...and from major global brands in the export arena, Arcelik embraced change so that it can respond quickly to market requirements for new and innovative products, better value, and enhanced customer service. To meet its competitor’s acquisition strategy, Arcelik looked to acquire foreign brands as well. The first big success for Arcelik was to establish the Beko brand of white goods and TV sets in the UK at the beginning of 1990s, extended to France, Germany, and Spain. By the late 1990s, the company had set up sales offices in France, Germany and the UK and identified specific strategies to enter each market. The 2000s saw the flowering of Arcelik’s internationalization strategy, aimed to expand its brand portfolio, market penetration and product mix in Europe. Building on the experience acquired while bidding unsuccessfully for Brandt, Arcelik made major purchases of brands in 2002 – Blomberg (a subsidiary of Brandt) in Germany, Elektra Bregenz and Tirolia in Austria, and Leisure (cookers) and Flavel (appliances and TV sets) in Britain. In 2004 Arcelik acquired the brand name Grundig, after the German firm went bankrupt. In Romania, Arcelik acquired Arctic; it immediately invested to modernize the company’s operations and doubled its productive capacity. Arctic made washing machines and ranges as well as TV sets; it now has 50% domestic market share in refrigerators and exports close to 40% of its output. In June 2005 Arcelik launched the construction of a refrigerator and...
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...fact also had a negative impact on reputation of Arcelik AS due to close business relationships between these two companies, Severstal is a one of main steel suppliers for Arcelik. Therefore the wave of indignation of Turkish society started rising. People were accusing Arcelik in supporting child labour. So how should Arcelik handle this crisis situation? Well, first of all, next day after this news came out Arcelik's officials should make appearence on Tv and give a public speech where they could explain position company is going to take in this situation. According to work ethics of company, which can be found in Sustainability report, Arcelik requires its suppliers comply with the Code of Conduct. This agreement ensures compliance with the regulations on compulsory labor, child labor, harassment, wages and compensation, work hours, equality between employees, health safety, freedom of collective bargaining, environmental legislation and standards within the framework of international agreements. These requirements are shared with potential suppliers. After that they are examined during initial approval of the suppliers and ensured via agreements made with the supplier. Therefore officials should mention that no violations were detected prior making agreement. After that it should said that due to violation of contract which is child labor, Arcelik ail stop any business relationships with Severstal Additionally Arcelik could talk about its attitude toward environment...
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...Holding: Arcelik White Goods Group: 10B The International Expansion of Arcelik started in 1980s and the export department was established. With the reduction in tariffs on trade between Turkey and The European Community, the interest in exports increased significantly. After the study of the market reach, Arcelik decided upon Western Europe as being the most appropriate to start international business. An added dimension was to learn from a healthy competition from the joint venture of the German giants Bosch & Siemens. Since the Turkish Government has already reduced the import tariff interest to nil, Arcelik’s domestic market was vulnerable to competition from Bosch & Siemens-the largest household appliance makers in Western Europe and Germany. Arcelik’s most successful European market-United Kingdom- was established in 1989. This was chosen keeping in mind that UK was a price sensitive market with no domestic domination, thus empowering Arcelik with the opportunity to capture market share through volatile consumer purchasing power. The lack of domestic brand dominance provided a chance for Arcelik to establish customer-base and loyalty by providing good quality appliances at cheaper prices. Two-thirds of the refrigerator sales attributed to table-top refrigerators. The retail prices (including taxes) for these were £150, and on sales in 1997 of approximately 200,000 units would yield revenue around 30mn. After an expenditure on advertising 0.6mn, Arcelik is expected...
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...objective of duplicating its success in Turkey at the global scale. Consumer Durables Developments in the durable consumer goods sector In 2014, the white goods market is estimated to have grown 2.4% and the LCD TV market by 1.6% worldwide over the prior year. The European white goods market, one of Arceliks main markets, expanded about 4% over the previous year. While the growth in the Western European market neared 4%, the Eastern European market grew 5.6% due to rapid market growth across the region during the last quarter. In the Middle East and North Africa, upheavals across the region have created significant pressure on the markets. The white goods market contracted over 10% in Egypt, and by nearly 3% in South Africa, the largest and most developed economy on that continent. Turkey remained the largest production hub in Europe for the white goods sector. According to data by the Turkish White Good Manufacturers Association (BESD), exports in the white goods grew 5% year-over-year to 16.9 million units as of end-2014, while the domestic market shrank 1.8% to 6.7 million units. Koç Holding Consumer Durables Group While maintaining strong leadership in Turkey, Arcelik A.Ş. continued hold a significant lead in the Romanian and South African markets, with its Arctic and Defy brands, respectively. Over the last seven years in the European white goods...
