Suppliers(o)
Apple company mainly focus on their technologies and innovation, which lead to the company reduce attention on the production of internal parts of iphone. So according to statement of Apple company, it builds close relationship with its more than 150 suppliers. It is worth mentioning that the Apple company always requires their suppliers to take responsibilities for the public with the highest standards of public responsibility. For example, some suppliers were employing under-age workers in poor conditions and paying minimal wages, if the Apple company finds like these serious irregularities in the suppliers, it will requires these suppliers correct irregularities to make sure health, safety, human rights for workers. Of course, Apple company will track correcting behaviors from these suppliers. http://www.ifanr.com/34177 Marketing intermediaries(T)
Resellers: The resellers in China, they have to undergo very rigorous controls from Apple company. This means that the resellers should abide strictly by the sales strategy and price strategy of the company. In effect, it is unfair to resellers. For example, when the Apple company announced the price cut in the Apple store or online store. But the Apple resellers have not right to cut the price, so the customers want to return their phone, which will lead to economic losses for resellers. http://zuiwufengchen.blogchina.com/1256053.html Competitors(0)
The intensity of competitive rivalry: A research report from NPD Group shows that in terms of consumer smartphone sales, Apple sold 24 percent of the China market; Samsung sold 20 percent of market. There is no doubt that Samsung is becoming the most important competitor for Apple company in the market. But Samsung is also one of suppliers in Apple company. So Apple and Samsung’s relationship is not only cooperation, but also competition.
Publics (T)