...Brief History of Apple Computer, Incorporated aka Apple, Incorporated: In 1976, college dropouts Steve Jobs quit his job at Atari and convinced Steve Wozniak to quit his job at Hewlett-Packard. Together, along with Ronald Wayne, they established Apple Computer with the purpose of developing and selling an inexpensive and simple personal computer. (Brashares, pp.15-16) On April 1, 1976, Steve Jobs and Steve Wozniak started out by building and introducing their first system known as Apple I in Job’s garage and sold them for $666.66. This system was without a monitor, keyboard or casing, which they decided to add on in 1977. The creation of the Apple II system by Jobs and Wozniak would revolutionize the computer industry with the introduction of the first-ever color graphics. Due to the Apple II system, sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public. (Brashares, p.21) On January 3, 1977, Apple Computer was incorporated without Ronald Wayne, who sold his share of the company back to Steve Jobs and Steve Wozniak for $800 dollars. Today Ronald Wayne’s share of the company would have been worth over 3 billion dollars. (Brashares, p. 35) In 1983, Steve Wozniak left Apple Computer, Inc. due to a diminishing interest in the day to day running of the company. Thereafter, Steve Jobs hired John Sculley from PepsiCo to become president of the company. However, this move backfired and after much controversy with John Sculley, Steve...
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...com/features/strategies-apple-loyal-customers/ Company overview Apple Inc. is an American Multinational Corporation engaged in designing and markets Consumer electronics, software and personal computers, was established on April 1, 1976 in Cupertino, California and incorporated January 3, 1977, the company was previously named Apple Computer, Inc. for its first 30 years, but In 2007, the word ‘computer’was dropped and then teh business became the Apple Inc. Apple employs nearly 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its Fiscal year ending September 26, 2009. Apple with its unique and aesthetic design and advertising and has earned a unique reputation in the consumer electronics. The company’s product line includes famous products ranging from Macintosh (Mac, the line of personal computers), iPhone ( line of high tech smart phones), iPad, and the iPod (line of personal music players). This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. With the expansion in global business environment, Apple Inc experienced increase in market cap in 2010, which pushed down the biggest rival of the business- Microsoft and became the world’s biggest technology company. Company History The present apple Inc was founded...
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...[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm...
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... [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes from the Greek technología. The term can either be applied generally or to specific areas: examples include “construction technology”, “medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be discussed, based on the history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include Macintosh computers, the iPod...
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...Business Analysis Part I Pamela Lewis Management 521 October 10, 2011 Dr. Melanie Brown Business Analysis Part I The company tasked a mutual fund manager to evaluation Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs. SWOTT Analysis Chart Strengths (Internal) | Weaknesses (Internal) | * Strong brand image provides and edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future avenues * Focused Research and Development driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses | Opportunities...
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...Ron Edwards Research paper 10/2/08 Apple computers was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company was called Apple Computers Inc. for it’s first thirty years but dropped the word “computers” leaving it’s name simply Apple Inc. when they began working on expanding into consumer electronics like the iPod and iPhone. Apple employees twenty eight thousand people world wide and posts sales in excess of twenty seven billion annually. Apple has a devoted customer base and a unique reputation in the consumer electronics industry. Fortune Magazine named Apple inc. one of the most admired companies in America. In 1976, Apple Computer Inc. began to offer the Apple I personal computer kit at the Homebrew Computer Club. The Apple I was hand made by Steve Wozniak and consisted of a motherboard (with CPU, RAM, and basic textual-video chips) less than what is today considered a complete personal computer. They went on sale in July 1976 for $666.66. Apple then incorporated on January 3, 1977 without Ronald Wayne who sold to Jobs and Wozniak for $800 at which time Mike Markkula invested $250,000 and also lent his financial expertise. To compete with the TRS-80 and Commodore PET the Apple II was introduced in April of 1977 at the West Coast Computer Faire. It distinguished itself because it came with color graphics and an open architecture. In later models it offered a 5 ¼” floppy disk for...
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...the founder of Atari Nolan Bushnell who was also Jobs entrepreneurial role model, called him into his office and sketched out a single-player version of pong on a blackboard and asked jobs to design it. Bushnell knowing that Jobs was not a great engineer knew that Jobs would seek help from Stephen Wozniak a high school friend of Jobs. While working on the single-player version of pong with Wozniak, Jobs realized that he has to be his own boss and that’s the only way his visions/ideas will become a reality. This turned out to be a key turning point in Steve Jobs life along with the amazing operating system that Wozniak had developed. This operating system sparked a vision for Jobs to strive for to be his own boss of his startup company Apple Computers. After presenting the operation system at homebrew,...
