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Apple Financial Stock Analysis

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Submitted By aishaahmadu
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Introduction:

Apple is an American multinational corporation located in Cupertino, California. The company manufactures and sells personal computers, software applications, cell phones, portable digital music devices, and networking solutions. Most importantly, it specializes in designing and producing unique products such as: iPhones, iPads, MacBooks, iPods, iCloud, and certain operating software. Apple Inc. was founded in April 1, 1976 by Steve Jobs, Steve Woznaik, and Ronald Wayne. According to the CNN Money website, Apple has about 453 retail stores and 92,600 employees in 16 different countries as of March 2015. Furthermore, Apple’s stocks are publically traded in the NASDAQ stock exchange market. The MacRumor website states that the value of Apple’s stock prices continues to rise competing with other fortune 500 companies like Exxon Mobil, Google, Wells Fargo, and General Electric. As of July 24th, 2015 at 4:08 PM EDT, Apple’s stock price closed at a value of $124.50. The company uses its core competencies which is brand power and high sales volume (Revenue of $182,795 million in the first quarter of 2015) to achieve a sustainable competitive advantage in the business market (Fortune 500, 2015). However, as Apple continues to grow and expands its product line and entry into new markets, the company has to guard against stiff competition from companies like Google and Samsung. Apple is committed towards providing the best computing experience to its customers through its unique ability to design and develop operating systems, application software, and hardware peripherals that soothe their taste. Therefore, it is apparent that Apple is a company that is highly valued in the business market because of the success of its technological products and the size of its income revenues.The objective of the paper is to analyze Apple’s financial ratios and compare

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