...The True Richard I have chosen to analyze the character of Richard III due to his cynical yet honest personality. One thing that sticks out about his character is his relationship with the reader and how he tells us exactly what he’s planning. Even when we are told what Richard will do, the reader is still surprised when he goes about the actions. For example, Richard tells us he is “subtle, false, and treacherous”(I.i), but there is nothing we can do to stop him from being that way. Another quality of Richard that sticks out to me is his ability to manipulate his peers. In act one scene two Lady Anne is mourning the death of King Henry VI, but Richard is set on manipulating her into loving him. Richard has no interest in Lady Anne, but instead wants to be closer and closer to becoming King. Richard’s dedication to achieve his goal no matter what obstacles come his way is a defining feature that sticks out to me. Throughout the play, Richard is faced with obstacles that test his commitment to becoming king. His first major test is when he has to win over Lady Anne. Richard killed Henry and knows Anne is out for his guts, but he has the courage to lie to her saying that he did not kill him. Later, Richard admits to killing Henry, but sweet talks Anne by making her believe that the murder was in an attempt to win her over. While reading this scene, we see Richard being honest to the audience, but a liar to the characters in the show. He knows that his actions have caused Lady...
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...Case: Apple buys Beats Electronics | | | | | | | | | | | | | | | | | | | | | Word Count of main content: 1187 Introduction In early May 2014, Apple disclosed its intention to buy Beats for US$3 billion and announced the deal completion in early August 2014, welcoming Beats to the Apple family. Apple’s rationale for buying Beats is best summed up by Tim Cook - “Music is such an important part of all of our lives and holds a special place within our hearts at Apple, that’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” iTunes moved music purchases from CDs to the online platform in 2000. For the first time in 2013, iTunes music sales declined, this downward trend has continued. The fall has been largely attributable to the rising popularity of online streaming music platforms such as Pandora and Spotify. A similar amount of money to buy one track on iTunes can purchase a one month subscription to millions of tracks on Spotify. Beats has a music streaming platform similar to Pandora and Spotify. By merging with Beats, Apple will be able to tap into the music streaming business. However, some analysts doubt whether Apple needs Beats to achieve this, questioning why Apple doesn’t attempt to develop a similar or better streaming platform internally. Speculation has it that Apple is buying the talent of Jimmy...
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...Last year the most successful I.T. Company Apple has caught a national wide focus. This time is not because they held a conference for new iphone or any i-products, but because their tax planning. As a model company, Apple always create amazing products, we can see their products all around the world, so many newspapers and magazines praise their design teams and marketing teams. These time their Tax team was enjoying the annoyance, after the news related Apple’s tax strategy open to the public there were a lot of argument around them. Some people thought they break the Tax laws, some people believe the Apple was clean, and some people thought Apple’s approach is immorality. In this paper, I will explain the approach which Apple use to avoid tax, show some supporting codifications and regulations about this approach, and analysis whether this approach is lawful. At last, I will show my view point about this issue. 1. Explain the approach which Apple use to avoid tax. 1) Basic knowledge Apple is one of the largest international company in the U.S., they create billions of profit a year and become the most successful I.T. Company in the world. Apple sell their products all over the world, at same time, they also have some subsidiary companies overseas to help them avoiding tax. The approach for Apple Inc. to avoiding the huge tax is very complex, and need several special requirements. The main profits Apple earned are from two parts: tangible assets sells such as Iphone, Ipad...
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...Apple game console: If Apple were to develop a new game console which may call”i game”, it would probably have to following process: New product development . Idea generation Apple can generate the new ideas from the company’s own sale or production staff, middlemen, competitors, consumer surveys, or other sources such as advertising agencies. .Screening The following is the SWOT analysis on the new game console: .Strength 1. Band awareness/Halo effect from the i series products 2. Product differentiation 3. Complete package of hardware and software .Weakness 1. Heavy investment in research 2. Not a lean operation management (Apple has to bear the cost of components and parts that the company purchased before hand) 3. Not completely independent. Apple is reliant on the third party for hardware parts such as processor chips. If these companies run short or increase the price on the chips, Apple must absorb the cost. 4. Apple is new for the video game industry Opportunities 1. Customers is like a new apple product 2. i series and itune combo the halo effect of the i series to maximum extent. Threat 1. Threat of the competitor products 2. Threat of game platform reliability 3. Threat of new games development costs The new apple console should be the new member of the i series to the various age level of customers. The new game console should comply with the market trend such as high quality picture. .Top management support Enthusiastic...
