...APPLE International Marketing BBM 6 INM By Nazza Contents Page • Introduction – Page 3 – 4 • Market Penetration – Page 4 • Swot Analysis – Page 5 • Brand Loyalty – Page 5 – 6 • Data Bias – Page 6 • Ansoff Matrix – Page 6 – 7 • New product development – Page 7 • Market Development – Page 7 – 8 • Strategies – Page 8 – 9 • Exceptions to Patterns – Page 9 • Positioning – Page 9 • How will you measure success? – Page 10 • Conclusion – Page 11 • Bibliography/ references – Page 12 Apple Report The mobile phone industry is one of the fastest-moving industries in the world. The market is expanding rapidly due to developing technologies and exciting innovations. The global mobile phone market is expected to continue to expand, with forecasts of $198.5 billion in 2018, 'an increase of 21.5% since 2013. (Mintel, 2013) Apple is the largest publicly traded corporation in the world by market capitalisation, with an estimated market capitalisation of $446 billion by January 2014. The company was founded by Steve Jobs and Steve Wozniak in 1976 and has now become the world’s most valuable brand. Apple designs, develops, and sells consumer electronics. From mobile phones and iPods, to laptops, tablets and computers. They also maintain 425 retail stores in fourteen different countries “To make a contribution to the world by making tools...
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...Strick April 05, 2015 Creig Foster The future of electronics are changing, and there are many electronics that have one or another function. It is the one product that a customer look for that can do everything. The newest product will change how we wear and interact with our electronics. It is the beginning of all the possible things that customers can do by wearing a product. Product Features and Target Market Needs Apple watch has multiple services that will make their customers happy and be able to stay in touch with everything conveniently. There are more than one watch to choose from, which will help each customer wanted one that meet their needs (Apple Inc., 2015). A company that have options are important because it allow their customers to have a choice in what they want versus not having any choice. Apple watch lets customers interact and navigate wearing a smaller device to wear around your wrist, but work just like an iPhone or a Mac computer (Apple Inc., 2015). The Apple watch has a retina display that will provide a better quality image, unlike other watches and recognize a simple touch to open up applications (Apple Inc., 2015). This will help customers who do not have smartphones wear something they are used to such as a watch and give them the same experience as those who have a smartphone. Apple Watch has also included a personal touch such as their Taptic Engine that alerts you by a tap and interact with other Apple watch user by sending...
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...9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs,...
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...XXXX Case Analysis 1- Apple Computer NETW-583 7/12/15 Apple’s greatest achievement could be defined not as its comeback from the precipice of bankruptcy but as the indelible mark it has left on the technological landscape and online business. Design is high on this list of legacy achievements. Apple products share a minimalist architecture that is unique, user friendly and instantly recognizable. Due to the degree of this branding by design, Apple has even taken Samsung to court over what they deemed to be infringement over the look and feel of their iPhone (Robertson, 2015). Apple has also influence how users interface technology by with touch sensitive surfaces. With the arrival of the first iPhone, a new standard of tapping and moving a fingertip along a screen to select menus, scroll through documents, or magnifying viewing space was introduced (Tynan, 2015). Apple rolled out a continuous stream of stream of products that created entire new IT categories of product lines with the iPhone, iPod, iPad, and are now continuing to incorporate their products into everyday accessories such as watches to further imbed themselves into the daily lives of the masses. Apple has also altered music by changing the way that it is bought and sold through the creation of iTunes. Hollywood was the next stop as Apple brought movies and TV shows to all manner of handheld devices and helped to assist with legitimizing streaming services (Tynan, 2015). Not all of Apple’s attempts have...
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...Executive Summary Past College dropouts, Steve Jobs and Steve Wozniak, founded Apple Computers, Inc. in 1976. Their vision was to build computers that were user-friendly, yet small enough for consumers to have them in their homes or offices. The first Apple computers were built in Jobs’ garage and were sold as motherboards (CPU, RAM, and basic textual video graphics). These computers were sold without a monitor, keyboard or casing; which were later added in 1977. The second Apple computer (Apple II) modernized the industry with the introduction of it’s first-ever color graphics. Company sales jumped from $7.8 million in 1978 to $117 million in 1980. Apple Computers, Inc. went public on December 20, 1980, selling 4.6 million shares priced at $22 per share. This was the largest initial public offering since Ford in 1956. Between 1986 and 1996, Apple experimented with various consumer products such as digital cameras, portable CD players, and TV appliances but was unsuccessful in penetrating the markets for these products. These failures resulted in share and stock prices plummeting. By 1997, Apple asked Steve Jobs to become the interim CEO and help the company. This decision became the turning point of the company; with the introduction of new products such as the iPod, iTunes, iPhone, etc. These sectors became the company’s most profitable products. Present Apple continues to be innovative and remain focused on satisfying personal consumer demands. ...
