...Facts: A father has said he may need to sell his car and two motorbikes after his daughter ran up a £4,000 bill playing 'free' games on his iPad. Lee Neale, 43, had his bank account frozen when Lily, 8, bought in-app extras while playing on the tablet using the password she had seen him entering when downloading items. Now he can't get a refund from Apple. Issue: 1. Whether or not there was a valid contract between Apple and this father? 2. Whether or not the transaction contract was valid? 3. Whether or not Apple has a right to refuse the refund? Law: Article 9 Capacity; Contract through Agent In entering into a contract, the parties shall have the appropriate capacities for civil rights and civil acts. Article 16 Effectiveness of Offer, Offer through Electronic Message An offer becomes effective when it reaches the offeree. When a contract is concluded by the exchange of electronic messages, if the recipient of an electronic message has designated a specific system to receive it, the time when the electronic message enters into such specific system is deemed its time of arrival; if no specific system has been designated, the time when the electronic message first enters into any of the recipient's systems is deemed its time of arrival. Article 51 Unauthorized Disposal of Property through Contract Where a piece of property belonging to another person was disposed of by a person without the power to do so, such contract is nevertheless valid once...
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...Assignment 2: Mergers and Acquisitions Apple is one of the most popular brands leading and technology companies of today. They are heavily known for their apps and products. Although Apple is a popular brand, they had limited search and discovery features to the App Store. Because of the deficiencies in the search, Apple sought to improve their discovery features. Apple covered the search engine, Chomp in November 2009 to announce their seed funding (Dilger, 2012). Chomp is a search engine designed to find and discover apps for iPhone, iPad and Android. The search engine allowed users to search for apps based on what they did and not by what they were named. Since then, they’ve grown their scope to include not only iPhone apps, but Android apps as well. In February 2012, Apple’s acquisition of search startup Chomp provided a relief to App Store’s app discovery problems (Golson, 2012). Although, Apple hasn’t released a public statement on why it purchased Chomp, and it remains to be seen exactly how Chomp’s technology could change app discovery within the App Store (Bonnington, 2012). It is evident the decision to acquire was made due to Apple’s limited search and discovery features. If someone searched for an app under Apple’s past model, it would take several searches to find a particular App. Chomp, however, allowed a person to search with much greater hint and intent (Bonnington, 2012) and the results provide the seeker exactly what they were looking for. Apple’s search...
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...strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base. Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. After, when Google bought Motorola, it gives Google the ability to make its own cell phones and tablet devices. However, when they tried to enter completely new territory their Nexus One smartphone was unsuccessful. Microsoft: its business model focused on the desktop computer running the Windows operating system and Office desktop productivity applications. While Microsoft is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile computing so important to these free firms? Evaluate the mobile platform offerings of each firm. Apple: the mobile...
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...Mobile App Stores: There is more than Open vs. Closed Roland M. Müller1, Bjorn Kijl2 and Josef K. J. Martens3 1 Berlin School of Economics and Law, Department of Information Systems, roland.mueller@hwr-berlin.deUniversity of Twente, School of Management and Governance, 2 b.kijl@utwente.nl, 3j.k.j.martens@alumnus.utwente.nl Abstract The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms...
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...billing service for apps on Google Play and Apple App Store has become a major driving force in the continuing shift to digital lifestyle, as more smartphone owners are now getting into the habit of purchasing apps for a richer mobile experience. The number of Globe customers per day who have either bought an app or bought items inside apps on the Google Play Store have more than doubled since the service was launched in October 2014. Meanwhile, there are over 300,000 customers using the GCash American Express Virtual Pay to date, allowing them to conveniently purchase apps from the Apple App Store, with iTunes App purchases comprising 27 percent of total GCash American Express Virtual Pay purchases in 2014. Total transaction growth of GCash American Express Virtual Pay from 2013 to 2014 was recorded at 65 percent. Globe introduced the direct carrier billing servicefor Android smartphone users last year to enable customers to purchase apps and charge their purchases to their postpaid bill or prepaid load without the need for a credit card. It has since attracted a significant number of customers to buy premium apps and other content on the Google Play Store. Aside from the direct carrier billing service for Google Play Store, customers were able to purchase apps, media, and games from the Apple Store using the GCash American Express® Virtual Pay since 2012. Customers just need to register their GCash American Express® Virtual Pay card details to their Apple account and begin...