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...performance 2 Cultural and structural issues 2 Organizational resources 3 Environmental analysis 3 Political Analysis 3 Economic Analysis 3 Social Analysis 3 Technological Analysis 4 SWOT Analysis 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Marketing process 5 Marketing mix 5 Products 5 Distribution Strategy 6 Promotion Strategy 6 Integrated Marketing Strategies 7 Situation Analysis Key objectives Apple was voted the general victor of the 2012 CMO Survey Award for Marketing Excellence. Apple has been chosen as the victor or co-champ for five back to back years by the example of top advertisers. Apple's unique points: 1. Empathy – Apple comprehends the needs of their customer superior to other organizations. 2. Focus – keeping in mind the end goal to benefit a vocation of the things the company chooses to do, Apple pans to dispose of the majority of the irrelevant opportunities 3. Impute –Apple may have the best item, the most elevated quality, the most helpful programming, and so forth; the company displays its product in an imaginative, proficient way to ascribe the coveted qualities ("Corporate Goals And Objectives For Global Final Paper- Apple Inc."). Competition Apple is being led by Samsung as purchasers are requesting telephones with bigger screens at less expensive costs. Indeed, even with the presentation of iPhone 5c, late reports have shown that Apple only share 8 to 12 percent of the mobile sharing market in the overall...
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...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity...
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...------------------------------------------------- General conditions ------------------------------------------------- Assignment 1 – International Law 2 Santiago Palacios 500733 & Stijn Derksen 497290 Summary Resemblances and differences between 3 sets of general conditions. Table of Contents Apple 3 1. Scope and definitions 3 2. Orders 3 3. Delivery and Shipment 3 4. Risk and Title 3 5. Acceptance 4 6. Price 4 7. Payment 4 8. Data protection 4 9. Proprietary rights 5 10. Software license 5 11. Export control 5 12. Warranty 5 13. Telephone Support / Contacting Apple 6 14. Limitation of Liability 6 15. Governing law / Jurisdiction 6 16. General Terms 6 16.4. Modification – No modification to this Agreement shall be binding unless in writing and signed by an authorized representative of each party. 7 IKEA Terms and Conditions for Sale of Products 7 Article 1. Definitions 7 Article 2. Application of the Terms and Conditions 7 Article 3. Place of Sale / Performance of Obligations 7 Article 4. Products Subject to Purchase and Sale Contract of Products 7 Article 5. Steps Before Entering into Purchase and Sale Contract 8 Article 6. Entering into Purchase and Sale Contract 8 Article 7. Payment of Purchase Price 8 Article 8. Delivery and Transportation of Products 8 Article 9. Assembly and Installation of Products 9 Article 10. Guaranty of the Quality of Products 9 Article 11. Return Within 90 Days of Purchase...
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...Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of other...
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...Table of Content Introduction………………………………………………………………………..……...3 The 3PL market…………………………………………………………………………...4 Procurement As competitive advantage…………………………………………………4 1. Center-led procurement…………………………………………………………..5 2. Strategic sourcing………………………………………………………………….5 3. Supplier integration……………………………………………………………….6 4. Enterprise spend management……………………………………………………6 5. Cross-industry benchmarking…………………………………………………….7 6. E – Procurement…………………………………………………………………...7 Advantages of Apple’s procurement……………………………………………………..8 Disadvantages of Apple’s Procurement…………………………………………………..9 Conclusion…………………………………………………………………………………10 Introduction: When Apple design guru Jony Ive wanted a new feature for the next MacBook: a small dot of green light above the screen, shining through the computer’s aluminum casing to indicate when its camera was on, the problem? It’s physically impossible to shine light through metal. Apple discovered it could use a customized laser to poke holes in the aluminum small enough to be nearly invisible to the human eye but big enough to let light through. Applying that solution at massive volume was a different matter. Apple needed lasers, and lots of them. Most of Apple’s customers have probably never given that green light a second thought, but its creation speaks to a massive competitive advantage for Apple: Operations. This is the world of manufacturing, procurement, and logistics in which the new chief executive officer...
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...Kimberly Soria Globalization HIS-213254 13 October 2014 Written Assignment Module 3 1 of 7 Apple, Inc. Transnational corporations are quite formidable as they manufacture, market and distribute their product all over the world. These corporations have specific strategies in place that help with efficiency, productivity and profitability through political activities, outsourcing and vertical integration. One of the most successful transnational corporations is Apple. From their first product launch of the Apple II to the in 1977 to the most recent iPad Mini in 2012 Apple has continued to evolve and develop their products it’s only natural that they move to a global scale. The development of the iPhone is what brought Apple to become more popular in the global market not just from a customer perspective but a manufacturing perspective as well. Corporations financially support the political process in several ways, such as contributions to the state and local level. They also engage in political spending indirectly through supporting trade associations Apple is a moderate political spender and has contributed approximately $580,000 in corporate funds to political activities in 2002 (Center for Political Accountability). Trade associations serve a variety of purposes such as engaging in lobbying and issue advocacy. Apple is a member of the Retail Industry Leaders Association (RILA) which serves as an advocate for the industry through integration of public policy with retail...
