...the market today as well as priciest, with good taste. Aquafina water which is the product of Coca-Cola, and of course the main competitor of Dasani, is also good tasting water. However, Aquafina water is cheaper than Dasani water by comparison on the market today. As I researched Dasani and Aquafina I found more interesting facts based off the differences in quality of the product. The general concern with water focuses on chlorine, arsenics, pesticides, lead, and herbicides. When testing for these substances, as well as other solids tests are measured by TDS (total dissolved solids) in the water. The FDA requires that bottled water have a total TDS reading of 000-010 ppm. Dasani water tested at 23 ppm. Aquafina tested at 2 ppm and is considered the cleanest and purest bottled water on the market today, clearly beating Dasani in this category as well. (Dean Iodice, January 9, 2012) Product Packaging Dasani water bottles are clear bottles with a blue label, white lettering in the logo, and a blue or green lid. Its competitor, Aquafina, also comes in clear bottles with a blue label and white lettering in the logo, but has a white lid. The shapes of the bottles are the primary difference between these two products. The Dasani bottle models a sleek design that shows consumers the brand is sophisticated. The lettering in the Dasani logo is also very sleek and wavy (Dasani, n.d.). Compared to its competitor, Aquafina bottles...
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...Mineral Water Aquafina AQUAFINA Introduction: • Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles. • Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country. • In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled out nationally by the year 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India's leading brands of bottled water in a relatively short span. • The growth of aquafina is increasing day by day. In 2004 it was only 11 % as now in 2008 it has been reached at 22 % and in 2010 its been 26%. • Aquafina is an official sponsor of Olympus Fashion Week, Sundance Film Festival, Tribeca Film Festival, Carolina Panthers, and the PGA. • Aquafina is a brand of bottled water and skincare products manufactured by PepsiCo, Inc. pepsiCo produces several other products under the Aquafina label: Aquafina Aquafina FlavorSplash - Grape Aquafina FlavorSplash - Peach Mango Aquafina FlavorSplash - Raspberry Aquafina FlavorSplash - Strawberry Kiwi Aquafina FlavorSplash - Wild Berry Aquafina Sparkling - Berry Burst Aquafina Sparkling - Citrus Twist HISTORY OF AQUAFINA: TYPE ...
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...stores. I have never really understood why. For my family, buying all our food locally can be a challenge sometimes. My husband is Asian and he refuses to let go of some of the Asian food items he loves. For example, he has to have bok choy instead of green cabbage from right here. Rice is another issue for us. It has to be jasmine rice from a South East Asian country. He swears there is a difference. In my opinion, it all tastes the same….bland. List all of the components of two of your meals. Meal 1: For breakfast I had eggs, Conecuh sausage, peaches, and iced sweet tea. Meal 2: For lunch I had a ham sandwich with Sargento Colby- jack cheese, Lays brand sour cream and onion potato chips, and a Jell-O pudding cup. I had a bottle of Aquafina water to drink. A. Where did each component of your meal originate? List the country that each part of your meal came from. (i.e., Did that glass of red wine come from Australia? Is the cheese from France?) Meal 1 – Breakfast My eggs Eggland’s Best eggs came from Jeffersonville, PA. My peaches came from Clanton, Al, which is about an hour north of my home in Montgomery, Al. Georgia is known as the “peach state”, but Alabama can give them a run for their money *wink*. My Red Diamond sweet tea came from Birmingham, Al. Birmingham is 75 miles north of Montgomery, just north of Clanton. My sausage came from Conecuh County, Al, which is an hour and a half south of Montgomery. Meal 2- Lunch My Hillshire Farm ham came from New London...
