...10 Essential Facts Career Professionals Need to Know About LinkedIn Now! Joshua Waldman, Author “Job Searching with Social Media For Dummies” ! About Joshua Waldman Joshua Waldman, author of Job Searching with Social Media For Dummies, has offered LinkedIn profile writing services for the last two years. Waldman is the founder of the CareerEnlightenment.com blog, which won the About.com 2013 Reader’s Choice Award for best career blog. When he hires new writers, Waldman asks them to go through his customized training program, now available to the public as “The LinkedIn Profile Writing Masterclass.” [careerenlightenment.com/lipw] Your Clients Want LinkedIn Services but Don’t Know What to Ask for complaints to you, and your job is to put those symptoms together to form a diagnosis and treatment. There are a few facts in this situation that you may have seen as so obvious that you did not give them much attention. In that case, you might give him aspirin for the pain, protein supplements for the weight loss, and a recommendation for more rest for his fatigue issues. But you wouldn’t be healing the patient until you found the actual disease, the actual cause of his symptoms. Based on your expertise, you know the patient’s symptoms may indicate that he has steatohepatitis, or nonalcoholic fatty liver disease. A few facts about this situation. First, the patient doesn’t really know what is causing his ailment. He’s only able to identify his pain and other odd symptoms...
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... a list of customers revealing their monthly purchases would more likely constitute a trade secret. The mere listing of customer names and addresses which could be obtained from a telephone book, would probably not constitute a protected trade secret. Protecting trade secrets in the workplace is a very important part of running a successful business. Keeping parts of your business secret will differentiate you from the rest of your competitors and if you are succeeding in the industry it will keep you at the top of the industry. Successful companies stay on the top because they protect their most valuable information. Companies like Coca-Cola have protected their “secret” formula for 125 years (Coca-Cola, 2015). This is not the only reason that they have been the industry leader in soft drinks but it is a huge advantage that they have managed to keep. Now is it completely secret? No but Coca-Cola has managed to keep the formula protected. This trade secret is something that helped keep them ahead of the competitors in their industry for 125 years. This is just one company that has publically shown that they are protecting secrets....
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...A PROJECT REPORT ON A CASE STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL BOOK STORE CROSSWORD BOOKSTORE LTD. Submitted in partial Fulfillment of the requirement for the Award of Degree Bachelor of Business Administration Under of Tilak Maharashtra University, Pune -: Submitted By:- RAUSHAN KUMAR MISHRA P.R.N: 07110502048 BATCH: 2012-2013 Under the guidance of IRFAN AJMERI Vikas college of Arts, Science, & Commerce VIKHROLI, MUMBA TILAK MAHARASHTRA UNIVERSITY, PUNE-411037 (Declared as ‘Deemed to be University’ Under Section 3 of UGC Act, 1956 vide Notification No. F.9-19/85-U-3 dated 24th April 1987 by the Govt. of India) (Faculty of Distance Education) CERTIFICATE This is to certify that the project titled “A case study of customer relationship management in retail bookstore with reference to CROSSWORD BOOKSTORE LTD” is a bona-fide work carried out by Mr. RAUSHAN KUMAR MISHRA, A student of BACHELOR OF BUSINESS ADMINISTRATION semester 6th specialization in MARKETING MANAGEMENT PRN Number: 07110502048 Under Tilak Maharashtra Vidyapeeth, in the Year 2013. Head of the department Examiner Examiner Internal External Date: Place: University Seal COMPANY CERTIFICATE CERTIFICATE This is to certify that Mr. Raushan Kumar Mishra, PRN Number: 07110502048...
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...A popular chart going around shows that since 2001, college textbooks have increased in price more than 100% while recreational books have fallen in price by a little more than 1%. The consumer price index, meanwhile, has only increased about 30%. Have writing, printing, and supplying higher-education materials increased in cost so much that producers are just trying to pass on the expenses? Likely not. The fact is that consumers of college textbooks typically don't have a choice, making the demand inelastic and allowing publishers to charge prices well above what the consumer may value. While fantastic for publishers' margins, is this bubbly business sustainable? Let's analyze it. The rotating roster of publishers McGraw-Hill Education, now owned by Apollo Group (NASDAQ: APOL ) , Pearson (NYSE: PSO ) , and Houghton Mifflin Harcourt make up the three largest educational publishers. The previous owner of McGraw-Hill Education, McGraw Hill Financial (NYSE:MHFI ) , completed the sale of its textbook segment in March for $2.4 billion in cash, which it is using for share buybacks. Why did McGraw Hill want to divest from its education segment? The company's press release positions the slimmer group as "a high-growth, high-margin benchmarks, content and analytics company." And since completing the sale in March, McGraw Hill's stock has outperformed the S&P 500 by 14%. But was the segment that big of a drag? Not too much. In 2011, its education business brought in 37% of its...
