...Opportunity Apple has the opportunity to design the MacBook air into incredibly thin and light notebook computer that is every bit as powerful and capable as one twice its size. It has a new Multi-Touch gestures in OS X Lion, you can interact with MacBook Air in ways that feel more intuitive and realistic than ever before, keyboard is backlit and a long-lasting battery . MacBook Air features a unibody design for both the main enclosure and the display. Unibody construction means a higher-precision, less complex design with fewer parts. And that translates to a notebook that is exceptionally thin and light, yet durable enough to handle the rigours of everyday use. The Multi-Touch gestures in OS X Lion make everything you do on MacBook Air more intuitive, direct and fun. The breakthrough I/O technology pioneered on MacBook Pro and iMac now comes to MacBook Air, letting you connect multiple high-performance devices. These new technologies offer opportunities for Apple. Apple has the loyalty customer which is love the design of the apple products and its specialty. New product development with programs such as the latest-generation Intel Core i5 and i7 processors, high-speed Thunderbolt I/O technology and all-flash storage will potentially provide loyal users. There is the opportunity to extend this as the business grows. Other than that, Apple has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in...
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...Laptop Comparison Gina Rose American Intercontinental University Abstract Due to the need for replacing our current computers this paper will compare the following computers: Apple MacBook Air, Lenovo Think Pad Edge E431, and the Dell Latitude 6430u. The features that will be compared are storage capacity for client files, battery life, weight, and the price. Laptop Comparison Due to our need to replace our computers, this paper will compare three computers: Apple MacBook Air, Lenovo Think Pad Edge E431, and Dell Latitude 6430u. It will compare some of the features that we need, such as, storage capacity for client files, battery life taking into consideration that we need to visit our clients and are on the road all day, weight because we need to bring our laptops into our client’s houses, and price, we have to stay within the allowed budget. Based on these comparisons the laptop that is recommended is the Lenovo Think Pad Edge E431. Apple MacBook Air First the Apple MacBook Air has the storage capacity up to 128 GB which means we will have to buy memory cards to store client files. The battery life for this laptop is 15 ½ hours which is much greater than the other two laptops in this comparison. The computer performance is not compromised for the increased battery life. Although, it has a long battery life the battery is not replaceable. This laptop weighs 2.91 pounds so that would make it easily portable. The cost of this laptop is $999.99 (Domingo...
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...COMMON ASSESMENT: CASE ANALYSIS Submission 21st February 2001 Present an in-depth comparative analysis of two firms operating in two different countries. In the case analysis compare and contrast the differences in political, ethical, economic and legal differences and their impact on management decision making. Introduction: The aim of this paper is to identify the key political, ethical and economic differences between Apple, based in the USA and Shell, based in Holland, and then compare the differences based on management the individual decision making processes in the subject countries. The ethical conditions will also be discussed, with regard to laws on corporate social responsibility of the companies, as well as the environmental laws of the countries and the impact on the companies. Shell Holland Royal Dutch Shell plc, also known as shell, is a global group of energy and Petrochemicals Company with more than 100,000 employees in almost 90 countries. Shell is a worldwide oil and gas company, which is headquartered in the Netherlands and with its registered office in the United Kingdom. It is the largest energy company and the second-largest company in the world measured by revenues, It is management controlled and is active in every area of the oil and gas industry, that includes exploration and production, refining, distribution and marketing, power generation and trading. It also has major renewable energy activities, hydrogen, solar...
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...Case Study 8: Apple Inc. in 2010 By reviewing performances of each product line and analyzing the financial statements before 2010, we suggest Apple to keep all of its business segments, because personal media players and personal computers have played an important role in Apple’s longevity, and Smart phones and tablet computers are critical divers of revenues in the present and future. First, personal media players product line should not be dropped since it was not only the driver of “hallo effect,” but also the leader of personal media player industry. Dropping this product line will cause adverse conjecture about the future of Apple and affect the stock price dramatically, because this business segment created “hallo effect,” helping other products of Apple became popular with customers in the past years, which means it was considered by publics as the icon product to Apple. In addition, there is no need to drop this line. Although there were a lot of producers in the digital music players industry, Apple held 73% market share in 2010, and none of rivals with very little market share in this industry can compete with Apple. Because of the significance and absolute predominance of personal media players, Apple should not drop its media players line. Second, since personal computers is a potential market which has big growth space, and this sector is the main business for Apple, Apple should not get rid of this product line. With the worldwide recovering economy, the demand...
