Marketing Opportunities for Apple

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Table of Contents
Introduction 3
History of apple 3
Market Presence and Revenue Standings 4
Market research 4
Secondary market research 5
Apple brand review 5
Market segmentation 5
Research analysis of consumer needs and wants 7
Summary on the client's wants and needs 9
Research analysis on apple products Preferences 9
Summary 10
Conclusion and recommendations 10
Reference: 11

Introduction

History of apple

Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3 billion dollars (Stonecypher, 2014). The company Apple, Inc. has its headquarters in Cupertino, California in the United States of America. Apple, Inc. is usually involved in the manufacturing and designing of computer softwares, hardware and other electronics (Stonecypher, 2014). Products that are under the Apple brand are; iPod series, iPhone series, iPad series, the iMac series,