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...stajda, Arçelik Bulaşık Makinesi İşletmesi’nin genel işleyişinin kavranması, organizasyon şemasının oluşturulması, her birimin birbiriyle olan koordinasyonunun gözlenmesi, işletmenin içinde bulunduğu sektör ve yan sanayilerle ilişkileri konusunda çalışmalar yaptım. Bu genel amaç çerçevesinde yeterli inceleme yaptıktan sonra işletmenin üretim faaliyetleri, kapasitesi, maliyet muhasebesi bilgileri ışığında kalite anlayışının üretime etkilerini rapor ettim. İşletmede bir ürünün hammadde aşamasından fabrikadan ayrılana kadar geçirdiği işlemleri gösteren bir süreç diyagramı hazırladım. Bu araştırmalarla birlikte işletme işleyişinin kavranması ve analizinde endüstri mühendisliği bakış açısını görmeyi amaçladım. 1.KURULUŞA AİT GENEL BİLGİLER 1.1 Adı Arçelik A.Ş. Ankara Bulaşık Makinesi İşletmesi 1.2 Kuruluş Tarihi Ocak 1992 yılında proje çalışmalarına başlanan Ankara Bulaşık Marinası İşletmesinin temeli, 22.09.1992 tarihinde atılmıştır. İşletme 1 yıldan daha az sürede imalata başlayarak 15.09.1993 tarihinde montaj bandında ilk deneme üretiminden sonra Çayırova işletmesinde bulunan Bulaşık Makinesi ile ilgili teçhizatın da Ankara işletmesine transfer edilmesi ile birlikte 20.10.1993 tarihinde seri üretime başlamıştır. Böylece bulaşık marinalarının tamamı Ankara işletmesinde üretilir hale getirilmiştir. 1.3 Kuruluşun Tarihçesi Arçelik, 1955 yılında Vehbi Koç ve Lütfi Doruk tarafından Sütlüce’de kurulmuştur. Türk Beyaz Eşya Sektöründe ilklerin öncüsü olan Arçelik 1959'da...
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...Koç Holding: Arçelik White Goods (Case No. 2) I. Problem statement: How much KOC Holding emphasis should place on international sales & which geographical markets to concentrate on; II. Alternatives: • Status Quo. Do not do anything. • Building technological capabilities and organizational adaptation . • Developing international marketing capabilities and distribution networks. III. Analysis: 1. Status Quo. Do not do anything different. If nothing is done, the company would be subject to many geopolitical & macro economic challenges that were facing Turkey. From the case study, it was stated that the Turkish government had agreed to a phased program of tariff reductions with the European Community. Turkish tariffs on imports from the EC, which ranged between 40% and 55%, would be reduced to zero between 1992 and January 1996 . As a result, exports into Turkey of Western European appliances would become progressively more price competitive and possibly challenge Arçelik’s dominance of the Turkish market. Moreover, the company was subject to a fierce competition from Arçelik’s principal white goods competitor Peg Profilo. The Peg Profilo had been sold to Bosch-Siemens of Germany in 1995, thus, Arcelik dominance of the premium end of white goods market was being challenged by an aggressive international advertising and presence. From reading, there was some evidence of strained relations as Bosch-Siemens tried to impose formal contracts on dealers used to...
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...degree of Master of Science in Computer Engineering Department, Middle East Technical University by, Prof. Dr. Canan Özgen Dean, Graduate School of Natural and Applied Sciences _____________ Prof. Dr. Adnan Yazıcı Head of Department, Computer Engineering _____________ Prof. Dr. Nihan Kesim Çiçekli Supervisor, Computer Engineering Dept, METU _____________ Examining Committee Members: Prof. Dr. Ferda Nur Alpaslan Computer Engineering Dept., METU _____________ Prof. Dr. Nihan Kesim Çiçekli Computer Engineering Dept., METU _____________ Prof. Dr. Ali Doğru Computer Engineering Dept., METU _____________ Prof. Dr. Ahmet Coşar Computer Engineering Dept., METU _____________ M.Sc. Deniz Kaya Arçelik A.Ş. _____________ Date: 05.09.2014 I hereby declare that all information in this document has been obtained and presented in accordance with academic rules and ethical conduct. I also declare that, as required by these rules and conduct, I have fully cited and referenced all material and results that are not original to this work. Name, Last name: EMRAH ŞAMDAN Signature: iv ABSTRACT A GRAPH BASED COLLABORATIVE AND CONTEXT AWARE RECOMMENDATION SYSTEM FOR TV PROGRAMS ŞAMDAN, Emrah M.S., Department of Computer Engineering Supervisor: Prof. Dr. Nihan Kesim...
