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SUMMER TRAINING PROJECT REPORT

Comparative Analysis of Market Share of Aquafina & Kinley

SUBMITTED BY:
Sudheer Kumar
MBA- (2007-2009)
Roll No. : B07021220651

INDUSTRY GUIDE FACULTY GUIDE
Mr.Manish Dangwal Mr. Taranjeet Singh
[Marketing Executive]

BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR

CONTENTS

Page No-
1. Acknowledgement 3
2. Certificate from faculty guide 4
3. Certificate from industry guide 5
4. Executive Summary 6
5. Project over view 7 -Research methodology 9 -Sampling Method 10
6. Company Profile 11
7. Industry profile 22
8. Data collection 31
9. Analysis of Data 33
10. Conclusion 44
11. Opportunity & Threats 47
12. Recommendations 49
13. Bibliography 50
14. Questionnaire 51

ACKNOWLEDGEMENT

The opportunity of undergoing in Varun Beverages exposed to very professional and organized management system.

It not only gave me practical experience but contributed largely in laying the foundation for concern the fields of marketing.

My endeavour at Varun beverages the imprint of many other personalities who formally or informally mad a significant contribution to make it worthwhile.

I wish to express my profound gratitude to Mr. Manish Dangwal who gave use an opportunity to undergo practical training in this organization who gave me an opportunity to undergo practical training in this organization.

Throughout my secession as a trainee was made to fed like a member of a close family operating in a very conductive environment.

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