...submission on Apple stores [Document subtitle] July 6, 2015 14F39 prachi desai, 14f40 PRAMUKH DESai, 14f544 shrey jindal, 14f545 shreya thakur July 6, 2015 14F39 prachi desai, 14f40 PRAMUKH DESai, 14f544 shrey jindal, 14f545 shreya thakur a. (Why) Did Apple need own stores back then in 2002-2003? The consumers were purchasing computers for different purposes and the market was growing for PCs in the early 2000s. The market share of Apple was only 5%, whereas the the share of the leaders were as below: i. Dell : 14% ii. Compaq: 12% iii. Gateway: 8% iv. IBM: 7% v. HP: 7% One of the main reasons for opening up exclusive Apple Stores was to increase their market share by offering other digital products like iPods, iPhots along with iMacs and creating a unique experience for the customers. Stores have the advantage of engaging customers and increasing involvement, which is not possible through online retail. Upselling and cross selling of products is also enabled. Enhanced customer service was possible through the stores and people flock stores for the experience and are ready to pay premium for the same. Apple tried to offer something unique through a “shop different” strategy, wherein they build “Genius Bars” within the stores. A customer could approach an employee at the bar and be assured of a new experience to make their devices to more use. b. What parameters should be used to measure the performance of Apple Stores? ...
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...Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia “Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. “Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian’s, such as Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), theory “Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921–2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept to maintain at given level of satisfaction. Individual utility and social utility can be construed as the value of a utility function and a social welfare function respectively. When coupled with production or commodity constraints, under some assumptions, these functions can be used to analyze...
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...Organizational Behavior at Apple Inc Brandi Hobbs Upper Iowa University Organizational Behavior at Apple Inc Thesis statement “The success of Apple Inc is the result of effective organizational culture and organizational behavior at the organization.” Introduction Apple Inc is an US based global organization. The company’s headquarter is located in California. The company designs, sells and advances computers, consumer electronics and software. The famous hardware of Apple is Mac series of computers, the iPod music players, Smartphone and iPad tablet PCs. The famous software are iOS & OS X operating systems, the media browsers of iTunes, the safari web browser and iWork and iLife production and originality suits (Yohe, 2011). The company was founded in the year 1976 by Steve Jobs. It was incorporated as Apple computers Inc. However, later on the word computer was eradicated from its title, since the launch of iPhone Smartphone mobile. Apple has achieved the second position in information technology industry after Samsung Electronics with respect to income. Moreover, the company is the third largest mobile making organization after Nokia and Samsung. The company has been considered as the most regarded firm by Fortune magazines and all over the world. All the credit for these achievements goes to the organizational commitment and management approach at Apple Inc. the management at Apple Inc is most organized with focus on employees and job...
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...APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing environment (Baltzan, 2012). Every day there is some type of new technology, new internet site, new software or hardware program that someone is learning how to use. Apple, being a major technology company needs to keep up with these advances to keep their customers happy. This paper focuses on Apple, Inc., its competitive advantage and the challenges Apple faces to stay in the top of consumer reports. Data, information, business intelligence and knowledge are discussed and how they are relevant to the production of Apple products. Knowledge cannot be acquired until data, information and business intelligence are researched. The paper then goes on to discuss Porter’s Five Forces Model and how it is applied to Apple, Inc. and its products. Apple has lowered the threat of substitute products by including a great variety of features on all of their products. Since the original iPhone's release about four years ago, the threat of substitute products or services has greatly decreased...
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...is the practice of selling one product or service as a mandatory addition to the purchase of a different product or service. In legal terms, a tying sale makes the sale of one good (the tying good) to the de facto customer conditional on the purchase of a second distinctive good (the tied good). Tying is often illegal when the products are not naturally related. It is related to but distinct from freebie marketing, a common (and legal) method of giving away (or selling at a substantial discount) one item to ensure a continual flow of sales of another related item. Some kinds of tying, especially by contract, have historically been regarded as anti-competitive practices. The basic idea is that consumers are harmed by being forced to buy an undesired good (the tied good) in order to purchase a good they actually want (the tying good), and so would prefer that the goods be sold separately. The company doing this bundling may have a significantly large market share so that it may impose the tie on consumers, despite the forces of market competition. The tie may also harm other companies in the market for the tied good, or who sell only single components. One effect of tying can be that low quality products achieve a higher market share than would otherwise be the case. Tying may also be a form of price discrimination: people who use more razor blades, for example, pay more than those who just need a one-time shave. Though this may improve overall welfare, by giving more...
