...develop ads to market prescription medicine products must have an inkling of what the reader wants to see. For instance, the ads in a parenting magazine most often target mothers. The ads in a sports magazine predominately target athletes. How do the advertisers know what the reader will respond to? Patterns are tools that help us to narrow our thinking down and put thoughts into categories that we identify with. Patterns allow us to store information in blocks so that we do not have to relearn information that has already been learned. Some patterns are universal and most people have some categories or patterns that other people have. An example of a universal human pattern is using language to communicate. Other patterns that we have, may be derived from our own experience and unlike those of others. Patterns are useful in advertising because advertisers can target their reader by tapping into specific categories. Perception is a person's understanding of the information they receive. Depending on their experience or their understanding they will categorize their perception and in turn it will become a thought pattern. For instance when a person talks to a priest their perception of him may be that he is perfect or does not sin. They may categorize all priests this way and not judge them in the way that they would any person who is not a priest. I feel that patterns and perception work hand in hand. Sometimes patterns are formed based on perception, sometimes perception is...
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...species create a dynamic landscape upon which any influences that we exert are superimposed. To better understand our impacts, and to decide if management actions are warranted, it is useful to understand the natural dynamics of genetic diversity. Genetic diversity is affected by several ongoing natural processes. These processes are: mutation, migration, genetic drift, and selection. Mutation is the origin of all new genetic diversity, occurring when there are occasional errors in the replication of DNA or other elements of the production and packaging of genetic information within the cells. Although implies something negative, mutations can have positive, neutral, or deleterious impacts Mutations occur rather slowly but continuously. Mutations at one level, for example, in the nucleotides that are the basis of DNA, May not all is expressed at other levels — such as protein differences or observable changes in the appearance of a plant. The rate of mutation is useful in determining evolutionary relationships. Mutations can be beneficial, neutral, or harmful for the organism, but mutations do not "try" to supply what the organism "needs." Factors in the environment may influence the rate of mutation but are not generally thought to influence the direction of mutation. For example, exposure to harmful chemicals may increase the mutation rate, but will not cause more mutations that make the organism resistant to those chemicals. In this respect, mutations are random whether a...
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...society According to Merriam Webster dictionary, censorship is what helps “remove things that are considered to be offensive, immoral, harmful to society, etc.” (Merriam-Webster). Censorship was used to prevent harmful information or data to be in the public eye. It is what was used as a necessary source to avoid damaging details about certain things to get out. It is to restrict information from people. Like for example, in WWI, the soldiers’ letters were being censored in order to protect them from any harm that could be done to the by their enemies. They weren’t allowed to send any information of theirs in their letters, as it was a risk that...
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...railroads and big industries thought that pollution was an acceptable thing. The invention of the airplane was another thing that was a great invention for travel and for delivery of items. Of course, anything that has a benefit also has a drawback. The airplane causes major air pollution and also uses a lot of fossil fuel. Using fossil fuels usually has a major upset on land since we have to dig it up and tear apart the environment to do so. Also, burning those types of fuels it causes an emission of smoke which is harmful for the ozone and by polluting the air it causes global warning. The major growth of industries was something that expanded jobs and gave people a faster way to produce things they wanted. The major upset for all of this is that these industries were dumping hazardous waste into water and emitting harmful gases into the air. It killed many of the animals in the environment living in the water. It also contaminated soil making it unusable for anything. The main thing a lot of things back then were causing was global warming. Most industries have the smoke stacks on the top of their factory and it pushes out plenty of harmful things into the air. The US has made several laws to monitor and control a lot of the pollution on the environment. They enforce them by fining the company or possibly jail time of the owner. For example, there is only so much of a waste that can end up going into the water supply. If too much is let out, it is harmful for the people living...
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...the Welcome page. Reference (Harvard): 1. Plastic Oceans, 2010, 31/05/2013, <http://www.plasticoceans.net/> Greenpeace “The Trash Vortex: The trash vortex is an area the size of Texas in the North Pacific in which an estimated six kilos of plastic for every kilo of natural plankton, along with other slow degrading garbage, swirls slowly around like a clock, choked with dead fish, marine mammals, and birds who get snared.” (Greenpeace, 2013) The useful plastic that we throw away so carelessly has reached annual figures of 100 million tonnes, it is estimated that at least 10% of this ends up in our oceans. It is in the ocean that the once durable and useful plastics we use everyday become death traps for hundreds of species of marine wildlife as they becoming entangled within it or it becomes entangled inside them, causing a slow and painful death (Greenpeace, 2013). http://www.greenpeace.org/international/en/campaigns/oceans/pollution/trash-vortex/ The Week 10% of fish in the ocean are thought to have plastics in their stomachs. Sea Skater (or Halobates sericeus) numbers are booming because the plastics in the ocean give them more places to lay eggs. This causes a problem because the masses of sea skaters eat plankton and fish larvae, causing a massive disruption to the food available to ocean life and their population numbers. (The Week, 2012) http://theweek.com/article/index/227878/the-pacific-oceans-growing-plastic-problem The Following Is...
