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Apple vs. Android

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Submitted By jakekelley9
Words 408
Pages 2
John Kelley
Admin400 – R10
Apple vs. Android When it comes to analyzing the Apple iPhone, it is important to understand their main strategies that they use to try and give themselves a competitive advantage. Judging by the products that Apple has put out in their iPhone line, it certainly appears that they have achieved a competitive advantage over other companies, most notably ones in the Android market. The Apple iPhone has always been known for its sleek and highly aesthetic design, along with most other Apple products. This has become a staple of their company, and a strategy that has proved to be successful. The iPhone is physically appealing to most customers, and in the Wired Android article they mention that the visual aspect of the phone is a huge factor in what type of phones consumers will buy. It mentions that people don’t want to buy ugly phones that are hard to use. This is something that the iPhone has taken advantage of to give themselves an edge, by creating a phone that is pleasing to the eye and relatively simple to use. As far as the Android phones, they take a different approach to try and appeal to their customers. They want to express that their technology is “smarter” and has more capabilities than that of Apple’s iPhone. This is a concept that may appeal to some people, but also may steer people away from their product if they are looking for a phone that is easier to use. Although Android phones are still quality products, it appears that their strategy has not been as successful as Apple’s based on the iPhone’s current success and promising outlook in the future. The lawsuit between Apple and Samsung seems as if it has already concluded one stage. Apple sued Samsung and did not come out with anything from this lawsuit, although it seems that more lawsuits are continuing to happen and will spur up in the future. The

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