...Apple and Samsung Name Institutional Affiliation Apple and Samsung Apple and Samsung are leading brands in electronics and technology around the globe. Apple Inc. was launched as a computer company in 1976. It was established by Steve Jobs, Steve Wozniak and Ronald Wayne. It is considered as one of the best company that has unsurpassed products and services so far. Apple is behind products like Macintosh desktops and laptop computers, phones, iPods, iTouch, iTunes, icloud and Apple TV. Furthermore, Apple Company has its own computers and it develops its own software.Apple is the world’s most valuable company even though it faces fierce competition from its competitors. Apple has partnered with other companies like LG and Samsung for the ipad and iphone displays. All the way, they have partnered with China with a company called Foxconn which is behind manufacturing its devices. Apple operates in 13 countries and has employed over 70,000 employees around the globe. Apple is a solid company that has shown a lot of innovation and growth over the years and it is a force to be reckoned with. On the other hand, Samsung is also an important brand worldwide with its wide range of electronic appliances and technology. Samsung is a North Korean company that was established in 1983. It operates its markets mainly in the United States, Asia and Europe. The first...
Words: 2164 - Pages: 9
...STRATEGIC MANAGEMENT APPLE VS SAMSUNG Apple Apple Inc. (sebelumnya bernama Apple Computer, Inc.) adalah sebuah perusahaan multinasional yang berpusat di Silicon Valley, Cupertino, California dan bergerak dalam bidang perancangan, pengembangan, dan penjualan barang-barang yang meliputi elektronik konsumen, perangkat lunak komputer, serta komputer pribadi. Apple Inc. didirikan pada tanggal 1 April, 1976 dan diinkonporasikan menjadi Apple Computer, Inc. pada tanggal 3 Januari, 1977. Pada 9 Januari, 2007, kata "Computer" dihapus untuk mencerminkan fokus Apple terhadap bidang elektronik konsumen pascapeluncuran iPhone. Apple dikenal akan jajaran produk perangkat lunak diantaranya sistem operasi OS X dan iOS, pemutar musik iTunes, serta peramban web Safari, dan perangkat keras diantaranya komputer meja iMac, komputer jinjing MacBook Pro, pemutar lagu iPod, serta telepon genggam iPhone. a. Visi Ada Apple disetiap meja b. Misi Apel memicu revolusi komputer pribadi pada tahun 1970-an dengan Apple II dan diciptakan kembali komputer pribadi pada tahun 1980 dengan Macintosh . Apple berkomitmen untuk membawa yang terbaik pengalaman komputasi personal kepada siswa , pendidik , profesional kreatif dan konsumen di seluruh dunia melalui hardware yang inovatif , perangkat lunak dan Internet penawaran. c. Manajemen Strategis 1. Pangsa Pasar Yang Dibidik Pasar yang dibidik Apple inc antara lain kalangan pelajar, pekerja, pemerintahan...
Words: 1940 - Pages: 8
...Battle? Apple is trying to protect its patent. “A patent is a set of exclusive rights granted by the government,”(piperpat.com) usually for a new invention/product. Apple have many patents, however they cannot protect them all as there is a constant change and upgrade in technology that only specific new features can be protected such as their ‘pinch and stretch’. Apple won a court battle after suing Samsung for “$1.05billion due to patent infringement.”(Opinion,2012) However they only won the battle as Samsung copied their ‘pinch and stretch’ trick. Below shows the courts ruling over certain patent claims by Apple towards Samsung. Samsung retaliated by trying to claim that Apple copied some of Samsung’s patents. However the judges ruled against Samsung. The key factors, in this patent battle are to prevent the other from gaining more market share and stealing their ideas. Both companies are large and have a large share in the tablet and smart phone market. The paperwork is based around a battle for patent, it is clear that it’s a battle over market share, reputation and a fight for dominance. This is why neither will back down, or accept they are at fault. The court battles are costing them millions and if it carries on the costs will damage the company’s reputations and profit’s as these costs need to be covered someone. Who are the main actors implicated and what are their claims? The billion-dollar patents dispute between hi-tech heavyweights Apple Inc. and Samsung...
Words: 867 - Pages: 4
...on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities and challenges arising out of the battle between Samsung and Apple? This assignment represents 5% of your final grade. Deadline: Friday, 5th September 2014! INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages, typed and handed in personally on lectures) 1. Samsung is the one of two largest smart phone producers in the world. Samsung, a South Korean company was founded in 1938 by Byung-Chull Lee .'Samsung Electronics' which was popular in the world for various consumer electronic goods such as TV, Computers, Mobile Phones, Music System, and Camera etc. ln late '1970s and early 1980s, Samsung forayed into various international markets and the company started expanding its business globally. ln 2010, Samsung introduced its first smart phone 'Samsung Wave' based on its own operating system Bada. ln October 2011, the company introduced its most challenging smartphone Galaxy S ll, which was considered as a tough competitor for Apple's smartphone. Another largest smartphone producers and best know brand is Apple. Apple was founded by Steve Jobs (Jobs)...
