...let us analyze the core competency of the Apple when Apple chose Mp3 player and handset markets to diversify.From the textbook, core competency are complex sets of resources and capabilities that link different businesses in a diversified firm through managerial and technical know-how , experience and wisdom. From the sales data in the case, we can figure out that Apple increased the sales of both its computer products and the iPod and other music products through 2002 to 2005. So we can conclude that Apple has a core competence of producing a bunch of innovative and high-quality products including computer ,MP3 player and handset at the same time. Here we actually can conduct an VRIO analysis to further analyze Apple's core competency. First, is Apple's core competency valuable? The answer is of cause yes. The iPod generates huge profits for Apple. By the end of 2005, iPod occupied 75% market share of US.MP3 market. In the mean time, in2005, Mac revenues came to 6.275 billion dollars. So, second, is Apple's core competency rare? The answer is yes. Apple is actually a dominant player in MP3 industry. Not a lot of companies can produce a bunch of cutting-edge products at the same time. Third, is Apple's core competency hard to imitate. The answer is yes. By producing those cutting-edge technology products, Apple created a culture of innovation. In the mean time, Apple also attracted millions of loyal Apple fans. They are willing to buy every product of Apple because they trust...
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...0 QUESTION 1 2.0 INTRODUCTION Apple a renowned technology company completely took the world by storm when it introduced its latest product; the iPad which completely changed how users interacts with computing devices and bridged the gap between holding a phone and having a laptop. Apple Inc, practically came back from a near bankrupt company to one of the world’s most valuable company taking on the music and movie industry with its itunes store; changed the way music is carried about with the ipod; had a huge impact in the telecommunication sector with its unveiling of the iphone, took on the advertising industry with its simplistic adverts and marketing strategy and with its sophisticated operating system (Macintosh and iOS), it has set itself apart from its competitors. Apple’s success was driven by Steve Jobs, a man who tech fanatics describe as Jesus in the tech world because of the vital role he played in redefining technology. Sutter (2011a) describes Jobs as the most indispensable chief executive on the planet. ‘Apple is Steve Jobs and Steve Jobs is apple’ he said. Apple was grieved to find out that its visionary and charismatic chief executive was bereft of life and the whole world including its huge customer base where all in a dilemma of hurt and uncertainty. 3.0 HR ISSUES Focusing on apple’s strategic framework (as developed by Sparrow and Pettigrew), it faces a number of human resource issues some of which are a. If apple was to create cheaper products, it...
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...the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and saved it from bankruptcy. Apple currently operates in 13 countries and has over 70,000 employees worldwide....
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...discussion evolve without mentioning Apple and its latest and greatest products. This discussion will be no different. I have decided to review an article from the Associated Press which appeared in today’s Florida Times Union. The article is a review of new service technology unveiled by Apple called “Apple Pay”. In my opinion this article and the product itself, are the definition of integrated technology services. This article describes the use of this new Apple service but I see throughout the article the aspects of marketing through service and marketing of service. Apple Pay is a new service application that will allow users to utilize their iPhone to pay for goods and services. For example, an iPhone user will be able to go to the local grocery store and pay for their purchases simply by placing their phone near a proximity sensor at the cash register. Once the device is recognized by the proximity sensor, stored credit/debit card information will then be used to complete the transaction, thus allowing one leave physical cards out of the process. So, an iPhone 6 owner simply inputs their credit card information into the Apple Pay app on their device and it is then ready to use. This service claims to be highly secure and encrypted and boasts better security than using the physical credit card. So how does this relate to marketing through services? I’m glad you asked. From my reading, I believe this is a service available to a core group of consumers who have already...
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...Apple (Computer) Inc. Whither the MAC? | Case Study Analysis | Strategic Analysis in terms of Capabilities Analysis & Five Force Model | Submitted by : Muhammad Saad Dasti Section B | 1. Prepare a Five Forces Analysis of the personal computer industry. (Think of your traditional Windows based PC.) How attractive is this industry? In order to properly identify and evaluate competitive position of personal computer , competitive analaysis model has been created to fully depict the position of display systems according to current scenario * The personal computer industry is somewhat vulnerable against the bargaining power of buyers. In recent years customers have more and more alternative options to the personal computer. Smartphone’s, tablet computers, and other handheld devices like IPods have most of the same capabilities as a personal computer. And because of the availability, sleekness, and trendiness of these alternatives, they have become increasingly popular making personal computers more and more obsolete. In order for the personal computer to compete with these newer alternative options, it must differentiate itself in order to regain market share. * Suppliers in the personal computer industry can be categorized into three groups, including hardware suppliers, software suppliers and service suppliers. The core of their...
