Aquafina

Aquafina

LESSON 3
To Sense. To Select. To Perceive.
TOPICS COVERED To Sense. To Select. To Perceive. The Visual Process. Visual Communication’s circle dance.

OBJECTIVES Have you ever wondered how you sense, selecting from a myriad of sights and sounds, perceive...The more you know the more you see. This lesson will focus on our seeing and learning, what we remember, what we forget and what are memorable images. By the end of this chapter you should know: . That visual analysis is vital for understanding the visually intensive world in which we live. . That if you can learn to be more observant, you will see, learn, and remember more.

“ The greatest thing a human soul ever does in this world is to see something. To see clearly is poetry, prophecy, and religion, all in one.”
John Ruskin 1819 – 1900

The day that changed everything 9/11 What do you remember? What have you forgotten? The Art of Seeing Sensing, Selecting, and Perceiving “The more you know; the more you see.”

From the morning of September 11, 2001, radio, television, and print media sources along with their Web site counterparts all went to work to try to inform and explain the horrific personal carnage and destruction that was unleashed against thousands of innocent Americans. Reporters gathered as much information as quickly as possible during the confusing and unbelievable first hours after the attack. With the north tower of the World Trade Center already on fire from a previous direct hit from a commercial airliner, viewers on television saw live and unedited video footage of another airliner slam into the south tower and then witnessed the collapse of both 11 O-story structures. At least 3,000 people were killed.
Many stunned viewers watching live television reports commented that they thought the pictures seemed more appropriate for a Hollywood movie than actual events (Figure 1.1). In fact, it was those striking, unforgettable visual messages that made this story so compelling and...

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