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...SUMMER TRAINING PROJECT REPORT Comparative Analysis of Market Share of Aquafina & Kinley SUBMITTED BY: Sudheer Kumar MBA- (2007-2009) Roll No. : B07021220651 INDUSTRY GUIDE FACULTY GUIDE Mr.Manish Dangwal Mr. Taranjeet Singh [Marketing Executive] BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR CONTENTS Page No- 1. Acknowledgement 3 2. Certificate from faculty guide 4 3. Certificate from industry guide 5 4. Executive Summary 6 5. Project over view 7 -Research methodology 9 -Sampling Method 10 6. Company Profile 11 7. Industry profile 22 8. Data collection 31 9. Analysis of Data 33 10. Conclusion 44 11. Opportunity & Threats 47 12. Recommendations 49 13. Bibliography 50 14. Questionnaire 51 ACKNOWLEDGEMENT The opportunity of undergoing in Varun Beverages exposed to very professional and organized management system. It not only gave me practical experience but contributed largely in laying the foundation for concern the fields of marketing. My endeavour at Varun beverages the imprint of many other personalities who formally or informally mad a significant contribution...
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...LESSON 3 To Sense. To Select. To Perceive. TOPICS COVERED To Sense. To Select. To Perceive. The Visual Process. Visual Communication’s circle dance. OBJECTIVES Have you ever wondered how you sense, selecting from a myriad of sights and sounds, perceive...The more you know the more you see. This lesson will focus on our seeing and learning, what we remember, what we forget and what are memorable images. By the end of this chapter you should know: . That visual analysis is vital for understanding the visually intensive world in which we live. . That if you can learn to be more observant, you will see, learn, and remember more. “ The greatest thing a human soul ever does in this world is to see something. To see clearly is poetry, prophecy, and religion, all in one.” John Ruskin 1819 – 1900 The day that changed everything 9/11 What do you remember? What have you forgotten? The Art of Seeing Sensing, Selecting, and Perceiving “The more you know; the more you see.” From the morning of September 11, 2001, radio, television, and print media sources along with their Web site counterparts all went to work to try to inform and explain the horrific personal carnage and destruction that was unleashed against thousands of innocent Americans. Reporters gathered as much information as quickly as possible during the confusing and unbelievable first hours after the attack. With the north tower of the World Trade Center already on fire from a previous direct hit from a commercial...
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...AQUAFINA Introduction: • Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles. • Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country. • In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled out nationally by the year 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India's leading brands of bottled water in a relatively short span. • The growth of aquafina is increasing day by day. In 2004 it was only 11 % as now in 2008 it has been reached at 22 % and in 2010 its been 26%. • Aquafina is an official sponsor of Olympus Fashion Week, Sundance Film Festival, Tribeca Film Festival, Carolina Panthers, and the PGA. • Aquafina is a brand of bottled water and skincare products manufactured by PepsiCo, Inc. pepsiCo produces several other products under the Aquafina label: Aquafina Aquafina FlavorSplash - Grape Aquafina FlavorSplash - Peach Mango Aquafina FlavorSplash - Raspberry Aquafina FlavorSplash - Strawberry Kiwi Aquafina FlavorSplash - Wild Berry Aquafina Sparkling - Berry Burst Aquafina Sparkling - Citrus Twist HISTORY OF AQUAFINA: TYPE ...
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...Niagara Bottling LLC, Vs PepsiCo Aquafina Grantham University Niagara Bottling LLC, Vs PepsiCo Aquafina Niagara Bottling LLC Mission Statement Niagara’s mission is to be the premier national bottled water supplier by providing customers with unmatched quality, price, and service. Niagara was started in 1963 by Andrew Peykoff Sr. in Southern California. Niagara begin with five-gallon glass containers and then expanded in the 90’s to single-serve bottles which offers convenience for their customers. Niagara focus is on providing quality water at a good price. Niagara product innovations included bottle designs and production speed, thus making them the leading private water bottled company in the industry. Niagara is known for being leader in high quality water throughout the United States. Their 10 bottling facilities makes them the largest family-owned company in the water bottling industry. They sells directly to distributors and well-known big box chains. Niagara uses the uses purification and disinfecting techniques that allows them to produce safe drinking water. Their dedication, hard work, and consistency has made them the most successful water company in the United States (Niagarawater.com, 2016). In 2013, Niagara celebrated its 50th anniversary, which shows that they have been consistent with sales and product innovations. Sidel, a bottling equipment has helped Niagara achieve is competitive position by allowing them to bottle using a high-speed turnkey...