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...Value Alignment Talona King-Carter, Danielle Johnson, Tristan Perry, Joshua Crouch BUS/475 October 28, 2013 Michael E. Portillo Value Alignment: Individual & Apple, Inc. Ethics and values play an important role in an organization’s key to success. To achieve a successful alignment between personal and corporate values, a “core” relationship between the employee and the company they work for must be strong. The benefits gained hold significant value to both the organization and the employee. Established in April 1976, and is a multinational corporation that designs and manufactures electronics, computer software, and commercial servers. Ethical values play an important role in the mission and vision statements, which in turn, keep employees whose values are similar, happy and productive. “And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well." (Investor Relations, 2013). Origin and Subsequent Evolution of Values The personal and workplace values of our team are much the same including core values like integrity, teamwork, performance, and learning. Making ethical decisions, along with developing trust and respect in the workplace is important. Cultivating integrity through our core values means more honesty, trust, and respect is evident to all. Teamwork involves sharing an open communication with other employees. Performance is based on the determination to strive for flawless performance in the...
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...APPLE CASE STUDY REPORT: APPLE COMPUTER 2006 HISTORICALLY REVIEW OF APPLE’S MAJOR COMPETITIVE ADVANTAGES Since founded, Apple aimed at providing customers with special premium products. Even though Steve Jobs made it Apple’s mission to bring an easy-to-use computer to every man, woman, and child, in the development of Apple, this brand is more and more focusing on a certain group of customers. Under Porter’s position theory, Apple could be categorized into “differentiation” and “focus”. Despite of some efforts to cover low price market, Apple could hardly be regarded as cost leader during its 30 years history. Apple’s major competitive advantages could be summarized by following aspects: DIFFERENTIATION: EASE OF USE As early as 1978, Apple launched the Apple II, a relatively simple machine that people could use straight out of the box. The Apple II set in motion a computing revolution that drove the PC industry to $1 billion in annual sales in less than three years. The ease of use property of Apple products help Apple develop fast from a newly founded company to the industry leader in less than five years. It was also mentioned that of retail customers who bought a Mac, 50% had switched from using a Windows machine. That could illustrate the ease of use of Apple in the way that despite of the switching cost, there is no huge technical barrier that prevents customers turning to Apple products even though they may be used to Windows products previously. DIFFERENTIATION:...
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...Analysis: According to Drucker (1994), the assumptions about external forces (environment etc) and internal forces (mission, core competencies) must fit reality. The core competencies of a business might not me sustainable forever (Li E. et al 2011), in fact, the businesses need to invest on innovation and building new business model to develop more core competencies in order to stay ahead in the market (Mark K. et al 2008). Additionally, the business environments are constantly or continuously changing in a way those businesses might not be able to adopt as quickly as they could due to their previous assumptions about the environment (Mika et al 2011 and Antonie K. et al 2008). According to Schilling M.A. (2013), the core competency can be defined as a combination of multiple resources and skills of a firm to differentiate it from the competitors. These competencies allow the firm to have better competitive position compare to the competitors such as Apple with their iOS and iTune store that can offer variety of applications to the users. However, if the firms keep relying on those core competencies without investing to innovating itself or strengthen their current core competencies, they might be behind the competition in the near future. Such as Tower Records, the company used to be the largest record store chain in the US. Tower Records had many core competencies such as widely available across geographical area in the US and also offering great variety of music albums from...
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...NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that...
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...Excellent Customer Service at Your Restaurant As a restaurant owner, great customer service is essential to your success. How do you deliver excellent customer service at your restaurant? First, let’s define it: customer service is the assistance and advice you provide to your diners. Customer service is equal parts communication and genuine attention to your diners. (tweet this) When guests visit your restaurant, you want them to feel welcome. When you treat them with care and respect while providing an excellent meal, they’ll come back to your restaurant again and again. Satisfied customers are integral to your business model. According to a Harvard Business School study on Starbucks, customer satisfaction has a massive impact on your revenue. Regarding Starbucks, they found that the satisfied customer visits 4.3 times per month, spends $4.06 and is a customer for 4.4 years. They went on to find that thehighly satisfied customer visits 7.2 times per month, spends $4.42 and is a customer for 8.3 years. That’s great, but what happens when you have a dissatisfied customer? In a Customer Experience Report, researchers found that the #1 reason customers abandon a brand is due to poor quality and rude customer service. These items were cited 18% more often than slow or untimely service. Combined, these two studies describe the importance of excellent customer service. They suggest that great customer service can make or break your restaurant. So, in this blog post, we’re going...
