...Executive Summary Currently, Redbox does not have a mission or vision statement out for the public. This is a problem since the mission and vision statements are an important aspect of a company. However, in their 2010 annual report, I did find out that one of the goals of Redbox is to be able to achieve satisfactory availability rates to meet consumer demand while also maximizing Redbox’s margins. Nonetheless, Redbox should provide its customers and the public with mission and vision statements. My recommended mission statement can be found in Exhibit 1. Redbox has been successful renting DVDs ”on-the-go”, however, just like the convenience drove customers to Redbox kiosks, new technology can drive them away. The upsurge of online streaming seems to be the new “thing”. In order to combat this problem Redbox needs to develop a streaming business that can compete with the likes of Netflix, Apple and other rivals (Redbox rivals can be found in Exhibit 2). If Redbox can accomplish this task, it will give Redbox further growth expansions providing them with a competitive advantage. Situation Synopsis (extended SWOT) A quick SWOT Analysis lays out Redbox’s standing: Strengths Weaknesses Cheap Rental Prices $1.20+tax Limited only to New DVD Releases More clients because of No membership fees Maintaining physical stock Various Locations Poor advertising 1st of its kind Limited functionality of machines Offers free DVD promotion rental 28-day delay of new...
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...Apple Leadership Profile Part I Learning Team A LDR/300 June 14, 2016 Apple Leadership Profile Part I Our team’s assignment focuses around a certain scenario, a scenario in which our chosen company's vice president of human resources has approached us requesting our assistance in recruiting and developing the organization's future leaders. The vice president has also asked us to brainstorm, research, and prepare a written profile. Our summary will include the industry and organization description, the current leadership structure, and why we chose Apple. As an organization, Apple designs, produces, and markets numerous electronic devices. These devices include media devices, mobile communication, and personal computers. The company also provides a wide range of services, networking solutions, and software. Apple Inc. is headquartered in Cupertino, California, employing roughly 92,000 people within their organization (Apple Inc. SWOT, 2015). The company is operational in the United States (U.S.) as well as in Europe and Asia. Apple’s industry is very complex and poses many challenges for the company. Despite these challenges, Apple has dominated their industry. The organizational structure of Apple involves ten of the highest level senior executives reporting to the Chief Executive Officer. Hierarchical would be the best way to describe the organization structure. Steve Jobs legacy sort of continues to this day. Jobs lead the company and made final decisions on...
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...Marketing Plan Apple Inc. Brittany James Argosy University July 11,2014 Table of Contents 1. Executive Summary 2. Situational Analysis 3. Marketing Strategy 4. Financials 5. Controls 6. Summary Apple is the leading company in technology today. With the world turning towards technology in every aspect of life, Apple has been able to capitalize on each opportunity. The company products include personal computers, laptops, cellphones, tablets (ipads) and new product is soon to be introduced as the IWatch. With all these products, we ask, “ Is the industry growing?” Yes, it is. We live in an era where 5 year olds have the latest IPhone or IPad. Schools are requiring students to have some type of electronic device to even do the course work. Apple has become a household name with every turn of this technology age. With the increase of need and want for technology, Apple’s shares are soaring through the roof. According to Tim Brugger, Apple stocks are creeping to $100 a share, bumping against record highs. Apple is the dominant player in the marketplace. Brugger also states that Apple is the leading developer of new products, out-running Google (Android) and Microsoft (Windows). Moving forward, Apple has strategically developed a product that will sync with all your other I products. The iWatch is assumed to increase market shares for Apple as well as beat out the completion from Google, who has recently launched a smart watch. Globally Apple has been lacking...