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...Hi Tavares, this is not the first time Pepsi Company is associated with unethical behavior. I can recall in year 2007 Pepsi was involved with false advertizing. Pepsi was selling its Aquafina brand of bottled water under the assumption that Aquafina is sourced from mountain spring water. Although the bottle itself did not have the words “spring water”, Pepsi used a great marketing gimmick to deceive consumers. Aquafina brand was sold in a bottle with a clean, blue label showing images of snow-capped mountains and the claim, "Pure water, perfect taste". That's the image created by PepsiCco's Aquafina brand of water, and many consumers leaped to the incorrect conclusion that Aquafina is sourced from mountain spring water. In reality, Aquafina comes from tap water, the same water we get when we turn on our kitchen faucet. Of course, Aquafina is filtered, purified and perhaps even enhanced with trace amounts of added minerals, but it's certainly not mountain spring water, it's just processed tap water, nothing more. PepsiCo only agreed to the truth on their bottled water labels after being pressured by Corporate Accountability International (CAI), a non-profit organization that helps protect consumers from corporate abuse. PepsiCo bottled water issue brought to light the apparent deceptive practices of some of the largest suppliers of bottled water products. By avoiding the honest labeling of the source of their water while relying on snow-capped mountain imagery, these companies...
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...ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri...
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...The Water Bottle Industry Markets Water is something that anyone around the world could get from the tap for free, but now it is all the rage for the beverage industry. Bottled water has become the industry's fastest growing segment, both in volume and profits. Due to the consumer's needs and wants for a healthier lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is essential and with the demand to participate in a healthy lifestyle, the water industry will be successfully profitable. The market size for this industry has been growing and will continue to grow in a rapid pace. Over the past ten years, bottled water has moved from being the preserve of a relatively small market into the U.S. mainstream, with sales of about $7.5 billion, and that's only for water in bottles of 1.5 liters or less (Durr). According to the International Bottle Water Association, Americans spend $5.6 billion in 2000 on bottled water. By 2005, Americans will consume 7.2 billion gallons of bottled water, up from about 5 billion gallons in 2000, the association reported. A factor that will continue to drive the bottled water market is foremost the desire to live a healthy lifestyle. Which leads to the concerns of contaminants found in the tap water. People will pay high prices for water, just to be ensured that it is safe to drink the water that they purchased. Drinking lots of water also prevents dehydration. According to the Bottled...
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...INDEX Sr. No. | Title | Page No. | 01 | INTRODUCTION * Objective * Scope * limitation | 2-5 | 02 | RESEARCH METHODOLOGY * Type of research * Type of data used * Method of data collection | 6-8 | 03 | COMPANY PROFILE * Introduction of company * History,vision,mission * Organization structure * Social Responsibility * Product * Environment * Certification * Achievement & Awards | 9-25 | 04 | FUNCTIONAL AREA * Human resource management * Finance management * Production management * Marketing management | 26-32 | 05 | LEARNING | 33 | 06 | FINDING AND SUGGESTION | 34 | 07 | QUESTIONARIES | 35-44 | 08 | BIBILIOGRAPHY | 45 | Chapter 1 INTRODUCTION OF PROJECT:- The problem is preparation of the design of the research project. It includes export introduce to mineral water or mountain water. The project undertaken aims to find out the selling and marketing of mineral water or mountain water. The Act introduced to professional development for patents. In an effort to differentiate one brand from another. Some companies have introduced to vitamins ingredients. To sales with water flavoring about various industry efforts to improve. The naturals has introduced made with production and marketing reduce the products. The nutrition facts it stated that the organic shelled of introduced to the product. To the introduction...