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...marketing managers can control the four P’s of the marketing mix. They can decide what product to offer, what price to charge for that product, how to distribute it, and how to reach the target audience. Unfortunately, there are other forces in the marketing word over which marketers have much less control. The external environment is characterized by forces, which exist outside of a business that can directly affect the business decisions, operations, and outcomes. The external environment includes economic, social, competitive, political, and technological forces. Economic forces involve level of employment, rate of interest, rate of inflation, monitory policies, etc. The social forces states to the structure of people’s behaviors, believes, thought patterns and lifestyles, friendship, etc. Many of those trends go a long way to affect business-marketing operations. Competition forces use the numbers of juxtaposed products and brands...
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...Genetically Modified Plants Melissa Turner Professor Angela Tringali Introduction to Biology August 29, 2013 Genetically modified plants, crops are secretly becoming second nature to the United States. When you hear genetically modified you automatically assume you will not eat it or even thought that you have never bought any food containing that. You will be surprised how many people have bought or have eaten something that has been genetically modified. With that being said majority of the food we eat now has been or have ingredients that have been genetically modified. Now you have to ask yourself if you know what genetically modified food was, would you still eat the things you do knowing it was modified? When you hear genetically modified, the first thing I think about is an oversized tomato or a giant pumpkin of some sort. That is the complete opposite because by definition, genetic modification is the manipulation of DNA by humans to alter the essential make up of plants and animals. Genetically modified organism is define as organisms that the genetic material have been altered that did not come naturally, another terminology for this is called...
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...Analysis of Eating Disorders [Name of the Writer] [Name of the Institution] Analysis of Eating Disorders Introduction Eating disorders are fairly common these days because the subjects are so overly concerned about their shape and size of the body that they tend to sacrifice their health in trying to make themselves look good. Furthermore, the societal requirements and benchmarks of appearances and the needs to be accepted also trigger the negative thoughts that lead to such disorders. This paper talks about the different types of eating disorders. It also mentions the medical and behavioral symptoms that the subjects experience and the medical problems that they may result to suffer as a consequence of the behaviors which result from such disorders. Furthermore, it also talks about the Cognitive Behavioral Therapy. It also discusses the efficiency of CBT; the techniques used by it to counter the problems of the subjects and also mention the advantages and disadvantages of using this method of therapy. Eating disorder: With the growing influence of social media and the trends of selfies, people are becoming increasingly concerned about their physical appearances. The body weight has always been a major concern of women but with the increased exposure is a relevant reason for the increased concern. Furthermore, the concept of fast food is also leading to certain habits that may cause eating disorders. The concept where the simple act of eating can lead to become...
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...aware of the harmful effects of GMO. Unfortunately, due to the dangers of the food they consume, that to them seem ''healthy'' as this Prop did not pass. Even organic food is not safe to eat anymore because there might very well be GMO in it. Why is GMO bad? I believe, in order to improve the culture of humanity and unify a healthy way living there must be a change in notifying people what they are putting into their uninformed bodies. Genetically modified organisms may have benefits that make food look better, taste better, more plump and juicy, or have more color than its original pure form. In order for GMO's to achieve this, the food must be changed in a laboratory by a specialized scientist. Companies portray their product to be all naturally grown and organic, but it's likely that they contain GMO unless there is a label saying there is no GMO. GMO's harmful effects that people need to be aware of are increase in toxicity, decreased nutrition, new allergens, cancer, and tumors. For example, Monsanto is the world's leading producer of GMO and scientists there have discovered cancer in their lab rats after the consumption of genetically modified corn. Food that has a label which say it has no GMO is usually more expensive and people decide to save money by buying other foods which may contain GMO. There would be much less stress and less confusing thought if a labeled GMO free or if it contains GMO. Then people could know if they are eating something harmful or not. ...
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...Pure Logic vs. Scientific Logic “Reasoning is an art, and reasoning about the natural world is the art that lies at the base of science” (Castel and Sismondo 55). Pure logic is “a form of reasoning conducted or assessed according to strict principles of validity” (Oxford Dictionaries). In contrast, scientific logic is a form of reasoning in which a logical thought process is used to conduct experiments and research in order to reach a valid conclusion. Altogether, pure and scientific logic are different forms of reasoning used to solve everyday problems in life; yet, it is ‘scientific logic’ that is more prevalent in solving everyday problems, including critical interpretations of major problems on earth. Scientific logic is the best choice to cope with life problems in the midst of global issues; it helps facilitate our logical expertise in daily matters; it is both predictable and reliable; and on a greater scale, scientific logic helps us deal with the widespread problems on earth. With the growth of science and new emerging technologies, life is becoming more complicated, therefore relying purely on logic is insufficient. “Most of the time very little follows logically from what we know, and when we think that it does we learn that most of our knowledge consists of generalizations that don’t hold 100 percent of the time” (Castel and Sismondo 71). People live in a world of probability and because “scientific reasoning develops over time,” (Castel and Sismondo 74) they...
