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Apple Computers Quick History

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Submitted By teebonez
Words 481
Pages 2
T. Ruckski
May 6, 2012
TM583
Apple Computer

Apple computers has seen a few highs and lows since its inception in 1976. For instance, in 1980 apple launched the Apple III P.C., which was a general failure due to some design and hardware issues. Apple’s next attempt, “The Lisa” included a mouse and cursor, and was considered to be the first graphic interface based Personal Computer. . This particular model was priced around $10,000 and a major reason for its lack of success. However after a string of incidents, that led to the flailing success of Apple, in 1998 Steve Jobs returned to Apple and after taking over as CEO, he introduced the iMac Personal Computer which became the beginning of several huge successes for Apple computers and other products. The computer was light, versatile, stylish and relatively affordable. The previous example shows how societies needs may affect the competitive dynamics of products on the market, and if they will be successful or not. Perhaps having “the first graphic based” computer is enticing and perhaps even useful to many companies, but the $10,000 per unit price tag might be an issue. So continuously revamping a product to be faster, smaller, cheaper and more accessible to consumers was a strong driver for creating more innovation on previous versions.
It appears that Apple had done an amazing job of creating a plan, working the plan, creating the product and analyzing results. Because they had managed to do this so well, they continued to work the original plan after identifying the flaws in the previous versions and continuously improving the original idea.
In 1985 that Steve Jobs was ousted from Apple computers, “Macintosh division” due to lagging sales by the same person who Jobs elected as CEO in 1983, John Sculley. However, in 1997 Steve Jobs had returned to Apple computers, and in 2000, he had taken the position

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