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...APPLE INC terms and conditions THE LEGAL AGREEMENTS SET OUT BELOW GOVERN YOUR USE OF THE ITUNES STORE, MAC APP STORE, APP STORE, AND IBOOKS STORE SERVICES ("SERVICES"). TO AGREE TO THESE TERMS, CLICK "AGREE." IF YOU DO NOT AGREE TO THESE TERMS, DO NOT CLICK "AGREE," AND DO NOT USE THE SERVICES. A. ITUNES STORE, MAC APP STORE, APP STORE, AND IBOOKS STORE TERMS OF SALE PAYMENTS, TAXES, AND REFUND POLICY You agree that you will pay for all products you purchase through the Services, and that Apple may charge your payment method for any products purchased and for any additional amounts (including any taxes and late fees, as applicable) that may be accrued by or in connection with your Account. YOU ARE RESPONSIBLE FOR THE TIMELY PAYMENT OF ALL FEES AND FOR PROVIDING APPLE WITH A VALID PAYMENT METHOD FOR PAYMENT OF ALL FEES. For details of how purchases are billed please visit http://support.apple.com/kb/HT5582. Your total price will include the price of the product plus any applicable sales tax; such sales tax is based on the bill-to address and the sales tax rate in effect at the time you download the product. We will charge tax only in states where digital goods are taxable. All sales and rentals of products are final. Prices for products offered via the Services may change at any time, and the Services do not provide price protection or refunds in the event of a price reduction or promotional offering. If a product becomes unavailable following a transaction but prior to...
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...資訊管理個案報告_Google, Apple,MS 1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft. Apple store上架手續費 硬體營收(iPhone Mac …) Apple store上架手續費 硬體營收(iPhone Mac …) 硬體生產成本 廣告成本 硬體生產成本 廣告成本 1. 果粉 2. 從Android到IOS的新客戶 3. 果粉 4. 從Android到IOS的新客戶 Apple直營店 網路訂單 Apple直營店 網路訂單 iphone與IOS 品牌價值 itunes iphone與IOS 品牌價值 itunes 品牌形象 品牌形象 鴻海 (硬體生產) itunes合作的音樂公司 app store上的開發者 鴻海 (硬體生產) itunes合作的音樂公司 app store上的開發者 使用者對蘋果產品的好感度 使用者對蘋果產品的好感度 1. 產品發表會 2. 發布itunes平台 3. 產品發表會 4. 發布itunes平台 Apple’s business model Apple’s strengths：apple的iphone, mac等硬體就是他們有優勢的領域 WINDOWS：在OS的市占率，所以它們在OS軟體提供上有巨大優勢 GOOGLE：網路服務，雲端就是它們的強項。 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 目前，智慧型手機的使用時間已經高於PC 以及NB了。因此如何讓使用者能有更好的行動裝置體驗便是系統提供者想要完成的。讓PC平台與行動裝置直接的連動是目前這三家公司都想要率先完成的，而由於行動裝置的特性，廠商更能因此使用地理位置服務( LBS )讓使用者的使用體驗更加完美，因此這就是行動運算日趨重要之原因。 google：google開發出來的Android是目前行動平台上使用人數最高的開放式系統，Android也讓行動平台不再是IOS獨佔，也讓開發者有除了Apple 的app store之外的其他平台可以發布產品。另外還有gMail, google drive,等功能都行動化。 apple: Apple引領了智慧型手機這股熱潮，IOS 及IPHONE與IPAD 讓許多人用了之後就換不了了，加上APPLE WATCH 也搭上IOT的熱潮，APPLE目前在行動平台上的領域可以說是首屈一指 windows:在google以及apple在行動平台領域的成功之後，微軟也打算進軍這個市場，推出了windows phone以及使用windows作業系統的平板，但是使用者仍然不太接受，直到與Nokia合作推出了Lumia之後市占率才有起色 3. What is the significance of applications and app stores, and closed vs. open app standards to the...
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...The mobile apps market is very elastic and continues to expand each and every day. The mobile market has a wide variety of applications that no matter what type of interests you may have, there is something for you. Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release the app store has continued to expand with more apps and better quality apps that now range from E-books to a very humorous fart app. Shortly after Apple had seen rapid success with its app store, other leading Telephone providers like blackberry, Nokia and Android soon released a similar app store for their users. The evolution of mobile apps seems to be creating applications in which ease day to day living through our smart phones. For example in the Apple app store, there are apps which allow you to receive newspapers like the New York Times, or the Globe and Mail directly to your mobile device. There are also apps which act as a PDF creator, it allows for the consumer to take pictures of multiple documents, upload them all as one PDF and then have the ability to send it as an email. There are many more apps which will benefit...
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...APPLE INC. CASE ANALYSIS RICHARD CARLISLE COLUMBIA SOUTHERN UNIVERSITY Apple, Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. The corporate headquarters are currently located in Cupertino, CA. In the United States Apple has created or supported about 1,027,000 jobs: 627K due to iOS Ecosystems, 334K due to Apple spending and growth at other companies, and 66K employees nationwide (Apple, Inc., 2015). Despite struggling through the late 1980’s and the recession years of 2008-2009, Apple has maintained its status as a multibillion dollar company. Apple’s Mission and Vision include: Apple's Mission Statement “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. (Farfan, 2015)”. Apple's Vision Statement “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings (Farfan, 2015)”. Apple’s current strategy and objectives were created by CEO Steve Jobs and have been reverberated by his successor CEO Tim Cook: 1. Offer a small number of products 2. Focus on the high end. ...
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...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...
