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1. Describe the key strategic challenges facing Apple Computer. Apple needs to stay competitive and innovated. Apple always has new competitors with some trying to make substitutes. Such substitutes, like the Android Market causes Apple to stay competitive. Marketing is an area where Apple does not go over and beyond. Apple has repeat customers. True Apple customers return and usually have more than one Apple product. The name Apple has such a reputation that marketing is not the only way that customers find out about their new products.
With technology changing at such a fast pace, ensuring that you have the newest and greatest products is always a challenge. You have to look into the future to think what could possibly be the next big thing. In October last year Apple launched their IPhone 4S. This new release included Suri, which proved to be very successful. This tool is able to respond to any question that is asked to it. It has proven to be successful because of being able to be hands free. Apple always has to think into the future. Steve Jobs has done an amazing job leading Apple to where it is today. I believe that without Jobs Apple would not be as successful as it has been.
2. Describe the dimensions along which company success can be measured. It is important with Customer and Market Share that customer satisfaction is a top priority. Without satisfied customers a company like Apple would not be successful. To keep customer satisfaction there must be an increase growth in the products that Apple produces. Customers want the newest and greatest product and some customer do not care about prices. When it comes down to Financial and Revenues it is important to keep all areas in mind. Cash flow, net income and debt are all very important to stay mindful about. Apple needs to stay competitive and productive to

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