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...EXECUTIVE SUMMARY 2 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA 2 3.0 PORTER'S FIVE FORCES ANALYSIS 3 COMPETITION IN THE MP3 PLAYER INDUSTRY 3 3.1. Rivalry Among Competing Sellers of MP3 Players 4 3.2 Threat of Potential New Entrants into the Manufacturer of MP3 Players 5 3.3 Firms in Other Industries Offering Substitute Products for MP3 Players 6 3.4 Suppliers of Materials, Parts, Components, or Other Resource Inputs for MP3 Players 7 3.5 Buyers of MP3 Players 7 4.0 DOMINANT ECONOMIC FEATURES 8 5.0 COMPETITOR ANALYSIS 9 Differentiation, price and innovation 9 Profitability 10 Other competitors 10 Conclusion 10 6.0 FORCES DRIVING INDUSTRY CHANGE 10 APPENDIX A 12 Figure 5.0 THE FIVE-FORCE MODEL OF COMPETITION 12 APPENDIX B 13 Hard drive based players 14 Table 5.1a 14 Table 5.1b 15 Flash based players 16 Table 5.2a 16 Table 5.2b 17 Table 5.3 18 Strategic Group Map 19 Ranking of MP3 players for 2005 19 APPENDIX C 20 SWOT Analysis - Apple versus the competition 20 Apple’s competitors 20 BIBLIOGRAPHY 21 1.0 EXECUTIVE SUMMARY 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA The macro environment in which the MP3 player industry operated during 2005 was by large shaped by the individual MP3 companies recognizing and responding to unmet needs of a trend that was largely boosted by Apple: Their innovative response to creating a solution for music lovers and their busy lives. This sequence of events within the MP3 industry was the...
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...November 2012 Content Executive summary-----------------------------------------------------------------------------------------3 Introduction----------------------------------------------------------------------------------------------------4 Mission statement-------------------------------------------------------------------------------------------5 Objectives-----------------------------------------------------------------------------------------------------6 Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7 External analysis * PESTEL analysis---------------------------------------------------------------------------------------8 Strategy-------------------------------------------------------------------------------------------------------10 Other relevant aspects-------------------------------------------------------------------------------------11 Conclusion----------------------------------------------------------------------------------------------------12 Recommendation-------------------------------------------------------------------------------------------13 Bibliography--------------------------------------------------------------------------------------------------14 Word count: 998 Executive Summary This report provides a specific strategy to Apple for selling IPhone5 by directly price-cutting, and proved strategy by internal (SWOT) analysis: * Strength High...
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...APPLE COMPUTER AND STEVE P. JOBS (2006): PIXAR ANIMATION AND WALT DISNEY COMPANY Prepared by: AYURO, Roselyn CULPA, Cielo Mae CANO, Russel Paul EDER, Greniel Ann PEREZ, Jessamae DATE: February 20, 2012 TO: Apple Computer and Steve P. Jobs (2006): Pixar Animation and Walt Disney Company FROM: Accounting Students Consulting Team, UMAK Chapter RE: Analysis of Apple Company’s future and its competitive advantage BRIEF SUMMARY: This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image., this report tries to identify strategies that make their company more competitive. The analysis uses SWOT, IFAS, EFAS and other similar evaluative tools to reach an understandable and valid generalization. SITUATION DEFINITON: • CURRENT PERFORMANCE Today Apple’s operations are as diversified as they were never before. With its currently 13,599 employees worldwide it generated revenue of $63 million in the last quarter. It holds cash reserves of over %4.5 billion and has a ROIC of 3.05%. Apple’s operations are spread around the PC industry, computer peripherals and the software and service industry. In the overall PC industry Apple’s market share has diminished to a skinny 2.1%. Apple itself doesn’t look itself at the overall PC market...
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...Content Page Executive Summary 1 Introduction 1 Situation Analysis 1-2 SWOT analysis 2-3 Appendix 3 Executive Summary It is a well-known fact that the gaming industry is advancing at an amazing speed in present-day society. The global video gaming industry in 2009 was estimated at US$52.5 billion, and video game revenue is expected to jump to US$86.8 billion in 2014, according to PricewaterhouseCoopers. Singapore video games industry grew from $87 million in 2005 to $285 million in 2007(reference??), Zynga, creator of popular facebook game- Farmville, achieved around US$300 million in revenue last year.It is also becoming noticeable as overseas game developers are also entering Asia, including Singapore. Ubisoft and LucasArts have both opened studios in the region, and MIT has opened the Singapore-MIT GAMBIT Game Lab to educate the local population in preparation for industry jobs. And the government is in on the act, too -- with Contact Singapore, an agency designed to recruit industries, including the game industry, to the country. Key significant points and swot analysis ?? must add it in. ...
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...Marketing Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock...
