...6.0 IMPLEMENTATION, EVALUATION AND CONTROL Implementation, evaluation and control can be equated to the three legs of a seat, if remove one the seat will fall down to the land. If you take out one of these components from a marketing plan, it falls apart, and the plan won't succeed. All three are necessary for the successful completion of marketing activities that support businesses achieve their strategic goals. 6.1 Implementation According to Charles W. Lamb 2011, “implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plans objectives.” An implementation plan is a management instrument designed to show, in detail, the critical...
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...APPLE INC IN CONSUMER ELECTRONICS (WORLD) December 2011 SCOPE OF THE REPORT Scope This profile of Apple Inc focuses on its operations in consumer electronics as well as its product distribution lines, and examines future opportunities and challenges for the company globally. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Apple Inc Consumer electronics Retailing Portable computers Electronics and appliance specialist retailers Portable media players Internet retailing This profile of Apple Inc examines the company’s operations in consumer electronics and retailing, with a focus on forward looking analysis of its prospects in computers and portable consumer electronics. A brief overview of Apple Inc’s content retailing and operational specifics is provided to supplement the core analysis. Smartphones © Euromonitor International CONSUMER ELECTRONICS: APPLE INC PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS STRATEGIC EVALUATION Key company facts Apple Inc...
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...achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested...
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...12 Apple Inc. Strategy Review and Recommendation Group: E2 12 Apple Inc. Strategy Review and Recommendation Group: E2 Content 1. Company Background 4 2. Report Aim and Scope 4 3. Analysis of the Current Environment 5 3.1. PEST Analysis 5 3.2. Porter’s Five Forces 7 3.3. Resource Portfolio Analysis 8 3.4. Current SWOT Analysis 10 4. Analysis of the Future Environment via Scenario Planning 11 4.1. Impact of Scenarios on Apple’s Five Forces 12 4.2. Impact of Scenario Planning on Internal Environment (VRIN) 13 4.3. Future SWOT 15 5. Evaluation of Existing Strategies 16 6. Analysis of Apple’s Organizational Direction 16 7. Strategic Option Generation 18 7.1. Generic Strategy Model 18 7.2. BCG Matrix 19 7.3. Directional Policy Matrix 20 7.4. ANSOFF Matrix 21 7.5. TOWS 22 8. Strategy Evaluation through SAFe 23 8.1. Corporate Level Strategic Evaluation 23 8.2. Media Devices & Mobile Communications SBU Strategic Evaluation 24 8.3. Personal Computers Strategic Evaluation 24 8.4. Portable Media Players Strategic Evaluation 25 8.5. Software Strategic Evaluation 25 9. Comparison of New and Existing Strategies 25 10. Conclusion 26 11. Report Limitations 28 12. References 29 1. Company Background Apple Inc was founded in April 1976 by Steve Jobs and Steve Wozniak. The company that invented the first personal computer has diversified into designing and producing a vast range...
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...Strategic Choice and Evaluation Student Name STR / 581 April 20, 2015 Margarita Salas-Amaro Strategic Choice and Evaluation Introduction Identifying an organizations options can be a concern for companies. The beginning point is in strategic analysis, a process that managers use to assess and select the competitive advantages that will help to separate them from their competition in the market. Top organizations have to decide on which alternative grand strategies to guide a company’s activities, mainly when they are trying to decide about extending the scope of the ’company’s actions beyond its core business (Pearce & Robinson, 2013). Apple is a known for their innovation and brand recognition. Apple products are easily identifiable in the stores and they make sure that their products are integrated to provide the best use and experience for their customers. Because the market is so competitive, Apple should stay focused on how to sustain their status as the next generation of technology leaders. Due to the similar products and new products entering into the market, Apple is faced with challenges from other competitors they must look to grow their vision. If Apple expects to continue to grow, they will need to make sure they grow at a pace that will not jeopardize their brand identity or their potential revenue market growth. The paper highlights the strategic choice and evaluation of Apple, Inc. Generic Strategy According to the text, generic strategy is “a...