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...There are some weaknesses we found in the Apple company web site that we need to improve. As we know, the weakness of the Apple Company websites ( www.apple.com.my ) are less promotion event, lack of introduction video on every product, the comparison system and others. Therefore, Apple Company should take action as soon as possible on their weakness to become their strength and compete with their competitors. So there are several ways to improve the weakness of the Apple Company website which are increase promotion in Apple company web site, add video that can explain more specification information about the product and have comparison system with other company product. Firstly, the way to improve problem of less promotion event is increase promotion in Apple company web site. As we know Apple products are very popular among people especially teenagers even products of Apple are very expensive but have high quality. Even though Apple did promotion on their official website before this such as Back To School Promotion 2014 but it’s only limited to some countries (Apple Rebate, 2015). So, Apple should do more promotions that open for all countries. Besides, do more promotions of devices and accessories on Apple webpage. Apple products costlier as compared to other brands but have high quality so, people will take the opportunity to purchase Apple products when there are promotions especially promotion in the website. Secondly, add video that can explain more specification information...
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...founded Apple Computer. Working out of the Jobs family garage they built a computer circuit board that they named the Apple I. Jobs made it Apple’s mission to bring an easy to use computer to market and in 1978 introduced the Apple II, which was a relatively simple machine that people could use out of the box. Apple quickly became the industry leader, until IBM entered the PC market in 1981, which lead to Apple fundamentally changing their competitive position. Apple was still considered aesthetically pleasing compared to the bland IBM PC, but lacked the “open” system that other producers could clone from the IBM PC. In contrast, Apple relied on proprietary designs that only Apple could produce. In 1984, Apple introduced the Macintosh, marking a breakthrough in ease of use, industrial design, and technical elegance from a PC, but it still lacked a microprocessor with speed and compatible software. In 1985, Jobs was removed from his operational role and eventually left the company to start up a new company called NeXT. After this Apple struggled with establishing a sustainable strategy and suffered an up and down history. Finally, when Steve Jobs returned and was made CEO of Apple in 1997, Apple finally saw the turnaround it needed. He quickly shook things up and established relationships with Microsoft and Intel, which would take Apple’s PC to new heights. In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc....
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...The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple Inc., and now in its third generation. Replacing thePowerBook G4, the MacBook Pro was the second model, after the iMac, to be announced in the Apple–Intel transition. It is also the high-end model of theMacBook family and is currently produced with 13- and 15-inch screens, although a 17-inch version has been offered previously. The first generation MacBook Pro appeared externally similar to the PowerBook G4, but used the Intel Core processors instead of PowerPC G4chips. The 15-inch model was released in January 2006, a 17-inch model in April, both of which received several updates and Core 2 Duo processors later in the year. The second model, known as the "unibody" model, has a more tapered design and a casing made from a single block of aluminum. It debuted in October 2008 as the 15-inch MacBook Pro and the 13-inch aluminum unibody MacBook. The following January brought the design to the 17-inch model, along with the built-in battery that joined the rest of the MacBook Pro line in June, including the 13-inch model which Apple absorbed into the MacBook Pro line. Subsequent updates brought upgraded Intel Core i5 and i7 processors and introduced Intel'sThunderbolt technology. Apple released the third generation of MacBook Pro in June 2012 as a 15-inch screen size only. At the same time, slightly updated versions of the previous 13- and 15-inch unibody models were announced that will...
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...when you get a Macintosh is very different from the windows. One big problem that Windows have is the viruses, unlike Macintosh, this computer rarely get viruses. A good thing is that Windows have a lot of software as opposed to Macintosh. Macintosh have something called “Finder” were you can search in all of your files, and works really good, on the contrary of Windows. There are tons of games for Windows; you can buy it even in Wal-Mart different from Macintosh, which is harder to find games. One big issue that everybody complains, it is price of Macintosh. I know that the Macintosh computers are expense, but it is a good inversion. For example the MacBook Pro of 13 inches cost one thousand dollars, on the other hand the Sony VAIO of 17 inches is only five hundred dollars. The quality of the materials in the MacBook are outstanding, they made them of aluminum so they are more durable, thinner and lighter unlike the plastic cases from the most Windows computers. And the true it is that the Macintosh computer looks stylish and elegant, instead of the Windows computer that they look all similar. No matter which one you buy or use; nevertheless, they all work very well. They have...