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...“By demand we mean the various quantities of a given commodity or service which consumers would buy in one market in a given period of time at various prices.” REQUISITES: Desire for specific commodity. Sufficient resources to purchase the desired commodity. Willingness to spend the resources. Availability of the commodity at Certain price Certain place Certain time DETERMINANTS OF DEMAND A household’s decision about what quantity of a particular output, or product, to demand depends on a number of factors including : The price of the product in question The income available to the household The household’s amount of accumulated wealth The prices of other products available to the household The household’s tastes & preferences LAW OF DEMAND There is negative, or inverse relationship between price and quantity demanded SHIFT OF DEMAND v/s MOVEMENT ALONG THE DEMAND CURVE * Change in price of a good or service Change in quantity ( movement along the demand curve ) * Change in income, preferences, or prices of other goods or services Change in demand ( shift of the demand curve ) OBJECTIVE The prime objective of our presentation is to carry out a thorough demand analysis of SAMSUNG Smartphone’s. Also to shed light on the factors affecting the demand for SAMSUNG Smartphone's. Effect of the APPLE...
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...Best Buy I have been employed with Best Buy Mobile, which is the cell phone part of Best Buy. We are a part of Best Buy but we do not participate in how the rest of the store is run. There are several best buy mobile standalone stores all over the country. I have been a part of the mobile team for a little bit over 2 years and would like to share my knowledge with you on how the business is run. I will touch on subjects from the book and link it to my job. Well it wouldn’t be right to start my paper off without telling you what operation management is. Operation management is the design, execution, and control of operations that convert resources into desired goods and services and implement a company’s business strategy. The first topic I would like to talk about is forecasting. Forecasting is the process by which companies and organizations analyze data and graphs to determine how to proceed with business decisions in the future. To link this up to best buy mobile. I would like to talk about the iPhone (4) launch for verizon.IT was February of 2011. The company was forecasting a big day. Some business decisions BestBuy had to make was how many iPhones to order. Don’t want to order too little and lose business. With apple products I have learned you can’t over stock your inventory. APPLE sells itself! Remember it like it was yesterday. We opened the store 2 hours early thinking the place was going to be rocking. We had three Verizon reps and 5 best buy mobile...
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...product more accurate to attract customers. But the cost is more expensive than research new function. Therefore, company should decrease the cost from other parts. The modern focus is on total cost and the development of relationships between buyers and sellers. As a result, procurement has been elevated to a strategic activity in many organizations. This study aims to understand how Apple Inc. use procurement to decrease their producing cost. On the other hand, it will show that procurement strategy has played an important role in every company. Nowadays, technology is better than before. As a result, Apple need to reduce cost on other departs, so Apple chooses outsourcing. Apple Inc. not only chooses outsourcing to save time to supply more products to consumers of the world but also save labor cost to increase profit. This essay will discussed the following points 1. Procurement definition and management 2. Procurement Strategy 3. Apple’s outsourcing partner - Foxconn Procurement Definition and Management Every organization, whether it is a manufacturer, wholesaler, or retailer, buys materials, services, and supplies to support operations. Historically, purchasing has been perceived as a clerical or low-level managerial activity charged with responsibility to execute and process orders initiated elsewhere in the organization. The traditional view of purchasing has changed...
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...promotion activities in Music Retailing (Project towards partial fulfilment of the Mid-Term in the subject of Retail Management) Submitted to :- Submitted by :- Dr. Archi Mathur, Akash Paul Lakra Associate Professor Roll No. 766 Faculty of Management studies UG- VI Semester B.B.A.(Hons.) LLB. (Hons.) National Law University, Jodhpur Winter Session (January-May 2013) Acknowledgment First and foremost I would like to thank my teacher Dr. Archi Mathur who has greatly helped me in choosing this interesting topic. Secondly I would like to thank my University, National Law University, Jodhpur, for the infrastructural and allied support services without which making this project would have proved to be really difficult...
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...| 2015 | | Samsung Student name | [Comparison of samsung and apple] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Abstract This essay covers the economic, legal and social environment factors impacting Samsung and Apple. Tough economic conditions are forcing them to take their fight to the emerging markets. Social factors are forcing them to operate locally while being global companies while legal factors are making them to fight over patent infringement etc. The organizational culture is impacting their performance so they are trying to make it positive by involving employees in the decision making and making them more autonomous. The leadership style is pretty aggressive and they are taking higher risk to gain higher returns. Technological advancements means the rivals are also customers and vendors of each other as well. I have selected Samsung as it is the company for which I want to work after graduation. Samsung is famous for its electronic products specially smartphones and smart TVs. My second selection as per requirement is Apple Inc. Samsung’s biggest rival. Economic Environment Economic environment is particularly important for both Samsung and Apple because both are working in numerous developing and developed economies and are expending upon their foot prints...