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...Apple is planning to enter the intensely competitive gaming industry, dominated by three large competitors, Microsoft, Sony and Nintendo. Apple’s has success with providing quality products and, has already established markets for Mac computers, notebooks, TV, iPad’s, iPhone’s and iPod’s. As Apple has a reputation being high quality, stylish and, luxurious brand, the new game console will be perceived to have the same qualities. Step 1 - Idea Generation With the new technology and changing consumer preferences the gaming industry is continuously evolving. With the right product catered to the market, differentiation can bring market share, profits and, growth. Using marketing research Apple needs to identify what is already in the market, the demand for them, how they could be improved and differentiated. Step 2: Screening Strength • Already established successful brand name • Loyal customers • Apple perceived as innovative, superior quality and, stylish products • Ability to generate higher profits due to premium price charged Weakness • Failure in the launch of the first gaming system • Inexperience in the video game industry • Short life span on game consoles Opportunities • Apple caters to the premium market which has less competition • Continuously expanding market. • Consumer demand for new innovative products Threats • Intense competition from already established competitors • Challenges caused by the continuously evolving market to ...
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...Apple game console: If Apple were to develop a new game console which may call”i game”, it would probably have to following process: New product development . Idea generation Apple can generate the new ideas from the company’s own sale or production staff, middlemen, competitors, consumer surveys, or other sources such as advertising agencies. .Screening The following is the SWOT analysis on the new game console: .Strength 1. Band awareness/Halo effect from the i series products 2. Product differentiation 3. Complete package of hardware and software .Weakness 1. Heavy investment in research 2. Not a lean operation management (Apple has to bear the cost of components and parts that the company purchased before hand) 3. Not completely independent. Apple is reliant on the third party for hardware parts such as processor chips. If these companies run short or increase the price on the chips, Apple must absorb the cost. 4. Apple is new for the video game industry Opportunities 1. Customers is like a new apple product 2. i series and itune combo the halo effect of the i series to maximum extent. Threat 1. Threat of the competitor products 2. Threat of game platform reliability 3. Threat of new games development costs The new apple console should be the new member of the i series to the various age level of customers. The new game console should comply with the market trend such as high quality picture. .Top management support Enthusiastic...
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...Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way. Writing this report appeared to be a great experience to us. It added a lot to our knowledge. This report is one of our memorable experiences in student life. Though words are inadequate in offering thanks to our teacher but we owe our profound gratitude to Ma’am Mehwish Shahid for stimulating our creative abilities by assigning this project to us and for her able guidance and useful suggestions, which helped us in completing the project in time. Whatever we have learnt from her and this project report has put indelible impression on our minds and it is our conviction that this learning experience will always be a source of help in our practical life and professional career. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents, for cooperation, help, kindness...
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...Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer, and the Apple Watch smartwatch. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services includes the iTunes Store, the iOS App Store and Mac App Store, and iCloud. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus toward consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, the world's largest technology company by total assets and the world's third-largest mobile phone manufacturer. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over US$700 billion. As of July 2015, Apple employs 115000 permanent full-time employees, maintains 453 retail stores in sixteen countries and operates the online Apple...
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...Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has become heavily commoditized which as a result has seen intense completion from competing firms in the industry where price has become the main aspect of the competition. By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies and SPACE matrix have all been used in order to establish Apple’s current position in the market. In order...
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...Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has become heavily commoditized which as a result has seen intense completion from competing firms in the industry where price has become the main aspect of the competition. By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies...