Words: 461 - Pages: 2
...| 2015 | | Samsung Student name | [Comparison of samsung and apple] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Abstract This essay covers the economic, legal and social environment factors impacting Samsung and Apple. Tough economic conditions are forcing them to take their fight to the emerging markets. Social factors are forcing them to operate locally while being global companies while legal factors are making them to fight over patent infringement etc. The organizational culture is impacting their performance so they are trying to make it positive by involving employees in the decision making and making them more autonomous. The leadership style is pretty aggressive and they are taking higher risk to gain higher returns. Technological advancements means the rivals are also customers and vendors of each other as well. I have selected Samsung as it is the company for which I want to work after graduation. Samsung is famous for its electronic products specially smartphones and smart TVs. My second selection as per requirement is Apple Inc. Samsung’s biggest rival. Economic Environment Economic environment is particularly important for both Samsung and Apple because both are working in numerous developing and developed economies and are expending upon their foot prints...
Words: 1258 - Pages: 6
...Apple Inc. v. Samsung Electronics Co., Ltd. was the first of many lawsuits between Apple and Samsung. Apple Inc. filed its patent infringement lawsuit in April 2011 and engaged legions of the country's highest-paid patent lawyers to demand $2.5 billion from its top smartphone competitor. Samsung Electronics Co. fired back with its own lawsuit seeking $399 million. By August 2011, Apple and Samsung were carrying out their legal battles in 19 ongoing lawsuits in 12 courts in nine countries on four continents; by October, the fight expanded to 10 countries, and by July 2012, the two companies were embroiled in more than 50 lawsuits around the globe with billions of dollars in damages claimed between them. The ultimate cost of these patent wars to consumers, shareholders, and investors is yet unknown, but it is increasing both business costs and product pricing. Some of the things that Apple claimed had been copied by Samsung are: the Galaxy line infringes the “Trade Dress” (which refers to design aspects that are non-essential to the function of a device) of the iPhone and iPad by using a rectangular design with rounded edges also the black borders around the Galaxy Tablet are very similar to those exhibited by the IPad; the use of small square app icons and the software used by Samsung were one of Apple's claims. I think Apple has a point with respect to software used by Samsung, but despite that does not seem to be anything more. The shape of the phone and tablet are just consumer...
Words: 551 - Pages: 3
...TECHNOLOGY APPLE VS SAMSUNG: FRENEMIES AT THE GATE It’s one thing to be a culturally vibrant brand in one part of the world. It’s another to radiate that vibrancy at high amplitude across the world. It means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level. As the world shrinks and our connectivity to one another grows, brands need to stay true to their roots, and do so in ways that are Visionary, Inspiring, Bold and Exciting, regardless of where they play. In 2012, the battle between Apple and Samsung took place on a global stage, both inside and outside of courtrooms. What makes this turf fight particularly interesting is the dependency these two titans have on one another. After all, Samsung is Apple’s biggest parts supplier, yet its fiercest competitor in the smartphone market. By year’s end, Apple was victorious on the legal front, but Samsung won on the main stage, with consumers. Apple was the world’s No1 company by market value, but Samsung was the world’s largest technology company by sales. This same, “Yes, but…” phenomenon is also reflected in the brands’ cultural vibrancy. Apple’s global VIBE is stronger overall, but Samsung’s VIBE – just behind Apple’s – is more stable across countries. Apple’s VIBE is being pulled into the stratosphere by the devotion it has earned in the USA, Western Europe and Australia. It’s a bumpier road for the brand in Asia...
Words: 995 - Pages: 4
...REPORT ON ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115) OF FIRMS M/s. Apple Inc. And M/s. Samsung Electronics Ltd. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE OCTOBER, 2013 SUBMITTED BY Komal Singh ROLL NO. 13216 (BATCH - 2013-14) SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES KOREGAON ROAD, PUNE 411006 DATE: 15th October 2013 This is to certify that Miss KOMAL SINGH, Roll No. 13216, is a bona fide student of this Institute, currently pursuing her Semester-I of the MBA Programme. She has successfully completed the report on Enterprise Analysis Desk Research course (Course Code 115 ) as a generic elective and submitted the same for further evaluation. (Dr. Prof. Mahesh Halale) (Dr. Prof. B.H. Nanwani) Subject Facilitator Director APPLE INC. Table of Content TOPICS Page No. Company 1 - Apple Inc. 1. Enterprise history & background 1 2. Organization 5 3.Markets 8 4. Financial 11 5.Governance 15 6. Summary 17 7. Learning’s 18 8. Bibliography 19 Samsung Electronics Ltd. Table of Content Company 2- Samsung Electronics Ltd. Topics ...