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...Executive Summary The Company designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. Apple computers also designs, develops, and markets a line of portable digital music players along with related accessories and services. The company’s situation, marketing strategies and mix relate to the quality value of Apple products and services such as the Macintosh line of desktop and notebook computers, the iPod line of portable digital music players, the Xserve server and Xserve RAID storage products, a portfolio of consumer and professional software applications, the Mac operating system, the iTunes Store, portfolio of peripherals that support and enhance the Macintosh and iPod product lines, and a variety of other service and support offerings and sells its products worldwide through its online stores, its retail stores, its direct sales force and third party wholesalers, resellers and value-added resellers and sells products for the purpose of education, consumer, creative professional, business as well as government customers. Situational Analysis History/Background Apple Computers was incorporated under the laws of the State of California last January 1977 as Apple designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. The Company also designs, develops and markets a line of portable...
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...The Apple Way Jordan Turner Dr. David Wallace Marketing Principles and Managament December 6th, 2015 Jordan Turner Marketing Write-Up Dr. David Wallave 12/06/15 The Apple Way In the world we live in today, in which society revolves around technology, it is no surprise that one of the most successful companies happens to be in that industry. Over the years, Apple has separated itself as the leading competitor in the technological industry. However, Apple didn’t accomplish this feat over night. Over time, Apple has composed a successful marketing plan that has enabled them to corner the industry and consistently remain at the top in the market place. The article that I have chosen to dissect discusses the components and tools in the market place that Apple has utilized in order to maintain success. This article comes from Fast Company Magazine which is a magazine that is dedicated to reporting how growing companies and entrepreneurs are doing what they do. The first marketing concept that the article centers around is the concept of promotion. Promotion refers to raising customer awareness of product of brand, generating sales, and creating brand loyalty. Apple has a very unique way of promoting new products and the buzz that surround them. Unlike most companies, Apple is quite secretive about promoting products that aren’t yet on the market place. Apple never sets concrete deadlines and provides virtually no new information about new products or the release...
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...Apple Code of Conduct Apple incorporated is one of the most respected and prosperous companies in the entire world. Apple is known for their strategic releases against the competition and their reputation of keeping up very high standards. Apple started in the garage of Steve Jobs in 1976. Steve Jobs and his counterpart Steve Wozniak were passionate computers junkies that did not believe in the hassle that surrounded corporate companies and their mediocre technology. Apple began as a small start-up company that simply built and fixed computers for individuals in their neighborhoods. Jobs saw the potential of their efforts early on so he found monetary backing for their company (Moisescot, 2012). Apple is defined as the leading digital asset Management Company and global smart phone provider. It is the only one who generates and runs both soft-wares and hard-wares. Apple is an extremely successful company and they continue to expand. Apple’s Code of Conduct is used to keep high standards for their suppliers and maintain the image and reputation that Apple is known for. Apple is deeply committed to expanding opportunities for the people who make our products and ensuring these workers are treated with respect and dignity. We will continue to work closely with our suppliers and stakeholders to provide fair and safe workplaces and protect the environment wherever Apple products are manufactured. Apple is committed to the highest standards of social and environmental responsibility...
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...society, devices such as the iPad, iPhone, and iPod have become standard household gadgets, and the company behind these products, Apple Incorporated (Inc.) has lead the way in computer innovation. Since Apple released its initial public offering (IPO) in 1980, the company has thrived in all aspects of its business and breaking records on the stock market. This paper will discuss Apple’s company background, analyze the implementation and evaluation of its IPO, and conclude with the reason behind Apple was chosen. Company Background Before becoming the largest technological company in the world, Apple Inc.’s humble beginning started in April 1976 as a small private computer company owned by three men, Steve Jobs, Ronald Wayne, and Steve Wozinak. The company originally focused on creating personal computers for the first 25 years of its existence until 2001 when Apple Inc. introduced the iMac followed by the iPod, iPhone, and iPad. Over the last decade, Apple started purchasing various software corporations, such as the music company Lala, the personal assistant Siri, and most recently, Anobit Technologies, to integrate their products into Apple’s new computer innovations. Today, Apple Inc.’s main business and operational activities continue to focus on producing and marketing computer electronics, computer software, and personal computers through 357 retail stores in ten countries and its online store (Anonymous, n.d.). Much of Apple’s success revolves around the...
