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Apple-Manía

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Submitted By lasalsa25
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Apple, innovation and brand experience.

Apple, a leader in trend and products design, has managed to associate its name with these qualities. His strategy was to achieve brand value with product design, innovation and "brand experience". That is why their success is based on the emotional bond with the customer, taking into account the product, environment, communication and behavior.

The strategy is based on a coherent plan that unifies all communication channels, the positioning of the company (product, packaging, point of sale, advertising, promotional activities, customer service, etc..). Apple's positioning is clearly different, and this makes it one of the most admired and successful brands of the moment.

Why Apple arouses such passion and thus causes the emergence of both apple-mania?

The strategy is its limited advertising through commercials, but leaving it in the consumers' hands. They are the ones that are going to recommend to his friends, neighbor or his Twitter followers how amazing is the new device.

Its corporate culture is defined by not disseminate any information to the media and even sometimes, they send messages contrary to reality to ensure this surprise factor commonly used to launch each of their products. The lack of transparency of the company until the launch date of the product, causes a large number of followers of the brand, while a large number of people show their opposition to it.

The brand has been able to generate a family around their followers, who feel they belong to a community that admires everything that makes the brand. This company has been able to get inside the minds of consumers with a solid positioning which claims technology, design and especially exclusive product, brand and culture shared by the consumers themselves.

Apple has developed a branding strategy in which you are looking for a clear

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