...Hi, My name is Thomas Rackley, I reside in Austin, TX. I was born in Miami, FL. I am currently a contractor where I work with SQL Server 2005 – 2014, Software development and Infrastructure. I’ve been working in the Information Technology field for over 22 years. I started out my major in Engineering but after my first computer class I was hooked. I received a BSCS from the University of Central Florida in1989. I have worked in Information Technology for 22 years and always wanted to get my Master but never found the time to do it. I still do not have the time but if I don’t bite the bullet and try I will never accomplish getting a Masters. If I want to go after the CTO or CIO type positions a Master’s degree helps a lot in getting your foot in the door. Although I have a lot of IT experience I want to put that aside and learn as if I was a beginner. I want to advance my career in the information technology field where I can obtain the position of CIO or CTO. My expectations from this course are to be able to analyze the opportunities from a higher vantage point, one that is not buried so far in the details that the global aspect is ignored and to understand where the company is positioned in the global market and see changes that can advance the company into the future. I have had the opportunity to work in background investigations when it was first getting off the ground. I was the first IT person hired at Pinkerton Services Group which was eventually acquired by Choicepoint...
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...Model Chadeesia Dunkley February 27, 2015 Kamal Dahbur Starbuck- Apple Partnership Starbuck is the nation’s largest coffee house with 21,160 stores throughout the world. Starbuck is known for it hot and cold signature beverages along with its pastries and snacks. Starbuck evening locations serve wine, beer and limited appetizers after 4 pm. Along with its unique beverages and pasties, Starbucks also provides free Wi-Fi to its customers. In today’s society, free wireless internet connection is a feature customers seek in choosing locations to eat. Due to the high volume of customers and multiple locations throughout the world, Starbuck serves as an ideal location for a partnership with Apple Corporation. The Apple Company would profit from the partnership with Starbucks in revenue, exposure, and branding. The projected outcome of this conglomerate, this partnership would expose more costumer to the iTunes app and software. The branding will allure more customers to use the iTunes outside of Starbucks. The free featured song Starbucks will offer every week will hopefully intrigue customers to explore more from the artist and genre. This would lead to an increase in revenue from the sale of more products. Starbuck will receive eleven percent of every song downloaded. Starbucks will allow consumers to stream free iTunes content from Apple. The partnership was made to increase revenue for both companies. Starbuck would benefit be increasing its appeal to its target consumer...
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...In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies: * Product Development – is the creation of products with new or different characteristics that offer new or additional benefits to the customer. For example Apple updates their iconic iPhone by adding additional features like a bigger screen or a better camera. Starbucks also use product development, for example, when Starbucks released their ice frappes it only came out in one flavour, vanilla, but now they have made it better by adding different flavours like chocolate and Strawberry. But some stores in America do a bubble gum flavour for children. * Market Development – is a marketing technique aimed at increasing a company’s market in order to widen the customer base for the purpose of selling more products. For example Apple used to only sell in the USA because that’s where they were founded but now they have...
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...MAUREEN JESSAN M. DARJanuary 14,2014 Tuesday/8-11am SWOT ANALYSIS OF HONDA COMPANY Strengths• High and powerful research and development R & D• Innovation• Best market share leadership• Strong and powerful brand equity• Different and unique products• One major strength is the revolutionary engine technology with the help of the which Honda is Gaining success day by day• Popularity is termed as one of the best strength of the which results in betterment for the companyWeaknesses• Cost structure of the Honda is high as compare to other automobile manufacturers• Apart from Nissan and Toyota, Honda requires privileged purchase deposit• Honda focus more on international deposits as compare to domestic deposits• Civic model is Consider as one of the major weakness for the Honda Company• Honda products are termed as inoffensive in terms of style and design• Prices for non-luxury vehicles are far high as compare to other manufacturers• In truck line, the Honda Company is not offering strong products and proposalsOpportunities• Honda has the best opportunity to use its R & D in producing cars According to the needs and demands of Their customer. This is only possible Because of the increase is in demand for less pollution cars.• Emerging markets is one of the best opportunity for this company• Various models there are the which caters the lower segment• Fuel efficiency is now a days termed as one of the best opportunity the which cans results in the best productivity for...