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...11 5 # Avon 6 # Inland Revenue Board of Malaysia 6 # Syabas 6 # The Northeast Gang Information System 7 # Proton Sdn Bhd 7 # E-Citizen portal of Singapore 8 # Immigration Department of Malaysia 8 3.Social Media Applications 9 4. CRM Software applications 10 5. CRM Strategies and associated business process 11- 12 6. CRM Best Practices 13 - 14 7. Conclusion 15 8. References 16 – 17 Introduction. According to Judith (2003, pg 41) CRM defines as is the strategic use of information, processes, technology and people to manage the customer’s relationship with your company which includes marketing, sales, services and support across the whole customer life cycle. Customer is human beings can make decision and use products or services. Only when the human being begun using or even considering one of your products or services,...
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...this meeting, Nike revealed a plan for revitalizing the company. The company was in need of a kick start as sales were stuck at $9 billion and there was a drop in net income from $800 million to $580 million. To re-energize sales, Nike was going to produce more mid-priced athletic shoes, an area where Nike was weak in previous years. Nike also announced that it was going to push its apparel line which has been growing extremely well. With this new information, Kimi Ford is now considering purchasing Nike shares for the NorthPoint Large-Cap Fund. She reviewed numerous analysts’ reports but felt that there was no clear guidance on whether or not to buy the stock. To make a better decision, she decided to perform her own analysis. In this case, we will provide Kimi Ford with a recommendation on whether or not she should buy the stock. ABOUT NIKE In 1964, Phil Knight and Bill Bowerman started Nike while working on an MBA project at Stanford. They originally called the company Blue Ribbon Sports and only sold running shoes. There first “office” was located in the back of Knight’s car. It was salesman Jeff Johnson’s dream about Nike the Greek Goddess of victory that...
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...Batool Hendal Raghad Al-yaqout Nawaf Bouarki CPEG 220 Term Paper Aapple vs Samsung Watch After the great revelation in electronic devices, Samsung and Apple companies produced smart watches. For Apple they have e now three different watches. It has apple watch, apple watch sport features and apple watch features. For Samsung, they have Samsung gear S2, Samsung gear S2 classic. This paper aims to provide a thorough study about the organization, architecture, operating systems, programing, and a market survey of existing computer technologies available in Kuwait between a watch from each company. For The Apple Watch, it comes in a square-but-round design. It has two sizes - 38mm or 42mm. it may diverse in case and strap, depends on what range you opt for - regular, Sport, Edition or the...
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...VIRGINIA INTERNATIONAL UNIVERSITY COURSE: MBA 500 MANAGERIAL COMMUNICATIONS (A) DATE : OCTOBER 29, 2012 TO : DR. ONU FROM : TEAM 4 SUBJECT : A SHORT REPORT ABOUT STUDENT CUSTOMER’S BEHAVIOR IN BANGALORE TO VEGETABLE JUICE PAGES : 9 I. SUMMARY Indian students don’t drink vegetable juice much. Primarily, they drink soft-drinks, fruit juices, and hot drinks. They buy beverage at school, groceries stores, and gas stations sometimes. 90 percent of students drank vegetable juice before but a portion of them don’t want to drink it anymore because of taste. Indian students like vegetables such as tomato, potato, carrot, etc. and spend about 8,000 rupees on average for foods and drinks per month. Price is the primary factor when they consider to buy a product. Major Indian students use products that can help them in learning and willing to recommend vegetable juice for their friends and relatives. In order to capture this market segment, Coca-Cola should do market and customer behavior carefully before launching new line of vegetable juice production. Coca-Cola should consider the places, price and recipe for the product. Moreover, they should diversify the range of vegetable juice also and a good marketing strategy can help them to win customer. II. BACKGROUND Coca-Cola wants to establish the new line of production, vegetable juice to Indian students in Bangalore. This report is analysis and recommendation of the recent...
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...MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN mis INFORMATION IS EVERYWHERE. INFORMATION IS A STRATEGIC ASSET. WITHOUT INFORMATION, AN ORGANIZATION SIMPLY COULD NOT OPERATE. THIS CHAPTER INTRODUCES STUDENTS TO SEVERAL CORE BUSINESS STRATEGIES THAT FOCUS ON USING INFORMATION TO GAIN A COMPETITIVE ADVANTAGE, INCLUDING: • The core drivers of the information age • Data, information, business intelligence, knowledge • Systems thinking • Competitive advantages • Porter’s Five Forces model • Porter’s three generic strategies • Value chain analysis Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this chapter offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies | | |SECTION 1.1 ...
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