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Apple Reinvents the Textbook

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Apple re-invents the textbook

Centuries have gone by that students and professors alike have carried around bulky, boring, heavy textbooks. In an effort to change history forever, Apple, once again is venturing into a new market; textbooks. Over the decades, people started to change the way they learn, while textbooks did not change that drastically. Apple looks to change this by offering very cheap textbooks in an intuitive, creative manner that looks to reduce book weight, increase value, and allow ease of accessibility. On average, most students carry up to one quarter their own weight in books on any given day. This is an astounding number and can cause back problems, poor posture, and an overall uncomfortable feeling. Apple took their preexisting app store format and developed relationships with publishers to offer textbooks to students in a downloadable format on the IPad. The IPad weighs only a fraction of the weight of a textbook and allows for almost unlimited textbook storage. This will revolutionize the textbook market forever once it is put into full effect. Paper textbooks are too expensive. They cost a lot to produce, and they cost a lot to buy. Students, schools, and government agencies alike are struggling to be able to find affordable textbooks that provide relevant information at a value. Schools are forced to purchase books and use them for many years when they should have the ability to study with updated textbooks. At only ten to fifteen dollars a book, schools and personal users will be able to afford textbooks and have them constantly updated. Apple’s solution to the textbook dilemma comes with great feedback and results so far and is expected to grow exponentially. Consumers so far are responding very well to the new market of textbook sales. So far, only a few books are on the book store but the ones that exist are beautiful and full of rich content, sound, interactive pages, and information. It is a great combination of content that allows the user (student) to fully engage themselves in their studies. With interactive maps and built in dictionaries, It cuts back on the time needed for flipping pages and distracting oneself. All the information is in front of you. Sales are expected to skyrocket in the coming months with the addition of more textbooks and more material for the students to observe. With such popular bookstores as the Amazon kindle and the nook for normal books, a lot is to be expected from Apple’s entry into the market.

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