...BRM/353 Apple iPad Air Promoted and proposed by Apple Inc., the iPad is and iOS operated line of tablet computers. The first tablet computer designed by Apple was the Newton MessagePad 100, which was announced in 1993. Apple had also established a sample PowerBook Duo based tablet, which was known as the PenLite, but chose not to retail it to prevent having an effect on the MessagePad sales. In 2007, Apple decided to re-enter the mobile-computing markets and introduced the iPhone. The iPhone is smaller in size than the iPad and features a mobile phone and a camera while also initiating the finger-sensitive multi-touch touchscreen of Apple's iOS mobile working structure. The release of the iPad had been assumed for numerous years by the end of 2009. Many rumors spoke mainly about “Apple’s tablet” and suggested names such as the iTablet. In January of 2010, Steve Jobs introduced the iPad at an Apple press conference in San Francisco (Ritchie, R. 2014, October 6). The first Apple iPad was released in April of 2010. The use of the iPad is constructed throughout the device's wide range of a touch screen, which includes a simulated keyboard. The iPad contains already installed Wi-Fi and on certain styles, a cellular connection. On a financial conference call in October of 2010, Steve Jobs stated that Apple retailed more iPads than Mac computers for the fiscal quarter. Before the actual unveiling of the iPad 2, Apple retailed more than 15 million iPads that were first-generation...
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...Business Analysis of Apple Inc Apple Computer Company originated on April 1, 1976 by Steve Jobs and Steve Wozniak, dropped out of high school. At the time of forming their partnership, Steve Jobs worked for Atari and Steve Wozniak worked at Hewlett-Packard. Their company initially started in Steve Jobs’ garage. The first computer was the Apple I, followed by Apple II which launched in 1977. By 1980, Apple III was released and they were able to employ several thousand people. Apple or “the company” is engaged in design, development and marketing of personal computers, media devices, and portable digital music players (Research and, M. 6). The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The two master minds behind the Apple branding has lead to $65.23 billion dollars in sales in 2010. The amount of technical devices this company has produced over the years has earned superior creditability in the technology field for stationery and portable devices. Today Apple’s annual review is more than 60 billion, making them the largest technology company in the world. Apple aims to continually invest in research and development for products that best serve the needs of the market. It is very important in the role as a mutual fund manager, to evaluate the business analysis of Apple Inc. before making the decision of whether or not to invest into this company...
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...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...
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...Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll's CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple's profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach taken by Apple Inc. 5.5 Key dilemmas within CSR challenges 5.5.1. Labour and human rights 5.5.2. Workers’ health and safety 5.6 CSR tactics at Apple Inc. 6 Conclusion 7 References Word Count: 2837 1 Executive Summary Corporate social responsibility (CSR) has been highly regarded by most corporations. However, the exact reason why corporations implement CSR initiatives is often very vague and confusing to others. This paper will explore in depth how international corporations are motivated to incorporate CSR into the business strategies and how they deal with it. Based on academic references, the report firstly outlined the CSR background as well as some theory and key debates about CSR. Then, the methodology was summarized. After that, the case study of Apple Inc. was used to demonstrate the reasons for implementing CSR initiatives in depth. Following that, the types of dilemmas the company faced, the CSR approach and tactics it used were analyzed. Finally, a conclusion was drawn...
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...Economic Analysis of Apple Inc Student 2 Cleary University May 14, 2007 ECO320-65: CAPSTONE Economic Analysis of Apple Inc. Introduction 3 Industry analysis 4 Personal computers 4 Computer software 5 iPod and iTunes 5 Company analysis 7 Apple Computers Inc 7 Apple Inc 8 Innovation 9 Profitability 9 Recommendations 11 Personal computing 11 Conclusions 12 References 13 Appendix 14 Introduction The primary purpose of this report is to execute an economic analysis on Apple Inc. We will review the impacts that the competitive market has had on Apple, since it was founded in 1976. This report will detail how Apple Inc. is both a dire example of the adverse effects of monopolistic competition on a company as other companies into the market; as well as an exceptional example the economic rewards yielded by innovation and brand differentiation within a competitive market. An analysis of Apple Inc would be incomplete without reviewing its past and present competitors. Reviewing these competitors will help the reviewer gain insight into comparative advantages held by other companies and the economic impact this has had on Apple Inc. this report will review the industry as a whole in order to understand the impacts of industry level supply and demand upon Apple Inc. The report will briefly examine the impact of market prices and international trade as an aspect of this report. More importantly, it will review specialization is undertaken...
