...Marketing No organization will be able to survive, if it fails to market what it wants to. In India, people say those who make marketing efforts are able to find customers even for rotten ones and those who remain silent in their marketing effort are not able to find customers for the fresh ones. This shows how important marketing is. Gone are the days of sellers market. In these days of buyers market only those marketers will survive who take care of their customers in every possible way. Marketing has been continuously shifting its focus and goals keeping in view the changing marketing environment. First, marketing appeared as a branch of applied economics and was concerned with the study of channels of distribution. Then, it became a managerial discipline and was concerned with the increase in sales. Then, it shifted to an applied behavioral science and is concerned with the understanding of buyers and sellers. Thus, it has travelled from commodity approach (me-too products) to institutional approach (manufacturers, wholesalers, retailers, agents) to functional approach (exchanging, promoting, logistics, and pricing) to managerial approach (analysis, planning, organizing and controlling) to social focus. Different people have given different concepts of marketing. American Marketing Association's definition in 1935 carried the traditional view emphasizing only one-way traffic, i.e., transfer of goods and services from producer to consumer, i.e., 'pushing products and...
Words: 583 - Pages: 3
...students to the Ken Blanchard College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers. 4 ACC-502 Accounting Practices This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving. 4 FIN-504 Finance Principles This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management. 4 SYM-506 Applied Business Probability and Statistics The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should...
Words: 914 - Pages: 4
...and Organisational Behaviour Managerial Economics TEXTBOOK Prescribed Book: Contemporary Management 4th Edition Recommended Book: Management and Organisational Behaviuor Prescribed Book: Managerial Economics - An Analysis of Business Issues 3rd Edition AUTHOR / EDITOR Garett Jones PUBLISHER McGrawHill Laurie J.Mullins Prentice Hall Howard Davies & Pun-Lee Lam Prentice Hall Managerial Economics Recommended Book: Economics for South African Mohr P, Faurie and Associates Students 3rd Edition Prescribed Book: Applied Business Statistics: Methods Trevor Wegner and Applications Recommended Book: Quantitative Methods for Decision Makers 4th Edition Van Schalk Managerial Statistics Juta Managerial Statistics Mike Wisniewski Prentice Hall Prescribed Book: Management Management Information Information Systems Systems - Managing the Digital Firm 9th Edition Recommended Book: Management Essentials of Business Information Systems Information Systems 7th Edition Prescribed Book: Accounting for NonFinancial and Accounting Students 6th Managerial Edition Accounting Recommended Book: Fundamentals of Cost and Financial and Management Accounting 5th Managerial Edition Accounting Marketing Management Marketing Management Kenneth C Laudon, Jane P Laudon Prentice Hall Kenneth C Laudon, Jane P Laudon Prentice Hall Dyson JR Prentice Hall Niemand AA, Meyer I, Botes VL Butterworths Prescribed Book: Marketing Management 12th Edition Philip...
Words: 377 - Pages: 2
...SUGGESTED PROGRAM PLAN FOR FINANCE MAJORS FIRST YEAR Fall Semester (14 or 15 credits) Spring Semester (15 or 16 credits) ENG106 Writing Intensive First Year Seminar* HCS100 Hum Comm Studies HIS101 World History I* HIS106 World History II* MAT108 Finite Math MAT181 Applied Calculus I ________ General Education elective ISM142 Business Computer Systems* BSN101 Foundations of Bus Admin (2 crs.)* ________ General Education elective or a General Education elective* or ECO113 Principles of Economics (4 crs.) SECOND YEAR Fall Semester (16 or 15 credits) Spring Semester (15 credits) ACC200 Fundamentals of Financial Accounting ACC201 Managerial Accounting SCM200 Statistical Applications in Business* BSL261 American Legal Environment* ECO113 Principles of Economics (4 crs) ECO280 Managerial Economics or a General Education elective ________ General Education elective ________ General Education elective ________ General Education elective ________ General Education elective THIRD YEAR Fall Semester (15 credits) Spring Semester (15 credits) FIN311 Financial Management FIN313 Advanced Financial Management (SP) MKT305 Principles of Marketing FIN333 Applied Comp. & Security Analysis (SP) MGT305 Organizational Behavior SCM330 Supply Chain & Operations Management ________ General Education elective ________ Free elective ________ General Education elective ________ General Education or Free elective FOURTH YEAR ...
