...About Apples History The history of apples stretches back to the days of Adam and Eve, when it is believed to have been the “forbidden fruit” described in the Bible. Despite this long standing history, apples did not always grow naturally in New England. While the first apples are thought to have grown on the lower slopes of Tian Shan, a mountain range separating Kazakhstan and Krygystan, they also grew wild in Central and Southwest Asia, China, Italy, Switzerland, Spain and Greece. Through conquest and exploration, apples were spread when Romans conquered England and when Spaniards brought them to Mexico and South America. It wasn’t until the mid 1600’s that the Pilgrims cultivated them in Massachusetts. It is believed that John Endecott, an early governor, was the first to bring an apple tree to North America, and the first orchard was planted on Beacon Hill by a clergyman named William Blaxton. It is Blaxton who is credited for growing the first named apple, the Yellow Sweeting. Once apples were established in New England, they played an active role in everyday life. As a fruit which was easily stored through the winter, as well as being very beneficial to settlers’ health, apples were a main staple in early settlers’ diets. Despite the fact that apples were not initially from North America, and have been growing disease-free for centuries in their native habitats, the early settlers found that the long, hot summers and cold winters of New England grew apples unlike...
Words: 1318 - Pages: 6
...Apple From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the fruit. For the technology company, see Apple Inc.. For the apple genus, see Malus. For other uses, see Apple (disambiguation). "Apple tree" redirects here. For other uses, see Apple tree (disambiguation). Apple A typical apple Scientific classification Kingdom: Plantae (unranked): Angiosperms (unranked): Eudicots (unranked): Rosids Order: Rosales Family: Rosaceae Subfamily: Maloideae or Spiraeoideae[1] Tribe: Maleae Genus: Malus Species: M. domestica Binomial name Malus domestica Borkh., 1803 Synonyms Malus communis Desf. Malus pumila auct.[2] Pyrus malus L.[3] The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apples grow on small, deciduous trees. The tree originated in Western Asia, where its wild ancestor, Malus sieversii, is still found today. Apples have been grown for thousands of years in Asia and Europe, and were brought to North America by European colonists. Apples have been present in the mythology and religions of many cultures, including Norse, Greek and...
Words: 379 - Pages: 2
...The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter...
Words: 379 - Pages: 2
...negocio, la innovación, alrededor de esta variable giró la nueva filosofía de Apple Inc.. Con la introducción de productos nuevos e innovadores, como el reproductor de música iPod, que se ha convertido en uno de los pilares del éxito actual de Apple. Jobs ha mantenido esta estrategia con el lanzamiento de nuevos productos, estilizados y de fácil uso que ayudaron a que incrementara su share, generando nuevos mercados. Jobs ha sabido identificar claramente la tendencia del mercado hacia la sincronización entre los teléfonos móviles y PC, así como el mercado de la música digital, con una visión estratégica enfocada hacia estos cambios. Los objetivos se establecieron alrededor del éxito financiero y su medición mediante las unidades vendidas. Jobs desarrolló una estrategia de entrar en estos mercados por productos diferenciados, estilizados y fácil de usar, impulsado por una investigación de nuevos productos y la evaluación de las tendencias del mercado y su reacción con estas innovaciones. Dado lo anterior considero que Steve Jobs se desempeñó de una manera sorprendente ya que supo redirigir a su compañía y enfocarla a un futuro muy claro para ellos con su visión. Convirtió a Apple en un rotundo caso de éxito después de que hasta el 2007 presentaba pérdidas en sus finanzas. 2. What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? Apple mantiene productos innovadores en el mercado, al darse cuenta de que innovación...
Words: 1976 - Pages: 8
...evaluar y racionar antes las fuerzas ajenas a la empresa que puedan afectar las operaciones. La compañía Apple inc., junto a sus afiliados, los diseñadores, fabricación y mercadeos de las computadoras personales, las comunicaciones móviles y dispositivos de medios portátiles y reproductores de música digital, así como la venta de programas, servicios, soluciones a redes y contenido digitales y aplicaciones en todo el mundo. La compañía Apple inc., vende sus productos en todo el mundo a través de sus tiendas en los centros comerciales y tiendas a través del internet, tiene ventas a mayoristas, tiene distribuidores y revendedores de valor añadido. Además sus macs, iphone, ipad y productos compatibles con ipod, incluyendo las aplicaciones para estos. También tienen impresoras, dispositivos de almacenamientos, altavoces, auriculares y otros tipos de accesorios, a través de sus tiendas tanto físicas como online y los contenidos digitales y aplicaciones a través de itunes store. La compañía vende sus productos a las empresas de consumo, pequeñas y medianas empresas, escuelas, gobiernos y los mercados creativos. A partir de septiembre 25 2010, había 317 tiendas incluyendo 233 en Estados Unidos y 84 tiendas intermediarias. Se le conoce como Apple computer inc., y fue fundada en el 1976 y su central se encuentra en cupertino, california. Tenemos que destacar que Apple es una compañía fenomenal en sus productos, tanto las portátiles como los desktop, sus teléfonos, tablas, y...