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...Apple Inc Strategic Recommendations for the Future Apple Inc is a globally respected business organisation and is an acknowledged pioneer in its areas of operations in the technology sector. Primarily a manufacturer and marketer of personal computers and peripherals, software and networking solutions, the company’s product line includes the Macintosh range of desktop and notebook PCs, the Mac OS X operating system, the IPod digital music player, the ITunes music store, the IPhone, the IPad tablet, the X Serve G5 servers and X Serve storage products (Apple Computer Inc, 2011, p 1). The company sells its products through its chain of retail stores, third party wholesalers and online channels. The company’s main markets are in the Americas, Europe, the Middle East, Japan and South East Asia. It also has a growing presence in China and India (Apple Computer Inc, 2011, p 2). Apple’s vision statement is elaborated as “man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them”. The company’s mission statement is as under: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”. (Masi, 2009, p 2) 2. External Analysis 2.1. Environmental Analysis Apple Inc is one of the largest of global corporations in terms of market capitalisation and has important products...
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...Yolanda Davis Scanning the Environment American InterContinental University Online July 4, 2013 Apple SWOT Analysis Strengths Key Factor-Innovation Apple has been the leader in technological innovation with the release of such products as the MacBook Computers, iPods, iPads, iPhone and more recently the announcement of iTV. According to the 2012 Global Innovation 1000 conducted by Booz & Company, Apple ranked number 1 for the 3rd year in a row. Although many may feel that innovation is about creating new products all the time, Apple’s idea of innovation is about creating quality products (Krasnv, 2013). By building on their strength over the years to create quality products they have also built a foundation as lead innovators and constantly change the technological game with their products. Key Factor-Brand As a leader in innovation, Apple has also secured their brand value by constantly creating products that are well designed but also by understanding that brand is less about the logo and more about aligning the business strategy and employee base with the ability to influence how the consumer felt about the product. This factor is demonstrated by the fact that at least half of every U.S. household own one Apple product minimum despite the price of their products (Gralnick, 2012). Although not infallible, brand power does reflect a company’s marketing ability and Apple has shown the world that they have marketing power by ranking number two behind Coca Cola in 2012...
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...Introduction Our group choose Ipad Mini as the product discussed in the assignment. Ipad Mini is the newly released Ipad of Apple Company which is very special in the Ipad category because it is the first Ipad of only 7.9 inches screen and of the lowest price in Ipad series. Many spectators in the industry regard Ipad Mini as a powerful hit which can greatly expand the potential tablet market (such as female market, lower-ended market) because its lower price and smaller size. Ipad Mini is picked up as our topic not only because of its unique influence to the small-size tablet market and its strategic significance to Apple Company after the death of Steven Jobs, but also it falls into extended decision making progress, which involves a complete set of decision progress to discuss. Ipad Mini is relatively high in price compared with other small size tablets and it may greatly influence the entertainment aspect of owners’ life style, thus people would experience a complex progress of information searching, selection and evaluation before the purchase. This makes it high purchase involved and high product involved. 1.Define a target for your product. Explain, using relevant theory, the reasons for choosing this target market. Our group chooses target market to people of the age of 21-45, with incomes of $75k-100k interested in gaming, e-reading and surfing on the Internet. The reason that we choose people aged 25 to 45 years old partly is that this age group fall within...
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...Introduction In today’s society, devices such as the iPad, iPhone, and iPod have become standard household gadgets, and the company behind these products, Apple Incorporated (Inc.) has lead the way in computer innovation. Since Apple released its initial public offering (IPO) in 1980, the company has thrived in all aspects of its business and breaking records on the stock market. This paper will discuss Apple’s company background, analyze the implementation and evaluation of its IPO, and conclude with the reason behind Apple was chosen. Company Background Before becoming the largest technological company in the world, Apple Inc.’s humble beginning started in April 1976 as a small private computer company owned by three men, Steve Jobs, Ronald Wayne, and Steve Wozinak. The company originally focused on creating personal computers for the first 25 years of its existence until 2001 when Apple Inc. introduced the iMac followed by the iPod, iPhone, and iPad. Over the last decade, Apple started purchasing various software corporations, such as the music company Lala, the personal assistant Siri, and most recently, Anobit Technologies, to integrate their products into Apple’s new computer innovations. Today, Apple Inc.’s main business and operational activities continue to focus on producing and marketing computer electronics, computer software, and personal computers through 357 retail stores in ten countries and its online store (Anonymous, n.d.). Much of Apple’s...
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