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...International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically evaluate the comparative transnational effectiveness of Google and Apple in terms of motivation means and mentalities, layers of competitiveness, across boundaries management and corporation social responsiveness (CSR). 2. Motivations Means and Mentalities Initial incentives of Apple and Google expansion were different because of their distinct business focuses. Apple generates its profits by selling cutting-edge electronic devices, whereas Google even though has its own products such as some newly invented wearable devices, its benefit basically comes from their advertising. Therefore, Google do not have to secure key supply, and access to low-cost market. Nevertheless, seeking boarder market seems to be very important for both of these to enterprises. Moreover, the emerging motivations for Google and Apple are quite similar. After they began to expand, the forces which triggered the expansion in the first place, may turn into secondary when they make emerging global...
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...Pricing, and Channels MKT/421 August 24, 2015 Product, Pricing, and Channels The target group for Apple Music (Beats 1 radio) is any consumer that uses iTunes and is willing to purchase legal music ("Appadvice.com",2015). There has been a decline in music downloads and sales through iTunes, so this is Apple’s way to revamp a product they already have. Apple Music could be appealing to college students, teenagers, businesspersons, and families. These customers are always on the go and if music is something that is essential to their lifestyle this new Apple music will be very beneficial for them. Apple Music allows users to mix and match their playlist with streaming music from the Internet ("Imore.com",2015). So this means that the user can have an endless music supply at their fingertips. The App can find music that matches what the customer may already have on their device and create a custom music playlist for them. This feature creates a wide variety of music that the member may not have heard yet and can introduce them to a new artist. With a paid Apple Music subscription, members will have access to a variety of interactive features such as: unlimited skips, utilization of the "like" function, commenting abilities, play and save function, connect content function, access to entire Apple Music catalog, add songs to personal library function, listen to music offline, and have all music on device uploaded to iCloud ("Imore.com", 2015). After the three-month trial if the...
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...Is Apple’s release of the Apple Watch an example of good innovation timing? Yes, Apple’s release of the Apple watch is an example of good innovation timing. Apple Inc. is an American multinational corporation that produces consumer electronics and computer software products. It was co-founded by the iconic Steve Jobs and the other founders Steve Wozniak and Ronald Wayne. Though it faced tremendous amount of adversities in the initial, under the stewardship of Steve Jobs, the brand became a household brand. The company's reputable gadgets include Macintosh computers and laptops, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser and many other applications (Rouse, 2009). Being a titan in the consumer electronics industry, its latest innovation would the Apple watch. Although other smartwatches has been out in the market. I feel that Apple watch was an example of good innovation timing. The first reason to support my claim would be that, Apple has made life easier for payments. Unlike other smartwatches that does not support the payment through smart gadgets. Apple has made it easier for Apple watch users to pay using the Apple Pay function. This is a mobile payment and digital wallet that allows the users to make payments via their smartwatches at the most secured way (Apple, 2015). This function is so much notable that great companies such as Barclays (Brian, 2016)and ExxonMobil (Campbell, 2016) are backing up this feature...
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...Apple has faced a myriad challenges in the past two years. The challenges have impacted the company both positively and negatively. For instance, Apple has seen a growth of its revenue from $ 191 billion in 2014, to $ 232 Billion in 2015 (Morningstar, 2016). Negatively, Apple did not escape the effects of the economic global crunch either, what with Apple increasing the price of the iPad which led them to losing some of its customers and the reduced purchasing power of most Apple customers. Apple has been delivering for its investors for a very long time, however too many investors have not been keen on its performance in the market; the fluctuations, and most recently its depreciation. Financial analysts have reported an 8.89% depreciation over the last one year, and that is exclusive of the 3% decline Apple is seeing pre-market (Moskowitz, 2016). The current situation is that Apple earning can finally prove that the company has turned to the corner from a growth to a value stock. Apple is an extraordinary company with a superior product line and good leadership. The current CEO Tim Cook has applied his strength as an effective operator and has steered the company into new areas such as enterprise. He has also updated the stable of products to include Apple watch, Apple music, and a variety of software products (Business Insider, 2015). The introduction of new products has seen Apple increase its revenue channels and market share by appealing to new markets. An example is the...
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...Analysis of Apple Computers University of Maryland University College December 1, 2015 This paper was prepared for AMBA 640, Section 9040, taught by Professor Stewart. Executive Summary Apple, Inc. is one of the world’s most valuable and respected brands. People stand in line for hours and sometimes days, just to get their hands on the newest Apple device. How did Apple take over the technology business? What can we learn from their continued success? According to Forbes, Apple is worth over $741.8 billion (Forbes.com). Apple dominates the computer hardware and Smartphone industries by designing, manufacturing and marketing high quality products. Apple keeps up with the fast paced changes in technology, constantly offering updates and releasing new devices. The purpose of this analysis is to determine best practice and lessons learned to apply to enterprise information systems management. Through a thorough investigation of the organization, I was able to determine that Apple, Inc attributes a great deal of its success to its heavy reliance upon their customer relationship management (CRM) system. Apple puts its customers at its forefront and designs its practices and products around their wants and needs. Apple also depends on its enterprise resource planning tool, SAP. SAP is interfaced throughout multiple parts of the organization including order confirmations, shipment confirmations and inventory management, allowing Apple to function like a well oiled machine. Apple did not...
