Guidelines for SWOT Analysis

Pick any company –team
The purpose of this project is to provide you with an opportunity to demonstrate and apply your knowledge and skills in analyzing an organization’s external and internal environments as well as its mission, goals and strategy. The following guidelines specify some critical issues you need to address in identifying the organization’s strengths, weaknesses, opportunities and threats (SWOT) and relating the SWOT of the organization to its mission, goals and strategy. Please read the guidelines carefully before starting your work.

Part I: Identification of Organizational Mission & Goals

1) What is the business scope of the organization? Be sure to provide both consumer and product definitions of the organization’s business.

2) What is the vision of the organization?

3) What are the unique values and philosophies of the organization?

4) What are the strategic goals pursued by the organization?

Part II: Analysis of External Environment

1) What opportunities and threats do you see or foresee from the general external environment of the organization?

2) What influence does each of Porter’s five forces have on the industry environment of the organization? If the organization operates in more than one industry or market, choose and focus on one in your analysis.

3) Which of the five forces represent opportunities for the organization? Which of them present threats to the organization?

Be sure to justify your answers to the above questions by showing your analysis.

Part III: Analysis of Internal Environment

1) Which business activities performed by the organization create value to its product(s) or service(s) and why? Which business activities do not create value and why?

2) What organizational resources and/or capabilities have enabled the