Words: 470 - Pages: 2
...Resumen Ejecutivo Apple Computer ha pasado por varios CEO y ha sido exitoso, pero también estuvo a punto de la bancarrota. Se han destacado por innovar con sus productos creando una nueva necesidad para sus consumidores. Muchos acreditan a Steve Jobs por el éxito de Apple y se cuestionaron cómo sería el desempeño de Tim Cook. La empresa se destacó por crear productos complementarios los unos con los otros, como el caso del iPod y iTunes. Esta ha sido una de las muchas estrategias utilizadas por la empresa para hacer frente a los distintos mercados en los que compiten. También realizaron alianzas estratégicas que les permitieron expandir sus mercados, aunque también han participado en litigios por patentes. Entre las categorías de productos que manufacturan estan: computadoras portátiles y de escritorio, celulares, tablets, software, etc. A pesar de que era una empresa con liderazgo total, los consumidores han ido cambiando muchas veces el producto por Samsung, ya que hace falta un poco de reinventar, dar nuevas ideas y nueva tecnología que impresione al consumidor, productos nuevos salen pero los cambios que se han hecho son poco perceptibles por el consumidor. En cuanto al análisis interno de la empresa, la cadena de valor de Apple le permite tener una ventaja absoluta en términos de innovación y tecnología...
Words: 2241 - Pages: 9
...NANYANG BUSINESS SCHOOL AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc. ........................................................................................................... 5 1.1 1.2 2. 2.1 History................................................................................................................................. 5 Current Business Strategy ................................................................................................... 5 SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ....................................................................................................... 10 The Shift from the PC to Mobile Era ............................................................................ 10 Emerging Markets ......................................................................................................... 11 Consumer Digital Lifestyle...
Words: 8330 - Pages: 34
...Purpose The purpose of this report is to present a relevant Discussion Forum and Blog to Apple Computer, Inc. Apple Computer, Inc is the one of main manufacturer of a line of personal computers under the Apple Macintosh brand name, peripherals, and computer software. Two interest groups that focus on services of Apple Company are introduced in this report. The first one is a Discussion Forum named ¡°AppleInsider-Forum¡±. This is a web page concerning all the products of Apple Company, such as iPod, ITunes and Mac computer and let people discuss about these product. The visitors of this discussion forum usually are current and prospective users of Apple¡¯s products. This forum offers people a place to exchange their opinions and experiences in using Apple¡¯s products. The other one is a Blog named ¡°The cult of Mac Blog¡±. It is a news and opinion about Apple and the Mac community. This Blog is powered by Leander Kahney who posts news and threads about Apple on this Blog and viewer may follow their comments. APPLEINSIDER-FORUM Description AppleInsider launched in 1997 and quickly grew to become one of the Internet's premier sources of information for all things about Apple. This forum¡¯s nine different sections cover every aspect of Apple¡¯s products, from hardware to software, from purchasing advice to tech support. Everyday many fans of iPod mp3 player or Macintosh computer gather in this forum to share...
Words: 1068 - Pages: 5
...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...
Words: 2457 - Pages: 10
...The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire. The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business skills to market what was to become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the enjoyment of some friends at a Homebrew Computer Club meeting. The Apple 1 developed in Steve Jobs’ bedroom and garage, while he envisioned the commercial potential of a personal computer that could help families with personal finances and small businesses with day to day tasks. Vision, drive and creativity allowed this entrepreneur to take the risk to create a business. The challenge of building that business and the desire to control his destiny required passion and perseverance along with innovation. Apple’s first personal computer, the Apple 1, took six months to design and 40 hours to build with an initial investment...
