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Applying Business Techniques

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Ryan Gordon
Applying Business Techniques
Q1 – Ch 11 The key to penetrating a market is your market strategy.
Using a product or service you are familiar with, present how they target market, business markets, market segment, global marketing mix, etc.
Many people believe that the key to Xbox 360’s success is the fact that there is not a lot of competition right now where it comes to gaming consoles, basically their only competitor in the gaming industry is the PlayStation 3 and people’s laptops, but it is not only that there is not much competition, Xbox 360’s marketing strategy is quite extensive.
Firstly, Xbox 360’s main target audience is the large population of hard-core gamers that the main company, Microsoft, has attained from providing the most powerful computer ever sold specifically for gaming. On top of that large target audience of ‘Hard-core Gamers’, Xbox 360 has tried to broaden the appeal of consoles to new audiences by adding certain multimedia features to the Xbox 360 system. More specifically, Microsoft is targeting women who live with male gamers by incorporating these new multimedia changes to the gaming community. Not only can it play DVDs and CDs, but it can also play any kind of media stored on its own hard disk, the hard disk of another computer accessible over a network, or an iPod or iPad when it is plugged in.
Xbox 360’s “Business to Business” segmentation is based on ‘Geographic Segmentation’ because Microsoft has to produce and distribute these Xbox 360 systems globally and the fact that there are gamers all over the world that Xbox 360 has to provide for, Xbox 360 had to divide their market based on the concentration of their customers. Whereas their “Business to Consumer” segmentation is based on “Demographic Segmentation” which means that their market is based on certain measurable characteristics about people such as age,

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