...more affluent seniors) has relatively substantial technology assets, and also has a positive view toward the benefits of online platforms. The other (which tends to be older and less affluent, often with significant challenges with health or disability) is largely disconnected from the world of digital tools and services, both physically and psychologically. As the internet plays an increasingly central role in connecting the world of all ages to news and information, government services, health resources, and opportunities for social support, these divisions are noteworthy—particularly for the many organizations and individual caregivers who serve the older adult population. Among the key findings of this research: 1) Only three out of ten baby boomers now go online In current situation found for the first time that more than quarters of baby boomers around the world (defined as those ages 65 or older) were internet users. Today, 35% of baby boomers report they go online and 40% say they don’t have a high-speed broadband connection at home. In addition, 60% of baby boomers don’t have a cell phone. Baby boomers continue to lag behind younger generation when it comes to tech adoption. And many baby boomers remain largely...
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...integrates the electronic media in the buying and the selling process is known as the Ecommerce. Elton (2012) mentioned that the ecommerce website has deflated the dissimilarity of the world. Marketing is an important organizational function in today's age. It is the one path that a firm follows to create and deliver value to its customer and itself. The internet has created a vast array of opportunities to deliver this value. According to Brigita Go (2012), running an online business is much better than opening a store. Selling online is indeed one of the great ways to make profits online. In fact, it is also a great way to widen your target market and grow your business fast as well. Carolyn Anderson (2012) stated that "by putting your business online, you are also widening your reach worldwide". It is important to check out some online selling tips that may help make selling successful. As more and more business take the ecommerce journey to charm customers, it is enhancing more and more necessary to build effective ecommerce marketing ideas. According to Sunny (2012) the primary reasons for marketing your ecommerce business online is to remain fasten. Ian Ross Hollander (2012) stated that there are three online marketing trends every successful entrepreneur must adopt: communities are critical, dynamic browsing environments and control what you create. According to Harris (2012) the online medium offers a big platform...
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...Index Contents Introduction 2 Types of shops 2 History 2 Example of Ecommerce 2 Processes 3 Advantages 3 Disadvantages 3 Effects 4 Legal and ethical implications 4 Social implications 5 Economic considerations 5 Solutions 5 Conclusion 5 Bibliography 6 Internet as a threat to the high street Introduction Ever since its creation, the internet has developed drastically. One of its focal areas is internet shopping, which is vastly becoming more popular during the last few years, which led to the factor of increasing consumerism to a point almost beyond recognition. For those who have access to the internet, they are granted the privilege of a vast choice of not only physical but also digital products which have always been subject to availability in the high street. Types of shops Nowadays retail establishments can be fragmented into three classifications. Those constructed solely in physical retail shops, those assembled around the concept of both physical shops and online shopping, and also Ecommerce which is exclusively online shopping. History Before anyone was able to obtaining goods online there were only limited ways where people were able to purchase products. One of the methods was to go to the high street and inside the stores. Alternatively products were acquired by teleshopping, where you would call a number, usually advertised on TV, and give your credit card details. Nonetheless giving credit card details over the phone is very unsecure...
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...How to Promote an E-commerce Website by Melissa King, Demand Media http://smallbusiness.chron.com/promote-ecommerce-website-43557.html Nowadays, advertising in product and service is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at the virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. There are many ways to get people to visit online shop; Traditional Methods Adding website address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.) and always put website address in any media advertisements such as Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and existing customers is very powerful. Online Methods Applying Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content. Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader...
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...unlimited wants. Economics can generally be broken down into: macroeconomics, which concentrates on the behavior of the aggregate economy; and microeconomics, which focuses on individual consumers. (investopedia) The global economic crisis was caused by improper use of foreign money. The government failed to regulate this activity so mortgages, hedge funds, investments were all affected. This is an ongoing situation with our economy because we are still borrowing money that we cannot afford to pay back leaving us in more debt which will eventually impact other countries that depend on our economy. 3. Discuss business opportunities in the world economy? Business opportunities in the world economy have expanded. With a series of ecommerce businesses that have developed over the years, allowed so many business opportunities to grow, globally. A lot of businesses...
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...JBT Task 1 A1. Gaining market share is widely based on a company’s strategy and approach. When a company expands to the internet, it is important for them to have a purpose. For Pharmacy ABC (name changed to protect my customer), located in Columbus, Ohio, going online would be beneficial for several reasons. Advertising would help them focus not only on their current customers, but more so for the younger generations that have adapted to search and learn through technology. As their current customers get older and expire, these younger generations will become their customer base. By having a website, they will also be able to provide more education to their patients. The site may also provide answers and act as yet another form of customer service. Pharmacy ABC will be able to provide convenience for their patients by adding online refill availability which will save both time and money. While expanding total market size, they must continuously and actively defend its current business (Kotler and Keller, 2010). A2. When comparing competitor’s websites (CVS and Walgreens), both companies offer similar information to what Pharmacy ABC website should have, including: • Online Prescription Refill o Both competitors offer similar options • Product Promotion/Sales o Both Walgreens and CVS offer a weekly sales and promotions ticker • Medicare D Reporting o Walgreens does this well by allowing the customer to enter medications and see available plans that cover those...