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...plug. Notebooks usually come with displays that use thin-screen technology. The thin film transistor or active matrix screen is brighter and views better at different angles than the STN or dual-scan screen. Notebooks use several different approaches for integrating a mouse into the keyboard, including the touch pad, the trackball, and the pointing stick. A serial port also allows a regular mouse to be attached. The PC Card is insert able hardware for adding a modem or network interface card to a notebook. CD-ROM and digital versatile disc drives may be built-in or attachable. The product of notebook that we choice is MacBook from Apple. Apple has always been known to produce some of the best electronics and some of the highest notebook that are out there. One of these offerings is the MacBook, which is the notebook that is offered by Apple under their Macintosh brand. This notebook has the...
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...My Core Values: Honesty, Prayer, Bible, and Evangelism Most people and organizations have their own core values; for example, one of Apple’s core values according to Tim Cook Apple’s CEO is simple, not the complex (Apple core values, n.d.). Martin Luther King’s core values was that his children live in a colorblind society (Garris, 2006). Core values play a great role for organizations to achieve their mutual goal. Therefore, to become a good leader, leaders must know what their core values are. Liard (2013) defines value as “enduring beliefs and feelings about what is preferable. Values often influence our thoughts and actions” (LDRS 320, Fall). Organizations can develop and grow through their core values. Core values help organizations to perform their task consistently. Hill (2008) introduces three core values that come from God’s character: holiness, justice, and love (Hill). Holiness is main God’s character that is distinguished from humans’ character. After Adam committed sin, human could not be free from sin. Therefore, human being even God’s people has committed sin, so God had asked his people to be holy like Him (Leviticus 11:45). Holiness is needed for business. Swindle, trick, and lie must be disappeared in business fields. The second element is justice that “provides order to human relationships by laying out reciprocal sets of rights and duties for those living in the context of community” (Hill, 2008, p. 37). Justice leads equality and equal opportunity...
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...ANALYSIS Apple Inc. (Apple) was established by Steve Jobs and Steve Wozniak in 1976. The company’s mission to make modernizing and promotion of personal computers, portable digital music players, mobile communication and media devices. Apple’s product was designed to cutting edge, designed beautifully, and easy use. The company product desktops and convenient personal computers ,associated devices, hardware and software. Apple has already developed the core devices that fusion with the personal computer and mobile device. IPHONE and IPAD make customers more flexible in their business activities. The power of these new processors-Intel Core i5 and i7 that run 60 precent faster making everything quicker and fluid.Apple also put their mobile equipment as a core of their business. There are three major strengths that Apple’s competitive advantage in the computer industry, first was it’s well-designed products. Apple’s unique designed and easy-use product was popular for customers. Apple’s greater extend screen than other’s company which makes to create the unique product on their productions. The revolution of design of product from simple view on aesthetics into more discipline that contain service, brand, innovation even the operation is the essential part for consumers to decide. Now the market share from Motorola belongs to Apple. Apple will prove their design effect their weight in the mobile technology industry. The other advantage of Apple was able to form...
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...values. Apple Incorporated business entity has always shown a consistency in their mission statements to serving their targeted consumers through quality management. Apples business entity vision relates to their core value by bringing forward a higher value product on the market to solving customer's needs in regards to technology by teamwork focusing creative innovation. Apple value position states the following: "Apple Values are the qualities, customer, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it. Taken together, they identify Apple as a unique company." (Apple Inc., 2012) In order to connect the degree of alignment between the organization's stated values and the organization's actual plans and actions, we have to analyze the following aspects: 1. Has Apple Inc. clearly demonstrated a work ethic in proficiency to delivering core standards - that outlines organization principles to motivating employees for performing well? - Apple has a variety of internal incentives that hones in on correlating their value vision through employees with individual reward and management reinforcement - to empowering employees. - Apple is known for their strong ethnic position for teamwork that is essential to their success within a competitive marketplace of technology. Apple Inc. is enthusiastic about what they do that produces a cohesive highly capable product line. 2. Has Apple Inc. performed...
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... Visionary and Enduring Companies Jerry Porras’ video about leadership and vision was thought provoking. The last few years of my college education; I’ve learned that there are many different philosophies, theories and leadership models or styles that you should follow to be a great leader. So I thought that this was another motivational speech that would rally your thoughts and give you the drive or foresight to be the best leader. Instead he made me think and I answered the simple basic questions he posed. When Porras talked about leadership, he asked simple questions, as a leader where do you see yourself or the world in the future, and how does it affect the way you lead? Porras’ co-wrote a book called “Built to Last” which studied the fundamental differences about visionary companies and how they differ from other companies. A visionary company is a company that had or has a significant impact on the world. It is also a company that is widely admired by its peers and that it has a long track record of success. It also has multiple generations of leaders, product growth and a successful industry cycle. An enduring company is defined as a company that is thriving and doing well for at least a period of ten years. Porras talked about companies who in the beginning where small, then grew to medium and continued to grow. These companies had to endure the pain of ups and downs and turbulent times but in the long run they remained viable. With the...
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