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...Three Issues Considered The first question I will address is “Are science and philosophy closely interrelated, or are they different in their goals and methods? Science supposes that there is only one proper basis of knowledge, it is experiment and rational analysis of nature. Philosophy tends to say that there are many ways of understanding, just as there are many forms of knowledge and many beginnings of that knowledge. In the beginning there were sciences but no actual scientist. They were all known as philosophers. Philosophy invented intellectual thought and rigorous reasoning which in turn is what invented the sciences. Philosophy continues to influence science by questioning the science's weaknesses. Some people think that the sciences can stand apart from philosophy. That philosophy is all questions, never giving a real answer. Where as, science is a methodology that is based on research and experimentation. “The specific sciences cannot and should not break their connections with true philosophy” (Spirkin, A.). By doing this they would have no questions for them to research and experiment. According to Wolff, the Milesians who are considered philosophers were also scientist. Thales who is known as the first philosopher was an astronomer. By his knowledge of the stars he could predict the weather (Wolff, 14). “Following Thales were the Milesians Anaximander and Anaximenes, who expanded and developed speculative theories about the basic components of nature and...
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...Glycemic Index for Sweeteners The glycemic index for sweeteners is a function of three things: 1. The amount of carbohydrate present. 2. The type of carbohydrate present. 3. The presence of other substances (soluble fiber for example) that slow metabolism of carbohydrates. Glucose has a glycemic index (GI) of 100 and fructose is 25. Sucrose (Ordinary sugar) which is made up of a combination of these two has a GI of 65. The search for a low GI natural sugar based sweetener is somewhat futile as they all contain combinations of the above, or similar sugars. Although fructose has a fairly low GI , it has other harmful effects and must be considered unsafe to take in large quantities. Agave Syrup has a low GI because it is mainly fructose. Agave has been delisted and banned by theGlycemic Research Institute of Washington DC because serious side effects were observed in clinical trials. Coconut Palm Sugar contains mainly sucrose and one would expect a GI of about 65. However it scores well in the glycemic index for sweeteners list. Tests have indicated a GI of only about 35. This may be partly because of other substances in it such as soluble fiber. However, the testing was very limited. More testing may well produce a higher GI. Yacon Syrup, scores best in the Glycemic Index for Sweeteners that are sugar based. It derives it's sweetness from Fructo-oligosaccharides, a type of sugar with a very low GI. It is probably the only truly raw, organic, natural, low calorie, and...
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...A G October 8, 2013 Professor Newhouse H.B. Fuller – Sniffing Glue After reading, "Sniffing Glue Could Snuff Profits", I did not think there was a moral problem. H.B. Fuller is a company that simply makes industrial glues for a wide variety of applications. Many companies rely on this glue to manufacture their own products in order to turn a profit. Fuller prides itself in being an honorable company that is looking out for society and I don't think anything has changed after this glue incident. H.B. Fuller's moral obligation is to provide reliable products to their buyers and to "conduct business legally and ethically, support the activities of its employees in their communities and be a responsible corporate citizen." I don't see how it is Fuller's fault that children in Central America are sniffing their product instead of its intended use. For Fuller, I think the biggest thing at stake is the company's reputation. They pride themselves on the fact that they only care about the children and flaunt the fact that they run their company legally and ethically. Many people are mad at the company for not doing anything about their product being readily available for Central American children to sniff. Another huge thing at stake is these children’s lives. They seem to easily be able to get their hands on this product to use for sniffing instead of gluing things together, which could end badly. If children start dying from this use of the product, Central Americans will be...
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...In our society today, there are three theoretical perspectives that act as ways to view our lives. Symbolic Interactionism , Functional Analysis, and Conflict Theory. All of which are centered around the people they derived from who are : George Herbert Mead, Charles Horton Cooley, Robert Merton and Karl Marx. With these theories being a major part of sociology, the research that is collected to study the people in these societies should be looked at as a whole ,for, sociology comes in many forms. Symbolic Interactionism is the idea that one puts meaning to something. We attach our selves to names of certain people or things . Symbols are used to describe the relationships that we have with one another. Without symbolic Interactionism there would be no names to associate with people like a sister or brother . This also includes a teacher , an associate or a co-worker, These people may have names but they have a certain name that categorizes them into where they are related to you and how you should act towards them. Our actions towards people depend on the symbols we associate society with such as how you treat a boss compared to a sibling. Without this type of perspective there would be no way to socialize things such as the government which would mean that the most common things that are used in everyday life wouldn't be here. This theory is used describe things that are untouchable such as love, marriage or being a parent . It all goes back to how you rationalize these...
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...Jungle looked like Auschwitz or Buchenwald.” Metaphor- Ice nine clearly represents the atomic bomb and how weapons of mass destruction are to much of a threat to even be in existence. When the ice 9 falls into the ocean due to a freak accident Vonnegut is commenting on the dangers of nuclear bombs. Ex. “When it fell, it would freeze into hard little hobnails of ice-nine—and that would be the end of the world! And the end of the interview, too! Good-bye!” Motif- graves and tombstones are seen on countless occasions throughout the novel and the constant exposure to death is meant to represent the fact that everyone eventually will die as well as to remind the reader of their own mortality. Ex. “Sleet was still coming down, acid and gray. I thought the old man’s tombstone in all that sleet might photograph pretty well, might even make a good picture for the jacket of The Day the World...
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