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...Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way. Writing this report appeared to be a great experience to us. It added a lot to our knowledge. This report is one of our memorable experiences in student life. Though words are inadequate in offering thanks to our teacher but we owe our profound gratitude to Ma’am Mehwish Shahid for stimulating our creative abilities by assigning this project to us and for her able guidance and useful suggestions, which helped us in completing the project in time. Whatever we have learnt from her and this project report has put indelible impression on our minds and it is our conviction that this learning experience will always be a source of help in our practical life and professional career. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents, for cooperation, help, kindness...
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...E-Business Marketing Project Name: chun ting, Chen ID: 42749409 Mail: ting19890129@gmail.com Date: 26/01/2013 Table of Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology...
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...Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts...
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... 2 Executive summary 2 1.0 Case background 3 2.0 Method 3 3.0 Large scale organizational change 3 4.0 Body of analysis 3 4.1 Background to this change 3 4.2 Key pressures 4 4.2.1Environmental pressures 5 4.2.1.1 Market decline pressure 5 4.2.1.2 Hyper competition Pressures 6 4.2.1.3 Reputation and Credibility Pressures 6 4.2.2 Organizational pressure 7 4.3 Relevant management models 7 4.3.1 SWOT analysis 8 4.3.1.1 Strength and weakness 8 4.3.1.2 Opportunity and threats 8 4.3.2 Scenario Planning Model 9 4.4 Organizational change unfolded over time 10 4.5 Overall evaluation of the change 11 5.0 Conclusion 12 6.0 References 13 7.0 Appendices 13 Acronyms CEO: Chief Executive Officer Executive summary Mobile phone industry is changing...
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...AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary Situation Analysis Market Analysis_3 Product Analysis- SWOT Analysis Marketing Objectives Identifying Target Market -Selecting Target Market-Target Market Developing Marketing Strategies Marketing Mix: Product Price Promotion-Place Implementing the Marketing Plan Monitoring and Controlling Developing a Financial Forecast Comparing actual and planned results Revising the marketing strategies References Executive Summary The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences Management: Effective management is required for the training and development of employees for the continue innovation of Apple IPod and for retraining sufficient funds during competitor introducing new product. Capital...
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...Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………..…………….. 8 3.2 The SWOT Analysis of Apple …….………………………………..…………….. 10 3.3 The most influential competitors ……………………...…………..……………... 12 3.4 PEST Analysis …...…………………………………………………….…..……… 14 4. Business Analysis of Apple ……………………………………………………..……. 16 4.1 Portfolio overview …..……………………………………..………………………. 16 4.1 Corporate Identity ……………………………………….………………………… 18 4.2 Corporate Social Responsibility …………...………………………………….… 18 5. Conclusion ………………………..…..…………..……………………………………. 19 List of references ………………………..…..………..…..…………………………..….. 20 Appendix ………………….…………………………………………………………… 21-25 -2- Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of figures Figure 1: Apple’s 183M smartphone sell until Q1/2012 ...……………………………… 7 Figure 2: Apple net sales by product 2011 ……………………………………………… 9 Figure 3: Apple sales by product 2010 ………………………..………………….……… 9 Figure 4: Apple’s sales by product line ………………………………………...………. 10 Figure 5: Key Executives Compensation...
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...Marketing Plan Xiaomi Inc. Natalie Embleton - 17179865 Executive Summary: Lei Jun along with 7 other developers founded a company, Xiaomi in 2010. Since the release of its first phone in late 2011 it has created an estimated global market share on 5.1% this report will focus on a company, customer, product analysis of Xiaomi as well as show a SWOT analysis, discuss key target markets and list the advantages a disadvantages of potentially entering the Australian mobile phone market. Over it all it seems with the right planning Xiaomi have a rather large chance of becoming a well-known phone brand in the Australian market due to its user-friendly interface and affordable pricing. Table of Contents Executive Summary: 2 Product Description: 3 Customer Analysis: 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative marketing strategy: 8 Price Focus: 8 Differentiation: 9 Diversification: 9 Selected Market Strategy: 9 Price: 9 Product: 9 Place: 9 Promotion: 9 Advantages And Disadvantages Of Entering Australia: 10 Advantages: 10 Disadvantages: 10 Conclusion: 10 Product Description: A serial entrepreneur Lei Jun founded Xiaomi Inc. who believed that high quality technology doesn’t need to cost a fortune. Xiaomi is a privately owned...
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