Words: 620 - Pages: 3
...Advanced Accounting Beams Anthony 11th Edition Solutions Manual Click here to download immediately!!! http://solutionsmanualtestbanks.blogspot.com/2011/10/advanced-accountingbeams-anthony-11th.html ----------------------------------------------------------------------Advanced Advanced Advanced Advanced Accounting Accounting Accounting Accounting Beams Beams Beams Beams Anthony Anthony Anthony Anthony 11th 11th 11th 11th Edition Edition Edition Edition Solutions Solutions Solutions Solutions Manual Manual Manual Manual -------------------------------------------------------------------------***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Solution Manual in e-version of the following book*** Name: Advanced Accounting Author: Beams Anthony Edition: 11th ISBN-10: 0132568969 Type: Solutions Manual - The file contains solutions and questions to all chapters and all questions. All the files are carefully checked and accuracy is ensured. - The file is either in .doc, .pdf, excel, or zipped in the package and can easily be read on PCs and Macs. - Delivery is INSTANT. You can download the files IMMEDIATELY once payment is done. If you have any questions, please feel free to contact us. Our response is the fastest. All questions will always be answered in 6 hours. This is the quality of service we are providing and we hope to be your helper. Delivery is in the next moment. Solution Manual is accurate. Buy now below and the DOWNLOAD LINK WILL APPEAR IMMEDIATELY once payment is...
Words: 19905 - Pages: 80
...dimensions across different areas at once, this article provides us with various dimensions of organizational innovation. As written in this paper, we can make several divisions when it comes to innovation. First of all there are two dimensions, namely; innovation as a process and innovation as an outcome. These two can be further divided. We have to remember that innovation as a process explains the why question and innovation as an outcome the what question. The latter is the most important dimension, due to its necessity and sufficiency. Furthermore can we divide three determinants of organizational innovation, namely; innovation leadership, managerial levers and business process. Innovation Leadership can occur on individual or group level. Leaders should possess different skills that enable innovation. Managerial levers connects leadership intentions with organizational results and can be divided into five different parts, namely; mission – goals – strategies, structures...
Words: 1357 - Pages: 6
...The study on employee behaviour towards sales incentive and performance help the organisation to craft sustainable sales incentive programme. Whenever management introduces the sales incentive, it will occur additional marketing budget. Therefore, the concern on the cost involved in marketing incentive should come at first before crafting sales incentive. The cost calculation includes the measuring on how sticky the cost involves to setting up the sales incentive programme. The firm can opt either to use the employee as direct sales staff or marketing representative (agent) to market the product. Given that, the firm needs to know the objective they aim to achieve. Once the firm decides, they need to understand what makes the staff motivated...
Words: 1688 - Pages: 7
...Table of Contents Managerial Economics: Bridging the gap between economic theory and business practice Introduction 3 Definition 3 Economic Theory Vs. Managerial Theory 4 Decision-making 6 Scope of Managerial Economics 6 Positive versus Normative Economics 7 Positive Economics 7 Normative Economics 7 Examples Demonstrating How Managerial Economics Translates Economic Theory into Business Practice 9 Demand Analysis and Forecasting 9 Cost and Production Analysis 10 Inventory Management 10 Advertising 11 Pricing Decision, Policies and Practices 11 Profit Management 11 Capital Management 12 Responsibilities of a Managerial Economist 13 Conclusion 15 Gadgets International: A Case Study Nature of the Case Study 16 About Gadgets International (GI) 16 Market/Industry Structure 17 Firm’s Objectives 19 Using Economic Theory to Attain Gadgets International’s Organizational Goals & Objectives 19 Optimal Output Level & Pricing Strategy 19 Inputs and Costs 22 Accommodating Change 24 Promoting Growth 25 Conclusion 26 Managerial Economics Bridging the gap between economic theory and business practice Introduction The science of Managerial Economics has emerged only recently. With the growing variability and unpredictability of the business environment, business managers have become increasingly concerned with finding rational and ways of adjusting to an exploiting environmental change. Managerial economics generally refers to the integration...
Words: 5670 - Pages: 23
.../ 387 BUSINESS ADMINISTRATION Master of Business Administration Accredited by AACSB International, the Association to Advance Collegiate Schools of Business with concentrations in: Accounting Cyber Security Entrepreneurship Finance Global Business Information Systems and Technology Management Marketing Management Supply Chain Management Master of Business Administration for Executives Master of Business Administration for Professionals College of Business and Public Administration Jack Brown Hall, Room 282 (909) 537-5703 mba.csusb.edu MASTER OF BUSINESS ADMINISTRATION Requirements (48 units) The Master of Business Administration (M.B.A.) program provides postbaccalaureate students with a high-quality master-level education in the field of business administration. The program is designed to prepare promising students for positions of increasing responsibility and leadership through education in the broad scope of business and through in-depth knowledge in one or more specialized areas of business. The program is open to all qualified students, regardless of undergraduate major. Students who do not have a background in the area of business administration can obtain this required capability by completing designated prerequisite courses or through individual study with competency demonstrated through credit by examination or by demonstrated work experience. Admission to the M.B.A. Program In addition to the general requirements of the university, specific requirements...
