...APPLE IPAD2 MARKETING PLAN LIN,DANDAN ID:0697645 COURSE:MARKETING601 May 9, 2011 * Executive Summary 1. IN PAST Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU,RAM and basic textual video chips) – less than what is considered a personal Computer today. Apple was responsible for creating the desktop publishing market due to their innovative programmers, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years 2. IN PRESENT January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. In 2010, apple inc. introduced the first ipad, in 2011, ipad2 came out. 3. IN FUTURE Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. * Situational Analysis 1. Political Situation •Taxation is...
Words: 1463 - Pages: 6
...Financial Analysis – Apple Vs Microsoft Table of Contents 1. Introduction 3 2. Key elements of financial performance 3 a. Balance Sheet 3 i. Apple 3 ii. Microsoft 4 b. Income Statement 4 i. Apple 4 ii. Microsoft 5 c. Cash Flow Statement 5 i. Apple 5 ii. Microsoft 6 3. Interpretation of the financial information 6 a. Return 6 i. Apple 6 ii. Microsoft 7 b. Operation 7 i. Apple 7 ii. Microsoft 7 4. Analysis and Comparison on financial statement analysis 8 a. Liquidity 8 b. Solvency 9 c. Efficiency 9 d. Profitability 10 e. Market Analysis 11 5. Limitation of this report 11 6. Conclusion 12 Appendix 1 – References 13 Appendix 2 – Financial Statement 13 a. Balance Sheet - Apple 13 b. Balance Sheet - Microsoft 14 c. Income Statement – Apple 16 d. Income Statement – Microsoft 17 e. Cash Flow Statement – Apple 18 f. Cash Flow Statement – Microsoft 19 g. Ratio – Apple 21 h. Ratio – Microsoft 25 1. Introduction The objective of this report is to compare the financials of the two biggest computer applications company in the world, viz. Apple and Microsoft. Where Apple is famous for its path breaking products like iPhone, iPad, etc, Microsoft is known for its most used operating system Windows. Both companies in its place are highly respected and highly sought after for investors. Our company in the report will be Apple and its competitor as Microsoft. We will be comparing the...
Words: 6698 - Pages: 27
...Introduction Microsoft and Apple are in the electronic equipment industry, and have a NAICS code of 334111. Microsoft participates in the provision of developing and marketing software and hardware services. These products include, computers, phones, and intelligent devices. They also specialize in everyday software products such as Excel, Word, and PowerPoint. Microsoft’s target market is expansive. The Microsoft Suite is aimed for anyone that can use a computer. According to Yahoo Finance, Apple is considered to be one of Microsoft’s main competitors and allies in this industry. Apple engages in the design and manufacture of cell phones, media devices and computers. Some of the products designed and manufactured by Apple includes the iPhone, iPad, Mac and Apple watch.They also have consumer and professional software applications under the iOS, OS, and X brands. However, Apple also implements many of Microsoft’s software like Word and Excel in their products. Apple’s target market is very broad. They make their products for people of all ages that are consumer involved with simple innovative technology. As a business, not only is Apple Inc. (AAPL) significantly bigger than Microsoft Corporation (MSFT), but also has been growing at a fast pace. However, looking into investment opportunities, Microsoft has been outstanding. While the forecasts mention increase in growth for Microsoft Corporation over the next few years as indicated below, Apple Inc. is forecasted to decrease...
Words: 3313 - Pages: 14
...the business models and areas of strength of Apple, Google, and Microsoft. Answer Apple: It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans to develop the hardware...
Words: 1745 - Pages: 7
...MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the fact that our world has evolved from a desktop world to a laptop world. Laptops are so fast and well-equipped nowadays that they serve the needs of not only consumer users, but also professional users such as graphic designers and high-end Photoshop users. There's now only two groups of users that should even consider buying desktops:1. mega-power users. This includes hardcore gamers, 3d animation users and professional video editors. These guys need the fastest machines available to make their processor-hogging routines running faster and faster.2. super-budget users. You can get a nice desktop for $500 nowadays. nice laptops go for about $1000+.That leaves the rest of us. And that's a large group. Laptops offer a freedom that no desktop (or even an iMac) can offer: Portability. Use the laptop on the couch while watching TV. Use it at your desk to get serious work done. Use it on the deck to enjoy the spring weather. Use it at the coffee shop or library to simply look cool. Plus, they...