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...E-Commerce a) 1. Competitor’s marketing strategies The way in which competitors conduct their marketing can provide pacesetters with insight on how to improve or differ from them. For example if they are using pay-per-click advertising methods on their e-commerce site then you can assume they are doing well enough to sustain this method of advertising, but they may be missing an active affiliate program which is where you reward a visitor or consumer who refer a sale to your website. Pacesetter can then implement this method making them unique and attracting more visitor and potential customers. 2. Competitor’s promotional forms What can you learn from their advertising methods, are there any new channels to promote your products? 3. Competitor’s customer base What do the customers see as an advantage to purchasing there and what do they see as a weakness and strength of the competitor There might be a group of customers being ignored by competitors that could be targeted profitably. Knowing your competitors' strengths will help you identify gaps in your offer. Knowing their weaknesses will help you identify gaps in theirs, and could highlight needs in the market that are not currently being met. Retaining existing customers are cheaper than getting new customers. Have any large amount of pacesetter’s customers been lost to competitors, if so they will want to regain the lost customers. Businesses are...
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...For the exclusive use of O. Camacho, 2015. 9 -6 1 5 -0 1 3 REV: AUGUST 15, 2014 RORY MCDONALD CLAYTON CHRISTENSEN ROBIN YANG TY HOLLINGSWORTH AmazonFresh: Rekindling the Online Grocery Market We believe that a fundamental measure of our success will be the shareholder value we create over the long term. . . . We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case. — Jeff Bezos, 1997 Letter to Shareholders As Fishmonger Ryan Reese skillfully filleted a fresh rainbow trout at Seattle’s Pike Place Market one morning in late 2012, the usual mix of tourists and locals gathered to admire his prowess. The iconic downtown market’s appealing array of fresh and specialty foods drew daily crowds eager to admire its vendors' showmanship and buy their wares. But the trout wasn't for any of them. Ryan's customer was miles away on Mercer Island. Within hours AmazonFresh, the grocery subsidiary of Amazon.com, would deliver the fish, which she'd ordered online, right to her doorstep.1 AmazonFresh had spent five years testing and refining its business model since its launch in August 2007. The challenges were numerous; no other online grocer had yet succeeded on a national scale. Amazon typically allowed new businesses only a short time to achieve profitability before ...
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...As I have chosen ARAMEX, I have stated the necessary information required. NATURE ARAMEX is one of the leading global providers of comprehensive logistics, ecommerce, export and transportation solutions. It was established in the year 1982 as an express operator. The company rapidly evolved and has emerged into global brand recognized for its customized services and innovations. In the current year ARAMEX employs more than 13,900 people in over 354 locations and across 60 countries and has a very strong alliance network providing worldwide presence. The NATURE of this particular organisation is nothing but as a dealer or provider of domestic and international package or courier delivery, freight forwarding, logistics and other transportation services. - ORGANISATIONAL OBJECTIVE Well as for the culture is being considered its main mission or motto is to, To enable and facilitate regional and global trade and commerce. To be recognized as the 5th global logistics provider Their aim is to be the first “TOTAL TRANSPORTATION SOLUTIONS PROVIDER” in this world. To achieve this they are aiming for; ZERO ACCIDENTS ZERO INJURIES ZERO FATALITIES MANAGEMENT turns out to be our choice. Their facility planning team will take on the task of fully managing their facility, minimizing waste, creating better space and utilisation, selecting the right equipment, streamlining running expenses and raising the service standards. PEOPLE At ARAMEX...
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...Introduction Wireless technology has taken the world by storm over the last decade. It is not only beneficial for the growth of the semiconductor and computer industry but it is also beneficial for the electrical and electronics industry. Large hues of wireless electronic devices have come up over the last two decades, with every device having a short life-span. Technology has been getting updated at such a rapid rate that within a short period of time devices are getting obsolete. From wireless phones to wireless computers (laptops) to personal digital assistants, the electronics industry has seen a revolution with the advent of wireless technology. The audio device market has also witnessed this wireless revolution. The wireless audio device industry is constituted by the key product mix which includes sound bars, wireless speakers systems, integrated audio systems, home theater in a box, standalone products, and other peripheral devices including headset, and infotainment devices. The main wireless technologies which enable the functioning of such devices include AirPlay, Bluetooth, and Wi-Fi. The major factors which navigate the growth of wireless audio devices are escalating consumer preference for mobility and the growing popularity of on-demand entertainment services. Also the technological advancement such as mass commercialization, high bit rate are enabling the wireless audio device market to grow with a never seen before rate. In this project, we try and analyze...