Words: 5568 - Pages: 23
...while being a part of something bigger than myself. I am applying for admission to MSc program in engineering business management because I want a career in the field of servicing, consultancy and marketing. My undergraduate studies in Mechanical Engineering at University College London have given me a strong foundation of analytical skills, since the variety of courses I took, such as applied mechanics and stress analysis, involves a lot of complex and intricate calculations and the application of physics and mathematical skills. These skills and theories were put into practice in my final year project, which involved designing and creating a working three-dimensional simulation of the dynamic and static behaviour of a cricket bat when subjected to applied force. This virtual simulation was then evaluated by comparing it with a real life prototype. The results indicated that computer simulation can be very useful for testing and developing innovative designs without wasting vital resources, like time, money and manpower, which is an important managerial responsibility. These results symbolise how better engineering translates into better management and vice versa. Only through the effective management of resources can a company flourish. Furthermore, I’ve further developed managerial skills, such as communication and leadership, through social aspects. I organized a Thai Network within UCL, of which I was Vice President, whereby social events and activities, like UCL Thai Night...
Words: 622 - Pages: 3
... | | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing | |BSP1005 Managerial Economics |TU91.2010 Managerial Economics | |MKT1003 Principles of Marketing |23A00210 Introduction to Marketing (6 ECTS)...
Words: 33073 - Pages: 133
...and Slocum in order for integrative negotiations to be successful, Winston should follow these principles: * Separate the people from the problem- Winston’s staff must not allow their personal issues with client representatives to interfere with the negotiation process instead focus on the issue at hand. * Focus on interests, not positions – Understand the needs and interests of the clients instead of being concerned about title. * Invent options for mutual gains- This is where creative decision making comes into play. By presenting the client with several alternatives to meet their needs, Winston has a better chance of finding one that the client finds appealing. * Insist on using objective criteria – When dealing with marketing, it is imperative that goals are measurable and obtainable....
Words: 3015 - Pages: 13
...to subdivide management into functional categories in this way. More and more processes simultaneously involve several categories. According to Harold Koontz, “Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals”... browse notes.Managerial EconomicsManagerial Economics is economics applied in decision-making. It is that branch of economics that serves as a link between abstract theory and managerial practice. Managerial economics is concerned with the business firm and the ecnomic problem that every management need to solve. Economics provides us with a number of concepts and analytical tools to help us understand and analyse such problems. Managerial Economics may be taken as economical applied to problems of choice of alternatives of economic involves analysis of allocation of the resources by the firms. In other words, managerial economics involves analysis of allocation of the resources available to a firm or a unit of management among the activities of that unit... browse notes.Finance or Business AccountingAmerican Accounting Association defines accounting as "the process of identifying, measuring and communicating economic information to permit informed judgements and decisions by users of the information". Accounting refers to the actual process of preparing and presenting the accounts...
Words: 840 - Pages: 4
...provide the student with an analytic framework. Policy issues relating to taxation, social security, low-income assistance. High Financing and Managing Government Covers cost-benefit evaluations which influence decision making. Role of public policy in affecting the efficiency of markets and the distribution of resources in society. High. Economic Analysis of Law Teaches students how to think as an economist about legal rules and evaluate alternative legal rules. Interpretation of legal rules Moderate Behavioural Economics, Markets, and Public Policy Applies insights from psychology to the study of economic phenomena and decision making. How psychology plays out in markets, where consumers and firms interact and compete. Moderate Managerial Economics The application of microeconomic theory to management problems To understand economics in order toanalyse private and public management problems in an economic framework High Risk Analysis and Environmental Management introduce students to the complexities of making decisions about threats to human health and the...
Words: 1275 - Pages: 6
...Computer Skills: Econometrics Eviews, SPSS, Advanced SPSS, Excel and Microsoft Project. EDUCATION: Year 1978 Degree Ph.D. Institution Univ. of Northern Colorado Department of Applied Statistics & Research Methods Univ. of Northern Colorado. U.S.A http://www.unco.edu Univ. of Northern Colorado. U.S.A Beirut Arab University Area of Study Applied Statistics & Research Methods http://www.unco.edu/coe/asr m/programs.htm http://www.unco.edu/coe/asr m/index.htm Business Administration/ Financial Management Commerce/Economics 1975 1971 M.A. B.A. Published Research In International Referred Journals: " The Effect of Globalization on Commitment to Ethical Corporate Governance and Corporate Social Responsibility in Lebanon”, Social Responsibility Journal (2009). http://www.emeraldinsight.com.ezproxy.aub.edu.lb/Insight/viewContainer.do;jsessionid=F8 FECFB1ECF1459573B900E5DE0A6B28?containerType=Journal&containerId=6000003 "Assessing the Global Readiness of Arab Countries to Join the WTO: A Multivaraite analysis" Journal of Economic & Administrative Sciences (JEAS) Vol. 24, No. 1, June 2008 (1 - 14). http://jeas.cbe.uaeu.ac.ae/jeas2008_Jun/01_Assess.pdf http//:jeas.cbe.uaeu.ac.ae Developing a model to restructure the overpopulated banking industry in Lebanon Author(s): Abdulrazzak Charbaji Managerial Auditing Journal; Volume: 16 Issue: 1; 2001 Case study View HTML | View PDF (90 KB) | Reprints & Permissions 2. Market List Item 2: A path analytic study of the attitude toward...
Words: 2550 - Pages: 11