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...Apple introduced its first phone into the market in 2007. This new product was introduced to consumer as the iPhone and item became a flagship product of the company that attracted consumers from the start. The company offered an innovative smart phone which allows users to not only make calls but to move seamlessly from listening to music, to browsing the web, checking emails and back at the touch of a finger The company presented its product based on four pillars. It offered a small amount of products, focused on the high end, give priority to profit over market share and created a halo effect that makes people starve for new Apple products (Nielson, 2014). Apple surprised consumers with the release of the iPhone and today it continues to dominate by continuously reinventing its product. In this paper I will present a business proposal for the iPhone that addresses market structure, price elasticity, marginal cost and marginal revenue, suggested non-pricing strategies, barrier to entry and fixed and variable cost. Additionally, I will recommend an appropriate pricing and non-pricing strategies for the iPhone based on the projected economy's stage in the business cycle and the prevailing projected economic conditions for one or more macroeconomic factors. Market Structure According to InvestorWords, market structure is defined as the collection of factors that determine how buyers and sellers interact in a market, how prices change, and how different levels of the production...
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...in 1976, Apple Inc. is one of the largest, most successful, and most recognizable brands in the world that specializes in computer software, online music and entertainment services, and most notably consumer electronics. Currently valued at over $700 billion (USD), the growth in market share of just the iPhone alone contributed an estimated one-quarter to one-third of a percentage point to the annualized growth rate in the U.S. gross domestic product (Kuang, 2015). In addition to the wildly successful iPhone, other notable devices in the Apple lineup include multiple variations of the iPad, iPad Mini, and iPad Air; many configurations of the MacBook, MacBook Pro, and MacBook Air; the iMac, Mac Pro, and Mac Mini; the Apple TV; and most recently released in April of 2015, the Apple Watch. Creating this venerable suite of products and devices is a globally diversified workforce that continues to grow, sitting today at over 110,000 people strong. As of December 2015, Apple is responsible for creating and supporting over 1.9 million jobs, nearly seventy five percent of which stem from the expansive iOS ecosystem. The remainder of those jobs include new construction jobs related to data centers, jobs at key suppliers of raw materials used in the manufacturing process, and finally corporate employees of the company itself. Apple directly employs more than 76,000 people in the United States alone, those employees represent nearly two-thirds of their global team (Apple Inc., 2015). In a...
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...than the institutions and mechanisms that we’ve traditionally relied on to inform and enforce our choices and values” (Allenby, 2015). Apple’s Use of Technology Apple is one of only a handful of companies that has been able to keep up with those technology changes. From a business on the verge of bankruptcy, Apple’s leadership set in motion a culture change at the 1997 Worldwide Developers Conference. In response to a question from the audience, Steve Jobs said, “you gotta start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re gonna try to sell it” (Cane, 2011). Instead of keeping pace with technology, Apple began to cater to the customer. This is something Apple has done well through marketing, advertising and even with the products. The rise in popularity though made them a target along the way with legal issues and challenges from competitors. To continue with their domination and improve on their market share, Apple must continue to take risks and think outside of the box. Apple’s Strengths and Opportunities One of Apple’s strengths is their customer base. In return, that base is extremely loyal to their products. Jobs went on to reiterate Apple’s customer strategy at the 1997 WWDS. “As we have tried to come up with a strategy and a vision for Apple, it started with what incredible benefits can we give to the customer,”...
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...Corporate Responsibility MGMT 430 Student Name Corporate Responsibility Apple is working diligently to uphold its commitment to reaching and maintaining a high level of ethical and social responsibility. Apple reaches deep into its supply chain to ensure human rights, respect, and equality are enforced globally. The company enlists a strict zero-tolerance underage labor policy with all of its suppliers. In 2014, Apple audited more than 1.6 million workers who identified 16 underage laborers (Supplier responsibility, 2015). If any of Apple’s suppliers is found to be in violation of the policy, the supplier is immediately placed on probation and is subject to follow each guideline set forth by Apple’s Underage Labor Remediation Program. This program requires the violator to arrange for the worker’s safe return home, in addition to covering all education expenses, wage continuation, and to extend a future job opportunity upon reaching a legal age of employment. Apple recognizes the total number of underage labor identified is very low, yet the company demonstrates its commitment by refusing to allow any unethical practice of this sort (Supplier responsibility, 2015). Environmental standards are also a significant focus for Apple. Over the past six years, the company has been successful in keeping 508 million pounds of electronic waste from being placed in landfills (Environmental responsibility, 2015). In addition, Apple has made it possible for many countries to have recycling programs...
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...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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