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...How Costa Coffee would benefit and create additional value for their coffee store clients by using elements of Starbucks marketing strategy? Contents Introduction 3 Coffee Market in the UK 3 Market Leading Coffee Shops in the UK 4 Costa Coffee 4 Identifying competition 6 Starbucks 6 Conclusions 8 Recommendations 9 References 11 Appendix 1 13 Appendix 2 14 Appendix 3 15 Introduction Competitive marketing strategy is described by Kotler and Armstrong (2012) as a strategy which positions company against competition giving it the strongest possible strategic advantage. I have chosen Costa Coffee as it currently is the market leader in terms of most coffee retail outlets in the United Kingdom as demonstrated on appendix 1. Kotler and Armstrong (2012) point out that competitor analysis includes assessing competitions objectives, strategies, strengths and weaknesses, reaction patterns and selecting which competitors to attack or avoid. For he purposes of this assignment, I have identified competition based on the market share and customer view. Competitive marketing strategy is selected on the basis of it creating further value for the customer. Blythe (2009) concludes that competitive advantage is the outcome of effective...
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...INTERNATIONAL UNIVERSITY COLLEGE Sofia PESTEL ANALYSIS FOR STARBUCKS COFFEE COMPANY Coursework in Business Environment Statement of originality We, the undersigned, declare that this coursework is our own original work. Student registration No: 101033 Signature: …………. 101047 Signature: …………. Program: Business Administration, Level 1 Lecturer: Prof. M. Malinowska The subject that we are going to focus on in the course work is a PESTEL Analysis on Starbucks Coffee Company. This analysis is aimed to familiarize the readers with the six types of factors that influence the activity of such a large and prosperous company as Starbucks. As we all know every business has its ups and downs but by taking into consideration what the influences are, better service and production could be achieved. The emphasis of this project is to discuss the major characteristics of a whole business and providing information about the way it functions. We will also talk about the reflection of Starbucks on the society all over the world. POLITICAL FACTORS Starbucks was established in Seattle, Washington, USA on March, 30, 1971. This is the largest coffeehouse in the world. Since the opening of the first Starbucks store, 30 years ago it becomes more and more popular. Till today Starbucks Co. owns 17,009 stores in 55 countries, which makes it one of the most popular places for a coffee drink. The following...
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...MARKETING STRATEGY IN ACTION STARBUCKS – 2006 Starbucks represents something beyond a cup of coffee. Howard Schultz NAME: Krishneel Krishna Reddy STUDENT ID: s11058534 UNIT: MG410 – Consumer Behaviour SEMESTER: Semester 2, 2014 Introduction and Overview Starbucks is undoubtedly the No. 1 brand coffeehouse chain in the world. Starbucks is an American company which was founded at Pike Place market in Seattle on March 30th, 1971. The founders of this coffee giant were Jerry Baldwin, Gordon Bowker and Zev Siegel. From humble beginnings in 1971 Starbucks today has 20,519 stores (as of March 30th, 2014) in over 65 countries. Starbucks this year has opened stores in Brunei and Columbia which just goes to show the massive reach of this coffeehouse chain. The mission of Starbucks is to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time [1]. Starbucks turned into a public company on June 26th, 1992 at a price of $17 per share and at the closing of the first day share prices rose to $21.50 per share. Starbucks is listed on NASDAQ, under the trading symbol of SBUX. From being a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in 1971, today Starbucks boasts more than 30 blend and single – origin premium coffees, handcrafted beverages (such as Frappuccino and Fresh food (such as baked pastries, salads etc). Starbucks brand portfolio includes Starbucks coffee, Seattle’s best coffee, Teavana...
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...THE HISTORY OF STARBUCKS * Founder: The corporation of the History teacher – Zev Siegel, the English teacher – Jerry Baldwin and the Writer – Gordon Bowker, has established Starbucks. * The man behind Starbucks’s success - Howard Schultz In 1981, Howard Schultz is now Starbucks chairman, president and CEO. From his first time trying a cup of Sumatra, he was impressed by Starbucks and became a member of it in the following year. In 1983, Howard traveled to Italia and decided to leave Starbucks for a short period to set up his own business namely Il Giornale coffeehouses and returned in August 1987 to acquire Starbucks with the support of local investors. In 1996, Starbucks opened their first stores outside of North America in Singapore and Japan. In 1998, Starbucks expanded to grocery store across US and launch their website Strabucks.com. In 2000, Starbucks established license agreement to put up for sale the Fairtrade certified coffee in the US and Canada. In 2008, Starbucks launched their first online community – My Starbucks Idea. In 2010, Starbucks customers had an access to free unlimited wifi at the stores. Until now, Starbucks has build up to over 21,000 stores all over the world, and the company is the leading roaster and retailer of specialty coffee in the world. With every cup of coffee, Starbucks aims to bring their signature tradition and an exceptional experience to life. Since the first time, Starbucks has set out to be dissimilar type of company...
