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Apple Inc Economic Analysis

In: Business and Management

Submitted By wheffner
Words 1804
Pages 8
MBUS 610
Econ Environment of the Firm
12
Apple Inc.
Economic Firm Analysis
Trey III

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be seen that versatility is a strong suite of theirs.
Everywhere you look, an Apple product can be found. From the consumer’s perspective, this is not merely a local market. Not only can you purchase Apple products from Apple online or Apple stores, but their products can be found in any number of places, including Wal-Mart, Best Buy, and Fred Meyers. Similarly, if your device breaks down, wherever you can find a computer or an Apple store, you can be helped. From personal experience, when my first iPod broke, all that I needed to do was go online and request a replacement device. Two weeks later a box showed up for me to send my old one away, and a week later Apple shipped me a new iPod. Similarly, if you are having problems with your iPhone, it does not matter where you bought it, if you are in a location where there is an Apple store and you are still under warranty, all you need to do is walk in and they can replace it for you.
These options are available with any of Apple’s products, ranging from their more expensive Mac Book all the way down to their Shuffle iPods. This is part of the reason that Apple is so popular,

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