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...Apple Inc. Case Study Alex Sorokin Julia Andrejeva Anastasija Citajeva Inga Plavane Karina Tidrike EBS3 1. Opportunities * The online sales of computer are rapidly increasing. * Large population, which are extremely brand conscious and individualistic. * Laptops are highly demanded products of Apple Company therefore more types of laptops can be developed which will meet as many needs as possible. * Increase in worms and viruses on PCs so the antivirus solution can be developed by Apple * Downloadable music and MP3 players are highly marketable. * Increasing bonds and developing partnerships with other companies. Threats * The switching in technology is very fast. * In laptop segment Apple is facing strong competition from Dell, HP, Sony and Toshiba. * In phone segment Apple is facing huge competition from Nokia. * Media Piracy (Downloading free music from other online source without paying cost is common it may impact the iTunes sales.) * The long lasting recession may impact the sales of the company due to higher prices of the products and services * Companies not seeing Apple as compatible with their software. * Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell. * Microsoft launched Microsoft Vista, Windows 7 which is gaining market share. PESTEL Political influences As it was reported in 2007 52% of sales were outside the U.S. which...
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...Apple sets iPad 3 launch event for March 7 Computerworld - As expected, Apple today issued invitations to the media for an event next Wednesday, March 7, where it's expected to launch the next iPad. Invitations were received by bloggers and reporters, including those with the IDG News Service, which is operated by IDG, the parent company of Computerworld. The news confirmed earlier speculation that Apple would debut the newest iPad -- which most have labeled iPad 3 -- in early March, which later settled on March 7, the same day of the week Apple used to launch the original tablet in 2010 and last year's iPad 2. "We have something you really have to see. And touch," read the invitation, which continues Apple's tradition of keeping its invitation text cryptic. The background shows part of an iPad screen, with a finger poised over the Calendar app, which is set to March 7. If the background is a photograph of the iPad 3 and not digitally manipulated, it hints that the tablet will not sport a physical home button, as have earlier iPads. Some bloggers argued that the photo also showed a higher-resolution, or so-called "Retina," display. Apple will host the launch event at the Yerba Buena Center for the Arts in San Francisco, a regular venue for the company's press-only announcements and where former CEO Steve Jobs introduced the iPad 2 on March 2, 2011. This will be the first time that Jobs, who died last October after a long battle with pancreatic cancer, will not host an iPad...
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...APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis.................................................................................................5-6 SWOT Analysis........................................................................................................6-8 Product Analysis.......................................................................................................8 Promotion/advertising Analysis................................................................................8-9 Pricing Analysis........................................................................................................9 PART II: Recommendation I: Focus On Product Quality......................................................10-11 Recommendation II: Expand International Trade Market......................................11-12 Recommendation III: Design and Innovation.........................................................12 Work cited...............................................................................................................13...
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...Procedure Teacher’s ActivityA. Preparatory Activities 1. Prayer“Sunny will you lead ou prayer?” 2. Greetings “Good morning, class!” “Take your seat.” 3. Checking of Attendance“Class monitors, who are absent today?” 4. Energizer“To start our day, let us first do an ice breaker. So kindly stand up.”“Let us have an exercise. I will show you the steps and you will repeat after me.” 5. Drill“I have here a basket of different fruits and vegtables. Classify whether it is divided into halves or fourths. State your answer by raising your sticks. 6. Motivation“Do you want to hear a story? ”“Alright then, I will tell you a story entitled Snack Time”. Pay attention and listen to me carefully.”SNACK TIMEOne day Sunny is playing outside when she heard her mom calling “Sunny come here quickly! I prepare some snacks for you.” said Sunny’s mom.“ I’m hungry! I’m going to eat some snacks. I’ll continue playing later.” she thought.So she went into the kitchen. She found some snacks that her mom prepared. There is a pizza with 8 slices, an apple with 4 slices, and a banana cut into 3 parts.She got a slice of a pizza and ate it. “Hmmm!It is so good! Now let me have an apple.” She then consumed 1 slice of an apple. “That apple tastes so sweet. Now let me have a banana.” She picked one part of banana and ate it all up. “Hmm... it taste a little bland. “ I’m full now. Thank you for the snacks...
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...| Marketing Mix Analysis | Apple Computers vs. Dell Computers | | Jeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - Promotion | | This paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company. | Table of Contents Introduction 3 Target Market 3 Competitors 4 Product 6 Price 10 Place 14 Promotion 17 Table of Figures 21 Works Cited 22 Introduction This paper will introduce the Marketing Mix for Dell and Apple Computers. We have researched the two companies and will describe both similarities and differences in the way they approach the marketing of their products. Both companies offer computers and laptops. Dell offers computers that are designed handle day to day operations of a business or home user while Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities while the offices of the same campuses might employ Dell. Target Market Dell Computers marketing efforts are aimed at work oriented and business friendly users. Prior to a re-structuring, it focused on individuals and families. Television commercials and promotional literature often displayed...
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