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...Contents 1 Understand how business and consumer purchase transactions differ 2 1.1 Describe the purchasing process used in b2b and b2c 2 1.2 Explain how use of professional buyers affects the buying process 3 1.3 Analyze variables in purchasing 5 2 Understand EDI and Electronic transactions 6 2.1 Explain how electronic transactions can reduce paperwork and delay 6 2.2 Examine how EDI has developed and laid the foundations for b2b e-business 7 2.3 Evaluate the use of different Electronic Payment Systems 8 3 Be able to demonstrate the benefits of electronic transactions to supply chain management 10 3.1 Create a diagram for an e-business supply chain 10 3.2 Write a report on the advantages of e-procurement 11 3.3 Present an analysis on the flow of information in a typical logistics operation 13 3.4 Demonstrate the benefits of electronic processes in integration of supply chain management 14 4 Understand issues in e-business including quality recruitment and security decisions in an organization 15 4.1 Explain how the issues of trust and security apply to supply chain management and other e-business operations. 15 4.2 Evaluate how the internet can be used for communication with prospective/current employees 18 4.3 Assess the issue of quality for an e-business 19 4.4 Review the development of the internet technologies on b2b industry networks and b2c markets 21 References 22 1 Understand how business and consumer purchase transactions differ ...
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...Executive Summary The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt, Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names: Walt Disney Studio and Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN,A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known...
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...INTRODUCTION SOPA or the Stop Online Piracy Act was a proposed that intended to go after copyright violators by restricting access to the problem website that facilitates or host the material. Though SOPA intended target was overseas violators the language itself was vague and opened a door to hold U.S. companies accountable for many reasons. Supporters of SOPA included the owners of the copyrighted material being distributed such as many Hollywood studios. From their point of view they require protection against pirates because if their copyrighted material is pirated is cost them money. On the other hand however major computer and internet companies such as Google and Youtube.com among many felt SOPA made them by law accountable for copyright violations of others, using their website. For example the vague language of the bill states “a site could be deemed a SOPA scofflaw if it facilitates copyright infringements.” (claoit.umn.edu.), making anybody accountable. This paper will analyze from a few perspectives what where the potential implications of SOPA and will attempt to analyze ethically what this failed law means to both sides of the table. Additionally it will explore a bit the relevant legal principles and rule of law by analyzing what SOPA means legally to all. Lastly all the involved companies protecting their investment and their interests by taking a stand on both side of the issue but what about society? The Social responsibility goes above the legal and moral...
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...The Student Journal for Media Literacy Education is published twice each year, and includes articles by undergraduate college students studying media literacy. Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on usercreated content, not mass produced messages coming from large media companies. But as with other media before it, social media's rise to prominence has experienced some very serious growing pains. Companies like Facebook, MySpace, and Twitter have struggled to balance an inviting interactive environment with the ultimate pursuit of profits. Thanks to these sites, our expectations of the web, as well as society, have changed. This issue of the Student Journal for Media Literacy Education aims to explore some of the issues related to social media, and a generation fully engaged in this interactive world. The main focus is popular social media sites such as Facebook, MySpace, Twitter, Wikipedia, YouTube, and LinkedIn, but other social networking sites are explored as well. All articles in the Journal have been written by college students in Santa Monica College’s Reading The Media course in Spring 2010, under my supervision. The students selected from a list of topic related to current issues in social media. I reviewed all of the articles...
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...Abstract The purpose of this research is to show leaders how Social media, Facebook, Twitter, and LinkedIn can quickly enhance a leader's understanding of how social media documents change in the culture. Social media search tools improve leadership's capability of having relevant information about anticipative changes in regards to transformational elements. Social media tools can search live change management topics and delivers results. The social media findings of change Management, Total Quality management, and organizational development benefits leaders by providing knowledge from social media searches. Technological, social, and economic environmental changes are driving rapid change in organizations. Simple word searches generated multiple sites and resources that are interlinked and become available to anyone open to learning. The results show leaders the benefit from the exposure to how social media accelerates ideas of communication within communities of multiple site perspectives. The results of this research are succinctly summarized on how provide up to date innovative ways to gain acceptance and connection for why accepting change is possible. Leaders who stay current with organizational changes are more effective decision makers. How can a leader stay informed with the changes that affect today’s organizations? Twitter, Facebook and LinkedIn are social media tools a leader can quickly search for information about Change Management...
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...Marketing Plan Guide: Let Me Market You Keller Graduate School of Management MBA, Marketing MKTG522 Marketing Management 9/20/2013 MKTG522 Marketing Plan Guide 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion Printing services are a necessary evil in this life. Without the headlines that read “Extra, Extra, Extra” as the newspaper boy tosses the bundle and it hits the concrete; those words would hold little meaning had they not been in BOLD INK. Combine that with the insatiable need for more products and services needing to be marketed on the web and a firm that provides all the bells and whistles of big-wigs like FedEx Kinkos and you have a ONE STOP SHOP that the demand for service never recedes. Market Summary The printing business is broad and vast. The market is huge because there are no companies with a dominant market share in this industry. Print services are a $4 billion dollar industry (IBISworld, 2013a) and that is just from print services. The firm...