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...Apple Inc is a corporation that creates electronics, computer software and also servers. Apples Core products are the Macintosh computer, iPad, iPod, and iPhone. Apple Inc, which is formerly known as Apple Computer, Inc was founded by Steve Jobs and Steve Wozniak on April 1st 1976 and incorporated as computer company January 3rd 1977. Apple Computer was originally a manufacture of computers like the Apple II, Macintosh and Power Mac but, due to the economy, sales began to drop in the 1990s. Steve jobs then introduced the Ipod music player in 2001 which was very successful and led Apple Computer to expand to manufacturing electronics dropping “computer” from its name. The latest success of the company began with the manufacturing of the iPhone, iPod touch and iPad. In 2011, Apple has gained tremendous success and is the largest electronic company in the world. KPMG was Apples audit firm from 1997 until 2009. The current audit firm is Ernst & Young. Apple’s stock is traded under sticker symbol “AAPL” in NASDAQ stock exchange. For the 2009 reporting period which period ended September 25,2010, Apple reported 11,261,000 in cash and cash equivalents and 41,678,000 in total current assets. For the reporting period that ended September 24, 2011 Apple reported 9,815,000 in cash and cash equivalents and 44,988,000 in total current assets. Assets are usually listed in order of liquidity then assets are followed by the liabilities....
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...EXECUTIVE SUMMARY Incorporated by Steve Jobs and Steve Wozniak in 1977, Apple Computer, Inc. was incorporated with a net worth of US$250,000. It has since grown leaps and bounds to the Apple Inc. of today, employing close to 50,000 employees worldwide, with a net worth of US$209,379 million in 2010, placing it 56th among the Fortune 500 companies. From the iPod revolution in 2000, to the iPhone in 2007 and most recently, the iPad in 2010, Apple has introduced, amidst much fanfare, ground-breaking products that revolutionized the markets since the start of the 21st century. This report serves to provide some insight of a firm that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010. A strategic analysis of the firm will examine the opportunities and threats in the general environment and the firm’s strengths and weaknesses. Apple operates in many aspects of consumer electronics, such as personal computers (PCs), mobile communication devices, digital music and video devices. The industry presents the firm with ample growth opportunities such as the emerging economies, the shift towards the mobile era and increasing consumer digital lifestyle. However, global markets for consumer electronics are highly competitive as Apple’s competitors are quick to respond to its major product launches. As Apple operates across many geographical locations, the firm is also exposed to international operation risks and risk of product...
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...The Four P’S are known as the Marketing Mix, which is consisting of the following: Product A product is often created to fill a particular need in the marketplace. The product is the combination of all the contacts between the market and the marketer, through which goods are sought and purchase. At various point in the life cycle of a product, various marketing strategies become important. In early stages, advertising is essential to create product knowledge, while in later stage when the majority of potential consumers would have already bought the product, owner prices may be necessary to enhance further sales. Place A place is not where a business is located but where customers are. For a retailer like Apple Incorporated an ideal place is the global economy. Here place means the genuine physical position of the customer in a geographic area or along a distribution channel. Place is about product flow ensuring that product is disperse to the customer or consumer no matter the location throughout the marketplace. Price Price is a significant element of the marketing mix. The costs of placing a product on the market represents the base price, for if price fall below the cost, the producer ultimately will incur a loss. Most organizations tend to keep the prices of products within a price range to meet the means of the consumers but at the same time to make a profit. When considering price setting managers must estimate customers and consumers...
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...Running Header: APPLE INC. IN 2010 Apple Inc. in 2010 An Analysis of Business Strategy American Military University BUS620 16 February 2014 Running Header: APPLE INC. IN 2010 Abstract 2 Apple Incorporated is an industry leader and this piece will serve to address questions pertaining to Apple’s competition in the Personal Computer (PC), MP3, and smart phone market and how its strategy has evolved along with the evolution of the products. Threats and challenges that Apple faces as is moves forward are also identified. Finally a brief assessment of Apple Incorporated after the exit of Steve Jobs as its Chief Executive Officer and his effectiveness as a strategic manager. Keywords: Personal Computer Running Header: APPLE INC. IN 2010 Apple Inc. in 2010 An Analysis of Business Strategy 3 Apple is extremely competitive in the personal computer (PC) market and has carved out a very specific niche for its brand through an evolution of product development and marketing strategies. The market for personal computing evolved as quickly as technology could be developed and Apple’s approach was to offer the consumer a “plug and play” option, meaning everything needed for desktop publishing and education (from hardware and software to peripherals) were integrated in the Macintosh system and could readily and easily be utilized (Pearce & Robinson, 2013). Apple offers a level of exclusivity for its consumers. The cost of an Apple machine is expensive, but the quality is...
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