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Aqua Lisa

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Aqualisa Quartz Simply a Better Shower

1) In 2001 the Company came up with Quartz Standard Shower and Quartz Pumped Shower. The production and innovation used to create these two products provided the following value proposition to the two groups: a) Consumers : The consumers were unhappy with the existing showers in the market , they faced the following issues that were addressed by Quartz * Poor Pressure and varying temperatures of water * The life of the showers was limited , they would break after some time * Due to scaling, it becomes hard to turn knob of the shower * Getting a plumber to fix a standard shower Typically took 2 days and the waiting line for getting a plumber was 6 months due to shortage of master plumbers * Bulky set up for the shower
The Quartz dealt with all these issues and more for the consumer, the developed a shower that addressed all the needs * It provided efficient and reliable water pressure at the press of a button * At the desired temperature of 41 degrees * The easy push button to control light on valve that flashed red every time the water was ready for use * It was safe to use for kids and the elderly didn’t need to struggle with the turning the tap * It didn’t require much time for installation, was easy and not bulky * It was perceived as efficient and incredibly convenient

b) Plumbers : The main concerns faced by the plumbers were * They were skeptical towards technology and distrusted innovation. * Unfamiliar products that presented unknown installation problems bungled their work and they often had to go for a second visit which they had to pay for themselves * They were afraid of complicated installations for the same reason.
The Quartz dealt with all these issues for the plumber in the following way: * The Quartz could be installed within half a

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