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...Bahar Arapkirli Writing Sample SOCIAL MEDIA: THE NEW OPIUM OF PEOPLE Thanks to the conceptual compositions of two different, Marxist explanation of class struggles and Freudian perspective on authoritative behavior, the critical approach on media and communication have been a growing aspect of our daily life since the second war era in which rulers used the mass propaganda by using media as an ideological state apparatus especially on increasing power of Hitler’s Germany. Today, we live in a world in which this critical approach is the very canon of decreasing the exploitation of ruler class who spend huge amount of money only for media and communication. (Peter and Simmonson 2004) From the perspective of working class, the picture seems more colorful than fifteen years ago if we consider this criticism of media and its trustworthiness by the effects of social media and blogging. One may clearly say that “Now we have our own instruments to clarify the fact and enjoy publishing our own opinion.” and even I can nod my head and ignore the “dark side of the moon”1 presented by Karl Marx on the topic of exploitation, however, in this essay, I’m going to follow my ideological ancestors and say “matter a fact, it’s all dark”2 as a rejection to this very uprising idea that alternative media makes us less exploited by ruler class of Turkey because our own counter-hegemony attitudes on social media tricks us into a brand new hegemony, the hegemony that forwards...
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...SOCIAL PERFORMANCE OF ORGANIZATIONS Tatyana Newton Strayer University BUS 475 Professor Kimberly Williams August 2, 2015 SOCIAL PERFORMANCE OF ORGANIZATIONS The current world economy is increasingly becoming integrated and interdependent; because of this, the relationship between businesses and society is becoming more complex. Let us take a look at Apple Inc. and its social performance of the organization. What makes Apple Inc. so unique and standout from any other company? Let us look at Apple Inc. nature. As many of us know, Apple first become known for its Macintosh computers. Apple was always considered as a hardware company but over the years it has become more of a platform company that specializes in software and technology that many of us use on a daily bases. The structure of the company is corporate based. Being a corporate based company means that it is a large company, that is worldwide and owned by a group of stockholder. Being a corporate based company like Apple is means that the corporations has the ability to raise capital by selling its own stock to the public. Apple is such a large company that they had to have multiple structures for the company to insure a smooth operating company. This includes a national operating structure and an off shore global operating structure. The types products and services Apple provides includes computer designs, computer developments, and sells consumer electronics, computer software, online services and personal...
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...internet was once seen as a medium that diminished social capital (Kraut et al, 1998). Now it is seen as a way that maintains social contact (Wellman et al, 2001). In the article Opening Closed Regimes, the writers wondered whether Mohammed Bouazizi believed he would play such a role in releasing a wave of protest for democracy in the Arab world. His story of stepping in front of a civic building in Tunisia and setting himself on fire in protest of the government was one of many that were retold on social networking sites in ways that stirred protesters to organise protests and criticise their governments. (Howard et al, 2011). Residents of the Arab nations used social media to help inform Western news teams about events on the ground. Social networking helped put a human face on political power and became a causation of the Arab Spring. Of the online tools, social networking sites have experienced the most prolific growth (Diffley et al, 2011). People spend hours connecting to others on social networks (McGrath, 2010). This evolution of social networking could not escape the corporations’ attentions, which are in constant search for new instruments meant to help them increase their market shares (Chis and Talpos, 2011). Studies by Forrester research show that spending on social networking will increase from $455 million in 2008 to $3.1billion in 2014, a 335% increase (Horovitz, 2009). Based on the above, my paper will focus on how social networking has become an indispensable tool...
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...be different. It has a gorgeous 10-inch color display, a persistent WiFi Internet connection, potential use of high-speed cellular networks, functionality from over 250,000 applications available on Apple’s App Store, and the ability to deliver video, music, text, social networking applications, and video games. Its entry-level price is just $499. The challenge for Apple is to convince potential users that they need a new, expensive gadget with the functionality that the iPad provides. This is the same challenge faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones throughout the world. Will the iPad do likewise as a disruptive technology for the media and content industries? It looks like it is on its way. The iPad has some appeal to mobile business users, but most experts believe it will not supplant laptops or netbooks. It is in the publishing and media industries where its disruptive impact will first be felt. The iPad and similar devices (including the Kindle Reader) will force many existing media businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. The iPad will spur people to watch TV on the go, rather than their television set at home, and to read their books, newspapers, and magazines ...
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...feel insecure about their changing bodies because our society is obsessed with being thin which makes teens want to be thin so they can begin to feel loved and valued. Many times it can also be that they want to look like their favorite actor but the ones who think that need to realize that every individual is different, we all have our different style and taste which makes us have our own unique look. Eating disorders are amongst the most common psychiatric syndromes, this leads to impatient hospitalization and suicide attempts for morality. According to recent studies both anorexia and bulimia are most common in the United States. This research paper will point out the importance of eating disorders: bulimia and anorexia, how the theory “Social comparison” can be used for this topic when comparing the US to other countries that are the opposite of bulimia and anorexia such as force-feeding and will also state how different it is in a little town in Africa called Mauritania and a prison in Guantanamo Bay in Cuba. First of all, what are eating disorders? Eating disorders are psychological illnesses defined by abnormal eating habits that may involve either insufficient or excessive food intake to the determined of an individual’s mental and physical health. Bulimia nervosa and Anorexia nervosa are the most common form of eating disorders. What is Bulimia? Bulimia is an eating...
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