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...9. 10. 9. 10. 1. 2. 3. 4. 5. 6. 7. 8. 1. 2. 3. 4. 5. 6. 7. 8. Lab 3: Exploring Busses Justin Faile October 6, 2014 NT1110 Lab 3: Exploring Busses Justin Faile October 6, 2014 NT1110 Lab 3: Exploring Busses Justin Faile October 6, 2014 NT1110 Lab 3: Exploring Busses Justin Faile October 6, 2014 NT1110 1. MagSafe is a series of proprietary magnetically attached power connectors. 2. Ethernet 3. FireWire 4. Thunderbolt – it’s a hardware interface that allows connection for external displays such as MDP (Mini Display Port) 5. USB 3.0 6. SDXC Card Slot 7. Audio Line In/Out 8. Battery Light Indicator 9. Kensington Lock Slot - (K-Slot) anti theft reinforced metal hole used for attaching lock apparatus. 10. 8XSuper Drive – (Disk Drive) http://designchair.co.uk/wp-content/uploads/2011/11/macbook.jpg http://hothardware.com/articleimages/Item1538/small_MacBook-Pro-right-side-view.jpg http://en.wikipedia.org/wiki/Thunderbolt_%28interface%29 http://en.wikipedia.org/wiki/Kensington_Security_Slot 11. MagSafe is a series of proprietary magnetically attached power connectors. 12. Ethernet 13...
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...picture) - I choose to work on the white MacBook computer from the company Apple as it is a product that I'm using on a daily basis for school and my own sake and therefore know its weaknesses and strengths. Benefits - There has always been a war between the normal PC and Mac laptops over which one is more competent, but Mac laptops actually have many advantages/benefits such that; it is far less probable that a Mac computer can be attacked by viruses because most of the viruses are designed to attack the PC platform. Moreover, Mac laptops have a very good performance in term of rapidity such as the shutdown and program-launch timings for both the desktops and laptops. We can also say that the Macbook is very versatile as it can supports most of the famous programs that are also available for other PC such as Windows for example. Plus, they are very few crashes or freezes while using the Macbook even after 3 years of using it (in my case). Also, it is very easy to handle and carry to school for example as it is very light and the right size to fit in a hand bag for instance. Finally, MacBook and the company Apple has a performant technical support with every purchase that you make there but which is obviously not free indefinitely. To finish off, it is also a question of personal taste and aesthetic which is why also most people choose Macbook computers. Price . You have to count approximately around 1.500,00 euros for a MacBook computer, the exact price for a 13 inches...
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...University of Phoenix Online BSA 375 Marc Portner April 29, 2012 Apple is a company that does things what appears to be the right way. Their products are brilliant! They are advanced and highly adored by many. There is a certain loyalty to their products that make them appear to be almost a cult. They thrive on simplicity of use and user experience. This is exactly what happen when you log onto their website. The experience is simple and enjoyable. Critique of Apple’s website First and foremost, I must admit, I am an Apple enthusiast. I adore their products and use them everyday. As a matter of fact, I am typing this assignment on my MacBook. However, this is not the reason I picked their website for this assignment. I picked it because it is well designed and easy to navigate. The following paragraphs are my critique of Apple’s website. Which of the six design principles do you see being utilized in this website? Provide examples. In my honest observation and opinion, Apple’s website follows the six design principles. The website is very anesthetic. The website uses a mostly white background that allows the content to be visible and appealing. The content is well laid out on the website and does not intrude with each other on the webpage. User experience is very high. This is usually what Apple thrives on, user experience. Anyone regardless if they are new to Apple products or are avid user such as myself, will be able to navigate through the website...