Words: 7892 - Pages: 32
...strengths of the following companies: Microsoft Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but is not as strong in the smartphones industry. Mobile computing, cloud-based software apps; its internet portal are also strengths. Apple Strengths- Mobile devices, such as iPhones and iPads which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever. Google Strengths- They have absolute advantage in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion. 2. Why is mobile computing so important to these three firms? It has been projected that by 2015 the mobile market will be worth 400 billion. The main reason of this is because there is a 200% growth every 2.5 years. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. Evaluate the mobile platform offerings of each phone. Microsoft: Microsoft offers Xbox live service on your...
Words: 704 - Pages: 3
...Case Study – Microsoft Surface vs Apple iPad Since its first introduction in 2010, Apple iPad has been dominating the tablet market. It is safe to say that the Apple iPad paved the road for the modern tablets. Nearly every company tried to copy the iPad, except Microsoft. In fact, Microsoft tried really hard to differentiate itself completely from the usual tablets on the market and compete directly with the iPad. In 2012, the company created a tablet, which can run both in tablet mode and desktop mode, and named it “Surface RT” or simply “Surface”. The Surface came with multiple preloaded software and the ability to edit Microsoft Office files. Microsoft Surface was without a doubt unique and unprecedented and had all the bells and whistles. Thus, one may ask, Why is Microsoft struggling to make sales on its tablets despite their versatility, features and smart design? What are the primary mistakes Microsoft made that had led to the Surface suffering in the Tablet market? What branding mistakes led to this current predicament for Microsoft? There is a number of mistakes or poor decisions that could have led the Microsoft Surface sells to suffer in the market. First and foremost, Microsoft missed the mark on branding its tablets. The name “Surface” used to be associated to an interactive computer table with a big touchscreen. Only few people knew of the existence of that device. Thus, after the failure in the Surface table, Microsoft decided to reuse the name for its...
Words: 1187 - Pages: 5
...BCIS 503 Ch 7 Case Study September 17, 2012 Google, Apple, and Microsoft Struggle for your Internet Experience 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Although they have different business models and strategies, Apple, Google and Microsoft are three major companies who seek to dominate the internet user’s experience. They come to the platform with their own proprietary strengths. In looking at business models, Apple’s business model focuses on the consumer and bringing them a personalized web experience through their hardware (iPads, iPhones, iPods and iMacs), their two major OS systems: Mac OS X and iOS, and through the internet. Although their model limits what type of software customers can access, they offer over 250,000 apps through their iOS app store. Next, with their browser and search engine, Google centers on advertising and democratizing information where they gain most of their profits. Through the companies Android platform they are increasing their market shares into the mobile market. Google seeks a market of open nonproprietary platforms where consumer can freely surf the web and openly enjoy the innovation of apps across devices. Finally, Microsoft business model concentrates on creating user-friendly operating systems, which 95% of all computers use. They have worked to make technology accessible to everyone. However, they are moving towards services and breaking into the search advertising market...
Words: 821 - Pages: 4
...Cerebrum Interprets sensory impulses arriving from sense organs and centers for initiating voluntary muscular movements. Stores information that comprises memories and helps reason. Intelligence and personality. Medulla Oblongata All ascending and descending nerve fibers connecting to the brain and spinal cord must pass through this area. Control vital visceral activities. Relay ascending impluses to the other side of the brainstem and then to higher brain centers Pons Relay impulses to and from the medulla oblongata and cerebrum. Ventral portion has large bundles of transverse nerve fibers, which transmit impulses from the cerebellum to centers within the cerebellum. Relay sensory impulses from peripheral nerves to higher brain centers. Maintain basic rythm of breathing Cerebellum Communicates with other parts of the CNS by means of three pairs of nerve tracts called Cerebellar puduncles. Brings sensory information concerning position of limbs, joints, and other body parts to the cerebellum. Sends correcting impulses to the midbrain. Reflex center for intergrating sensory information concering position of body parts and for coordinating complex skeletal muscle movements. Maintains posture. Thalamus Central relay station for sensory impulses ascending from other parts of the nervous system to the cerebral cortex. Receives all sensory impulses (except smell) and channels them to appropriate regions of cortex for interpretation. Produces a general awareness of certain sensations...
Words: 288 - Pages: 2
...strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base. Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. After, when Google bought Motorola, it gives Google the ability to make its own cell phones and tablet devices. However, when they tried to enter completely new territory their Nexus One smartphone was unsuccessful. Microsoft: its business model focused on the desktop computer running the Windows operating system and Office desktop productivity applications. While Microsoft is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile computing so important to these free firms? Evaluate the mobile platform offerings of each firm. Apple: the mobile...