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...a total of 5.4 million appliances. All major appliance categories with the exception of the solo cookers showed a significant growth. Refrigerator sales increased by 11%, dishwashers sales grew by 7% and washing machine sales increased by 8%. Oven sales was the only category which declined by 4%. Driers, which is a new growth area, increased by 19%. Large home appliances, produced in Turkey, managed to increase by 12% year-on-year reaching 18.4 million units. Roughly 75%, 13.7 million units, were exported, which reflects an increase of 9% year-on year. With this volume Turkey became the biggest white goods appliances producing country in Europe. [1] Brands in White Goods Industry The leader of white goods industry in Turkey is Arçelik and its main competitor is BSH (Bosch and Siemens Home Appliances). BSH is the second company in Turkey’s white goods industry. The others are followers. Bosch and Siemens Home Appliances Group is the world's third largest producer of large domestic home appliances. The group owns 14 brands and operates 43 factories...
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...Università degli Studi di Trento Anno Accademico 2013-2014 Laboratorio di Analisi dei mercati Il mercato dei grandi elettrodomestici in Turchia INDICE Introduzione pag.2 Analisi della domanda e del contesto socio economico pag.3 Analisi dell’offerta pag.7 Analisi dell’impresa pag.10 Conclusionepag.13 Sitografia……………………………………………………………………………..pag.14 Introduzione In questo report è analizzato il mercato dei grandi elettrodomestici in Turchia dal lato della domanda, dal lato dell’offerta e con particolare attenzione all’impresa Arcelik AS e alle sue strategie di mercato e alla sua posizione competitiva soprattutto riguardo alla sua principale concorrente Bosch & Siemens. Per la parte riguardante l’analisi della domanda è stato,innanzitutto, inquadrato il paese dal punto di vista socio economico, analisi basata su variabili economiche come il tasso d’inflazione, il Pil reale, il reddito e il tasso di disoccupazione. Poi è stato analizzato nello specifico il mercato dei grandi elettrodomestici. Inizialmente è stato preso in considerazione l’andamento della domanda aggregata dal punto dei vista dei volumi di vendita e del fatturato e sono state illustrate le principali motivazioni di tale andamento ,dopodiché sono state viste nello specifico le cinque sottocategorie. Per quanto riguarda l’analisi dell’offerta è stato inquadrato il mercato in generale ed è stata fatta un’analisi delle quote delle imprese che vi operano, sono stati anche calcolati e...
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...implementation upon evaluation of the driving factors and available options. Asset-Exploitation and Asset-Seeking There are various modes to engage in international business activities with exporting with the lowest risk to direct foreign investment on the other end of the spectrum. According to the conceptual framework by Dunning (1981, 1988), a company chooses among three modes of internationalization (exporting, licensing and FDI) on the basis of three different but interrelated advantages (ownership, location and internationalization). While in accordance to the Uppsala model, internationalization is incremental, sequential and learning based, occurring in stages, based on cumulative market knowledge and commitment (Erdilek 2008), Arcelik has the capability to operate in volatile and turbulent environments, giving a competitive advantage to adapt and survive. At the same time, Mathews (2006) spearheaded another perspective of ‘asset seeking’ and developed the “resource linkage, leverage, and...
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...THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN İSTANBUL, 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN Project Supervisor: Asst. Prof. Dr. Özgür ÇENGEL İSTANBUL, AUGUST 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE SCHOOL OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY This project has been found adequate and successful in terms of quantity and quality as a Graduation Project. ------------------------------------ ------------------------------------ Advisor of the Project Member of the Commission Asst. Prof. Dr. Özgür ÇENGEL Asst. Prof. Dr. Sinem ERGÜN ABSTRACT IMPACT OF CONSUMER BEHAVIOUR ON CONSUMER LOYALTY Burç Öretmen Institute of Social Sciences Weekend MBA August 2014, 48 Pages Nowadays, the competition between companies has reached the highest level. Therefore, companies are having difficulties in terms of both production and management...