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...Companies are experiencing the most difficult economic environment that they are forced to adapt to changes to stay afloat such as budget cuts, layoffs, and reduce production, to name a few. However, none of these has happened with Apple Inc. This company continues to defy economic gravity. In fact, at the end of 2009, Apple posted a net income of $8,235 million an increase of 34% higher compared to 2008 result and this was due to the released of iPhone 4. Its net income even went soaring in 2010 with a $14,013 million; a record increase of 70% compared to 2009. The huge increase was attributable to the release of the first version of the iPad. (MSN Money Central, 2011) In order for Apple to retain its position as the number one in the technology industry, it has to retain its competitive advantages which are as follows: marketing and the ability to keep on introducing new products, services and technologies to consumers that sells. The abilities to effectively stimulate customer demand for upgrades on existing products and services. There are several tactics and strategies Apple has adapted in order to gain momentum especially during this economic downturn that has worked well with them. 1. Provide customers with products that have a superior ease of use, adaptability to system integration and unique design. To make this happen, the company uses its distinct capability to design and create its operating system, its own hardware, and application software. (Apple.com...
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...Samsung Galaxy S5 does not compromise on size. Androids have bigger screens than IPhone. Like the Galaxy note which has 5.3” screen while IPhone only has 3.5" screen. But some android phones with big screen is kind of hard to use because of the big screen. It gives bulk, it can't easily be held in one hand, and it's kind of hard and a bit awkward when using it face to face. The screens are both touch that’s a similarity and also they have brightness adjustments to make your screen look nicer and if you want to save battery you just put the brightness all the way down. Apps: The Google Play store is rapidly catching up with the Apple App Store in terms of volume of apps and games. In late 2012, both stores revealed that the number of apps available had hit the 700,000 mark that’s insane! However, quality is much more important than price in this field, and here the Apple App Store still has a clear lead. There is an app advantage to using an Android device, though. You can manually...
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...The mobile apps market is very elastic and continues to expand each and every day. The mobile market has a wide variety of applications that no matter what type of interests you may have, there is something for you. Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release the app store has continued to expand with more apps and better quality apps that now range from E-books to a very humorous fart app. Shortly after Apple had seen rapid success with its app store, other leading Telephone providers like blackberry, Nokia and Android soon released a similar app store for their users. The evolution of mobile apps seems to be creating applications in which ease day to day living through our smart phones. For example in the Apple app store, there are apps which allow you to receive newspapers like the New York Times, or the Globe and Mail directly to your mobile device. There are also apps which act as a PDF creator, it allows for the consumer to take pictures of multiple documents, upload them all as one PDF and then have the ability to send it as an email. There are many more apps which will...
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...Business Models Analysis and Suggestion with Web 2.0 Strategy Contents 1. Abstract 3 2. Apple’s Business Model 4 2.1. Elements of successful business model 4 2.2. Apple’s innovation on its business model 4 2.2.1. Customer Value Innovation 4 2.2.2. Profit Pattern Innovation 5 3. Challenges Analysis 6 3.1. Apple’s challenges 6 3.2. Porter’s Five Force Model analysis 6 3.2.1. Threat of new entrants 7 3.2.2. Threat of substitute products or services 7 3.2.3. Bargaining power of customers (buyers) 7 3.2.4. Bargaining power of suppliers 8 3.2.5. Intensity of competitive rivalry 8 3.3. Innovation Matrix 9 4. Suggestion and action plan 10 4.1. Apple’s Fishbone Diagram 10 4.2. Monetizing for Apple with Web 2.0 strategy 11 4.2.1. N-sided platform 11 4.2.2. Multiple revenue stream 11 4.3. Platform Innovation 11 4.3.1. Production 11 4.3.2. Creative and Media 11 4.3.3. Accessories 11 4.4. Online Promotion 12 4.4.1. Action Plan: 12 4.5. Sustainable Competitive Advantage 12 4.5.1. R&D input 12 4.5.2. Better customer value 12 4.5.3. Sustainable profit pattern 12 5. Business Model Canvas 13 Conclusion 14 Reference: 15 1. Abstract Apple’s huge success set off a global widely discussion on its secret. According to this essay, it is not difficult to find its success story was attributed to its unprecedentedly innovative business model, which was not rare in the typical case analysis of Walmart...
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...where tablets come also with internal memory and some have the ability to add expandable memory up to a certain size. Laptops have a keyboard and touch pad and tablets are touch screens and can have a Bluetooth keyboard attach to them that is sold separately. The next thing to consider is size a laptop can have a bigger screen size and a tablet largest screen size is 10.1 inches. Laptops can be attached to a printer for those items that need to be printed and tablets can print but the printer has to be a WIFI printer and attached to a wireless network. You have to also think about what you can hook to a laptop and a tablet. For example you can attach a laptop to an external monitor and well the tablet you cannot. Now you can down load an app for the tablet to hook to a smart TV but with the laptop you can use a HDMI cord from the HDMI port too hook to any TV with a HDMI port. They are both portable, which means they can be taken anywhere, which is one of the main reasons to want to purchase one of these items. The battery life is another issue that needs to be considered when you are deciding which one to buy. If you go by the manual on the tablet the battery life is about 10 to 15 hours where as a laptop is about 8 to 12 hours, but depending on the usage it could be less or more on both devices. Now you also have to consider software and operating system that are available on both devices. Tablets come with 3 different...
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