Words: 1680 - Pages: 7
...Running head: ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 1 Ethics Behind Apple and Foxconn Relationship Maryana Didovych The College of Westchester ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 2 Abstract This paper examines Apple, Inc.’s relationship with one of its biggest suppliers, Foxconn Technology Group. Recent growth in suicide incidents at Foxconn factories again caught media’s attention. Whether Apple’s decision to stay in business with Foxconn despite these incidents is ethical or not is examined using Traditional 5-Question approach. Contradictory evidence is also examined. Based on the result of 5-Question approach and reviewed evidence it can be concluded that Apple’s decision may indeed be unethical. Recently published evidence suggests Apple and Foxconn are addressing several issues, but close monitoring of the improvement process is required to ensure success. ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 3 Ethics Behind Apple and Foxconn Relationship One of the biggest suppliers and manufacturers of Apple Inc’s (Apple) products recently has been involved in scandals concerning working conditions of its factory workers. This company is called Foxconn Technology Group (Foxconn). It operates in more than 40 research and development centers as well as manufacturing facilities in Asia, Russia, Europe and the Americas. According to Pratap, Radhakrishnan and Dutta (2012), Foxconn is “the world’s biggest contract electronics manufacturer, taking...
Words: 3108 - Pages: 13
...The Apple Company is launching a new fall campaign titled, “The Big Apple!” to promote the sales of its new laptop computer, the Mac Book Pro. Featuring the campaign in New York City, Apple stores will be selling the new MacBook Pro laptops with three new cover designs. Known for its simplicity in computer design, Apple expects to ‘wow’ audiences with a departure from the usual look and a venture into new creative territory. Aimed at (but not limited to) the creative personalities that make up fast-paced and glamorous New York City, the campaign is expected to be a big success. The campaign will consist of a city-wide contest where applicants can design a cover that involves some of the elements that represent New York City and then send their idea in to Apple. The judges will then pick one of the designs to be featured alongside the two other covers which will be created by two different icons in New York city which Apple will have personally picked. One will be an up-and-coming designer, the other an artist. By doing this, Apple creates a connection between the people in the city, the culture, and their own brand. The campaign will run from September through till December, during which time the contest will be held, the designs finalized, and the new Mac Books will be available for purchase. Target Audience/Market: In terms of the target audience that Apple is looking to focus on with their campaign, there are a few demographics that the company would like to adhere...
Words: 1957 - Pages: 8
...Hase BUSS 508 October 21, 2014 The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been it being voluntary and meeting social expectations above and beyond the law.” The Apple Corporation has been publishing its CSR report on its website since 2007. On Apples website it states “Workers everywhere should have the right to safe and ethical working conditions. They should also have access to educational opportunities to improve their lives. Through a continual cycle of inspections, improvement plans, and verification, we work with our suppliers to make sure they comply with our Code of Conduct and live up to these ideals”. Living up to the previous statement concerning apples commitment to ethical and social responsibility has not been an easy one. My position on whether Apple has met their responsibilities would be no because with their brand being the world’s best global brand, they should be held to a higher standard. When you are the leader in your field other corporations are looking at you to ensure all the rules are being followed. Apples 2013 Supplier Responsibility Progress...
Words: 2168 - Pages: 9
...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
Words: 5086 - Pages: 21
...Suppliers(o) Apple company mainly focus on their technologies and innovation, which lead to the company reduce attention on the production of internal parts of iphone. So according to statement of Apple company, it builds close relationship with its more than 150 suppliers. It is worth mentioning that the Apple company always requires their suppliers to take responsibilities for the public with the highest standards of public responsibility. For example, some suppliers were employing under-age workers in poor conditions and paying minimal wages, if the Apple company finds like these serious irregularities in the suppliers, it will requires these suppliers correct irregularities to make sure health, safety, human rights for workers. Of course, Apple company will track correcting behaviors from these suppliers. http://www.ifanr.com/34177 Marketing intermediaries(T) Resellers: The resellers in China, they have to undergo very rigorous controls from Apple company. This means that the resellers should abide strictly by the sales strategy and price strategy of the company. In effect, it is unfair to resellers. For example, when the Apple company announced the price cut in the Apple store or online store. But the Apple resellers have not right to cut the price, so the customers want to return their phone, which will lead to economic losses for resellers. http://zuiwufengchen.blogchina.com/1256053.html Competitors(0) The intensity of competitive rivalry: A research report from...
Words: 507 - Pages: 3