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...Starbucks - Segmentation and Target Market Paper MKT 571 March 11, 2014 Starbucks - Segmentation and Target Market Paper Company History Starbucks Corporation is the largest coffeehouse company in the world. Offering the world’s finest fresh-roasted whole bean coffees, this global American company’s history began with the opening of a single store in Seattle Washington’s Historic Pike Place Market in 1971 (Starbucks Corporation, 2014). Inspired by a roasting entrepreneur Alfred Peet, the founders, English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker created the current Starbucks name and green and white Siern Greek Mythology logo (Madison, 2011). Inspired from early traditions in coffee trade and the first mate from the novel Moby Dick, the unusual company and logo emerged. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) first experienced coffee and was drawn to join Starbucks a year later. In 1983, after travels to Italy and becoming captivated by Italian coffee bars, Schultz brought back the Italian coffeehouse traditions to the United States (U.S.) (Starbucks Corporation, 2014). Schultz’s romance with the coffee experience had begun and within a few years he sought local investors and purchased Starbucks. Since Schultz’s purchase, Starbucks has partnered and dissolved its partnership with Kraft, added free Wi-Fi to their stores, placed product on supermarket shelves, partnered with Apple for an iTunes...
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...Starbucks has been at the forefront of technology to improve operational efficiency. This has been applied to the equipment used to manufacture their coffee, improved added service benefits at their stores and also advanced payment systems for their customers. The company has recently launched the Clover machine, which produces filtered coffee of the highest quality, due to it processing an individual cup at a time(www.starbucks.com). Starbucks have further developed their stores as a place of social gathering in line with technological trends by offering their customers free wi-fi in their North American stores. In addition to this, this wi-fi facility also has a digital network offering content on various subject matters such as News, Entertainment and Business as well as free access to popular social applications such as Facebook, Twitter and You tube together with strategic partnerships with brands such as Apple. This strategy is key to the company is diversifying the demographic market and appeal of their brand (www.businesswire.com). In addition, the company launched a Starbucks card mobile in January 2011, whereby customers pay for product through a barcode application on their smart phone. This system has drawn a customer base of 3 million users alone from the point of inception (http://www.topix.com). 2.2. Porters Five Forces Analysis of Starbucks The five forces in line with Porters Analysis will be used as a point of analysis of the potential of Starbucks...
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...McDonalds and Starbucks: Different But Similar Michal Jonson-Marquis American Public University Abstract Over the years it would seem even through these harsh economic times Starbucks and McDonald’s have stayed the course and have not had to suffer through the recession. Both are still able to make huge profits, this is a testament to the way they market and sell their products locally and globally. Over the past few years both have been competing against one another to grab a foothold (McDonald’s fast foods and Starbucks coffees) internationally. McDonald’s has chains in over one hundred countries, while Starbucks has over fifty-five. While they seem different, there are similarities between them that may be surprising. McDonalds and Starbucks are the elite in the respective domain of service. While McDonalds is the giant among the fast food market, Starbucks is the giant in the fast coffee market. They both have similarities in the way they present their products to the customers, “think globally but act locally” (Montgomery Research, 2008). Both are geared toward speedy service and customer satisfaction through their products. McDonalds is through the fast food (hamburgers, cheese burgers, Big Macs, etc) and Starbucks is through their coffee products. McDonalds has been in business for over fifty years and boast that they have sold to over a billion people. In the sense of things McDonalds has a restaurant on every corner. They use the theory of...