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...of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested those Chinese customers who were using Apple products...
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...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity...
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...Apple The marketing mix strategies of Apple Company In the wake of acquiring financing for the advancement of Mac II, the Mac PC Organization was shaped in 1970.As the development of home PC use developed, Apple developed with it. In 1980 the organization issued its first sale of stock of speculation stock. Macintosh next presented the Mac PC in 1983 amid the Super Bowl. The PCs desktop distributed highlights gave the establishment to future developments that have gotten to be standard for the organization. Today Apple, Inc has more than 33,000 workers and incomes surpassing 42 million dollars. Introduction Macintosh, Inc began from the companionship and shared investments of Steve Wozniak and Steve Jobs. The Two teamed up in the improvement of the "Apple I in the mid 1970s. The Apple I was a venture in front of most PCs of the time offering an utilization of aTV as a showcase framework and a tape interface for recording projects. Product Compact Computers – including Mac items, for example, Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve Servers – including Xserve, Xsan, MacOS X Ser, MobleMe. Embellishments – including MagicMouse, Keyboard, Led Cinema Display. Wi-fi Based Stations – including Airport Express, Airport Extreme, Time Capsule. Engineer – including Developer Connection, Mac Program, iPhone Program. iPod – including iPod Shuffle, iPod Nano, ipod Classic. iPhone – including iPhone3GS, iPhone3G, iPad. iTunes – including...
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...Case Study on IB of Apple Inc. Introduction Apple Inc. is one of the world’s most successful multinational corporations engaged in researching, designing and producing electronic technology devices and solutions. The sensational success and tremendous profit of Apple Inc. are created through globalizing its businesses. According to Corteau and Milan (2011), globalization usually involves a series of interrelated activities such as internationalization of finance and trades. The company has realized significant globalization through extension in the global market. In the first half year of 2013, Apple’s revenue amounted to $98.115 billion. Only less than 35% of this revenue was generated in the US market. The global market was the source of over 65% of Apple’s revenue. This article intends to explain Apple’s globalization through analyzing one of Apple’s key creations: iPod. Special attention is given to the jobs and profits around the world generated by iPod, disparity in income and employment, and employee composition. Analysis of impacts of globalization on Apple Inc. since Jobs’ return Apple Inc. has undergone the golden time for business development and globalization from 2007 to 2011 under the leadership of Steve Jobs. The company was then on the verge of bankruptcy in 2007 when Steve Jobs returned to Apple. In order to save the company from bankruptcy, Steve Jobs took a series of restructuring and rebooting measures with a focus on innovation and internationalization...
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...Promotion Strategy 6 Integrated Marketing Strategies 7 Situation Analysis Key objectives Apple was voted the general victor of the 2012 CMO Survey Award for Marketing Excellence. Apple has been chosen as the victor or co-champ for five back to back years by the example of top advertisers. Apple's unique points: 1. Empathy – Apple comprehends the needs of their customer superior to other organizations. 2. Focus – keeping in mind the end goal to benefit a vocation of the things the company chooses to do, Apple pans to dispose of the majority of the irrelevant opportunities 3. Impute –Apple may have the best item, the most elevated quality, the most helpful programming, and so forth; the company displays its product in an imaginative, proficient way to ascribe the coveted qualities ("Corporate Goals And Objectives For Global Final Paper- Apple Inc."). Competition Apple is being led by Samsung as purchasers are requesting telephones with bigger screens at less expensive costs. Indeed, even with the presentation of iPhone 5c, late reports have shown that Apple only share 8 to 12 percent of the mobile sharing market in the overall industry, while Samsung has a 21% share in the industry and Android telephones have a 79% piece of the overall industry. Apple can't have valuing power and market sharesimultaneously. No business can for an augmented timeframe. The issue with Apple stock is that it is valued for...
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...INTRODUCTION TO THE CORPORATE ANNUAL REPORT: A BUSINESS APPLICATION 2cd edition Complete the following before you submit your assignment. This step is required to validate your compliance with sections 107 or 108 of the 1976 United States Copyright Act. 1. Remove the front cover of the workbook and identify: * Name: Oskar Diaz de Leon _. * Term: Spring1 2010 . * Company: Apple Computer Inc (AAPL) _ . * Instructor: Natasha Bell-Scott _ . 2. Print out your completed electronic template. 3. Attach the following: * This front cover (completed) * Electronic solution template * Company annual report Chapter 1 - Introduction * Chapter 1: Select a Company and Gather Documents—Question 1Fill in the page numbers on the annual report where the following are located. | Required information for this workbook project. | Page No. | Required information for this workbook project. | Page No. | Financial Highlights (Not absolutely necessary, but very common in annual reports.) | 36 | Statement of Cash Flows | 59 | Chairman’s Message (President’s, CEO’s or other top official’s message or letter to the shareholders) | 36 | Notes to Financial Statements | 60 | Management’s Discussion and Analysis (MD&A) | 36 | Report...