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...Euro Disney: The First 100 days Lessons Learnt: There is the need to target a specific culture in countries where there are many. Trade agreements with countries are necessary, if possible, to facilitate smooth operations. The different culture of the country should be put in high consideration when expanding a company. Marketing Strategies: Involvement of the local people in the process of operating the park. Involvement of the government in terms of providing assistance through subsidies. Research and identify the target market to better tailor efforts to them. Provision of alcoholic beverages as an enticement to the French population. Global Management Challenges Risk Cultural Obstacles Different languages made it hard to reach out to larger customer base. Cultural difference as a result of the diversity made it harder to stay within politically correct bounds. Food and Music variety made it challenging to decide on what the best option for the country was. Global Issues Differences in the economy of both countries had an influence on pricing and cost. Relationship between the countries over the years had a positive impact. ZUCAMOR S.A: GLOBAL COMPETITION IN ARGENTINA Lessons Learnt: Both countries hold themselves in high regard in that they value their countries very much. Marketing Strategies: Provision of protection for local products and companies Also...
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...Introduction of Whirlpool Corporation[1] Whirlpool Corporation is engaged in the manufacturing and marketing of home appliances worldwide. The company markets its products primarily to manufacturers, distributors, dealers, retailers and builders. Whirlpool also sells its products to other manufacturers, distributors and retailers, for resell under those manufacturers, and retailers’ respective brand name primarily in North America. The company was founded in 1906 and is based in Benton Harbor, Michigan. Some of the key competitors of Whirlpool Corporation are as below: ➢ LG Electronics ➢ Samsung Electronics ➢ Haier Electronics Group ➢ Daewoo Electronics Corporation Mission of Whirlpool Corporation[2]: The Mission of Whirlpool Corporation is “Everyone...Passionately Creating Loyal Customers for Life” Some of the key highlights of the Mission of Whirlpool Corporation are summarized below: ➢ Consumers have become very smart these days. One of the most important success factors for the consumer durable companies is to come up with innovative and new products. People always look for products which can make life easier and this sector’s success will depend on how they meet the expectation of the people. ➢ Development of existing product in the market is also very important for this sector. Every time the companies have to come up with advance versions of the existing products. ➢ The company is working...
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...EXPANDING ABROAD: MOTIVATIONS & MEANS INTERNATIONAL BUSINESS: It consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations The main characteristics of the international business are: - flow of ideas, services and capital across the world - new choices to consumers - acquisition of a wider variety of products is offered - the mobility of labor, capital and tech is facilitated - new challenging employment opportunities - reallocation of resources, shift of activities to a global level International business has created a network of global links that bind countries, institutions, and individuals with trade, financial markets, technology, and living standards. MULTINATIONAL ENTERPRISE (MNE): is a business –profit or non-profit – that operates in the global arena (across national borders), with no regard to the dimension of the firm The main peculiarity of an MNE is the fact that manage actively and coordinately a set of operations located in different countries. To be true MNE a company must: * have substantial, direct investment in foreign countries (not just the trading relationships of an import-export business) * and actively manage those operations as affecting their strategy and organization The MNE is a recent phenomenon, mostly developed in the post-WW II years. The United Nations has changed...
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...MATLAB Giriş Mehmet Siraç ÖZERDEM EEM - Dicle Üniversitesi Bilgisayar Programlama MATLAB TANITIM MATLAB NEDİR? MATLAB®(MATrix LABoratory – Matris Laboratuarı), temel olarak teknik ve bilimsel hesaplamalar için yazılmış yüksek performansa sahip bir yazılımdır. 1970’lerin sonunda Cleve Moler tarafından yazılan Matlab programının tipik kullanım alanları: – Matematiksel (nümerik ve sembolik) hesaplama işlemleri – Algoritma geliştirme ve kod yazma yani programlama – Lineer cebir,istatistik,Fourier analizi,filtreleme,optimizasyon,sayısal integrasyon vb. konularda matematik fonksiyonlar – 2D ve 3D grafiklerinin çizimi – Modelleme ve simülasyon (benzetim) – Grafiksel arayüz oluşturma – Veri analizi ve kontrolü – Gerçek dünya şartlarında uygulama geliştirme şeklinde özetlenebilir. 2 1 MATLAB TANITIM - Matlab, ABD menşeli The Mathworks Inc. şirketinin tescilli adıdır. Web adresi: http://www.mathworks.com - Matlab’in Türkiye temsilcisi Bursa merkezli Figes firmasıdır. Web adresi: http://www.figes.com.tr 3 MATLAB TANITIM MATLAB, matematik-istatistik, optimizasyon, neural network, fuzzy, işaret ve görüntü işleme, kontrol tasarımları, yöneylem çalışmaları, tıbbi araştırmalar, finans ve uzay araştırmaları gibi çok çeşitli alanlarda kullanılmaktadır. MATLAB, kullanıcıya hızlı bir analiz ve tasarım ortamı sağlar. • Matlab programını C/C++ diline dönüştürebilir, • 20. dereceden bir denklemin köklerini bulabilir, • 100x100 boyutlu bir matrisin...
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