Words: 11395 - Pages: 46
...Apple Inc. v. Samsung Electronics Co., Ltd. From Wikipedia, the free encyclopedia Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012.[1] In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were already engaged in a patent war on several fronts.[2] Apple's multinational litigation over technology patents became known as part of the mobile device patent wars: extensive litigation in fierce competition in the global market for consumer mobile communications.[3] By August 2011, Apple and Samsung were litigating 19 ongoing cases in nine countries; by October, the legal disputes expanded to ten countries.[4][5] By July 2012, the two companies were still embroiled in more than 50 lawsuits around the globe, with billions of dollars in damages claimed between them.[6] While Apple won a ruling in its favour in the U.S., Samsung won rulings in South Korea and Japan, and the UK. Contents [hide] 1 Origin 2 South Korean lawsuit 3 Japan lawsuits 4 German courts 5 French and Italian courts 6 Dutch courts 7 Australian courts 8 British courts 9 U.S. courts 9.1 First US Trial 9.1.1 US verdict 9.1.2 Injunction of US sales during first trial 9.1.3 First trial appeal 9.2 Second...
Words: 3372 - Pages: 14
...Apple and Samsung had their number of lawsuits between each other that was related with tables and smartphone designs. These series of cases were very important because both these companies together had half the smartphone and tablet market share throughout the world. The very first case was made by Apple (Chellel). In 5th of January 2007, Apple sued Samsung for four design patents. Next, in June 2007 there a massive case files against Samsung for violating color design patent of hundred and ninety three screen shots of numerous iPhone graphical user cross points. The suing was based on violation of Apples patents, trademarks, user interface and bravura (Wingfield & Tabuchi). Samsung countersued Apple for falsifying documents that was misleading the court. In april 2011, Samsung counter-sued by placing a federal complaint in the courts of Germany and Tokyo for infringement of patents for mobile communication (Wingfield & Tabuchi). In June 2011 Samsung sued Apple in United States District Court for the District of Delaware and British High court of Justice. This was the beginning of the so called “smartphone patent wars” and by October 2011 Samsung and Apple were having nineteen cases in 10 different countries (Wingfield & Tabuchi). The phones in particule Apple was suing Samsung were but not limited to Nexus S 4G, Continuum, Infuse 4G, Galaxy Tab 10.1, Galaxy note and Galaxy S III. In July 2012 the number of legal cases they had between each other became fifty...
Words: 382 - Pages: 2
...Earnings Release Q2 2013 Samsung Electronics July 2013 Disclaimer The financial information in this document are consolidated earnings results based on K-IFRS. This document is provided for the convenience of investors only, before the external audit on our Q2 2013 financial results is completed. The audit outcomes may cause some parts of this document to change. This document contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, "forward-looking statements" often address our expected future business and financial performance, and often contain words such as "expects”, "anticipates”, "intends”, "plans”, "believes”, "seeks” or "will ". “Forward-looking statements" by their nature address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include: · The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices · Strategic actions including dispositions and acquisitions · Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics), IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our future results These uncertainties may cause our actual results to be materially different from those expressed in this document. Income Statement (Unit:...
Words: 1818 - Pages: 8
...the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and saved it from bankruptcy. Apple currently operates in 13 countries and has over 70,000 employees worldwide....
Words: 3189 - Pages: 13
...Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1 The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it for work presentations. In this analysis, it will be shown how the products are currently positioned within the market, then from there each’s internet presence, television commercials, and messages will be compared and contrasted. The market for the tablet is a rapidly growing market with the question no longer being whether or not the tablet will catch on but when will the tablet overtake the laptop computer as the preferred mobile, large computing device. In the business market, the percentage of tablets owned by a business was 11% in 2012 and is projected to rise to 18% by 2017. With such a priority on the tablet, the big electronic product companies have had their eye and hand in the industry for a while. So far, the two best companies, for a variety of reasons, are Apple with its iPad and Samsung with its Galaxy Tablet. According to TabTimes, as of Q2 in 2014, Apple was at 26.9% and Samsung at 17.2% of the total tablet market share in the world. Another interesting statistic because...
Words: 1658 - Pages: 7
...APPLICATION For CNPCIW Vendor/Bidders List China National Petroleum Corporation International and Watan Oil & Gas Afghanistan Limited. (CNPCIW) June 2012 Application Submission Form NOTE: The application submission shall be presented on the Applicant’s company stationary, in the case of a Joint Venture, on company stationary of the lead partner and stamped by company seal. Date: [08, December, 2012] Reference: Execution of upcoming Services & Supply Projects under CNPCIW, Afghanistan Subject: Application for CNPCIW Vendor/bidder List |To: |CNPCIW | | |Attn: Contracts Office | | |House No. 1029, Street 15 | | |Lane 6, Wazir Akbar Khan | | |Kabul, Afghanistan | Dear Sir/Madam, Being duly authorized to represent and act on behalf of Green Tech Construction & Engineering Co., and having reviewed and fully understood all of the Application requirements and information provided, the undersigned hereby applies for Application to be included on the CNPCIW Vendor List for Works (Contractors). Your organization and its authorized representatives are hereby authorized to conduct any inquiries or investigations to verify the statements, documents, and information submitted in connection with this application, and to...
Words: 938 - Pages: 4
...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
Words: 2939 - Pages: 12