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...Assignment 2: Challenges in the Global Business Environment Nitha Calixte Business and Society Professor Said June 1, 2016 Assignment 2: Challenges in the Global Business Environment Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of the advances Apple has made in their technology systems and products, Apple has become a company that is also a fully functioning business organization that is flourishing in economies around the world. Keeping local customers, as well as those on a global level, satisfied and happy, the company helping to make a unique unmatched precedence in the mind of their customers. Apple Inc.’s Supplier Code of Conduct has been held under a microscope in recent years. It’s 100 pages of inclusive requirements that focus on 20 important areas, including labor and human rights, health and safety, environment, management systems, and ethics. Often, these standards exceed what local laws require in order to set the bar high, and to keep operations running...
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...Harvard Business Case Study: Apple Inc. Dennis Stovall Kaplan University GB 520 Strategic Human Resources Management March 25, 2014 Abstract This business analysis focuses on the commercial enterprising activities of a world leading consumer electronics company, i.e. Apple Inc. and how, through its technologically advanced creativity and electronics expertise, it succeeded in introduced the world to a radically new era of multimedia innovation. Apple Inc. opened up an entirely new method in which microchip technology was to be developed and used for industrial, institutional and commercial use. It is due in large part through the amazing talent of Steve Jobs that this esoteric technology managed to achieve stellar proportions with regards to the open market. The purpose of this case study is to shed some light on Apple Inc.’s adopted business plan, the one that led to the advent of a revolutionary new market, i.e. microcomputers and later iPods and iPhones. It serves to address why this business plan, if in fact there was a creditable one to begin with, did not achieve’-in terms of business management’- an unprecedented if not historic record of business design and implementation; at least one that could be looked upon as a shining example of how to introduce an amazing new product technology and sell it to the worlds consumers so as to obtain record profits while helping to stabilize the market and influence world wide business conduct...
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... Apple Inc. is a dominant global software and hardware company known for its innovative technology and marketing strategies. Apple Inc. makes many products and services such as iPod, iPad, iPod touch, iPhone, Mac, iTunes, iCloud and Apple TV. All of their products have done well and are still tremendously in high demand. Apple Inc. was founded by Steven Jobs and Stephen Wozniak and was incorporated on January 3, 1977. The nature of Apple Inc. is to manufacture the best application software, technology and communication devices, and provide great customer service. A strong organizational structure is needed for a company to be successful. Apple incorporates a collaborative structure, which brings parties together to create a good working relationship to accomplish the current goal. A collaborative work environment leads to a variety of innovation and ideas from the efficiently qualified professionals’ working together to achieve goals. This is a new approach for Apple, while Steven Jobs was in charge, he dictated everything. One external factor is politics. Political factors for Apple Inc. provides a massive influence on decision-making, as more companies are being established worldwide. Maintaining good sales from countries other than America is important when expanding all over the world. Terrorism or bad international relations between the U.S. and other countries that consume or help manufacture Apple products would damage Apple Inc. reputation and have...
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...advancement of science and technology and increasing competition in the worldwide market highly efficient and effective electronic gadgets like iphones, ipads, macbooks came up from Apple Inc. On October 2014 Apple came up with two of its leading innovations Apple ipad mini3 and ipad air 2 which are not much different from each other. The apple ipad HYPERLINK"http://finance. yahoo. com/news/ipad-mini-2-3-deals-134000863.html" mini 3 sale showed incredible discounts on the prices of the newcomers with much better configurations and features and thus failed the concept that old ones get discounts when new models come up and thus making it much more attractive to the apple shoppers. Apple Inc. is the leading manufacturing unit of electronic goods globally. The products even costs high enough for the common people to afford. We had a concept that when new models enter into the market, the older ones goes on for sale. But Apple Inc. changed this concept totally. It was astonishing to see that only after a few weeks of its launch apple ipad mini 3 and ipad air 2 experienced incredible discounts on their prices. The ipad mini 3 sale results showed a good discount on the prices of the newcomer and even on the old ones and thus made it affordable to the majority sections of the market. Steve Jobs-Father of Apple Ipad...
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