese, Physics and Ears, the slick 30-second skits, each with a voiceover from Newsroom star Jeff Daniels, focus on various aspects of the Apple’s new IPhone. The new ads focus on the key features of the iPhone 5, mostly hardware updates. The new iPhone has a larger screen, a better camera, thinner body and new headphones amongst other updates like the lightning port.
Company background
Apple, founded in 1976 by Steven P. Jobs and Steve Wozniak, is not just the world’s largest technology company; it is the world’s most highly valued public company. Over the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Although, Apple already boasted the largest market value of any public company, on Aug. 20, 2012, it became the most highly valued public company ever. With a surge in its share price, Apple broke the record for the biggest market capitalization, $616.34 billion, set by Microsoft on Dec. 27, 1999. In September 2012, Apple introduced the iPhone 5, which has a larger screen, faster wireless Internet speeds and a more powerful chip. Just three days after its release, Apple said it had sold five million new iPhones. The iPhone has become a gold mine for Apple, accounting for $16.2 billion in sales, or 46 percent of Apple’s total revenue.
Target customer
AGE
IPhone 5 targets people aged between 18-35 which mainly includes the youth population covering students and young working professionals. This advertising is focus on the new technology, unique sensory experience and convenience. It can attract young people’s attention. Young user looks for features such as stylish appearance, user friendly technology, sensitive touch, countless applications, multimedia, etc. that appeal to his/her senses.
INCOME
Another customer targets is the middle-upper...

View Full Essay