Words: 785 - Pages: 4
...1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft. Apple: Its business model focuses on centralized control of almost all aspects of its hardware and software. It believes smartphones and tablets should have proprietary standards and be tightly controlled. It only allows apps from its App store, that have been vetted by the company, to be loaded to its products. Apple has a very loyal user base that has steadily grown and most likely will stay with Apple products in the future. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. The company and its products are staples for businesses and consumers looking to improve their productivity with computer-based tasks. While it is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile...
Words: 1413 - Pages: 6
...CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014) available apps. Their strength is this marketplace and their products that continuously attain all high sales records. Microsoft, on the other hand, is the leader in PC operating systems holding approximately 90% of this market. Their PC desktops are their main strength and they are looking into expanding onto the new mobile platform. 2. The internet is continuously becoming faster and more accessible and with it, the hardware devices and software application of mobile platforms. This represents a multibillion market that those 3 giants are fighting for. So far, Apple has the mobile supremacy because of its app store and the devices that they offer: iPhone, iPad and iMac. Combining very up to date products with a large variety of apps creates a loyal customer base that will be willing to pay a premium price for such products and services. Google has a different approach of the mobile platform going for the advertising network. Google also offers the Android operating system for free to manufacturers while Apple charges 30% of all app sales...
Words: 510 - Pages: 3
...Competitive Strategies Student Name Professor Name BUS 508 Contemporary Business Date Differences of Apple and Microsoft corporate culture Scully (2011) gave a bird's eye view of Apple and Microsoft corporate culture. He said "In Steve's world, 'No compromises'.' In Bill's world, 'Hey, compromise is alright. We'll get it right the third time. We just want to have a land grab'." According to Scully, the two have entirely different approaches, both very, very successful. But in the era of consumer electronics, the Steve Jobs approach is a hands-down winner. Williams (2011) said that if there is one key difference between Microsoft and Apple, it is secrecy. Apple rarely shows its hand before a product is ready to ship. Microsoft usually offers sneak previews of products months, sometimes years, in advance. Sethi (2012) revealed the two corporate values that Apple implements - value and cost culture: When it comes to customers, Apple applies the notion of value. For example, Apple’s pricing strategy that is driven by its focus on the value. The customer is willing to pay a price that is equal to the product's perceived value to the customer. However, as long as the customers are satisfied, Apple is under no obligation to reduce its prices. When it comes to workers' wages and working conditions, Apple uses its dominant market position or buying power to acquire these services at the lowest possible price, thus keeping the largest share of the profit for itself and...
Words: 1239 - Pages: 5
...What is better, Microsoft Inc. or Apple Inc.? Quality or average? Which do you prefer or own? I hope you picked Microsoft, because I know that it is better than Apple Inc. Microsoft does not have cheap white designs that get boring. You can do a lot more things on a PC that a Mac. Meaning you can run more programs and use them more efficiently. They are perpetually better than Apple Inc. at gaming. Apple Inc. has too many restrictions on them and not enough power to run some of the bigger games such as Call of Duty: Black Ops 1-3. These reasons prove that Microsoft is better. First off, Microsoft Inc. is better than Apple Inc., because you can run more programs and use them more efficiently on a PC than on a Mac or MacBook. You do not see people messing around with binary code on a Mac do you. No. Because Apple’s products have restrictions on them so that people cannot use them to their maximum capabilities. Some vital programs that have to download or manually installed cannot because of Apple Inc.’s restrictions on their computers. This can leave you behind if your colleagues have better software on PC’s. In addition, unlike Apple Inc., You can use Microsoft’s phone directly on your PC, Apple will only let you back them up and...
Words: 566 - Pages: 3
...an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition (2013, 02). Consumers are able to have options in the marketplace. Apple Inc. and Microsoft are two companies that offer similar products to consumers. Apple, created by Steve Jobs, is an American multinational cooperation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Microsoft, created by Bill Gates, is an American multinational software cooperation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. This paper will discuss how the cooperate culture of these two companies differ, three ways that each unique culture has benefited by the other’s competition, and how these companies will potentially thrive in the future. The cooperate culture of these two technology giants are very different in that Apple is more conservative, distinct, and expensive, whereas in Microsoft is more personalized, flexible, and affordable. Apple has masterfully executed a plan to sell high-priced, high margin products to the wealthier segments of the buying public (2013, 04). Apple is a culture in which they pride themselves on fostering individuality by instilling a new cooperate philosophy of recognizable products and simple design(2013, 04). It’s best known hardware products are...
Words: 1117 - Pages: 5