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...In today's time businesses are changing and adapting to an ever changing culture. Some major examples are Starbucks coffee shops and airports. Starbucks has changed to a place that is not just for coffee but a place to discover and find new interests. They have started to sell music CD's, promote movies and there is talk about selling books in the future. Airports have also started to change the types of shops and stores that are in them. Shops such as fireworks, which sells gift type items, boarders books, and the life is good store, which clothing and gifts have been moving to airports to help boost their sales. Both the airport and Starbucks have flourished and evolved out of a world that has become increasingly globalized over the last few years Starbucks first shop opened on March 30,1970 in Pike Place Market in Seattle, Washington. This was the only location for 17 years until in 1874 three new stores were opened. Over time they have opened shops all over the world until it has became a household name. Today Starbucks is in 55 different countries with over 17,000 stores. Starbucks has gradually added and changed the items that they are selling in their coffee shops to cope with the cultural changes that have happened in the last few decades. The way Starbucks are set up it is an experience now. “Starbucks has created a new lifestyle for people. The Starbucks stores don't just sell coffee; they sell an atmosphere. An atmosphere of people gathered together and talking and...
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...Starbucks Business Analysis . Abstract Starbucks went from just a hole in a wall shop to a world known company and culture. One would wonder how it occurred, if it was over night, and most importantly the business aspect sustaining a successful international business. At the end of the day Starbucks Co. is well known for their market in gourmet coffee. On the other hand, the market has plenty of competitors in coffee, but what makes Starbucks the number one specialty coffee retailer? The answer lies in every compartment that makes Starbucks Co. what it is. From the 87,000 possible drink combinations, to the provided healthcare insurance offered to employees including part-time. Starbucks is a force to be reckoned with, business aspect of their strengths, weaknesses and all in between is worth analyzing. Starbucks Corporation Business Description Starbucks is currently operating in 65 countries specializing in high quality coffee, tea, fresh food, and branded items. In whole the Starbucks Coffee brand is sold with a license and trademarks through other channels such as licensed stores, grocery, and national foodservice accounts (Starbucks SWOT analysis 2015, 2015). Starbucks Coffee brand sell goods and services under the following brands” Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos (Starbucks SWOT analysis 2015, 2015). Starbucks business objective is to thrive to be a recognized respected brand in the world. Brief History The...
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...Abstract This project documents and describes the buying and selling of stocks that we purchased using $ 100,000 USD (Monopoly money) given to us by our instructor. Our assignment was to invest the stock in any way seen best fit to gain the most profit. We were to track our stocks three times a week and document the results using Microsoft Excel. The requirements for the assignment were to include two stock trades and to try to make our portfolio diverse using different sectors. The purpose of this project is to understand how the stock market works, and give us a better understanding of how the stock market operates. As a beginning investor, I tried to keep my initial stocks as an even investment for the most part. I invested my money into stocks that I felt would be successful and I knew that I would spend my own money on to help the stock increase. The attached Excel spreadsheets will describe in detail the beginning investment, the first and second adjustment, and my final outcome including my total gains/losses. To complete the project, my stocks were sold for me to cash out and my results were documented. Introduction At the beginning of this project, I felt very confident in being able to make a profit by the end of the class by just picking the most popular- trendy companies that were available in the market for a decent price. Without even looking at the history of the company or doing research on the price history at the leaset....
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...From Wikipedia, the free encyclopedia Starbucks Starbucks Starbucks Subsidiaries Starbucks Coffee Company Tazo Tea Company Seattle’s Best Coffee Torrefazione Italia Hear Music Ethos Water Starbucks.com Website Type Founded Founder(s) Headquarters Key people Public (NASDAQ: SBUX) In 1971 across from Pike Place Market in Seattle, Washington Zev Siegel, Jerry Baldwin and Gordon Bowker Seattle, Washington, USA Howard Schultz, Chairman, President and CEO Martin Coles, President, Starbucks International Troy Alstead, Chief Financial Officer Stephen Gillett, Chief Information Officer Restaurants Retail Coffee and Tea Retail Beverages Entertainment Whole Bean Coffee Boxed Tea Made-to-order beverages Bottled beverages Baked Goods Merchandise Frappuccino beverages Smoothies Coffee ▲ US$9.411 billion (2007) ▲ US$1.053 billion (2007) ▲ US$672.64 million (2007) US$5.343 billion (2007) US$2.284 billion (2007) 172,000 (2008)[1] Industry Products Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington, USA. Starbucks is the largest coffeehouse company in the world,[2] with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan.[3] Starbucks sells drip brewed coffee, espressobased hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand...
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