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...------------------------------------------------- ethical AND UNETHICAL practices of pepsi Class: BBA Hon’s Semester: 6th Topic: Ethical and unethical conduct of pepsi in different countries Submitted to: Madam Mehwish Name of Participant: Mubashir Irshad Safeer Hashim Usama Fiyyaz Shahriyar Shahid ACKNOWLEDGMENT Alhamdulillah first and foremost, we would like to thank God as finally we were able to finish our assignment. Secondly we would like to thank to our supervisor of this assignment, Sir Mehwish for the valuable guidance and advice. He inspired us greatly to work in this assignment. His willingness to motivate us contributed tremendously to our assignment. We also would like to thank him for showing us some example that related to the topic of our assignment. This research assignment would not have been possible without the support of many people especially group members; Mubashir, Safeer, Usama and Shahriyar for sharing the literature and invaluable assistance. Without helps of the particular that mentioned above, we would face many difficulties while doing this Introduction of Pepsi Co. International: Mr. Caleb Bradham a young pharmacist from New Bern, North Carolina City. In January 1898, this was the starting period of Pepsi-cola. Caleb Bradham created a drink, which is call "the Brad Drink". In 1903 Brad index the name drink Pepsi. At Marco level he ongoing his own produced and build his own organization. The trade extended and this drink...
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...are very heavy in companies such as Pepsi (Aquafina), and are positive indicators of the current [growth] stage in the product’s lifecycle. However, the bottled water industry is currently experiencing a skewing of profitability numbers (compared with last-year-to-date numbers) due to a shift in production from bulk to bottled water. A new and rapidly growing trend in the bottled water industry is the production of premium-priced “enhanced waters,” which competes on the product category level, and increases profits dramatically when purchased over traditional [non-premium] bottles of water. The aggressive advertising campaigns for bottled water and premium-priced “enhanced waters” coupled with health-related trends provide for a greater proportion of market-share for water companies who utilize their ability to expand their product line on the generic competition level. II. Four Types of Competition (& Competitors) for the Bottled Water Industry: Competition is the driving force in any and every industry. There are four different types of competition which, [each] in their own way, affect the sales of any given industry. This section of this paper will analyze the four different types of competition, and how each type affects the market share of the bottled water industry. The typical bottled drinking water’s product form competition includes but is not limited to: Fiji, Evian, Arrowhead, Sparklett’s, Dasani, Dannone, and Aquafina water. All of these companies directly compete...
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...COMPETITION IN THE BOTTLED WATER INDUSTRY This Case analysis basically shows the emergence of bottled water industry, different strategies being taken by the main competitors (PepsiCo , coca-cola, Nestle ) and other sellers to sustain in market during period from 1998 to 2003. Till 1990 was a prestige product in US. Booming business with 38 billions gallons of annual sales in 2003 & 10% growth between 1998 and 2003 United states the world largest market(from 1998-2003 ..increased by 9%) Other in the top rank are western Europe and Mexico. In 2003- 2004 Asia and South America became the emerging markets . In 2004 became the second largest market in beverages in US. Controlled by a few food and beverage companies .Three giant competitors –Coca-cola, PepsiCo, Nestle.. REASONS FOR EMERGENCE Increased focus on fitness and health Safety concerns of municipal drinking water Convenience, purity and portability of bottled water Improved consumer awareness of need for proper hydration Chemical taste of tap water including chlorine and fluoride that was a great problem to US people. DISTRIBUTION AND SALE EASY AVAILABILITY DISTRIBUTION VARIED DEPENDING ON THE PRODUCER EASY DISTRIBUTION FOR COCA COLA AND PEPSI NEGOTIATED CONTRACT TRENDS Four dominant players were COCACOLA, DANONE, NESTLE AND PEPSICO PepsiCo and coca cola became global. Introduction of functional mineral water(very...
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...CHAPTER –1 INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study was made to improve the Kingfisher’s market potential in the Pune market in retail segment, and for this I had undertaken the above mentioned project. During my summer training at Kingfisher IBF LTD., I completed the project in corporate sale and market share of packaged drinking water product of Kingfisher IBF LTD. And the focusing areas of my study were as follows:- A detailed study, consisting of product variety, corporate sale etc. of packaged drinking water of KINGFISHER IBF LTD. An observational study packaged drinking water industry and market share of KINGFISHER IBF’s products. A detail understanding of all the competitive brands of KINGFISHER IBF’s packaged drinking water. Assessing the brand awareness of Kingfisher in Packaged Drinking Water segment. Finding out the basis on which, dealers and customers, prefer buying Packaged Drinking Water. My project was to support sales promotion for ICEBERG FOODS LIMITED. It was carried out in PUNE city. The...
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