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...ITS1015 Word Project The MacBook Pro The MacBook laptop is a very popular piece of technology in this generation due to its amazing features, widescreen display and resolution. The MacBook Pro is known for its multi-touch technology, super-sized screen display and it can be used for just about anything. There isn’t any comparison from any other notebooks today and I will be explaining why and what features the MacBook has in store. The Macbook laptop has been known for about ten years now. Equipped with an Intel Core 2 Duo processor this is enhanced virtualization and speed technology along with the OS X operating system. The MacBook gives you excellent features such as a webcam, 200MB of free space not to mention the 2GB of RAM already stored in the laptop, applications such as iChat, adobe Photoshop and of course the iPod. MacBook Pro notebooks are available in 15 and 17-inch models. The prices range from $1,999 for a 15 inch and up to 2,799 for a 17-inch. These prices are somewhat expensive but those who own them will tell you it’s worth spending. There is only one comparison with the MacBook and that is the Dell XPS. It does have most of the features compared to the Macbook including a 20-inch screen and it mainly designed for hardcore gamers. Ratings from shopping.com states that the Dell XPS is heavy, gets hot and is very large. And the MacBook definitely does not have any of those problems. In conclusion the MacBook Pro is definitely something I would...
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...use next time for a hotel credit of my choice to use. Another time I used was with AT&T when I purchased my new phone with them. It was different doing that but it was nice how they where live chatting with me and I could ask them any question about the phone service and they could help assist me. I personally would like to talk to a person at a store or on the phone but I guess it’s nice to have if u likes it like that. There was one other time I used a chat feature with Apple.com I was having issues with my MacBook Pro and it was really nice I had to chat with them for about 40 min and when I was working with them they had the best chat feature it was nice cause they actually got into my computer also. Its strange how technology is now. But when I chatted with them they fixed the issue it took awhile but it got fixed. I had some adware that was locking up my computer and they fixed the issue and it was all solved in about 30 to 40 min. I believe Apple and hotels.com have pretty good chat social CRMs. They work and manage these features vary well I would use there options if I had to...
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...and your MacBook Air were made for each other. Built-in iSight camera Video chat with up to three friends anywhere in the world at the same time. www.apple.com/macbookair Mac Help isight Finder Browse the contents of your computer using Cover Flow. www.apple.com/macosx Mac Help finder Time Machine Automatically back up your files to an extra hard drive. www.apple.com/macosx Mac Help time machine iMovie Collect all your video in one library. Create and share movies in minutes. www.apple.com/ilife/imovie iMovie Help movie iPhoto Organize all your photos with Events. Publish to a Web Gallery with a click. www.apple.com/ilife/iphoto iPhoto Help photo GarageBand Create music by adding musicians to a virtual stage. Enhance your song to sound like a pro. www.apple.com/ilife/garageband GarageBand Help record iWeb Create beautiful websites with photos, movies, blogs, podcasts, and dynamic web widgets. www.apple.com/ilife/iweb iWeb Help website Contents Chapter 1: Ready, Set Up, Go 8 9 10 15 16 19 22 Welcome What’s in the Box Setting Up Your MacBook Air Setting Up DVD or CD Sharing Migrating Information to Your MacBook Air Getting Additional Information onto Your MacBook Air Putting Your MacBook Air to Sleep or Shutting It Down Chapter 2: Life with Your MacBook Air 26 28 30 32 34 35 Basic Features of Your MacBook Air Keyboard Features of Your MacBook Air Ports on Your MacBook Air Using the Trackpad and Keyboard Running Your MacBook Air on Battery...
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...refer to our privacy policy or our cookie policy 0207 111 1643 For a quick quote; call, email or chat below Apple Inc. Authorised Reseller Facebook logo Twitter Logo YouTube Logo LinkedIn Logo Google Plus search Apple Macs Windows Devices Networks & Servers Accessories Printing Telecoms Basket (0) About Why Flexi-Lease? Return, Retain, Renew Trade in your old Mac Blog Contact us Home User? Schools User? HOME Apple Macs Apple Mac Leasing and Hire HardSoft has been established for over 25 years and the entire Apple Mac range through a flexible business lease called ‘Flexi-lease’. From the beautifully thin and portable MacBook Air to the new 13-inch MacBook Pro with Retina display, to the new thin iMac or the Mac Pro Server with OS X Server all can be configured to your specification. How does leasing the latest Apple Mac work? - Simply pick the Apple Mac you need, add accessories and software, choose your support and insurance options and HardSoft will bundle it all in to a three year business lease. Paperwork is delivered to you via email and delivery is just a few days. Leasing a Mac from HardSoft is easy and with flexible credit criteria we offer leasing to both new and established companies. Get your hands on the latest models - We understand that technology doesn’t stand still and there are always new models being released. Apple tends to operate to cycles of product launches. HardSoft’s unique “Return, Retain and Renew” option, that allows...
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