1. Which of Apple’s product are its stars, cash cows, question marks and dogs?
iphone and ipad fall in the star category as they both have a high percentage of market share and arte growing at a significant rate, therefore, they need further investment for research and development purposes. Though Apple’s iphone has 48% market share but with Samsung giving tough competition it needs to develop its product further. The same with the ipad, Apple has to make further developments in ipad otherwise there is a risk of shifting these products to cash cows.
ipod is cash cow as it is clearly a market leader in its market segment. It does not need any further heavy investment for development by Apple. ipod is very essential for Apple.
Mac and Apple maps falls in question mark category. Apple’s Mac has lower market share. It needs to be developed further otherwise it may fall back in to dog category.
2. How does Apple employ the elements of the marketing mix- product, price, place and promotion?
Product: Apple has wide range of products, which do vary with each other on the basis of design, technology, color, specifications and model. For example, computers, itunes, ipod, ipad, iphone. these products are different from each other and all are up to the latest technology and specifications.
Price: Apple is a premium brand. Competition of Apple with its competitors is not based on price. Price is something that does not matter for this company. If generating and providing effective products, prices will automatically rise and will vary from one another depending on the technology.
Place: Apple’s headquarter is situated in California. Service consultant firms are 24*7 available for all the users in order to...