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...Evaluation of Flipkart response to Amazon’s challenge Submitted To: Dr. Anupam Rastogi Submitted By: Group 4 MBA Capital Markets Nikhil A001 Nikita Agarwal A002 Niket Jithra A029 Nitish Khator A034 Pankaj Shah A046 Nilabh Shekhar A047 1|Page Introduction The e-Commerce industry was in its infancy for the larger part of the previous decade. However, in last three years, the industry has witnessed an incredible growth of 150%, increasing from USD 3.8 billion (INR 19,249 crores) in 2009 to USD 10 billion (INR 47,349 crores) in 2013. A number of business models for e-Commerce have evolved and are in varying stages of maturity. The resultant industry has come to be dominated by Flipkart, Amazon and Snapdeal in the non-travel related ecommerce market. e-Commerce is a capital intensive business and with problems abounding in technology infrastructure, low profit margins and poor physical infrastructure (logistics and distribution). In spite of this Flipkart has managed to raise $1.2 B this year which was followed by Amazon declaring an investment of $2B. In order to meet this challenge head – on Flipkart has planned to spend significant amount of capital in back-end infrastructure, logistics and warehouse, technological upgrade, scouting for new acquisitions, customer acquisition and talent. Paucity of significant larger players has resulted in money chasing few firms which have resulted in distorted valuations of companies. The companies have been valued at 5-6 times the GMV...
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...whose lives are being celebrated. This web presence will increase the center's exposure by letting people participate in the celebration of life after the funeral and reception are over. Providing the greatest choice of quality caskets and headstones will make the center the place to celebrate the lives of locally prominent persons. This will foster publicity and further promote our reputation. Stokes Mortuary currently has a website but is seeking to expand the current information, features and products available on line. Viability The decision to be on the internet came many years ago. It was an easy decision to make. Before technology came along, the mortuary had to pay someone to literally sit in front of a phone 24/7 because you could never predict when someone was going to die. When cell phones became available there was and still is the option of forwarding the...
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...Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page. For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text. Introduction I have been tasked with researching the totality of creating an online presence for our company and figuring out how to drive marketing and advertising in a way that compliments our offline presence while creating a atmosphere online for selling our products. Over the past year a survey was done with small businesses and the outcomes were amazing: of businesses that sell online, 64 percent said the internet has increased their revenues or sales; 48 percent felt the internet helped to expand their geographic reach in the United States; and 73 percent saved money by decreasing administrative costs. In doing this I was tasked with finding the advantages...
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...Since the creation of humans, business has been established. For example, People around the world have long been selling merchandise in exchange for gold, and they have long been driving to stores to purchase goods. With the technological evolution, this practice has changed. Today, people don’t even have to go to the store to buy what they want because they have the possibility of having the market virtually present in the comfort of their own home. In regard to this, any business that expands its market online will basically profit in expansion moving from a local to a global market. In this case, the income will be largely intensified. Home Dress’n X is a company that specializes in selling clothes, shoes, home accents, bed and bath products, and luggage. It opened its doors in 1982, selling its merchandise with bargain prices. Nowadays, it is well-known among the S&P, Fortune 500, and Nasdaq 100. Although Home Dress’n X has high ranges in the brick-and-mortar market, its website shows otherwise in the virtual market. The store has been very successful due its great prices as opposed to its competitors. However, when taking a look at the Home Dress’n X website, one can visibly see not much marketing there. Additionally, the website, as opposed to the store, is very dull and not enough diversity is shown. For instance, the store has a variety of merchandise, some brand names, and new trends. The merchandise are arranged according to sexes, sizes, genres, and new arrivals...
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...4th International DAAAM Conference INDUSTRIAL ENGINEERING – INNOVATION AS COMPETITIVE EDGE FOR SME 29-30TH April 2004, Tallinn, Estonia MRP SYSTEMS RESEARCH Eduard Shevtchenko Tallinn Technical University Institute of Machinery. Ehitajate tee 5, EE0026 Tallinn, Estonia e-mail: eduard.shevtshenko@ttu.ee ABSTRACT Paper will give the analysis of theoretical MRP base and “Monitor” and “Scala” software efficiency analysis in the solution of “resource planning management” problems. The aim is to find out what are the original features of every solution on the way to profit maximisation at manufacturing enterprise. Paper will show what are the results of software implementation at the manufacturing enterprise compared to the period of work without software. Estimation of the efficiency of the “Scala” and “Monitor” software starts from the preparation of manufacturing process stage, and stretched up to financial results achieved. In this paper results achieved throw planning activities will be compared with real results. Analyses of manufacturing problems solutions throw software installed: using of work centre loading simulation possibilities for the optimisation of present and future manufacturing capacity; pre-calculation for future products; rating of subcontractors; EOQ calculation; delivery performance analysis; optimisation of inventory; supply chain management. Theoretical MRP base analysis gives the estimation of final profit sensitivity to different input data. This...
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